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The purpose of this paper is to investigate how personal and social factors influence attitudes towards downloading pirated games from the internet. It also examines the moderators between attitudes and intention to download pirated digital video games.

The research was conducted using convenience samples in a large university in Western Australia. The data were analysed mostly through regression models.

Self‐efficacy, affect and moral judgement have significant influences upon attitudes towards downloading pirated games from the internet. Conversely, habits, facilitating conditions and social factors do not have significant influences upon attitudes towards downloading pirated games from the internet. In addition, attitudes towards downloading pirated digital video games from the internet have a significant influence upon the intention to download pirated digital video games from the internet. It is also found that the level of internet usage, the level of internet time spent and the internet speed do not moderate the relationship between attitudes and intention to download pirated games from the internet.

The major limitation is the use of a convenience sample. Therefore, future research should replicate and extend this study by using more valid random samples. In addition, qualitative approach, field experiment and foolspeed campaign analysis need to be considered to gain a better understanding of why internet users indulge in games piracy.

Authorities should create awareness campaigns about digital video games piracy to alert the public about the risk of being caught and the consequence of unethical behaviour. Managers, marketers and policy makers should collaborate to combat piracy to prevent illegal downloading of free pirated games in the future.

The paper assesses the impact of six antecedents and the attitudes towards downloading pirated digital video games from the internet that will lead to the intention to download pirated digital video games from the Internet.

The purpose of this study is to investigate the pricing strategies for knowledge payment products, taking into account the quality level of pirated knowledge products, in the context of platform copyright supervision.

This study abstracts the knowledge payment transaction process and aims to maximize producer's revenue by constructing a pricing model for knowledge payment products. It discusses pricing strategies for knowledge payment products under two scenarios: traditional supervision and blockchain supervision. The analysis explores the impact of pirated knowledge products quality level and blockchain technology on pricing strategies and consumer surplus, while providing threshold conditions for effective strategies.

Deploying blockchain technology in platform operations can significantly reduce costs and increase efficiency. In both scenarios, knowledge producer needs to balance factors such as the quality of pirated knowledge products, the supervision level of platform, and consumer surplus to dynamically adjust pricing strategies in order to maximize his own revenue.

This study enriches the literature on the pricing models of knowledge payment products and has practical significance in guiding knowledge producer to develop effective pricing strategies under copyright supervision.

The costs of software piracy are enormous. According to Business Software Alliance, it was estimated that the software industry lost $34 billion globally due to software piracy in 2005. The present study was an exploratory attempt to analyze software piracy at individual level, using a qualitative approach.

A qualitative research study with few, if any, theoretical preconceptions would seem to be justified in the Asian context. An internet online survey and a content analysis of internet newsgroups were conducted. Data were transcribed, coded and interpreted so as to generate main predictors of the reported leniency toward software piracy.

Using extensive qualitative data from two studies, marketing, individual and situational variables are examined as a set of predictors of respondents' reported leniency towards software piracy. The results of the content analysis suggested that the cost of original software was extremely important in software piracy. Respondents commented that excessive price of original software was the key factor pushing them to commit piracy.

This is the first piece of qualitative research to study software piracy. The results of the content analysis suggested that the cost of original software was extremely important in software piracy. It provides new insights to software companies and government officials who are developing programs to promote the concept of anti‐piracy.

The purpose of this paper is to investigate the underlying causes, scale and scope as well as the effects of piracy as a form of the shadow economy throughout Poland, drawing on the findings of secondary studies and author’s questionnaire survey conducted in summer 2013.

An online questionnaire survey was accomplished using the computer-assisted Web interview method and real-time sampling technique, in June 2013. The survey involved 1,000 persons aged 15 years and older.

Polish consumers use pirated content, products and services primarily for financial reasons: 73 per cent of respondents point out to high prices of original products, while more than half (56 per cent) points at low incomes of Polish consumers. A significant percentage of respondents (over one-third) indicates the easiness of access to pirated goods and services. The most common activity among Polish internet users is to copy pirated music files (almost 40 per cent of internet users admit to that) and films (including watching the series in the network to which approximately 35 per cent of respondents confess to). These two kinds of files are also copied the most often – about 20 per cent of the respondents copy them once a month or more often. One-fourth of the respondents admit to copying pirated computer programs. The findings from the survey reveal that young Polish internet users demonstrate a rather permissive attitude towards online piracy that involves downloading music files or video and sharing them with other network users.

The questionnaire survey did not cover all aspects of online purchasing behaviour of Polish internet users. The findings of the survey should be approached with some caution, given the intricate and sensitive nature of the research problématique.

