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Postmaterialist values (autonomy, self‐expression, fulfilment of personal goals) have been shown to predict entrepreneurship at the country level. This paper aims to expand previous research by testing the relationship between postmaterialism and entrepreneurship at the individual level across 39 countries.

In a series of multilevel models, with individuals nested within countries, the paper tests whether individuals’ postmaterialist values predict the probability of becoming an entrepreneur after controlling for income level, age, gender and education level. To do this, Inglehart's 12‐item Postmaterialism‐index was used. Data was taken from the 1999‐2004 database of the World Value Survey on approximately forty‐five thousand subjects from 39 countries. Models with random intercepts and random slopes were calculated.

This paper presents evidence on three issues: postmaterialism decreases a person's likelihood of becoming an entrepreneur; the effect of postmaterialism on entrepreneurship varies across countries; and this effect is more negative in countries with high levels of entrepreneurship.

Theoretical: individuals with materialist values are more likely to be entrepreneurs than postmaterialist individuals. This finding provides support to the hypothesis that entrepreneurs are basically economically driven people. Practical: The efficacy of public policies to promote entrepreneurial activity could be overshadowed by more deeply‐rooted cultural orientations, postmaterialism in this case.

The relationship between postmaterialism and entrepreneurship has been studied previously using countries as the unit of analysis; this paper's main contribution is that it expands this line of research to the individual level of analysis.

The purpose of this study is to determine the impact of voters’ personal and societal values on presidential candidate brand personality preference. In addition, the research examines which brand personalities are deemed most and least important. This research meets the growing demand to further understand how voters develop preferences for brandidates.

Voters ranked which presidential brand personalities they deemed most important in a candidate as well as which of the two major candidates they most associated with that trait. Data were collected weeks in advance of the 2020 presidential election from a national online panel representing a balanced mix of voters by party affiliation.

The results indicate that life satisfaction, political orientation and postmaterialism are significant and provide adequate explanatory power in understanding which brand personality traits are associated with a presidential candidate. Also, using an importance-performance matrix, the authors find which candidate is most identified with various brand personality traits and how important those traits are to voters.

Using the importance-performance matrix for assessing brand/candidate personality preference by consumers/voters provides researchers with a multidimensional method for analyzing how various dimensions influence selection preference. The explanatory power of the independent variables, i.e. political orientation, comparative life satisfaction and societal values, is very low when regressed against personality attributes in general (not assigned to a candidate); however, they provide meaningful results when regressed against personality attributes when assigned to candidates. Understanding the importance of general brand personality attributes is not as important as understanding their importance when associated with a specific brand.

The importance-performance matrix for brand/candidate personality presented in this research clearly indicated and predicted voter preference for the 2020 Presidential election; thus, this tool can be effectively used by political marketers in future elections. Political orientation so strongly influences voter perception of specific candidate brand personality dimensions that they view their preferred candidate to be universally superior to other candidates. Political marketers can appeal to voters based on their political orientation to strengthen the relationship between candidates and voters.

This research investigates how personal and societal values impact voters’ preference for brand personality traits in a presidential candidate. Voter preference for presidential brand personality traits is assessed generically, i.e. not associated with a particular candidate, as well as when they are linked to a specific candidate, i.e. Biden and Trump.

This study aims to evaluate the influence of institutions on the probability of becoming a social entrepreneur and the effect of this choice on individual economic well-being. The authors also analyze the effects of gender (male versus female entrepreneurism) and type (traditional versus social entrepreneurism).

Institutional economics framed the analysis, and hypotheses were tested using two-stage probit least squares models in a sample of 69,236 individuals from 57 countries during the 2010–2014 wave from the World Values Survey.

The results showed that, for most variables, institutions significantly explained the probability of becoming a social entrepreneur. The analyses also indicated that social entrepreneurship is highly associated with individual economic well-being.

This research brings insights into the discussion of the social and economic benefits of socially oriented entrepreneurs. Likewise, the modeling approach overcomes the interplay between entrepreneurship and economic outcomes, in which institutions become key factors.

Este estudio evalúa la influencia de las instituciones en la probabilidad de convertirse en un emprendedor social y el efecto de esta elección en el bienestar económico individual. También se analizan los efectos del género (emprendimiento masculino versus femenino) y del tipo (emprendimiento tradicional versus social).

La economía institucional es el marco para el análisis e hipótesis, las cuales se evaluaron utilizando modelos probit de mínimos cuadrados de dos etapas (2SPLS) en una muestra de 69.236 personas de 57 países durante la ola 2010–2014 de la Encuesta Mundial de Valores.

Los resultados mostraron que, para la mayoría de las variables, las instituciones explicaron significativamente la probabilidad de convertirse en un emprendedor social. El análisis también indicaró que el emprendimiento social está altamente asociado con el bienestar económico individual.

