Is it possible to preserve the tradition and identity of place under globalization conditions? It is a challenge for architects, urban planners, decision-makers, investors, and inhabitants. One potential role of the urban planner is perceived as active participation in creating new qualitative social attitudes, as well as undertaking mediating, promotional, and educational activities. Tools that could be helpful in shaping a new model of place involve comprehensive discussion and education in the field of the value of space, shaping social awareness and grounds for social development. It may be concluded with some caution that such comprehensive discussion will contribute to raising the level of knowledge about the world and the sense of the value of space.
Zmudzinska-Nowak, M. (2011), "Chapter 8 Global Phenomenon – Local Effect: The Question of Place Identity in View of the Globalization and Commercialization of Urban Space", Perrone, C., Manella, G. and Tripodi, L. (Ed.) Everyday Life in the Segmented City (Research in Urban Sociology, Vol. 11), Emerald Group Publishing Limited, Bingley, pp. 169-194. https://doi.org/10.1108/S1047-0042(2011)0000011011
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