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Book part
Publication date: 1 January 2006

Richard P. Bagozzi

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1305-9

Book part
Publication date: 12 September 2022

Richard P. Bagozzi

Concepts equip the mind with thought, provide our theories with ideas, and assign variables for testing our hypotheses. Much of contemporary research deals with narrowly…

Abstract

Concepts equip the mind with thought, provide our theories with ideas, and assign variables for testing our hypotheses. Much of contemporary research deals with narrowly circumscribed concepts, termed simple concepts herein, which are the grist for much empirical inquiry in the field. In contrast to simple concepts, which exhibit a kind of unity, complex concepts are structures of simple concepts, and in certain instances unveil meaning going beyond simple concepts or their aggregation. When expressed in hylomorphic structures, complex concepts achieve unique ontological status and serve particular explanatory capabilities. We develop the philosophical foundation for hylomorphic structures and show how they are rooted in dispositions, dispositional causality, and various mind–body trade-offs. Examples are provided for this emerging perspective on “Big concepts” or “Big Ideas.”

Book part
Publication date: 13 July 2011

Richard P. Bagozzi

Any career is marked by luck, both good and bad, as well as by hard work interspersed by times of uncertainty, fits and starts, and learning from one's mistakes and successes. But…

Abstract

Any career is marked by luck, both good and bad, as well as by hard work interspersed by times of uncertainty, fits and starts, and learning from one's mistakes and successes. But beyond these outcomes and actions, I owe an enormous debt to people who have shaped me and made life the challenging and rewarding journey it is. My family of origin and extended family were incredibly supportive in personal and functional ways. So many mentors and teachers influenced what I know and who I am. Many students, colleagues, secretaries, computer and library staff, and group chairs and deans provided the help, inspiration, and friendship guiding my career behind the scenes. My wife, son, and daughter sustained me through times of tears and joy, as did my community of faith. All these relationships were foundational to any contributions I may have made to attitudes, social action, and theory of mind; methodology, statistics, and philosophical foundations of research; sales force, organization, and health behaviors; emotions, ethics, and moral behavior; and marketing and managerial practice. For me, my career contributions are secondary to the relationships within which I was fortunate to engage.

Details

Review of Marketing Research: Special Issue – Marketing Legends
Type: Book
ISBN: 978-0-85724-897-8

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

Article
Publication date: 3 April 2019

Gavin Jiayun Wu, Richard P. Bagozzi, Nwamaka A. Anaza and Zhiyong Yang

To provide a keener understanding of consumers’ decision-making processes and motivations regarding deliberate counterfeit consumption, this paper aims to integrate insights from…

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Abstract

Purpose

To provide a keener understanding of consumers’ decision-making processes and motivations regarding deliberate counterfeit consumption, this paper aims to integrate insights from several theoretical perspectives and the relevant literature. It proposes an overlooked yet important goal-directed interactionist perspective and identifies and tests a novel construct called consumers’ perceived counterfeit detection (PCD) in a proposed model.

Design/methodology/approach

This paper uses a comprehensive review of the literature to justify its proposed perspective, PCD construct and model, followed by in-depth interviews and survey data to test its proposed model and hypotheses.

Findings

Besides the theoretical insights derived from the proposed goal-directed interactionist perspective, empirical results demonstrate the important role that PCD plays in counterfeit consumption. In fact, PCD not only negatively and directly affects consumers’ intentions to deliberately purchase counterfeits but also weakens the positive effect consumers’ attitudes have on their purchase intentions.

Research limitations/implications

This research makes several theoretical contributions. First and foremost, differing from other approaches (e.g. personal, economic and ethical), this research justifies an overlooked yet important goal-directed interactionist perspective and develops a refined and substantive framework including its proposed PCD construct. This framework provides opportunities to investigate behavior as an interpretative and dynamic process, vitalizing the domain of counterfeit-consumption behavior studies in particular and ethical behavior research in general. Second, at the construct level, the proposed hypothetical construct of PCD comprises the building blocks for knowledge advancement. Finally, rather than testing theories incrementally (such as the theory of planned behavior and the theory of reasoned action), this research fosters the development of new ideas regarding our proposed goal-directed interactionist perspective and PCD construct, which can be applied to other contexts and constructs that share the same or similar mechanisms and features.

