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The relationship between tourism development and its impacts on resident attitudes toward tourism has been widely discussed in literature. Not much attention, however, has been paid to residents’ role in tourism from the perspective of place identity theories. Based on a conceptual framework introduced by Palme, Koenig-Lewis, and Jones, this study applied the social identity theory in examining the relationship between resident’s place-based social identity and support for tourism. The results showed that both the cognitive and affective social identity components had significant effects on resident’s conative attitudes of support for tourism. What remains unsolved is which component is more significant and should be targeted in destination marketing. Theoretical and practical implications were discussed and recommended.

The scope of this chapter is place and its identity in view of global changes. The ground for undertaking the topic is the belief that by conscious activity undertaken to protect the value of places we are capable of facing modern changes involving the homogenization of space.

Today we are witnessing a rapid destruction of the existing urban forms, leading to fading legibility of the city structure, destroying the state of subtle balance between space and place, and shaking the sense of identity of city inhabitants. The values of identity, legibility, and a traditional network of meanings and symbols are fading away. The space of flows supplants the space of places, evoking essential changes in the functional structure of cities, almost all over the world.

Is it possible to preserve the tradition and identity of place under globalization conditions? It is a challenge for architects, urban planners, decision-makers, investors, and inhabitants. One potential role of the urban planner is perceived as active participation in creating new qualitative social attitudes, as well as undertaking mediating, promotional, and educational activities. Tools that could be helpful in shaping a new model of place involve comprehensive discussion and education in the field of the value of space, shaping social awareness and grounds for social development. It may be concluded with some caution that such comprehensive discussion will contribute to raising the level of knowledge about the world and the sense of the value of space.

The educational attainment of rural people differs considerably based upon peoples' races and ethnicities. For example, in 2015 twice as many White rural adults had a bachelor's degree or higher compared to Black, American Indian and Alaska Native, and Hispanic or Latino rural adults. Within higher education contexts if one is to understand college students and their experiences, a recognition of students' identities is necessary. For African American college students from rural areas, I argue a starting point for understanding these students and their experiences in college environments is an exploration of the intersection of their place-based and race/ethnicity-based identities. This chapter, therefore, provides statistics about the educational attainment of rural people, reviews rural place–based identity literature, and then integrates perceptions of place with perceptions of race and ethnicity. Based on this discussion, recommendations for future pedagogies, practices, and research are suggested for faculty, staff, and scholars.

Individuals develop and perform and process their identities in relationships with others as well as with the environment in which they find themselves, Many of these relationships with others are characterized by fundamental inequalities. In finding their identities, the subordinate in the relationship develops an identity that typically take steps – by vocal and non-vocal gestures – to perform this particularized identity. The identification of self is not only related to the others, with eachindividual in reflective communication, but also reflections characterized by inequality. In continuing to do so, he or she will experience a certain powerlessness, indeed what Marx called alienation.

Purpose – This chapter examines individual and collective quests for authenticity, as experienced through consumption activities within an urban neighborhood. It investigates the interplay between consumption experiences as authenticating acts and authoritative performances (Arnould & Price, 2000), and considers the implications with regard to Zukin's (2010) theories on urban authenticity, and how it may be experienced as new beginnings and origins.

Methodology – The chapter is based on autoethnographic research that explores how interaction and identity definition within servicescapes can work to construct place-based community.

Findings – It describes how a servicescape of new beginnings offered opportunities for individual authentication that also enabled personal identification with a specific cultural group. This authentication drew on the cultural capital embedded in such locations, including their association with gentrification. This is contrast with the collective identification offered by a servicescape operating as a place of exposure. This site of origins displayed the social practices of a different demographic, which worked to highlight a relational link between the authentication practices of the broader neighborhood. These sites also worked cumulatively, to highlight the inauthenticities within my identification practices and offer opportunities for redress. Through this interplay it was possible to establish an authentic sense of neighborhood that drew on its new beginnings and its origins, and was both individual and collective.

Originality – Through the combination of urban and consumption-based perspectives of authenticity, and an autoethnographic methodology, this chapter offers a different insight into the ways identification with, and attachment to, a neighborhood can develop through consumption experiences.

In this chapter, starting from a general overview of the problems linked to ‘symbolic consumption’ we will investigate the satisfaction of city users. We will then focus on tourist consumption, examining the impact of place identity on its fruition by the public. The focus will be on people's perception of an urban place and how this perception may interact with the symbolic dimension underlying both place identity and its consumption. Such a dimension is not strictly connected to the practical utility of the goods but to their ability to produce values and symbols for the establishment of personal identity. The data collected during an empirical survey regarding people's perception of the Navigli area of Milan have been used to develop this analysis.

We explore the role of geographic communities in the construction of an organization's identity as narrated in the pages of Martha Stewart Living magazine, the flagship product of the Martha Stewart Living Omnimedia organization. We content analyzed 253 columns published between 1990 and 2004. We found that communities figured prominently in the emergence and institutionalization of the organization's identity, with over 800 mentions of specific places, from Stewart's childhood home of Nutley, New Jersey, to storied Paris, France. We examined how Stewart's use of places compared with descriptions of these same places in the Lonely Planet Travel. Our evidence suggests that the invocation of community enabled the organization to legitimate its product offerings as well as claim and partition complex and sometimes contradictory identity elements that included both highbrow culture and Americana “rural apple-pie goodness.”

This chapter explores the concept of branding in a contemporary competitive arena of places. The multi-dimensional interpretations of places offer a variety of possibilities to better understand the true essence of destination branding. One of the common interpretations of places is through the study of their images, as destination branding requires a thorough understanding of destination image. The important foundation and relation of destination image are specified and explained. The notion of destination branding has evolved from the fields of marketing and urban studies and has become a cross-disciplinary research area. Thus, the researchers explain that destination branding as well as ‘place branding’ are dynamic concepts that are being continuously being explored in academia for the benefit of practitioners in travel and tourism. This chapter suggests that the use of brand equity is also one of the frontier areas of study in ‘place branding’ as it emphasises the need to thematise destinations (e.g. for their historical heritage, cultural value, natural attractions, etc.) and places for residence (e.g. as green cities, creative cities, smart cities, etc.).

Festivals are conceptualised in this chapter as temporary organisations embedded in more permanent structures (e.g. festival lead organisation). Festivals face a series of paradoxical tensions common to temporary organisations in creative fields. These tensions arise, in part, from the diversity of actors involved in festivals and the distinctive values and priorities they bring to their festival organisational involvement. Lucca Comics & Games (LC&G), which is one of the biggest comic-cons in the world, operates in the intersection of different institutional contexts, which include a wide range of actors involved. Thus, tensions appear within the LC&G domain as a result of these actors’ different levels of involvement in the festival organisation and their diverse identities. These tensions and their resolutions will be analysed from the perspective of extant theory on paradox. A specific focus of this chapter is on the belonging paradox, which concerns the role of competing identities among different types of festival participants and how these competing identities are manifested in the organisational identity of LC&G, its structures and processes. Our study provides evidence of identity tensions as both/and relationships that are not mutually exclusive or antagonistic. The authors also suggest that ‘place identity’ requires further examination as a distinctive feature of temporary organising in festivals, considering its role in mediating tensions arising from the belonging paradox amongst festival main actors (exhibitors, artists, public bodies and lead organisation employees).