Applying Marketing to the Public Sector: The Case of Local Authority Leisure Centres

Abstract

An overview of the relevance of marketing to the public sector is given and three main divisions of the UK public sector are identified. The focus of discussion is how and where marketing can be applied best to the public sector and local authority leisure centres are considered as a case example. The various marketing techniques and principles which could be applied in this situation are reviewed.

Citation

Smith, G. (1988), "Applying Marketing to the Public Sector: The Case of Local Authority Leisure Centres", International Journal of Public Sector Management, Vol. 1 No. 3, pp. 36-45. https://doi.org/10.1108/eb002936