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1 – 10 of 161The purpose of this paper is to classify and organize the accumulated knowledge about mobile shopping (m-shopping) as revealed in the present literature regarding retail. A…
Abstract
Purpose
The purpose of this paper is to classify and organize the accumulated knowledge about mobile shopping (m-shopping) as revealed in the present literature regarding retail. A classification framework has been applied, consisting of three categories: online distribution channels, advanced technology for in-store shopping, and technology perspectives.
Design/methodology/approach
A term-based search method was applied in which the literature was restricted to peer-reviewed articles in English-language journals of a certain date and specific online databases. Finally, 81 peer-reviewed articles, published between 2000 and 2012 around the world, were taken into account.
Findings
Considering the retail environment, the interest in m-shopping for both advanced technology for in-store shopping and for the online distribution channel has increased continuously over the last decade. Moreover, while studies have mostly explored the consumers’ acceptance and reactions to m-shopping themes, the technology perspective is still being researched.
Research limitations/implications
Due to the selected term-based search method, the number of identified publications is limited. Additionally, the selected framework requires a corresponding assignment to an explicitly stated topic, which was not always possible.
Originality/value
As far as the author knows, this paper provides the first systematic review of m-shopping literature, which not only helps to organize retail-based literature, but also investigates significant gaps on this topic, thus facilitating future research.
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Poonam Garg and Atul Garg
The purpose of this paper is to explore the factors influencing the enterprise resource planning (ERP) implementation success in Indian retail sector. Additionally, the study also…
Abstract
Purpose
The purpose of this paper is to explore the factors influencing the enterprise resource planning (ERP) implementation success in Indian retail sector. Additionally, the study also addresses the relationship between factors that influence ERP implementation and the success of ERP implementation empirically. Strategic, Technological, People and Project management are the examined factors.
Design/methodology/approach
Empirical data were collected through survey questionnaire from practitioner like project sponsors, project managers, implementation consultants and team members who were involved in ERP implementation in retail sector.
Findings
The results of the study has empirically verified that Strategic, Technological, People and Project management factors are positively influencing ERP implementation success. All four hypotheses were supported by results of the study.
Practical implications
This study will provide valuable insights to researchers, practicing managers and those who are planning to implement ERP in retail organization.
Originality/value
Very few empirical studies have been performed to investigate the influencing factor of ERP implementation and types of relationships between factors that influence ERP implementation and the success of ERP implementation in Indian retail sector. This study examines how Strategic, Technological, People, and Project management factors are influencing ERP implementation success in retail sector of India. Therefore, the research can make a useful contribution.
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The purpose of this paper is to give a perspective on the state of the art in current distribution research in Finland. One could argue that the thesis by Kaskimies on the…
Abstract
The purpose of this paper is to give a perspective on the state of the art in current distribution research in Finland. One could argue that the thesis by Kaskimies on the channels of distribution was the first in this field in Finland. In this work, Kaskimies focused on factors affecting the length of the distribution channel. Kaskimies was followed by Särkisilta and Leivo. The former studies the variables accounting for the dimensions of retail trade in commune level centres, while Leivo investigated the influence of the location and size of the automobile dealership on its profitability. The distribution channels in the area of foreign trade were studied by Salonen.
Surabhi Sakshi, Praveen Ranjan Srivastava, Sachin K. Mangla and Amol Singh
This study aims to uncover and develop explicit knowledge of existing smart communities (SCs) to guide services and business solutions for enterprises and serve community users in…
Abstract
Purpose
This study aims to uncover and develop explicit knowledge of existing smart communities (SCs) to guide services and business solutions for enterprises and serve community users in a well-thought-out manner. These sagacious frameworks will assist in analyzing trends and reaching out to pre-existing setups with different degrees of expertise.
Design/methodology/approach
A systematic overview is provided in this paper to unify insights and competencies toward building SCs; a hybrid analytical approach is used consisting of machine learning and bibliometric analysis. Scopus and Web of Science (WoS) are the primary databases for this purpose.