Practical implications

According to the proposed goal-directed interactionist perspective, this research offers insights regarding why understanding consumers’ different goals (e.g. social-adjustive vs value-expressive; attainment vs maintenance) is important for marketers; how consumers’ goals interplay with their choices through their actions and consumption (e.g. compete vs substitute); and why, how and when their goals interact with their actions, choices and situations during their goal-setting, goal-striving and goal-realization stages that may lead to unethical behavior. At the construct level, the better marketers understand PCD, the more effectively they can use it. At the level of relationships and procedures, this research can offer important insights for businesses that look for “best practices” in the fight against deliberate counterfeit consumption.

Originality/value

First, by integrating insights from goal-directed behavior, self-regulatory theories and interactionist theory, this paper proposes its own goal-directed interactionist perspective. It then develops and tests a refined and substantive model of counterfeit decision-making in which PCD stands as a novel construct. The paper’s proposed perspective and model provide opportunities to investigate behavior as an interpretative and dynamic process, taking the domain of ethical behavior research (e.g. counterfeit-consumption behavior) from descriptive frameworks to testable theories.

Details

European Journal of Marketing, vol. 53 no. 7
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 11 July 2016

Simona Romani, Silvia Grappi and Richard P. Bagozzi

Very limited research exists examining envy from the viewpoint of an envied consumer, rather than an envier. This paper aims to address this gap by examining whether and how the…

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Abstract

Purpose

Very limited research exists examining envy from the viewpoint of an envied consumer, rather than an envier. This paper aims to address this gap by examining whether and how the experience of being envied actually affects consumers.

Design/methodology/approach

This paper presents three experiments. Study 1 investigates the ambivalent experience of being envied. Study 2 examines the effect of being envied in consumption contexts on consumer satisfaction, analyzing the combined ambivalent effects of positive and negative feelings. It also investigates the moderating role played by consumer coping responses to enviers (mitigation vs exacerbation). Finally, Study 3 applies the hypothesized model in a specific context (i.e. a material possession context), focusing on adult consumers.

Findings

Results show that negative (e.g. guilt and anxiety) and positive (e.g. sense of well-being and prestige) feelings for being envied depend on the type of relationship between the envier and the envied, and the type of desired object, and consumer satisfaction is driven by the combined ambivalent effects of positive and negative feelings, where coping responses by envied consumers moderate the effects of such feelings on satisfaction.

Originality/value

This paper makes three main contributions: it extends prior research by highlighting the role of personal relationship factors and the type of object of desire in the experience of being envied; demonstrates that both positive and negative feelings of being envied affect consumer satisfaction; and shows conditions regulating the influence of positive and negative feelings on satisfaction, demonstrating that mitigation strategies decrease the effects of negative feelings on satisfaction, whereas exacerbation strategies failed to regulate the effects of positive feelings.

Details

European Journal of Marketing, vol. 50 no. 7/8
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 18 December 2019

Silvia Grappi, Simona Romani and Richard P. Bagozzi

The purpose of this paper is to investigate the effects of company decisions to reshore manufacturing activities on employee citizenship behaviors (OCBs). The research considers…

Abstract

Purpose

The purpose of this paper is to investigate the effects of company decisions to reshore manufacturing activities on employee citizenship behaviors (OCBs). The research considers both company motives for the reshoring decision perceived by employees and gratitude felt toward the organization as antecedents to OCBs.

Design/methodology/approach

The authors conducted a survey based on a sample of employees belonging to an Italian manufacturing company that had implemented a reshoring decision.

Findings

The employee attributions of intrinsic motives for reshoring and gratitude are shown to positively affect OCBs. Specifically, intrinsic motives influence both OCBIs and OCBOs through the mediating role of gratitude felt by employees, whereas extrinsic motives do not affect, directly or indirectly through mediation of gratitude, OCBs.

Practical implications

The research illustrates the importance of managing internal communications to employees of company motives for reshoring, which ultimately affect employee gratitude and OCBs.

Originality/value

The research contributes to the knowledge of the effects of reshoring on employees and their relationships with the firms and co-workers and introduces a new area for inquiry.

Details

Personnel Review, vol. 49 no. 6
Type: Research Article
ISSN: 0048-3486

Keywords

Book part
Publication date: 1 January 2005

Lan Xia and Kent B. Monroe

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-727-8

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-728-5

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