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Consumer Action

Richard P. Bagozzi

Review of Marketing Research

ISBN: 978-0-7656-1305-9, eISBN: 978-0-85724-724-7

Publication date: 1 January 2006

Citation

Bagozzi, R.P. (2006), "Consumer Action", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 2), Emerald Group Publishing Limited, Leeds, pp. 3-42. https://doi.org/10.1108/S1548-6435(2005)0000002005

Publisher

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Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited