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The purpose of this paper is to explore the experiences of visitors using the strategic experiential modules (SEMs).

In this study, the authors analysed a total of 37 essays written by University of Malaya students who visited the attraction on 23 November 2013. The aim is to explore what constitutes the elements within the SEMs, pertaining to the students’ visit. The results are potentially useful for future Zoo Negara marketing communication initiatives, as well as for the management to remedy the shortfalls which have hindered Zoo Negara from operating as a self-sustaining attraction.

The results confirmed the applicability of all five dimensions of the modules, which include both positive and negative elements. Of the five dimensions, THINK and SENSE were the most frequently expressed.

Though this study offers no theoretical contribution, it does demonstrate the applicability of the Schmitt theory on SEMs and the usefulness of such an application from the managerial perspective.

The law of catastrophic wildfire prevention and response in the Mediterranean member states of the European Union stands in stark contrast to that of common law nation states such as Australia and the United States. This is due primarily to the higher levels of reciprocal moral and legal obligations between governments and citizens established in various sources of European law. Focusing on the relationship between the EU, Spain, and the Autonomous Community of Catalonia within Spain, this chapter describes these three legal frameworks as they are nested within each other, followed by some case law examples of these laws in action. We compare and contrast the philosophical assumptions underlying the utilitarian cost–benefit approach to regulatory justification used in the United States with the precautionary principle model emblematic of the European Union, the member state of Spain, and its Autonomous Community of Catalonia. Regardless of approach, protection of the public health, safety, and welfare will only be as robust and effective as the government agencies that have that responsibility, and the degree of cooperation with those agencies of the citizens they serve.

A wetland is a place of tourist attraction, and tourism values play a key role in economic development. Among various services provided by a wetland, recreational services are increasingly valuable in the tourism sector. This paper aims to unfold the potential recreational values of the Dal Lake in Jammu and Kashmir, India.

The study uses individual travel cost methods (TCMs) and assesses its impact on regional development in terms of income and employment generation. A sample of 200 tourists is selected through an on-site survey on Dal Lake, and the demand for recreational visits and its value is estimated by employing the truncated Poisson regression model (TPRM) and un-truncated Poisson regression model (UTPRM). The consumers' surplus is estimated and tourists' benefit to visiting the wetland is explored.

On average, estimated consumers' surplus per visitor is Rs 6,250 (US$96.15) and Rs 25,000 (US$384.61) from respective models. The annual total recreational value of the lake is accounted for Rs 1713m (US$ 26m). This high consumer surplus (CS) and recreational values of the lake indicate large demand for its recreational facilities.

The study is based on primary data and thus, is original. The paper has implications for the policymakers to formulate sustainable management plans for the proper use of Dal Lake and tourism development.

Suggests that marketing should not remain stagnant, basing its interest in business/customer relationships alone. Speculates about the future of the marketing concept and demonstrates the applicability of a broadened marketing concept to all functional areas of business, other types of organization and a wide diversity of objects of change. Proposes that, for marketing to remain relevant, the concept of marketing provided will allow organizations to achieve their targets if it is followed.

The recreational benefits of urban parks and gardens have been documented in the literature. However, the extent to which the mechanism behind this is reliant on demographic variables and sites' quality, among others, is not clear. Therefore, this study aims to investigate the impact of these variables on recreational experiences in Ibadan, Nigeria, towards recommending the best practices.

A questionnaire was carried out with a random sample of users (n=232) of the three most prominent parks and gardens in the city. The content was grouped into three broad themes – the overall design of urban natural landscape, meeting people's needs, and the nature of space management. These three streams of parameters were investigated on a five-point Likert scale. The questionnaire was designed to elicit information on personal, physical and psychological issues.

Based on the hypotheses that recreational experiences do not depend on the variables, results indicate no correlation between recreational experience and age, education, marital status, income and schedule of visits. However, there are positive significant correlations with gender, sites' quality, company and frequency of visit.

The results of the study suggest policy indication that planning for parks and gardens in cities should consider gender, sites' quality, company and frequency of visit variables further beyond age, education, marital status, income and schedule of visits.

The study was carried out in May 2011, and it has capacity to guide planning for urban eco-recreation places in developing nations.

