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The purpose of this paper is to assess how direct payments (DPs) of the Common Agricultural Policy affect income and revenue variability faced by Italian farmers.

Balanced farm-level panel data are used to construct coefficients of variation over the period 2003-2012. Nonlinear robust regression techniques are used to measure the effect of DP, farm size, fixity in resources, labor intensity, farm production orientation, and specialization on the variability of farm income (FI) and farm revenue. This is done on the overall sample as well as on subsamples of farms located in different regions and belonging to different types of farming.

DPs have mixed effects on the variability of FI. While a negative and significant relationship is found on the whole national sample, this is not generally the case when models are run on the considered subsamples. On the contrary, DPs have always significant variability increasing effects on revenue. This suggests that DPs reduce the degree of risk that farmers face allowing them to engage in riskier activities. Thus, DPs are less effective than expected in terms of income stabilization because these distort farmers’ risk management behavior. Because of this, DPs could constrain the development of markets for risk management instruments and reduce the effectiveness of policies supporting the use of these instruments.

The analysis is inspired by El Benni et al. (2012) but uses a different approach, applies it to a different country, and yields different results. Volatility measures are calculated over more years, and the paper accounts for differences in farm production orientation and is not based on an unbalanced panel of farms. Because of these differences, the authors obtained different results regarding the correlation between DP and income and, even more, revenue variability. Finally, comparing the results of models referring to FI and farm revenue improves the author’s understanding of the impact of DP on farmers’ risk management behavior and allows interesting policy considerations.

The lack of theoretical and pragmatic way of measuring agricultural commercialization has been responsible for the inconsistent results for the impact of agricultural commercialization on household welfare. This study makes use of an input-based market participation approach that utilizes household preplanting production decision to stratify farming households according to production orientation.

The study estimates a system of input and consumer demand equations. It augments traditional input and consumer demand equations with an additional variable based on an endogenous switch, which measures the probability of being a commercial farming household. Empirical evidence suggests that market orientation is an important determinant of the level of traded input and hence, market participation. Predicted probabilities obtained from the endogenous switch are used to stratify households into subsistence and commercial agricultural households.

Results of the relative effect of commercial agriculture on the level of household food security support the claim that production orientation does affect the relationship between the relative share of food expenditure to the household total expenditures and the logarithm of household expenditure for this part of sub-Saharan Africa.

As in the case of all generalized method of moments studies, the results depend on the robustness of the instruments. However, search for better instruments may run afoul of Leamer's ad hoc specification search with nonexperimental data.

This paper is original in its formulation of an endogenous switch between subsistence and commercial agriculture. This switch is estimated as a latent variable following a logit form.

This paper explores the relationship between “stability and change” within with the process of accounting change It focuses on the ceremonial way in which a new system of value‐based management (VBM) was implemented and how the key performance indicators (KPIs) became decoupled from the day‐to‐day activities of the business, thereby creating a level of stability which ultimately contributed to accounting change.

It uses a longitudinal study of a company in which value‐based management was imposed by its parent. It is informed by an institutionalist framework which draws on concepts from both old institutional economics (OIE) and new institutional sociology (NIS).

It shows that stability and change are not necessarily contradictory or opposing forces, but can be intertwined in an evolutionary process of change.

Although there is accounting change within the case study, it is problematic to characterise it as either successful or unsuccessful change – this has important implications for the way in which “success” is defined in studies of accounting change.

It is argued that in contrast to the normal assumption that decoupling is an “organisational” response to external pressures, it is shown how decoupling can occur through the working out of a complex and dynamic process of resistance to accounting change: a process which simultaneously involves both stability and change.

Marketing thought originating from the era of the barter system, gradually evolved into production and sales orientations, with greater emphasis on the process, quality, and selling of products. Thereafter, customer satisfaction as an essential component of the strategic decision process occupies a significant position among various marketing activities. This paper aims to address the inadequate research inputs on determining the time‐specific evolutionary relevance of marketing thought divulging into the essential components of each marketing concept, especially those with customer satisfaction as a dimension in the measurement construct.

A detailed, conceptually integrated analysis of various marketing philosophies is offered to facilitate business executives in examining the philosophy followed by their companies and how to move vertically in pursuance of improved business performance.

In comparison to the Indian market, which is fast becoming an attraction for the developed nations as an investment hub, it is the observed and experienced that public sector corporations are still at the production orientation stage, whereas private companies are predominantly using the sales‐oriented approach. The present status of customer orientation, market orientation and relationship marketing culture in India, is quite distinct from the status in the West as indicated by literature published in the developed countries. Banking, insurance, tourism, and hospitals still need to ensure minimum customer‐oriented services, which are not performed impressively in India.

Being a conceptual and country specific paper, the paper lacks wider generalization of its findings. Moreover, at many instances personal judgment of the authors might have resulted into biased interpretation.

Indian companies, with a few exceptions, lack an adequate orientation to pursue continuous market research in order to sense new developments, which are taking place due to the implementation of advanced information technology leading to greater exposure to customers. It can, thus, be synthesized that with respect to marketing practices in Indian settings, the existing large gap between the theory and implementation is drawing much attention from those concerned with the socio‐economic consequences associated with future business goals.

This paper can help managers in evaluating their business orientation level, but how to improve it further or update them as per ongoing changes in marketing thought and practice, has to be investigated and examined on continuous basis. Hence, empirical testing and validation of the constructs originating from the study have to be pursued, so as to analyze both the nature and the extent of the business orientation of a particular firm.

This paper aims to assess the extent to which the perceived images and personalities of places mirror their prevalent production orientations, or “vocations”. It also investigates the factors that shape the expectations and desires of residents, tourists, local firms and export markets, as well as these users’ overall place experience.

In all, 600 questionnaires containing both closed-ended and open-ended questions were administered in four local territorial systems (LTSs) of a Southern Italian province. Data were analyzed by using both quantitative and qualitative techniques.

Results showed that place image mirrors the respective productive orientation for only one of the examined LTSs. Meanwhile, for all four LTSs, place image was congruent with place personality.

The generalizability of the results is limited, as the research focused on LTSs located in a specific geographical area.

The paper provides suggestions regarding the formulation of marketing policies aimed at improving the willingness of residents, tourists, local firms and export markets to use the products/services/resources of the studied LTSs. Communication and branding strategies that leverage the personality traits of the examined LTSs are also illustrated in the paper.

By examining the coherence among place image, personality, and prevalent vocation, this research addresses a neglected area of investigation. This study is one of the few that provides empirical evidence of misperceptions of the actual production orientation of places.

Analyses reasons underlying the decline in the Malayan share of the UK canned pineapple market and identifies a lack of effective sales and marketing policies. Attempts to explain the factors contributing to reductions in sales as owing to two factors: general decline in the share of the canned pineapple in the canned fruit market; and the lack of an aggressive sales policy by Malaysia. Concludes that unless Malaya revolutionises its marketing approach, its declining share of the UK pineapple canned market will continue tofall.

Firm’s operating contexts and asymmetric perspectives of success versus failure outcomes are two essential features typically absent in research on firms’ implemented strategies. The study here describes and provides examples of formal case-based models (i.e., constructing algorithms) of firms implemented strategies within several of 81 potential context (task environments) configurations – large vs small, service vs production orientation, low vs high competitive intensity, low vs high technological turbulence, and ambiguous settings for each. The study applies the tenets of complexity theory (e.g., equifinality, causal asymmetry, and single causal insufficiency). The study proposes a meso-theory and empirical testing position for solving “the crucial problem in strategic management” (Powell, Lovallo, & Fox, 2011, p. 1370) – firm heterogeneity – why firms adopt different strategies and structures, why heterogeneity persists, and why competitors perform differently. A workable solution is to identify/describe implemented executive capability strategies that identify firms in alternative specific task environments which are consistently accurate in predicting success (or failure) of all firms for specific implemented capabilities/context configuration. The study shows how researchers can perform “statistical sameness testing” and avoid the telling weaknesses and “corrupt practices” of symmetric tests such as multiple regression analysis (Hubbard, 2015) including null hypothesis significance testing. The study includes testing the research issues using survey responses of 405 CEO and chief marketing officers in 405 Hungarian firms. The study describes algorithms indicating success cases (firms) as well as failure cases via deductive, inductive, and abductive fuzzy-set logic of capabilities in context solutions.

This article seeks to uncover if the definition of terroir is the same between the users (producers, vendors, high and low involvement consumers) of the term in the French wine industry. The objective is to uncover if the definition of terroir is homogenous between the user groups.

An online questionnaire was distributed to an industry sample and then to a consumer panel, and asked respondents to outline in their own words how they would define a terroir product. Lexical analyses using SATO software were conducted and uncovered word frequency, distances, and contexts.

The results show that each user group has its own taxonomy of terroir terms and uses an exclusive vocabulary. User group distinctions and commonalities are outlined. Globally it appears that the user groups seem to define terroir based on their level of involvement with wine as well as their role in the wine industry.

French wine marketers can use these results to better understand how types of consumers perceive terroir and consider these perceptions when contemplating using terroir in a product description such as on wine labels or when developing marketing communications.

Prior to this research there were no empirical results regarding how terroir is defined in the marketplace as well as the relationships between the descriptives used to define terroir. This research is a first step in understanding the value of terroir as a marketing attribute as well as the signals it represents for all user groups in the French wine industry.

States that career development programmes need to become more customer‐conscious, not only focusing on the needs of external customers, but also allowing for participation by internal customers or clients. Discusses service orientation versus production orientation in career development. Describes career development at the National and Provincial Building Society. Concludes that using “customer‐conscious” procedures results in more satisfied and committed clients.

The aim of this paper is to explore the supervision facets from the employees' perception in Egypt. Another aim is to explore the relationships between the supervisors' facets and their satisfaction level.

To achieve the aims of this research, the researchers collected data from different employees in deterrent organizations in Egypt (n=272). Validity and reliability tests were computed for the measures used in the research. Descriptive statistics, inter‐correlations were computed for the variables used in this research to test the research hypothesis.

The similarities with the non‐western contest were found in some facets of supervisors, while others are not. Significant relationships were found between supervisors' facets and employees' satisfaction from their supervisors.

Some practical conclusions which would lead to effective and successful organizations in the Egyptian context are: creating a positive environment by focusing on the social relationships between employees and their supervisors and developing a clear job description to help employees understand what they have to do, along with allowing some real participation by the employees in making decisions.

Investigating such concepts will provide the basic information needed to develop a clear understanding for supervisory‐employees relationships in a non‐Western context, which is not available currently.