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According to Associated Chambers of Commerce and Industry of India (ASSOCHAM), the size of the Indian online retail industry is INR 2000 crore and the industry is projected a steady annual growth rate of 35 per cent to reach INR 7000 crore by 2015. Given the growing importance of the online retail industry in India, it remains imperative for web retailers and internet marketers to understand the determinants of online customers' purchase intention to decipher what is important to the Indian online customer. This paper attempts to identify the determinants of online purchase intention among youth in the Indian context.

Based on a detailed literature review, customer online purchase intention shopping orientation factors such as impulse purchase orientation, brand orientation and quality orientation were considered along with online trust and prior online purchase experience. The results are based on 95 valid responses received from the online survey.

The research established that impulse purchase orientation, prior online purchase experience and online trust have significant impact on the customer purchase intention. Males are found to have more intention to shop online than females.

A bigger and more representative sample which includes respondents from all walks of life would have been appropriate though the internet savvy students contribute the major share of online buyers.

The study has implications for web‐retailers, marketing managers, internet marketers, online vendors and web‐shoppers in India. Indian online shoppers typically tend to seek offers and great value price deals instead of brand or quality. Online retailers may target the impulse purchase orientation nature of Indian consumers and should focus on increasing online trust.

In the Indian context, this is the first time shopping orientations have been studied with customers' online purchase intentions.

Develops and tests a model of team orientation in the global purchasing process of a Fortune 500 multinational services organization. Based on a sample of 179 domestic and 167 international strategic business units (SBUs), the results indicate that team orientation in a purchasing unit is influenced by transformational leadership behaviors and the SBU user’s flexibility in mental models, which, in turn, affects customer orientation, relationship commitment, and cycle time in the process. The results appear to be strategically robust across the domestic and international purchasing settings, while the tactical implications of the results differ somewhat depending on the purchasing scenarios.

The literature holds few contributions regarding purchasing practices of small companies, despite the impressive size of this customer segment. Hence, this paper seeks to identify the purchasing orientation of small company owners.

The study applies an interpretive qualitative case based approach. Small company owners describe their purchasing practices in a language void of theoretical concepts and by the continuous use of examples. Some practices are more or less unconscious. Interpretation is needed in order to discover patterns across the cases.

Small company owners down‐prioritize purchasing and spend few resources on developing their purchasing capabilities. They emphasize operational security from suppliers – covering quality and delivery as well as service and problem‐solving capabilities. Price is a minor issue. They are extremely loyal customers, who rarely meet suppliers, but still manage to maintain trusting relationships with them. Reliability from suppliers is essential.

This research concerned manufacturing firms. Earlier contributions as well as this study indicate that studies of small company purchasing in other sectors (trade for instance) could produce different findings.

Companies selling to small companies should build service capabilities in their sales organization. The investigated small customers emphasize operational security, problem‐solving, informal attitudes, reliability, and they are highly loyal. Selling companies capable of mastering this behavior can expect a higher profit and enjoy close, long lasting customer relationships with these customers.

The paper identifies the small manufacturing company as a distinct customer segment, with characteristics that differ from the large company. The identification of small company owner purchasing orientation helps sales professionals understand this segment and provides a basis for optimizing selling behavior, organization etc.

The purpose of this paper is to examine the purchase intentions of online retail consumers, segmented by their purchase orientation.

An e‐mail/web survey was addressed to a consumer panel concerning their online shopping experiences and motivations, n=396.

It is empirically shown that consumer purchase orientations have no significant effect on their propensity to shop online. This contradicts the pervasive view that internet consumers are principally motivated by convenience. It was found that aspects that do have a significant effect on purchase intention are prior purchase and gender.

There are two limitations. First, the sample contained only UK internet users, thus generalisations about the entire population of internet users may be questionable. Second, in our measurement of purchase intentions, we did not measure purchase intent per se.

These findings indicate that consumer purchase orientations in both the traditional world and on the internet are largely similar. Therefore, both academics and businesses are advised to treat the internet as an extension to existing traditional activities brought about by advances in technology, i.e. the multi‐channel approach.

The paper adds to the understanding of the purchase orientations of different clusters of e‐consumers.

This paper examines the literature concerning consumers’ purchasing on the Internet and reports on a project that contained qualitative findings with the help of quantitative data to uncover consumer purchase orientations for financial services. The findings showed support for the literature concerning similarities in the treatment of consumer purchase orientations and gender. However, the outcomes of purchase intentions did not necessarily correlate with consumer segmentation according to original purchase orientations. The conclusions take into account the need for e‐retailers to recognise that online financial services consumers have a significantly higher level of control in the purchase process and are motivated by this in using the Internet.

This study examines the effects of transformational and transactional leadership behaviors on cycle time, customer orientation, and relationship commitment in the purchasing process of a multinational services organization. The focus is on the activities and relationships between the international strategic business units (SBUs) and the corporate buying center leadership of the organization. Based on a sample of 346 SBUs and a series of 11 case studies, the results suggest that frequent and infrequent SBU users differ somewhat in the leadership behaviors preferred as determined by the effects on the three purchasing outcomes. The paper concludes with a discussion of the results and the implications for future research endeavors on global leadership in purchasing.

This study aims to investigate the factors that influence the sustainable online purchase intentions of consumers during the COVID-19 pandemic. This study also examines the role of relational benefit and site commitment in the study model.

Data were obtained from a survey of 356 Bangladeshi consumers who were voluntarily using the internet during the COVID-19 pandemic. Data were analyzed using partial least square structural equation modelling with Smart PLS 3.0 and SPSS V25 tools.

The results show a positive and significant relationship between consumers’ personal innovativeness and impulse purchase orientation with their relational benefit and site commitment, social influence with relational benefit, relational benefit with site commitment, site commitment with the intention to purchase. Moreover, the study found that relational benefit mediates the relationship between impulse purchase orientation and social influence with site commitment. The results also indicate that site commitment mediates the relationship between personal innovativeness and impulse purchase orientation with the intention to purchase. The results further indicate that site commitment mediates the relationship between relational benefit and intention to purchase.

The findings allow online stores to consider crucial factors in their policies when making strategic decisions regarding the factors impacting consumers’ online purchasing intention during the COVID-19 pandemic.

In this study, a research framework is developed with a focus on the sustainable consumer intention to purchase. This study, therefore, adds to the existing literature by analyzing the factors that determine online purchase intentions during the COVID-19 pandemic in Bangladesh, given the limited number of studies on the online consumer behavioral intentions in related circumstances to COVID-19.

The North American fresh potato market has been in decline for over ten years, yet little consumer research has penetrated beyond the factors influencing the purchase decision. The purpose of this study is to provide a deeper understanding of the purchase decision for the fresh potato by exploring the linkages between the choice tactics employed in the store, post‐purchase evaluations in the home and the value orientations motivating consumption.

For this study, semi‐structured focus groups were conducted and analyzed using framework analysis.

This study presents a choice tactic formation and refinement model for the fresh potato that illustrates a feedback process between in‐home evaluations of the fresh potato and the four choice tactics employed at the point of purchase (potato size, color, shape and size uniformity). Each evaluative outcome related back to one of three value orientations (taste, health and lifestyle). Only two of the value orientations (taste and lifestyle) were found to be influencing the formation and refinement of these choice tactics. Positive and negative evaluative outcomes were also found to be dependent on whether participants thought of the potato as either fresh or prepared.

Detailed insights into a feedback process between in‐home evaluations of the fresh potato and the choice tactics employed at the point of purchase.

The purpose of this study is to examine relationship between numerous factors (fashion orientation, conspicuous consumption and environmental consciousness) that influence fast fashion (FF) purchase intention and their impact on FF purchase behavior and exploring the moderating effect of sustainable clothing consumption attitude.

This study uses quantitative analysis approach, wherein data have been collected from 571 college students by using non-probability snowball sampling. Partial least square structural equation modeling (PLS-SEM) has been applied to analyze the relationships among variables.

Determinants fashion orientation and conspicuous consumption have substantial impact on the desire to buy FF, which has strong association with FF purchasing behavior. Environmental awareness, contrarily, has detrimental impact on FF purchasing intentions. Furthermore, sustainable clothing consumption attitude significantly moderates FF intention–behavior relationship.

Findings may be viewed as a driving course in textile and garment sector for entrepreneurs as they represent customers’ intents and behavior in connection to the adoption of FF. Strategists can understand the product’s lifecycle; marketers can define innovative ways of marketing, advertising and promotion; start-ups can look for opportunities in sustainable fashion industry by innovating, manufacturing and dealing in eco-friendly sustainable products; and policymakers can make suitable policies to create awareness regarding sustainable fashion.

To the best of the authors’ knowledge, there is no study that comprehensively deals with defining, structuring and validating factors affecting purchase intention and behavior in case of fashion industry, accompanied by the role of sustainable consumption attitude as a moderator between FF intention and behavior, in a single model.

Due to a staggering growth rate in the recent past, halal products have attained a significant attention of marketers across countries. However, marketing practitioners seek to have detailed understanding of what drives consumers of different demographics towards this product category so as to better market and position themselves in the competitive landscape. Correspondingly, this study aims to provide insights into the Muslim women consumers’ halal cosmetics purchase behaviour and examines the variables (and their interplay) when purchasing such products.

The data for the study were collected through a self-administered questionnaire from 371 Muslim respondents from India. The data were analysed through structural equation modelling using AMOS 22.0 SEM software.

The findings of this study reveal that religious knowledge, religious commitment and halal certification(s) affect consumers’ actual purchase behaviour of halal cosmetics, which subsequently drives their repurchase intention. The findings further reveal a non-significant effect of religious orientation with both the actual purchase behaviour and repurchase intention towards halal cosmetics. Additionally, actual purchase behaviour of halal cosmetics is found to positively affect customers’ repurchase intentions.

Despite the recent growth of overall beauty industry, this particular segment of halal cosmetics has a huge potential given the phenomenal preference that Muslim consumers have shown in such niche. Therefore, this paper contributes towards examining the key factors influencing consumers purchase behaviour towards halal cosmetics in India that can be capitalized on.