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From a consumer–brand relationship (CBR) perspective, this study proposes a serial multiple mediation model to explore the pathways (e.g. cognitive, affective and hybrid) to increase online celebrity brand equity (OCBE) and follower's hotel booking intentions (FBI).

Paper-based and online surveys were used to collect data from 443 respondents who had been using TikTok and had followed at least one online celebrity on TikTok, while that online celebrity had reviewed one or more types of accommodation. A serial multiple mediation model was evaluated through covariance-based structural equation modeling.

The results confirmed the hybrid cognitive–affective and cognitive–affective–conative pathways among antecedents and components of OCBE and FBI.

From a CBR perspective, this study provides a serial multiple mediation model to increase OCBE via hybrid cognitive–affective pathways and to drive FBI via cognitive–affective–conative pathways. These sequential relationships contribute to the human branding literature by defining a mechanism of how online celebrities can efficiently attract followers, thus driving online celebrity brand loyalty and hotel booking intentions.

The results should be validated in other cultural contexts to generalize findings and broaden the range of target respondents to include international followers and those within other nations.

The demand for electricity supply increases day by day due to the rapid growth in the number of industries and consumer devices. The electric power supply needs to be improved by properly arranging distributed generators (DGs). The purpose of this paper is to develop a methodology for optimum placement of DGs using novel algorithms that leads to loss minimization.

In this paper, a novel hybrid optimization is proposed to minimize the losses and improve the voltage profile. The hybridization of the optimization is done through the crow search (CS) algorithm and the black widow (BW) algorithm. The CS algorithm is used for finding some tie-line systems, DG locations, and the BW algorithm is used for finding the rest of the tie-line switches, DG sizes, unlike in usual hybrid optimization techniques.

The proposed technique is tested on two large-scale radial distribution networks (RDNs), like the 119-bus radial distribution system (RDS) and the 135 RDS, and compared with normal hybrid algorithms.

The main novelty of this hybridization is that it shares the parameters of the objective function. The losses of the RDN can be minimized by reconfiguration and incorporating compensating devices like DGs.

This paper aims to analyse how financial literacy (FL) is conceptualised and operationalised in the Indian context.

A systematic literature review (SLR) was conducted using the Preferred Reporting Items for Systematic Reviews and Meta-analyses (PRISMA) protocol. Thirty-six articles published between 2010 and 2020 were considered for analysis. The FL conceptualisation was examined based on knowledge, ability, skill, attitude and confidence elements. The FL operationalisation was analysed using the modified version of the Organisation for Economic Co-operation and Development’s (OECD) Programme for International Student Assessment (PISA) 2012 model for organising the domain for an assessment framework.

The findings indicate that, despite offering operationalisation details of the FL, 13 out of 36 studies did not include a conceptual definition of FL. Of the 23 studies that mentioned a conceptual definition, 87% are primarily focused on the “knowledge” element and only 39% have combined knowledge, ability/skill and attitude elements in defining FL. As in the developed countries, the Indian studies also preferred investment/saving-related contents in their FL measures. The volume of content focusing on the financial landscape is meagre amongst the FL measures used in India and developed countries. The survey instruments of most studies have been designed in the individuals’ context but have failed to measure the extent to which individuals apply the knowledge in performing their day-to-day financial transactions. Further, it was found that 20 out of 36 studies did not convert the FL level of their target groups into a single indicator or operational value.

To the best of our knowledge, this is the first study that explores the FL’s assessment practices in India. Further, this study offers new insights by comparing the contents of FL measures used in Indian studies with those used in developed countries.

The purpose of this study is to investigate the Dynamics of micropolar – water B Fluids flow simultaneously under the influence of thermal radiation and Soret–Dufour Mechanisms.

The thermal radiation contribution, the chemical change and heat generation take fluidity into account. The flow equations are used to produce a series of dimensionless equations with appropriate nondimensional quantities. By using the spectral homotopy analysis method (SHAM), simplified dimensionless equations have been quantitatively solved. With Chebyshev pseudospectral technique, SHAM integrates the approach of the well-known method of homotopical analysis to the set of altered equations. In terms of velocity, concentration and temperature profiles, the impacts of Prandtl number, chemical reaction and thermal radiation are studied. All findings are visually shown and all physical values are calculated and tabulated.

The results indicate that an increase in the variable viscosity leads to speed and temperature increases. Based on the transport nature of micropolar Walters B fluids, the thermal conductivity has great impact on the Prandtl number and decrease the velocity and temperature. The current research was very well supported by prior literature works. The results in this paper are anticipated to be helpful for biotechnology, food processing and boiling. It is used primarily in refrigerating systems, tensile heating to large-scale heating and oil pipeline reduction.

All results are presented graphically and all physical quantities are computed and tabulated.

This article intends to explore critical factors that affect the adoption of organic farming in emerging economies. The authors respond to the calls from policymakers, non-government organizations, business firms and scholars to improve the farmers' awareness of the negative impact of synthetic chemical pesticides, phosphorus, potassium fertilizers and mineral nitrogen used in traditional farming.

Through self-administered survey questionnaires, responses were obtained from 397 farmers (conventional) regarding organic farming adoption in Haryana (India). The survey responses were collected between October 2022 and December 2022. The authors apply the “partial least squares structural equation modeling” (PLS-SEM) to test the framed hypotheses.

The present article demonstrates six critical determinants of organic farming adoption, i.e. behavioral, cultivation, economic, governmental, marketing, and social factors. These six factors drive 71.0% (R²) variation in organic farming adoption. Governmental factors have a positive but insignificant influence on organic farming adoption. Interestingly, the impact of behavioral and cultivation factors is crucial per path coefficient values.

For the first time, the authors conducted a study on organic farming adoption in Haryana that lies in its context-specific implementation, utilization of localized knowledge and expertise, regional policy support, agricultural diversification and community participation. Future research can build upon by adding agriculture scientists to the study to respond to the cost, quality of the crop and impact of socio-economic policies as moderators/mediators on adoption decisions.

Be that as it may, BC is computationally costly, has restricted versatility and brings about critical transmission capacity upward and postpones, those seems not to be fit with Internet of Things (IoT) setting. A lightweight scalable blockchain (LSB) which is improved toward IoT necessities is suggested by the authors and investigates LSB within brilliant house setup like an agent model to enable more extensive IoT apps. Less asset gadgets inside brilliant house advantage via any unified chief which lays out common units for correspondence also cycles generally approaching and active solicitations.

Federated learning and blockchain (BC) have drawn in huge consideration due to the unchanging property and the relevant safety measure and protection benefits. FL and IoT safety measures’ difficulties can be conquered possibly by BC.

LSB accomplishes fragmentation through shaping any overlaid web with more asset gadgets mutually deal with a public BC and federated learning which assures complete protection also security.

This overlaid is coordinated as without error bunches and reduces extra efforts, also batch leader will be with answer to handle commonly known BCs. LSB joins some of advancements which also includes computations related to lesser weighing agreement, optimal belief also throughput regulatory body.