Search results

Increased competition and the constant need for companies to differentiate make markets more competitive and consumers more demanding when making purchasing decisions. Consequently, companies recognized the importance of marketing and economics, which has gradually replaced its transactional practices, focused essentially on a single transaction, with relational practices, in which the customer is considered an integral part of the process. Creating long and profitable relationships has become a business priority and the use of tools such as customer relationship marketing (CRM) has become crucial. With the increasing importance of health and wellness tourism, thermalism has become a very competitive product wanted by tourists who need treatments that are not available in their country due to lack of availability or because they are quite expensive. Since tourism is integrated in the services sector, a set of relational marketing strategies can be applied to establish and maintain relationships with tourists. Therefore, it is important to understand how relational marketing can improve health and wellness tourism. Based on a combination of theoretical and practical research, this chapter explores the dynamic system and mechanism of innovation and development of relational marketing strategies in specific contexts of tourism (i.e. health and wellness tourism) considering cross-border (i.e. Northern Euroregion of Portugal and Galicia). From an interdisciplinary perspective, the chapter presents insights for marketing and tourism (health and well-being) and for the economic development of territories (i.e. cross-border regions).

We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of politics in the construction of hegemonies in SEA research in Brazil. In particular, we examine the role of hegemony in relation to the co-option of SEA literature and sustainability in the Brazilian context by the logic of development for economic growth in emerging economies. The methodological approach adopts a post-structural perspective that reflects Laclau and Mouffe’s discourse theory. The study employs a hermeneutical, rhetorical approach to understand and classify 352 Brazilian research articles on SEA. We employ Brown and Fraser’s (2006) categorizations of SEA literature to help in our analysis: the business case, the stakeholder–accountability approach, and the critical case. We argue that the business case is prominent in Brazilian studies. Second-stage analysis suggests that the major themes under discussion include measurement, consulting, and descriptive approach. We argue that these themes illustrate the degree of influence of the hegemonic politics relevant to emerging economics, as these themes predominantly concern economic growth and a capitalist context. This paper discusses trends and practices in the Brazilian literature on SEA and argues that the focus means that SEA avoids critical debates of the role of capitalist logics in an emerging economy concerning sustainability. We urge the Brazilian academy to understand the implications of its reifying agenda and engage, counter-hegemonically, in a social and political agenda beyond the hegemonic support of a particular set of capitalist interests.

This study aims to understand the development of Barcelos tourist destination, analyzing the progress of technology in local handcrafts. eTourism is a development alternative for many localities. These alternatives, when they have integrated tourist products and a defined geographical area, form a tourist destination. Focusing on tourism and its evolution, concepts and successes are investigated in the tourist market of Barcelos, proving the increase in the local economy. Before a qualitative study and through the direct observation and semi-structured interviews to some regional handcraftsmen, the forms of the innovation of the technology in the tourism of Barcelos are analyzed and what their contribution to the increase in the tourism in this territory. The study shows that, in this tourist destination, the development of handcrafts had a great social and economic impact, developing the offer and standing out in front of the tourist market. The study also concludes that the new Information and Communication Technologies’ (ICTs’) tools promote new skills, which consequently provide new opportunities as well as great challenges for all users. In the Barcelos handcraft, ICTs will revolutionize the promotion of this tourism offer, through the innovation of networks and the Internet, with all stakeholders, sharing information and knowledge of Barcelos products and services, thus increasing their fluency in tourism demand and developing the market in order to create a greater economic impact on the destination.

The objective of this chapter is to outline an integrating picture of the situation, representativeness, contradictions, and challenges that the treatment of diversity assumes in Brazilian society and in its organizations. The aim is to reply to the research question: “How are public policies and organizational practices constructing ways of inserting and valuing the diversity of Brazilians?” We provide a brief background of the changes in the global and Brazilian contexts over the last few decades and analyze the demographic data presented in the 2010 Census and in studies on diversity that were published in the main periodicals in the Administration area in Brazil, between 2000 and 2014 with regard to the segments most widely studied in the academic literature: Afro-descendants, homosexuals, the elderly, Indians, women, and people with a disability. The conclusion reached is that, in a short period of time, Brazil has made great strides in constructing the mechanisms and legal devices for recognizing the rights of its diverse population and that private companies are in the initial stages of introducing diversity programs.

The current era is characterized by hyperturbulence, population growth, attention to food security, the need to identify sustainable strategies to reduce pollution and poverty, and the disparity between developed and undeveloped economies. These circumstances force a global paradigm shift based on sustainable practices and processes that put people and the environment at the core of each activity, contributing to sustainable, social, and economic development and promoting well-being in the community.

In this spirit, a strong impulse can derive from the practices of Green Technology, considered here as that set of processes aimed at eco-sustainability that acquire undisputed relevance, especially for emerging economies.

This chapter focuses on the role that Green technology practices exert in generating local well-being in the world's fifth-largest country: Brazil. Dynamic growth and effective social policies lifted millions of people out of poverty in the 2000s, even if socio-economic development varies widely across the country. Brazil is a leading global agricultural, minerals, and oil producer. The natural environment represents the primary source of Brazil's development that deserves to be protected and push firms and citizens to find new sustainable solutions based on green policies. Drawing inspiration from a Brazilian case study, this chapter proposes a set of building blocks that foster sustainable business practices in emerging countries.

The chapter is organized as follows: the first part introduces the concept of green technology practices; the second highlights the opportunities of green technologies; the third focuses on a single case study.

Throughout Latin America, policy-makers are struggling to reconcile two conflicting political pressures: (i) the push to become more globally competitive on the basis of international assessments such as the Program for International Student Assessment (PISA), and (ii) the simultaneous need to address long-standing, entrenched inequities in both educational quality and access throughout much of the region. This chapter documents how policy-making elites throughout Latin America are trying to address these two goals by incorporating “evidence-based” policy solutions that can be empirically defended as promoting equity. However, scholars throughout Latin America argue that instead of promoting equity, an increasing focus on accountability in educational policy at the national level throughout the region has resulted instead in a shift in priorities from the governance of educational systems to evaluation of those systems, with the state functioning primarily as an Evaluative State. This argument is developed through secondary analysis of the Hispanophone and Lusophone academic education literatures of Latin America, whose robust and rigorous studies of these trends at both national and regional levels remain little explored within the Anglophone academic tradition.

Although adaptation to climate change is a well-researched topic at the individual level and in highly vulnerable industries, its integration into business strategies is poorly researched. In this chapter, we conduct bibliometric analyses on a sample of 368 relevant papers published in business journals to derive descriptive statistics and map the conceptual and intellectual structure of the field. We find an increased interest in adaptation and confirm a strong representation of industry-specific research. We complement the bibliometric analyses with a content analysis focused on emergent themes in the adaptation scholarship. We discuss systemic influences, individual effects, regulations and stakeholders, and exposure as areas likely to attract further scrutiny in future scholarship. For each theme, we derive practical implications for practitioners and policymakers.

In this chapter, the authors analyze the relationship between academia, organization, and gender in Chile. In particular, the connection between academic practices, management, and hegemonic masculinity throughout the history of Chilean universities. The authors took a critical approach from the field of gender and organizational studies, shedding new light on a longstanding problem: gender-based violence in universities. The authors will discuss how the centrality of management in Chilean universities makes sense in a late and globally connected capitalist scenario, characterized by the introduction of managerialism and business logic in higher education. Consequently, the practice of management acquired a central and hegemonic status that articulates the rest of the academic practices, organizing them not only in terms of the hegemony of management but also in terms of male hegemony.