A Review and Comparative Analysis of Laddering Research Methods
ISBN: 978-0-7656-2125-2, eISBN: 978-0-85724-727-8
Publication date: 1 January 2009
Citation
Reynolds, T.J. and Phillips, J.M. (2009), "A Review and Comparative Analysis of Laddering Research Methods", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 5), Emerald Group Publishing Limited, Leeds, pp. 130-174. https://doi.org/10.1108/S1548-6435(2008)0000005010
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited