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The Waste Management Hierarchy is a well-established framework for conceptualizing the spectrum of desirable behaviours to manage, reduce and avoid waste. To date, research relating to the householder behaviours on the Waste Management Hierarchy has primarily focused on the lower order disposal and recycling behaviours, reflecting the areas of historical policy attention. Recently, however, policy focus has shifted to ‘higher order’ behaviours such as reuse and avoidance, in line with Circular Economy thinking. To address the measurement gap, this chapter develops and tests a battery of householder waste behaviour measures across the entire waste hierarchy. The battery was piloted with 573 South Australian householders, where the ‘higher’ order waste behaviours are more likely to be displayed as the Waste Hierarchy has been embedded in waste policy directives for many years. Findings empirically validate the Waste Management Hierarchy, deliver a quantified benchmark of the prevalence of behaviours across its spectrum and explore the underlying motives driving pro-environmental behaviour.

The purpose of the study is to conceptualize the model of the predictors of consumer willingness to purchase green products. This study used the underpinning theories related to consumer willingness by integrating the green concept in deriving the consumer willingness to purchase green products. Based on the underpinning theories of marketing strategies, it was found that marketing mix was still fundamental in business. Therefore, green marketing mix was proposed to describe the consumer's green purchase willingness. Furthermore, corporate social responsibility (CSR) plays an important role as the key to organizational strategy. Thus, CSR is also included in the proposed framework. As this is a conceptual paper, further empirical study needs to carry out to verify the proposed hypotheses. This study contributes to the market practitioners or entrepreneurs in terms of re-considering marketing mix and CSR in deriving customer willingness to purchase green products. This study extends the literature of behavioural intention by integrating green marketing strategies with CSR in determining consumer willingness to purchase.

Purpose: This chapter aims to evaluate the significant impact of Gandhian values on sustainable consumption behaviour (SCB) by applying the value-attitude-behaviour (VAB) framework. This chapter contributes by incorporating Gandhian values as one influencing factor for SCB.

Need for the Study: Values are considered as guiding principles in people’s lives. Studies suggest that values and other social and psychological factors can be vital in determining consumers’ behaviour towards sustainable consumption. There needs to be more empirical research on consumer behaviour facets of sustainable consumption for markets in India.

Methodology: The study uses partial least square structural equation modelling to empirically test proposed hypotheses and the research model of the relationship. The study results are based on data collected by administering a survey through a questionnaire confined to India.

Findings: The results indicated that Gandhian values, attitude, and sustainable consumption intention significantly influence SCB. Intention acts as a mediator between both outward and inward environmental attitudes and behaviour. The study provides directions for further research.

Practical Implications: This research study is helpful for researchers, marketers, and policymakers.

Purpose: Ocean plastic pollution has increased scrutiny towards businesses that produce plastic packaging. The article presents the perspective of businesses alongside those of consumers concerning packaging sustainability, as these two areas are fundamentally related.

Method: A mixed-methods approach consisted of an interview with a plastic packaging design manager, an action research group of packaging industry professionals and a survey (of 1000 UK consumers) and focus groups to investigate similar issues from a consumer perspective.

Findings: The business research showed that they feel frustrated by emotional arguments against plastic that push towards alternative packaging formats that have greater negative environmental impacts. They also highlighted problems of inconsistent recycling infrastructure and the need to communicate the benefits of packaging more effectively to consumers. The consumer research identified high levels of awareness of ocean plastic pollution but a lower understanding of the properties of different packaging materials. Many do not yet look for the most sustainable packaging when shopping and feel that retailers must take more responsibility for reducing environmental degradation from the packaging.

Originality/Value: The study provides a new perspective on packaging sustainability issues by combining the views of industry and consumers. In doing so, it acknowledges the different human influences on environmental outcomes. A realist conceptual model highlights the potential mechanisms triggered within different contexts. While the research is just a snapshot of views on selected topics, it conceptualises various components of the relationship between businesses and consumers to identify different aspects of the problem for further research.

Single-use plastic bags given to shoppers by retailers have increasingly become a key target for sustainability initiatives, with bans being introduced around the world. The rationale for such bans is based on the environmental impact of single-use bags, compared to their multi-use alternatives. The arguments for bans are underpinned by assumptions about how consumers will respond to the changes, yet do not account for the known patterns of buyer and consumer behaviour from the social sciences. This lessens the delivery of desired outcomes and hampers implementation strategies. This chapter draws upon this established knowledge to demonstrate how such marketing knowledge of fundamental buyer and consumer behaviour is critical when developing and implementing a public policy programme, using the example of a retail ban on the use of single-use plastic bags in Australia. It illustrates how these known patterns hold in this context and shows how social marketing can be used to help shape programme implementation and uptake and the reinforcement of new positive behaviours.

Tourist decision-making has served as a valuable source in shaping management strategies and firm development by the tourism and hospitality industry. The influence of children on sustainable leadership is becoming increasingly important for service industries. However, little research has been dedicated to the role that children play in the sustainability of the tourism industry. The aim of this chapter is to understand the roles of children promotion of sustainability leadership. The chapter provides insight into the role of children on sustainability management and assesses their perceptions of environmental sustainability. A total of 346 questionnaires were collected. The results indicate that children may influence sustainable leadership management by the roles as thinkers, actioners and transformers of tourist destinations. Relevant management and marketing implications were discussed, and the results provide a perspective about planning and development to increase tourist satisfaction. The research shows that children have great potential for future sustainability management of the tourism industry.

Sport ecology research has finally reached a point of critical mass where it is time to see it as a subdiscipline within the sport academy. Researchers have worked to grow the quality of this research over the years. This improvement is due, in part, to the deeper collaboration that those working in the sport ecology field have made with industry professionals. These partnerships have led to richer data and deeper influence on common practice and deeper integration of sustainability in the sport sector.

This chapter discusses the progress and the challenges that have come with legitimizing this line of research, which some now refer to as sport ecology. We approach this chapter based on research specific to partnerships in and out of sport focused on advancing environmental sustainability. However, we draw on our own experiences as they pertain to the role that academics can play to enhance and contribute to the integration of environmental sustainability into industry practice by advancing sport ecology research.

Academics have an integral role to play through contributing a foundational understanding of research methods and specific content areas (e.g., marketing, consumer behavior, policy development, governance, and organizational behavior) to the sport sector's efforts.

The difficulties of engaging the sport sector are discussed and an optimistic, albeit idealized, “preferred future” is proposed on how academics and practitioners can collaborate to promote the sport sector's role in advancing worldwide efforts to address climate change through climate action.

Many consumer-focused corporate social responsibility (CSR) studies suggest a positive link between the responsibility demonstrated by a company and consumers’ intention to favor the company in their purchases. Yet an analogous causal effect between corporate social and financial performances is not evident. This chapter conceptualizes how social desirability and cynicism contribute to the discrepancy between consumers’ attitudes and their actual purchase behavior, and analyzes why consumer choices indicated in surveys do not consistently convert into actions.

We develop a conceptual framework based on hybrid choice modeling to estimate the impact of two new variables, Corporate Social Desirability and Corporate Social Cynicism, on CSR research. The model presented synthesizes research findings from the fields of CSR and psychology with a discrete choice methodology that allows inclusion of psychological aspects as latent variables.

The goal of the framework is to bridge the gap between choices stated by consumers in CSR surveys and their actual choices by quantifying and extracting the effects of biases that otherwise threaten the validity of such survey results. As the next step, the practical value of the model must be evaluated through empirical research combining a CSR choice study with social desirability and cynicism measurement.

The framework proposes a novel way of controlling CSR surveys for potential biases created by social desirability and cynicism and enables quantification of this impact, with potential application to other fields where psychological aspects may distort research results. Future empirical evidence based on the framework may also offer new insights into the mechanisms by which the two biases distort findings.

The sources and platforms utilized for environmental communication have been significantly expanded by the emergence of social media. The validity, form, and content of environmental communication processes are particularly radical departures from conventional media, making personal green blogs important of study as areas of everyday culture politics where people make understanding of environmental challenges. There is currently a lack of research on how social media might encourage green behaviours. This research reveals the impact of social media use and green blogging on green purchasing behaviour, which is supported by the social learning theory. Present study shows that social media use and green blogging have a substantial positive connection, drawing on a sample of 580 respondents from Pakistan examined using structural equation modelling. Both notions have a considerable impact on consumers' intentions to make green purchases, and social media trust plays a moderating role in this relationship. Furthermore, social media trust considerably modifies the connections between green blogging and social media use that is related to green behaviour. The current study is novel and offers important information to understand how social media might promote eco-friendly habits and behaviour.