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1 – 10 of over 56000J. Ben Arbaugh, Alvin Hwang, Jeffrey J. McNally, Charles J. Fornaciari and Lisa A. Burke-Smalley
This paper aims to compare the nature of three different business and management education (BME) research streams (online/blended learning, entrepreneurship education and…
Abstract
Purpose
This paper aims to compare the nature of three different business and management education (BME) research streams (online/blended learning, entrepreneurship education and experiential learning), along with their citation sources to draw insights on their support and legitimacy bases, with lessons on improving such support and legitimacy for the streams and the wider BME research field.
Design/methodology/approach
The authors analyze the nature of three BME research streams and their citation sources through tests of differences across streams.
Findings
The three streams differ in research foci and approaches such as the use of managerial samples in experiential learning, quantitative studies in online/blended education and literature reviews in entrepreneurship education. They also differ in sources of legitimacy recognition and avenues for mobilization of support. The underlying literature development pattern of the experiential learning stream indicates a need for BME scholars to identify and build on each other’s work.
Research limitations/implications
Identification of different research bases and key supporting literature in the different streams shows important core articles that are useful to build research in each stream.
Practical implications
Readers will understand the different research bases supporting the three research streams, along with their targeted audience and practice implications.
Social implications
The discovery of different support bases for the three different streams helps identify the network of authors and relationships that have been built in each stream.
Originality/value
According to the authors’ knowledge, this paper is the first to uncover differences in nature and citation sources of the three continuously growing BME research streams with recommendations on ways to improve the support of the three streams.
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Peter Lugosi, Hania Janta and Pamela Watson
This paper aims to introduce the notion of investigative research on the internet (IRI) and conceptualise its processes through the principle of streaming. It seeks to discuss the…
Abstract
Purpose
This paper aims to introduce the notion of investigative research on the internet (IRI) and conceptualise its processes through the principle of streaming. It seeks to discuss the similarities and differences between IRI and netnography and considers various aspects of the IRI process, including site selection, sampling, data collection and analysis.
Design/methodology/approach
Investigative internet‐based research uses the techniques of ethnography and netnography, including variations of participant observation and analysis of visual and textual material. Three international empirical cases are used to illustrate the application of IRI and streaming in research on international workers, consumer cultures and on emerging business phenomena.
Findings
IRI has a number of potential applications for hospitality management academics and practitioners. Streaming can help to understand the processes involved in conducting netnographic research, and streaming is a more appropriate way to conceptualise some internet‐based studies that do not conform to netnographic or ethnographic ideals.
Research limitations/implications
The three empirical cases highlight the processes of streaming in practice, which can be applied elsewhere. Principal limitations are the ethical dimensions of conducting undisclosed research and the sampling bias resulting from adopting an unobtrusive role and focusing on active internet users.
Practical implications
The paper highlights several issues, identified through streaming, that can be used to design human resource, marketing and operational strategies.
Originality/value
The paper demonstrates the application of streaming. Streaming can help researchers conduct netnographic studies; it is also a more appropriate way to describe broader types of investigative internet research. Moreover, it demonstrates the applicability of streaming in research on hospitality management and public policy issues.
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This paper aims to present a systematic review of the literature concerning major aspects of innovation performance and compare the research hotspots of innovation performance in…
Abstract
Purpose
This paper aims to present a systematic review of the literature concerning major aspects of innovation performance and compare the research hotspots of innovation performance in the twenty-first century with three primary purposes: first, to view the trend of Chinese and English literature on innovation performance research; second, to summarize the research streams in innovation performance; and third, to predict possible directions for future innovation performance research.
Design/methodology/approach
The authors first introduce a framework of innovation performance research developments. Then they construct a representative data set of bibliographic records, obtaining 1,768 articles in the SSCI citation index database and 1,431 articles in the CSSCI database. The authors then make a comparative analysis from two aspects: research themes and development of academic communities. The research objects are keywords and references so that co-word and co-cited reference networks are established. Finally, the authors combine the direction of research streams about “innovation performance” to summarize 28 questions in three research fields that can be studied in the future.
Findings
The momentum of the literature in English on innovation performance is increasing, whereas the Chinese literature has declined in recent years. The direction of research streams in Chinese and English literature is the same: they are the “innovation system/elements” research stream, the “innovation activity/ability” research stream and the “innovation network/social capital” research stream. Although the directions are the same, the specific contents of the research are different. The direction of future development of innovation performance research can be undertaken in three aspects: follow research into expanding hot topics, mine the research of typical academic circles and develop research into exploring more fields. Combined with the direction of research streams, 28 questions in three research fields are summarized.
Originality/value
Based on the background of “mass entrepreneurship and innovation” in China, the research on enterprise “innovation performance” is becoming more and more important. The findings help us summarize the research streams related to innovation performance research, better understand the themes that point to directions for future development of innovation performance research and summarize 28 questions.
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Mian Yan, Alex Pak Ki Kwok, Alan Hoi Shou Chan, Yu Sheng Zhuang, Kang Wen and Kai Chao Zhang
E-commerce live streaming is a new influencer advertising method that allows influencers to interact directly with consumers on e-commerce platforms. Although evidence suggests…
Abstract
Purpose
E-commerce live streaming is a new influencer advertising method that allows influencers to interact directly with consumers on e-commerce platforms. Although evidence suggests that influencer live-streaming advertisements (ads) on social media can increase consumers’ buying impulses, little research examined how this similar but new advertising method on e-commerce platforms may influence consumers’ urge to buy impulsively. This study explores the role of influencer credibility, celebrity effect, perceived entertainment, trust and perceived usefulness on consumers’ attitudes toward influencer ads and their urge to buy impulsively.
Design/methodology/approach
A questionnaire containing seven constructs was developed and distributed to participants using a convenient sample and snowball sampling approach. The constructs were measured based on validated measurement items from the literature and adjusted according to this study’s focus. A total of 236 valid responses were obtained from the survey and used for data analysis. A partial least squares structural equation modeling approach was employed for parameter estimation and model testing.
Findings
The empirical results show that all constructs influenced consumers’ urge to buy impulsively via attitude toward influencer ads. The proposed research model explains 61.7% of the variance in attitude toward influencer ads and 19.4% of the urge to buy impulsively.
Originality/value
This is an early study investigating the relationship between influencer advertising and impulse buying. The results provide valuable insights into improving the design of influencer ads and marketing strategies.
Highlights
I-eIB model tests the mechanism of influencer ads on consumers’ buying impulse.
Consumers’ attitude towards influencer ads affects their urge to buy impulsively.
Influencer credibility affects consumer attitude via celebrity effect as a mediator.
Trust affects consumer attitude via perceived usefulness as a mediator.
Entertaining ads help develop favorable consumer attitude.
I-eIB model tests the mechanism of influencer ads on consumers’ buying impulse.
Consumers’ attitude towards influencer ads affects their urge to buy impulsively.
Influencer credibility affects consumer attitude via celebrity effect as a mediator.
Trust affects consumer attitude via perceived usefulness as a mediator.
Entertaining ads help develop favorable consumer attitude.
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Philipp Wörfel, Florentine Frentz and Caroline Tautu
Sensory experience profoundly impacts consumer cognition and behavior. This paper aims to illuminate the structure and development of sensory and experiential marketing research…
Abstract
Purpose
Sensory experience profoundly impacts consumer cognition and behavior. This paper aims to illuminate the structure and development of sensory and experiential marketing research, to condense knowledge and to stimulate future research.
Design/methodology/approach
In all, 156 articles with 9,670 references serve as this paper’s database. The factor analysis on co-citation patterns of the top-cited 148 articles reveals the main research streams. The social network analysis unveils the degree of intellectual exchange between and within these schools of thought. The authors also map the temporal emergence of research streams and condense insights into an overarching framework that guides future research.