Findings
SCs implement cutting-edge technologies to enhance mobility, elevating information and communication technology (ICT) skills and data awareness while improving business processes and efficiency. This system of SC is an evolution of the conventional method. It provides a foundation for intelligent community services based on individual users and technologies such as the Internet of Things (IoT), artificial intelligence, cloud computing and big data. Manufacturing-based, service-based, retail-based, resource management and infrastructure-based SCs exist in the literature.
Originality/value
The paper summarizes a conceptual framework of SCs based on existing works around SCs. To the best of the authors’ knowledge, this is the first systematic literature review that uses a hybrid approach of topic modeling and bibliometric analysis to understand SCs better.
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Shehnaz Tehseen, Farhad Uddin Ahmed, Zuhaib Hassan Qureshi, Mohammad Jasim Uddin and Ramayah T.
The purpose of this paper is twofold. First, to examine the influence of two dimensions of entrepreneurial competencies, namely, strategic competency and ethical competency on the…
Abstract
Purpose
The purpose of this paper is twofold. First, to examine the influence of two dimensions of entrepreneurial competencies, namely, strategic competency and ethical competency on the growth of small and medium enterprises (SMEs); and second, to explore the role of network competence as a mediator among these understudied variables.
Design/methodology/approach
The data for this study were collected from wholesale and retail-based SMEs in Malaysia through a standard structured questionnaire. PLS–SEM approach was utilised to analyse the data.
Findings
Although the findings did not reveal a direct effect of strategic and ethical competencies of entrepreneurs on SMEs’ growth, these competences, however, were found to be influential in driving their growth when network competence was used as a mediator.
Originality/value
The existence of a mediation effect between strategic and ethical competencies and SMEs’ growth via network competence has provided insights which add new knowledge to the extant entrepreneurship and SMEs’ performance literature.
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Bernhard Swoboda, Frank Haelsig, Dirk Morschett and Hanna Schramm‐Klein
The purpose of this research is to try to show the relevance of service quality in building a strong retail brand. It addresses how retailer attributes affect customer‐based…
Abstract
Purpose
The purpose of this research is to try to show the relevance of service quality in building a strong retail brand. It addresses how retailer attributes affect customer‐based retail brand equity, when considering retailers as brands. These attributes are compared with one another, and the importance of service is set in proportion to the other retailer attributes, both intersectorally and sector‐specifically. An integrated model is used here.
Design/methodology/approach
This is an empirical study across five retail sectors (grocery, textiles, DIY, consumer electronics and furniture retailing) based on a survey with 2,000 face‐to‐face interviews. Structural equation modelling is used to illustrate the impact of central dimensions of the perception of retailer service and of the other retailer attributes on customer‐based retail brand equity.
Findings
In retailing, service quality appears to be the most important retailer attribute in building a strong retail brand – as demonstrated in four out of five sectors. The integrated model developed in this study can make a significant contribution to a field of knowledge which at present is not well developed.
Research limitations/implications
A more detailed analysis of the cross‐sectoral differences is undoubtedly necessary. Furthermore, a more exact analysis of retailer service is certainly required, but it must also incorporate other retailer attributes in order to achieve dimensions of comparison.
Practical implications
The importance of service in retailing is intersectorally underlined in comparison to the other retailer attributes/retail marketing instruments. Even in sectors that characteristically use self‐service, the importance of service quality and particularly of friendly and competent staff is evident. Compared to the other retailer attributes, service is one strategic element that can be used effectively by retailers of almost any size. A small or medium sized retailer usually cannot distinguish itself from its competitors by means of price, but with a service‐oriented business.
Originality/value
Unlike other investigations, a model is applied in this paper to five retail sectors, so both general and also sector‐specific conclusions can be drawn on the importance of customer service and the other retailer attributes. Furthermore, customer service is not analysed in isolation, thus we have dimensions of comparison, unlike many other authors who look at service alone.
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Naila Fares, Jaime Lloret, Vikas Kumar and Guilherme F. Frederico
The authors analysed the operations of two synchronised channels by focusing on “buy online and return in store” (BORS) strategies in fast-fashion retail by investigating internal…
Abstract
Purpose
The authors analysed the operations of two synchronised channels by focusing on “buy online and return in store” (BORS) strategies in fast-fashion retail by investigating internal and external factors affecting this omnichannel strategy.
Design/methodology/approach
The authors apply a combination of techniques to identify the BORS factors. Firstly, a strengths, weaknesses, opportunities and threats (SWOT) analysis was used to define the operational factors of BORS adoption. The authors then apply analytic hierarchy process (AHP) to evaluate the factors under four SWOT categories for kids, male and female consumer groups. The factors of BORS were then ranked using the fuzzy VlseKriterijumska Optimizacija I Kompromisno Resenje (fuzzy VIKOR) approach.
Findings
Combining the SWOT, AHP and fuzzy VIKOR techniques, the authors identified 21 factors in this study. The opportunity that BORS provides for trying in the fitting room for a better convenient shopping experience was ranked as the most important factor, followed by the opportunity to create a loyal customer profile with an easy and well-organised return process. Furthermore, the results reveal that the child consumer group is the most critical of the stated operations factors, followed by male and female consumers.
Practical implications
The authors described the operational factors and supported the decision-making system of BORS for each consumer group with a priority ranking to realise effective managerial management for fast-fashion retailers and practitioners.
Originality/value
The study contributes to the growing literature on the BORS omnichannel strategy, specifically for fast-fashion retail based on consumer needs.
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Luiz Antonio Joia and Paulo Sanz
To analyze empirically the transaction profitability derived from sporadic and frequent customers in the e‐retailing sector of minor home appliances in Brazil.
Abstract
Purpose
To analyze empirically the transaction profitability derived from sporadic and frequent customers in the e‐retailing sector of minor home appliances in Brazil.
Design/methodology/approach
A company's database was analyzed quantitatively to assess the transaction profitability derived from sporadic and frequent customers purchasing via the firm's digital channel, namely its web site. Besides, qualitative evidence was also collected from interviews with the main professionals involved in marketing and e‐commerce in the firm and through analysis of the company's web site and e‐mail communications with customers.
Findings
The commercial transaction profitability associated with sporadic customers can be higher than that derived from frequent purchasers.
Research limitations/implications
The study concentrated on a single company within a specific industry (minor home appliance e‐retailing) based in a specific country, namely Brazil.
Practical implications
The benefits of web consumer retention would only seem to be advantageous for digital companies that are client‐centric, which can interact with these consumers. Furthermore, the mere fact of using transactional practices, low differentiation between products and the emphasis on promotion of price on the web would seem to increase sensitivity to price on the part of the consumers, particularly those who make purchases more frequently.
Originality/value
To enable practitioners and academics to grasp fully the real value of frequent and sporadic clients, in order to allow digital companies to develop coherent strategies for them.
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Ziqi Liao and Xinping Shi
This paper aims to explore consumer perceptions of Internet‐based e‐retailing in a highly concentrated retail market environment.
Abstract
Purpose
This paper aims to explore consumer perceptions of Internet‐based e‐retailing in a highly concentrated retail market environment.
Design/methodology/approach
The present research incorporates market and social factors to examine consumer attitude and behavioral intention to use internet‐based e‐retailing based on the survey data collected from individuals in Hong Kong.
Findings
The empirical results suggest that perceived usefulness and perceived ease of use have positive impact on consumer attitude towards e‐retail business. The easily accessible local retail market and the concern about risk in the virtual environment significantly affect consumer attitude and behavioral intention to use e‐retailing. However, consumers may consider using e‐retailing if they are influenced by particular social groups.
Research limitations/implications
Future research can be carried out along similar contextual dimensions to explore consumer behavior and critical success factors of e‐retail business in different geographical environments and social contexts.
Originality/value
The present findings have theoretical and practical implications for managing and developing e‐retail business.
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