Esta investigación aporta información sobre el debate alrededor de los beneficios sociales y económicos de los emprendedores con orientación social. Asimismo, el enfoque de modelización resuelve la interdependencia entre el emprendimiento y variables económicas, en la que las instituciones son factores claves.

Este estudo avalia a influência das instituições na probabilidade de se tornar um empreendedor social e o efeito desta escolha no bem-estar económico individual. Os efeitos do género (empreendedorismo masculino versus feminino) e do tipo (empreendedorismo tradicional versus social) também são analisados.

A economia institucional é a estrutura para a análise e hipóteses, que foram avaliadas usando modelos probit de mínimos quadrados em dois estágios (2SPLS) em uma amostra de 69.236 pessoas de 57 países durante a onda 2010–2014 dos Valores Mundiais Pesquisa.

Os resultados mostraram que, para a maioria das variáveis, as instituições explicaram significativamente a probabilidade de se tornar um empreendedor social. A análise também indicou que o empreendedorismo social está altamente associado ao bem-estar económico individual.

Esta investigação fornece informações sobre o debate em torno dos benefícios sociais e económicos dos empreendedores de orientação social. Da mesma forma, a abordagem de modelização resolve a interdependência entre o empreendedorismo e as variáveis económicas, nas quais as instituições são fatores-chave.

Demonstrates changes in conservatism in a cross‐cultural and over time perspective. Using a micro‐model, attempts to explain the interdependency of materialism, religion, authority and family in establishing convention. Presents the findings of a questionnaire of undergraduates in North Carolina looking at the identities that reflect the suggested changes. Combines the analysis of a time series established over 20 years in the US with a cross sectional analysis of Germany to test a model of conservatism.

Explains Inglehart’s theory that in advanced industrial societies, individual values have moved from materialism to a greater emphasis on freedom, self‐expression and the quality of life, or “postmaterialism”, and observes that postmaterialists want to work with people they like and to do interesting work rather than have a high salary or job security. Applies Inglehart’s theory of societal value change to assess a police organizational reform. Conducts a survey of the Washington State Police. Finds that command staff show the highest profession of postmaterialist values and troopers show the lowest. Believes leadership turnover is more likely than conversion to new values to bring about management commitment to community policing.

Does civic participation, especially in the arts, increase democracy? This chapter extends this neo-Tocquevillian question in three ways. First, to capture broader political and economic transformations, we consider different types of participation; results change by separate participation arenas. Some are declining, but a dramatic finding is the rise of arts and culture. Second, to assess impacts of participation, we include multiple dimensions of democratic politics, including distinct norms of citizenship and their associated political repertoires. Third, by analyzing global International Social Survey Program and World Values Survey data, we identify dramatic subcultural differences: the Tocquevillian model is positive, negative, or zero in seven different subcultures and contexts that we explicate, from class politics and clientelism to Protestant and Orthodox Christian civilizational traditions.

Work and societal values were examined through a 72‐item survey for a sample of nearly six hundred managers, business owners, and professionals in Turkey. Factor analyses revealed eleven work value dimensions and eleven societal value dimensions. A second order factor analysis revealed nine meta‐dimensions among which indigenous concepts of cynical fatalism and under‐ambitious work deserve further attention. Findings also validate comparatively well‐established notions such as paternalism and trust.

The study responds to the calls for multilevel approaches in entrepreneurship research and seeks to answer whether the relationships between personal values and entrepreneurship remain stable across different economic conditions, using the unemployment rate as a moderator. It pays attention to the solo self-employed and women, as these groups are particularly vulnerable when crises occur.

We use Schwartz's theory of human values, which has been understudied in entrepreneurship and follow a correlational research design with micro and macro variables. Multilevel logistic regression is applied to the data from the large sample of 151,032 individuals participating in six waves of the European Social Survey. Solo self-employed are distinguished from those employing others, and analyses are run separately for men and women to understand gender differences.

The findings show that self-direction and achievement are positively, and benevolence and security negatively related to entrepreneurship. The high unemployment rate lowers the positive relationships with self-direction and achievement and mitigates the negative relationship with security, but only for the solo self-employed and not for employers. Results mostly hold for both genders.

The study suggests that security-related values should not be omitted from entrepreneurship research focused on entrepreneurs' values. It also emphasizes the need to distinguish between various subgroups of entrepreneurs and their motivation, which is important for efficient active labor market policies.

The study utilizes multilevel analyses that account for individual- and country-level influences on entrepreneurial activity. It contributes to understanding how economic context influences value salience and supports the applicability of Schwartz's theory of human values in entrepreneurship.