Findings
Early research in experiential marketing and store atmospherics emphasized the importance of affective reactions. Grounded and embodied cognition revised the understanding of the role perception plays in cognition. These developments culminated in the now most central research stream of sensory marketing, which bridges other research streams.
Research limitations/implications
Although the research field is strongly interconnected, integration with other marketing disciplines potentially enriches the discourse.
Practical implications
This paper is useful for any reader who wants to gain a synthesized overview of the research field of sensory marketing. The framework presented in this paper can serve as a starting point for new sensory marketing research.
Originality/value
This paper offers a structured and unbiased account of sensory marketing and merges findings from diverse research backgrounds.
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Fangfang Hou, Zhengzhi Guan, Boying Li and Alain Yee Loong Chong
The purpose of this paper is to investigate what factors can affect people’s continuous watching and consumption intentions in live streaming.
Abstract
Purpose
The purpose of this paper is to investigate what factors can affect people’s continuous watching and consumption intentions in live streaming.
Design/methodology/approach
This research conducted a mixed-methods study. The semi-structured interview was deployed to develop a research model and a live streaming typology. A survey was then used for quantitative assessment of the research model. Survey data were analyzed using partial least squares-structural equation modeling.
Findings
The results suggest that sex and humor appeals, social status display and interactivity play considerable roles in the viewer’s behavioral intentions in live streaming and their effects vary across different live streaming types.
Research limitations/implications
This research is conducted in the Chinese context. Future research can test the research model in other cultural contexts. This study can also be extended by incorporating the roles of viewer gender and price sensitivity in the future.
Practical implications
This study provides managerial insights into how live streaming platforms and streamers can improve their popularity and profitability.
Originality/value
The paper introduces a novel form of social media and a new business model. It illustrates what will affect people’s behavioral intentions in such a new context.
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David Wang and Li Wang
With the increasing popularity of live streaming, the exploration of online behaviors on live streaming platforms has become a research hot spot in academia. However, the…
Abstract
Purpose
With the increasing popularity of live streaming, the exploration of online behaviors on live streaming platforms has become a research hot spot in academia. However, the literature lacks cross-cultural investigations into live streaming addictive (LSA) behaviors among viewers. To address this gap, based on stimulus-organism-response (SOR) theory and motivation theory, this study investigates how information seeking, sensation seeking and community commitment (stimulus) affect hedonic and utilitarian motivation (organism), which in turn influence viewers’ LSA behaviors (response). This study also compares American and Chinese viewers to understand how LSA behaviors differ across national cultures.
Design/methodology/approach
We surveyed live stream viewers in both nations, collecting 758 valid samples including 377 Chinese respondents and 381 American respondents for use with the research model. A partial least squares (PLS) approach is employed for data analysis.
Findings
The results show that information seeking increases utilitarian motivation, sensation seeking increases hedonic motivation, and community commitment strengthens both hedonic and utilitarian motivation. Both hedonic motivation and utilitarian motivation positively affect LSA behaviors. In addition, based on cross-cultural analysis, we found that there was a significant mediating path common to the respondents in China and the USA (i.e. sensation seeking ? Hedonic motivation ? LSA).
Originality/value
The findings of this study make theoretical contributions to live streaming research and offer practical guidance for live streaming firms to formulate proper marketing strategies. Last, this study outlines several limitations and possible directions for future research.
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Chris Ellegaard, Christopher J. Medlin and Jens Geersbro
Value appropriation is a central, yet neglected aspect in business exchange research. The purpose of the paper is to generate an overview of research on active value appropriation…
Abstract
Purpose
Value appropriation is a central, yet neglected aspect in business exchange research. The purpose of the paper is to generate an overview of research on active value appropriation in business exchange and provide the foundation for further research into value appropriation, as well as some initial guidance for managers.
Design/methodology/approach
Literatures investigating value appropriation were identified by the means of a systematic review of the overall management literature.
Findings
The authors provide an overview and comparison of the literatures and find that they apply diverse understandings of the value appropriation process and emphasize different mechanisms and outcomes of value appropriation.
Research limitations/implications
Based on the literature comparison and discussion, in combination with inspiration from alternative business exchange literature, the authors propose four areas with high potential for future research into value appropriation: network position effects, appropriation acts and behaviors, buyer-seller relationship effects, and appropriation over time.
Practical implications
Boundary spanning managers acting in industrial markets must master the difficult balance between value creation and appropriation. This review has provided an overview of the many managerial options for value appropriation and created knowledge on the effects of the various appropriation mechanisms enabling managers to secure company rents while not jeopardizing value creation.
Originality/value
To the authors' knowledge, this paper represents the first attempt at reviewing the management literature on value appropriation in business exchange. The authors provide overview, details, comparisons, and frame a research agenda as a first step towards establishing value appropriation as a key phenomenon in business exchange research.
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The purpose of this paper is to propose and examine streams in the literature related to academic publishing, with a focus on works in marketing. The content of the works within…
Abstract
Purpose
The purpose of this paper is to propose and examine streams in the literature related to academic publishing, with a focus on works in marketing. The content of the works within each theme are then explored to identify what issues have been examined and their implications.
Design/methodology/approach
The paper is a literature review, drawing on 30 years of research on academic publishing in marketing. The review is designed to cover the underlying issues examined, but is not designed to be comprehensive in terms of all the works exploring each stream of research.
Findings
There are five main streams in the literature focusing on: rankings; theory and knowledge development; how to publish;, criticisms of publishing; and other issues. Within each stream, a number of sub‐areas are explored. The works tend to be fragmented and there is generally limited in‐depth qualitative research within streams exploring the underlying assumptions on which publishing is based.
Research limitations/implications
The focus of the research is on the streams of works, rather than the findings within each stream and future research could explore each of these streams and sub‐streams in more detail. Generally, the works appear to becoming increasingly sophisticated in terms of their analysis, which is only possible with the new technologies available. New metrics proposed in the literature that can be used to better understand publishing and additional qualitative research exploring some of the basic assumptions could also be explored.
Practical implications
The research suggests that some streams with regard to academic publishing may have reached saturation and future publishing in these areas will need to be innovative in its approach and analysis, if these works are to be published.
Originality/value
This paper is the first attempt to develop streams within the literature on academic publishing in marketing and thus draws together a diverse cross‐section of works. It provides suggestions for directions for future research in the various streams.
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Qiang Yang, Jiale Huo, Hongxiu Li, Yue Xi and Yong Liu
This study investigates how social interaction-oriented content in broadcasters' live speech affects broadcast viewers' purchasing and gift-giving behaviors and how broadcaster…
Abstract
Purpose
This study investigates how social interaction-oriented content in broadcasters' live speech affects broadcast viewers' purchasing and gift-giving behaviors and how broadcaster popularity moderates social interaction-oriented content's effect on the two different behaviors in live-streaming commerce.
Design/methodology/approach
A research model was proposed and empirically tested using a panel data set collected from 537 live streams via Douyin (the Chinese version of TikTok), one of the most popular live broadcast platforms in China. A fixed-effects negative binomial regression model was used to examine the proposed research model.
Findings
This study's results show that social interaction-oriented content in broadcasters' live speech has an inverted U-shaped relationship with broadcast viewers' purchasing behavior and shares a positive linear relationship with viewers' gift-giving behavior. Furthermore, broadcaster popularity significantly moderates the effect of social interaction-oriented content on viewers' purchasing and gift-giving behaviors.
Originality/value
This research enriches the literature on live-streaming commerce by investigating how social interaction-oriented content in broadcasters' live speech affects broadcast viewers' product-purchasing and gift-giving behaviors from the perspective of broadcast viewers' attention. Moreover, this study provides some practical guidelines for developing live speech content in the live-streaming commerce context.
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