In this chapter, starting from a general overview of the problems linked to ‘symbolic consumption’ we will investigate the satisfaction of city users. We will then focus on tourist consumption, examining the impact of place identity on its fruition by the public. The focus will be on people's perception of an urban place and how this perception may interact with the symbolic dimension underlying both place identity and its consumption. Such a dimension is not strictly connected to the practical utility of the goods but to their ability to produce values and symbols for the establishment of personal identity. The data collected during an empirical survey regarding people's perception of the Navigli area of Milan have been used to develop this analysis.
Forbici, S. and Diamantini, D. (2011), "Chapter 11 Users' Perception and Representative Image of the ‘Navigli’ Area in Milan", Perrone, C., Manella, G. and Tripodi, L. (Ed.) Everyday Life in the Segmented City (Research in Urban Sociology, Vol. 11), Emerald Group Publishing Limited, Bingley, pp. 241-260. https://doi.org/10.1108/S1047-0042(2011)0000011014
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