Non‐marketable natural coastal resources such as beaches, sand‐dune systems and cliff sides have an economic value deriving not least from the various services which they provide as well as the human demand for consuming some of these services. Coastal defence projects designed to protect the coast against erosion and flooding by the sea have often caused irreversible degradation to coastal natural resources. The main aim of this article is to investigate whether the joint use of cost‐benefit analysis and environmental resource valuation techniques can give any insights toward the sustainable use of the coast. Design/methodology/approach – This paper employs cost‐benefit analysis (CBA) in order to assess the justifiability of carrying out coast protection works in a particular location. This paper also uses contingent valuation methodology (CVM) to estimate the economic values of non‐marketable coastal environmental services. In particular, this paper employs willingness to pay (WTP) technique and try to elicit satisfaction values from beach users by conducting an on‐site questionnaire survey. Findings – his paper argues that there are many advantages in approaching shoreline protection project appraisal both from an environmental as well as an economics point of view. However, when conducting a cost‐benefit analysis the monetary value of environment elicited by contingent valuation techniques has very limited use in it self. It can set the financial budget within which likely coast protection options should be considered but it cannot determine which option is more sustainable. What the decision‐maker needs is to give real meaning to this value by translating it into people's specific preferences and behavioural characteristics. The next step should be setting out pragmatic project characteristics to accommodate the above preferences. Practical implications – Knowledge‐based planning and scheduling as well as informed coastal protection decisions is central to achieving sustainability in the coastal zone. Prior to managing a coastal area, the baseline information needed is the economic value of services that the coastal location in question provides. Originality/value – Generally speaking, the economic value of non‐marketable natural coastal resources such as beaches is closely associated with the way in which society perceives the environment. Both use and non‐use values that are placed upon the environment by individuals have an anthropocentric basis. In this respect, it could be argued that these values often reflect multiple coastal zone uses, conflicts of human interests, levels of environmental education, environmental awareness and environmental appreciation.

On October 2019, the Rubjerg Knude lighthouse (Denmark) was moved 70 metres from the cliff edge. The Danish Government spent €700,000 on the rescue operation. Using the zonal travel cost method (ZTCM), this paper aims to estimate the recreational value of this (im)movable maritime heritage building, to assess whether it was worthwhile to incur that public expenditure. This valuation is complemented by a digital reputation analysis.

A Flickr application programming interface search method extracted 795 public photos with the “Rubjerg and Knude” tags, taken between 2004 and 2019. The ZTCM analysis included 148 photographers who provided information about their residence location.

Depending on the regression models and assumptions made, the estimated economic value of the lighthouse (measured by the consumer surplus) varies between 5.5m and 133m euros. That means that the operation’s cost is only a small percentage of the expected economic recreational value.

The sample of Flickr photographers is a proxy to estimate the zonal visitation rate for a specific destination. Zonal travel cost calculations are always based on some assumptions defined by researchers.

The paper frames the role of lighthouses as an (im)movable heritage element, which provides several cultural ecosystem services – in particular aesthetic, recreational, cultural/educational, bequest and sense of place values/benefits for tourists and residents.

This study supports the political decision of preserving an identity symbol of a specific place, based solely on its recreational value.

This paper combines a monetary approach (ZTCM) with a digital reputation analysis of this iconic attraction.

The purpose of this paper is to report on a study that was done among older adults in the city of Bahia Blanca, Argentina regarding their awareness and use of cultural heritage and commercial recreational sites.

This exploratory study among this historically understudied segment of the population used interviews and historical images to analyze their perceptions about such spaces and to establish a link between those perceptions and their civic identity.

The study found that appreciation of local cultural heritage sites was considerably lower than appreciation of commercial recreational areas and suggests possible interventions to enhance the use and appreciation of cultural heritage sites.

This paper about Bahia Blanca derives its relevance from venturing into an analysis of the opinions about such sites among an age segment, the elderly, that has been poorly addressed in other studies, in particular in the Latin American context. The study reported here generated firsthand information that may serve public servants in making decisions in the context of locally developed cultural policies and presents a methodological model and data collection and analysis techniques that may be of interest for development elsewhere.

In Argentina there is a lack of research studies in the “older adults” age bracket. The contribution of this manuscript lies in creating a connectivity among concepts such as recreation/leisure, heritage and lived space, by using new contributions in the geography of leisure that are associated with the geography of everyday life. The concepts are integrated in the study of subjective spaces of individuals.

Seeks to prove that studies conducted over the past several decades repeatedly indicate that information‐seeking behavior by members of the general public involves consultation of a variety of potential information sources, including libraries.

This article focuses on information seeking with regard to recreation activities in wilderness areas including, but not limited to, hiking.

The study results indicate that respondents do turn to the internet for some of their information needs. Web sites providing information on three hiking areas were also analyzed to determine their accuracy and access to information. The study concludes that information‐seeking behavior on the internet represents investigation of sources that existed in the pre‐internet era but that access has altered from earlier mechanisms, such as paper mail, telephone, or on‐site visits, to electronic investigation.

Libraries continue to represent a potential information source, provided that they take advantage of electronic access.