Regulations regarding online purchases of goods and services are not attuned to the digital reality, which is exploited by online intermediaries. The research findings highlighted the motivational and behavioural aspects of Poles’ online consumer behaviour, thus providing useful tips to curb online piracy.

The implementation of relevant regulations to ensure respect and protection for intellectual property rights on the internet in Polish as well as EU legislation has acquired a rare immediacy and may reduce the scope of online piracy and other manifestations of shadow economy in the cyberspace.

An empirical insight into the online piracy among Polish internet users providing first-hand knowledge regarding their motivation and behavioural patterns.

The purpose of this paper is to expose two mechanisms by which pirated firms that market cultural goods can strategically use piracy to increase their profits.

The authors interpret several world examples through the lens of behavioral economics to identify mechanisms that can make pirates’ initiatives profitable for the intellectual property rights holders. They also address two principal objections to “beneficial piracy”.

First, intrinsically motivated pirates can be in a better position to shape consumers’ preferences in a sense favorable to the firm profit. Second, pirates can generate strategic information that can help original producers to increase their profits.

Fighting piracy can be perfectly justified from a legal viewpoint while constituting simultaneously a bad decision for a business viewpoint. Moreover, some pirates follow ethical rules that can lead to a symbiotic relationship with pirated businesses. Nevertheless, the generalization of our analysis must be undertaken with caution given that our arguments have been developed out of observations of particular institutional settings.

Distinguishing “good pirates” from “bad ones” can lead managers to reconsider the systematic disapproval of copyright infringement in favor of more nuanced approaches.

Piracy can be useful under some circumstances for the pirated firm and even for the whole society, by increasing access to cultural goods.

The authors identify two mechanisms that can make piracy profitable for pirated firms. These insights can help managers to avoid a “one-size-fits-all” policy regarding piracy and to seek how to create conditions for a mutual and shared success.

The purpose of this paper is to explore the impact of moral equity, relativism, and attitude towards digital piracy behaviour in a developing country. End-user piracy is more difficult to detect than commercial piracy. Thus, an effective strategy to combat piracy needs a comprehensive understanding of both the supply and demand sides of piracy. The current study focuses on the demand side by investigating the impact of moral equity, relativism, and attitude on consumer piracy behaviour in Indonesia.

Using a convenient sample in Yogyakarta, Indonesia, questionnaires were distributed in a large private university. In addition, through snowball sampling techniques, the surveys were also distributed to other adults who live within a walking distance from the campus. The data collection resulted in 222 usable surveys (a response rate of 68 per cent).

In Indonesia, moral equity had a negative and significant impact on purchases of illegal copies of music CDs and pirated software. Relativism affects the purchase of pirated software positively, but its effect on purchases of illegal copies of CDs is insignificant. Attitude towards the act was negatively impacted by moral equity for CDs and software. Relativism only significantly affects the purchase of pirated software but in the opposite direction while it has failed to reach significance for illegal music CD purchases. Attitude towards the software piracy and purchases of illegal copies of music CDs positively affect consumer’s digital piracy behaviour. Finally, Indonesian consumers feel more morally wrong to purchase illegal copies of CDs than to buy pirated software.

In the context of Indonesia, higher moral equity has affected piracy behaviour negatively. Therefore, efforts to reduce piracy should focus on highlighting the importance of fairness and justice. One of the main drivers of digital piracy (e.g. buying, downloading, copying, and sharing digital materials illegally) is overpriced products. It has led many Indonesians to believe that it is acceptable to purchase pirated software and illegal copies of CDs. Nonetheless, if companies are able to lower prices; thus make it affordable to consumers, consumers will perceive fairness and justice in purchasing original copies of software and CDs.

There are very limited studies investigating factors impacting the purchase of pirated software and CDs in the developing countries specifically Indonesia, the fourth most populous nation in the world and one of the biggest markets for counterfeit products. This is one of first few studies exploring this issue in Indonesia.

The purpose of this paper is to draw a comparison of the Web traffic ranking, usage and popularity of websites of databases of reputed publishers, namely, ScienceDirect and Emerald Insight, that provide access on subscription basis with Sci-Hub, on the basis of data obtained from Alexa databank (www.alexa.com). Sci-Hub is a website that provides pirated open-access to the research literature, where piracy, according to The Economic Times (2020), refers to the unauthorized duplication of copyrighted content.

Under present study, the quantitative study of the collected data was carried out with help of descriptive research methodology. The Alexa databank was singled out as the source of data. This study crawled through Alexa databank on 01.12.2019 and collected relevant data regarding Sci-Hub, ScienceDirect and Emerald Insight using the search terms Sci-hub.tw, Sciencedirect.com and Emeraldinsight.com sequentially. Different criteria were taken into consideration, which include global traffic rank, the average number of page views per user, time taken for uploading, bounce rate, percentage of users, the number of in-links and daily time spent on the site.

The results of this study showed that ScienceDirect has the highest traffic rank and in-linking sites among the surveyed databases. But highest number of page visits were recorded for Sci-Hub with fastest downloading speed. It has also been observed that the users spent less time on ScienceDirect and Emerald Insight as compared to Sci-Hub. This study further observed that Sci-Hub has the lowest bounce rate. Users from both the developing and developed economies use the Sci-Hub, though the highest number of visitors belongs to the developing nations.

This study provides an overview of the performance of toll-based publishing databases with pirated database based on different criteria through World Wide Web. Though, this study in no way supports or endorses the unauthorized and illegal access to knowledge, but such data helps in depicting and analyzing how much a particular database is accessed by its users all over the globe and also determines and illustrates the time spent by users while accessing a specific database, thus, providing the user preferences in information seeking activities. This study provides an overall view of adoption of open resources.

This paper aims to uncover the influence of copyright holder/digital media policies on digital piracy behavior using the brand hegemony rejection (BHR) theory.

Content analysis of in-depth personal interview data from active digital pirates is analyzed using BHR theory.

BHR is found useful in understanding pirating motivations, which vary greatly across time and across digital mediums. Piracy is often motivated by profit enhancing policies of big media copyright holders, which are deemed unfair and not customer-oriented, but such motivations are greatly reduced when copyright holders offer attractive legal means to obtain digital content. Pirates generally do not feel sympathy for large media companies, but some pirates feel guilt that their actions may hurt digital content creators.

The relatively small sample of pirates is primarily from Norway and hence may not be representative of other media markets.

A large portion of digital piracy can potentially be eliminated if copyright holders are customer focused and offer desired content with a format and price that are deemed fair. The technical skills of pirates are high, and they can resort to piracy whenever they feel rights holders are not customer-oriented.

To the best of the authors’ knowledge, this is the first application of BHR theory to the digital piracy arena, and it is found to provide useful insights in explaining the rise and fall of piracy. This application of the BHR theory also suggests it might be usefully applied to the study of other ethically questionable consumer activities.

The purpose of this paper is to analyse the driving factors of e-books’ illegal downloading and price acceptance from a theoretical perspective that embraces ethical and technological aspects. The diffusion of e-readers and tablets has led to a spate of pirated copies of books.

The proposed model holds that normative and value consciousness, as well as the self-efficacy, the usefulness and the use of the new technology, are determinants of the trend towards free downloads and the maximum acceptable price for e-books. Data are collected from a sample of 227 users of e-book reader devices.

The results provide evidence that individuals are inclined towards piracy when they use and control the technology, whereas value consciousness mitigates illegal downloading and is basic to the individuals’ acceptance of a higher price.

Bearing in mind that the spread of electronic devices has led to an increase in downloads, raising awareness of the norms among individuals is essential if piracy is to be curtailed. In addition, actions aimed at endowing electronic books with value would encourage consumers to pay a higher price for them.

Few attempts have been made to apply ethics theories and the technology acceptance model to the context of e-books’ piracy, and even less effort has been devoted to analyse consumers’ price acceptance in the e-book industry.

This paper analyzes consumers’ attitudes and behaviors towards online piracy and their willingness to try subscription-based music services. The objective is to develop and test an attitude-intention model which includes ethical considerations in consumers’ decision making process regarding music consumption.

The study analyzes 505 consumer questionnaires using a structural equations model.

Attitude toward online piracy is positively determined by economic and hedonic benefits and negatively by moral judgment. A favorable attitude toward online piracy, in turn, negatively influences consumers’ willingness to try subscription-based music services, which is also directly determined by their interest and involvement with the services themselves.

The limitations of the paper are linked mainly to the adapted scales, to the analysis of just two subscription-based music services (Napster and Spotify) and to the fact that all respondents came from one country.

The results call for a greater commitment by music industry actors to educate consumers about the consequences and implications of online music piracy, while also stressing the value added and hedonic benefits offered by subscription-based music services.

This paper is the first to focus on consumers’ propensity toward online piracy and their willingness to try subscription-based music services as a possible alternative to the phenomenon, through the development and test of an attitude-intention model that includes ethical considerations.