A Review of Prior Classifications of Purchase Behavior and a Proposal for a New Typology
ISBN: 978-0-7656-2127-6, eISBN: 978-0-85724-728-5
Publication date: 1 January 2010
Citation
Baumgartner, H. (2010), "A Review of Prior Classifications of Purchase Behavior and a Proposal for a New Typology", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 6), Emerald Group Publishing Limited, Leeds, pp. 3-36. https://doi.org/10.1108/S1548-6435(2009)0000006005
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited