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Reports a systematic analysis of marketing positions advertised in the Australian public sector between 1982 and 1991. Compares the use of such positions by various component groups of organizations within the public sector. Using Kotler and Andreasen′s typology, seeks to discover the extent to which such organizations are customer versus organization centred. Also analyses trends over the ten‐year period. Discovers three distinct segments of public sector organizations: the policy makers; service deliverers; and trading organizations.

Public sector enterprises show distinct differences in structure, management philosophy, and perfomance when compared to private sector enterprises. This becomes more evident when one compares the performance of developed – versus developing‐country public enterprises. In particular, they are a dominant force for the socio‐economic and technological development of developing economies. In recent years, public enterprises have enlerged as important income contributors and a potent technology source to developing countries through their active internationalisation efforts. After two to three decades of home country‐based operations, public enterprises have begun to enter and operate in international markets, due to the impact of home country push and host country pull factors. The purpose of this article is to examine the internationalisation process of public sector enterprises from developing countries. In particular, their structures, operational methods and procedures, organisational behaviour and strategy formulation issues important to operations in overseas markets are examined for orderly decision‐making purposes. Public sector enterprise development for international markets is studied conceptually as well as analytically, and a number of effective strategies with contemporary examples are discussed.

Examines marketing techniques used by British non‐profit organisations. Defines public sector and voluntary sector non‐profit organisation. Outlines the difficulties encountered in defining the marketing process in non‐profit organisations compared with normal business operations. Highlights four main areas of marketing for non‐profit organisations – research, promotion, pricing and distribution. Concludes that the non‐profit sector includes a number of organisations where ownership, structure and objectives do not correspond to the traditional model of business organisations. Affirms that British authors should view these dissimilarities as an opportunity to develop the marketing concept, marketing and marketing management in a much wider context than that of business marketing.

The research aims to describe the foundation of healthcare organizations’ past and present sustainability endeavors; describe the direction of a health-care organizations’ sustainable development; reveal and characterize what determines the foundation and direction in a public health-care sector; and provide some insights into social marketing for sustainability endeavors.

Based on a semi-inductive approach, judgmental sampling was applied to select relevant health-care organizations. Informants were identified according to their knowledge of their organizations’ sustainability initiatives.

Offer insights into the foundation of sustainability endeavors and the direction of sustainable development for upstream social marketing in the studied public sector. The social marketing perspective is a common factor of relevance for the studied public hospitals.

The foundations of sustainability endeavors undertaken across the studied health-care organizations have not so far been homogenous. The direction of sustainable development has also varied across the studied public healthcare organizations and there is a need to move beyond individuals and shift from a micro to a macro/structural environment of sustainable development, so as to observe the effectiveness of any social marketing intervention.

This study highlights the importance of applying an upstream social marketing approach and programs, as part of a social marketing strategy, to promote and stimulate sustainable change in health-care organizations.

Contrary to the common sense predominating in many societies nowadays regarding sustainability endeavors and sustainable development, we conclude that neither the foundation of such endeavors nor the direction of sustainable development has progressed adequately in the studied public healthcare sector. As social marketing is intended to benefit society and foster social change, the macro level of intervention of the upstream approach clearly reveals its usefulness in the public health area.

Reveals two axes based on a social marketing approach. One is of micro and macro determinants characterizing the direction of sustainable development in a public sector. Another is of homogeneous and heterogeneous foundations of sustainability endeavors.

The paper reports on research sponsored by the Chartered Institute of Marketing as part of its Canon of Knowledge initiative. The paper addresses the issue of what areas currently being taught as part of the discipline of marketing are considered important by business‐to‐business marketing practitioners. It also examines how these differ between the private and public sectors and identifies the tools and techniques felt to be most useful to practitioners.

Reports that there are increasing trends towards the commercialisation of public sector information. Explains the concepts of information trading and discusses the role of the public sector. Describes three case studies within the UK government. Identifies the lack of a uniform approach to information trading within UK government departments in terms of attitudes to information provision, information costing and pricing and the resourcing of an information trading function. Discusses issues concerning the national and departmental policy on information distribution and trading; the resourcing and management of information technology to support the information trading function; the development of an information‐aware culture within the government and its departments and the development of contractual relationships with marketing agents within the private sector. Examines the effect of online information provision on information trading. Discusses the application of agency theory to the study of the role of marketing agents and identifies their importance in the development of a public sector information trading market. Concludes that there is a lack of clear direction for government departments concerning information trading.

The purpose of this paper is to analyse the implementation of the marketing concept within both the internal (internal market) and external environments in the context of the local public sector. It also aims to examine the impact of market orientation (MO) on employees' job‐related attitudes (job satisfaction and organisational commitment (OC)) and organisational performance (OP).

Researchers take a methodological approach by using a survey method. Structural equation modelling is employed to analyse the data collected from a sample of municipality executive board members in order to test the causal relationships proposed in the research model.

The results of this empirical study demonstrate that internal marketing implementation has an important effect in fostering market‐oriented behaviours of local public organisations. The effect of MO on both job‐related attitudes and OP was also empirically supported. However, the paper's findings do not support the hypotheses that increased levels of job satisfaction and OC enhance OP.

Local public sector managers should recognise the importance of allocating resources to ensure the gathering and dissemination of and responsiveness to market information in both internal and external environments: this will likely enhance job satisfaction, OC and OP.

Despite claims that the implementation of marketing in the internal environment is vital for external marketing success, this relationship has not yet been extensively discussed in the literature. The paper's results provide quantitative evidence to support this relationship. Also, this paper offers additional research on the role of market‐oriented behaviours on job satisfaction, OC and OP, presenting interesting challenges for further research among practitioners and academics.

Examines the development of marketing in the public service and presents a short discussion of the growth of marketing in public service organizations over the last 20 years. A critical analysis of marketing as applied to the public service, argues that, if it is applicable, it needs to be adapted to the particular character of the public realm. Gives an analysis of how an approach to marketing that is appropriate to the public service might be developed. This implies not so much the application of marketing as it exists, but the development of a new form of marketing. The management of the public sector is political management, and marketing, if it is to be effective, will need to be politically informed.

An overview of the relevance of marketing to the public sector is given and three main divisions of the UK public sector are identified. The focus of discussion is how and where marketing can be applied best to the public sector and local authority leisure centres are considered as a case example. The various marketing techniques and principles which could be applied in this situation are reviewed.

The purpose of this paper is to demonstrate the political functions of government‐sponsored social marketing campaigns aimed at changing citizens’ behaviour and to argue for the reconsideration of the boundaries between political, public sector and social marketing.

Critical discourse analysis of print advertisements and promotional material of a government‐sponsored social marketing campaign is used.

The paper identifies the discursive ways in which the campaign influences the public's views of social issues and actors and discusses the role of such campaigns in the redefinition of the relationship between the citizen and the state.

The paper contributes to critical perspectives on the wider impact of social marketing activities on democracy by demonstrating the political impact function and effects of campaigns run by governments.