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Article
Publication date: 4 November 2014

Halimin Herjanto, Sanjaya S. Gaur, Chayanin Saransomrurtai and Wee Hock Quik

The purpose of this paper is to review the digital piracy literature and present the positive impacts of digital piracy and its benefit to businesses. A great deal of the…

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1136

Abstract

Purpose

The purpose of this paper is to review the digital piracy literature and present the positive impacts of digital piracy and its benefit to businesses. A great deal of the literature discusses the consequences of digital piracy, but, in most cases, the focus is on the negative consequences.

Design/methodology/approach

The authors draw on both the theoretical and empirical academic literature on digital piracy so as to analyze the ways in which digital piracy positively contributes to digital businesses.

Findings

The paper provides information on the positive consequences of digital piracy and demonstrates that the benefits include product diffusion, network externality, innovation, cost reduction, an effective promotional and publicity vehicle, and technology standardization.

Originality/value

This paper investigates potential benefits of digital piracy and provides insights which may offer a fuller picture of the consequences of digital piracy.

Details

Journal of Information, Communication and Ethics in Society, vol. 12 no. 4
Type: Research Article
ISSN: 1477-996X

Keywords

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Article
Publication date: 12 March 2018

Namkee Park, Naewon Kang and Hyun Sook Oh

This study aims to investigate the applicability of ethical ideologies reflected by two dimensions of moral idealism and relativism, together with social norms, to the…

Abstract

Purpose

This study aims to investigate the applicability of ethical ideologies reflected by two dimensions of moral idealism and relativism, together with social norms, to the context of digital piracy.

Design/methodology/approach

This study used data from a survey of college students and conducted a series of hierarchical regression analyses.

Findings

This study found that digital piracy intention was dissimilar among four different ethical groups. Injunctive norm was a critical factor that affected internet users’ intention of digital piracy, yet it was valid only for situationists and absolutists. For subjectivists and exceptionists, individual differences represented by ego-involvement and past experience of digital piracy played a more critical role than social norms in explaining digital piracy intention.

Originality/value

This study is the first attempt to apply the dimensions of moral idealism and relativism to the context of digital piracy. Thus, it suggests that more tailored approaches are recommended to reduce digital piracy for internet users’ varied ethical ideologies.

Details

Journal of Information, Communication and Ethics in Society, vol. 16 no. 2
Type: Research Article
ISSN: 1477-996X

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Article
Publication date: 6 February 2017

Riza Casidy, Michael Lwin and Ian Phau

The purpose of this paper is to examine the role of religiosity as a deterrent to habitual digital piracy behaviour. Specifically, it will examine the extent to which…

Abstract

Purpose

The purpose of this paper is to examine the role of religiosity as a deterrent to habitual digital piracy behaviour. Specifically, it will examine the extent to which “religious teaching” affects consumer attitudes towards digital piracy and their habitual digital piracy behaviour in a developing market.

Design/methodology/approach

In total, 400 usable samples were collected from large religious organisations in Indonesia using convenience sampling. The latent moderation structural equation technique was used to test the research hypotheses.

Findings

The results indicated that: facilitating conditions are a significant driver of digital piracy habit; attitude towards piracy is a significant deterrent of digital piracy and moderates the relationship between facilitating conditions and habitual digital piracy; and religious teaching is a significant deterrent of digital piracy habit, mediated by attitude towards piracy.

Originality/value

This study investigates the influence of Christian religious teaching as a deterrent to digital piracy behaviour. Further, it investigates the mediating and moderating role of attitude in a digital piracy context. The study findings would provide insights for policy makers to deter digital piracy behaviour through the use of religious appeals.

Details

Marketing Intelligence & Planning, vol. 35 no. 1
Type: Research Article
ISSN: 0263-4503

Keywords

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Article
Publication date: 14 November 2016

Denni Arli and Fandy Tjiptono

The purpose of this paper is to examine the antecedents of consumers’ attitude towards, and intention to commit, digital piracy in Indonesia, a country with the world’s…

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1679

Abstract

Purpose

The purpose of this paper is to examine the antecedents of consumers’ attitude towards, and intention to commit, digital piracy in Indonesia, a country with the world’s fourth largest population and one of the highest digital piracy rates. This study explored the effects of six variables derived from the theory of planned behaviour, ethics theory, and deterrence theory on young consumers in Indonesia.

Design/methodology/approach

Using a convenience sampling approach, researchers hand delivered 400 questionnaires to undergraduate students at one large private university and one major public university in Yogyakarta, Indonesia.

Findings

The results showed that consumers’ intention to pirate digital products was strongly influenced by consumers’ attitude towards digital piracy. Interestingly, fear of legal consequences and perceived likelihood of punishment were not significant predictors of consumers’ attitude towards digital piracy. This suggests that the principles of deterrence theory have a limited impact on consumers’ attitudes in Indonesia.

Originality/value

The results of this study will provide some insights to government and digital industries on how to reduce the prevalence of digital piracy.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 28 no. 5
Type: Research Article
ISSN: 1355-5855

Keywords

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Article
Publication date: 5 May 2015

Denni Arli, Fandy Tjiptono and Rebecca Porto

The purpose of this paper is to explore the impact of moral equity, relativism, and attitude towards digital piracy behaviour in a developing country. End-user piracy is…

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2096

Abstract

Purpose

The purpose of this paper is to explore the impact of moral equity, relativism, and attitude towards digital piracy behaviour in a developing country. End-user piracy is more difficult to detect than commercial piracy. Thus, an effective strategy to combat piracy needs a comprehensive understanding of both the supply and demand sides of piracy. The current study focuses on the demand side by investigating the impact of moral equity, relativism, and attitude on consumer piracy behaviour in Indonesia.

Design/methodology/approach

Using a convenient sample in Yogyakarta, Indonesia, questionnaires were distributed in a large private university. In addition, through snowball sampling techniques, the surveys were also distributed to other adults who live within a walking distance from the campus. The data collection resulted in 222 usable surveys (a response rate of 68 per cent).

Findings

In Indonesia, moral equity had a negative and significant impact on purchases of illegal copies of music CDs and pirated software. Relativism affects the purchase of pirated software positively, but its effect on purchases of illegal copies of CDs is insignificant. Attitude towards the act was negatively impacted by moral equity for CDs and software. Relativism only significantly affects the purchase of pirated software but in the opposite direction while it has failed to reach significance for illegal music CD purchases. Attitude towards the software piracy and purchases of illegal copies of music CDs positively affect consumer’s digital piracy behaviour. Finally, Indonesian consumers feel more morally wrong to purchase illegal copies of CDs than to buy pirated software.

Practical implications

In the context of Indonesia, higher moral equity has affected piracy behaviour negatively. Therefore, efforts to reduce piracy should focus on highlighting the importance of fairness and justice. One of the main drivers of digital piracy (e.g. buying, downloading, copying, and sharing digital materials illegally) is overpriced products. It has led many Indonesians to believe that it is acceptable to purchase pirated software and illegal copies of CDs. Nonetheless, if companies are able to lower prices; thus make it affordable to consumers, consumers will perceive fairness and justice in purchasing original copies of software and CDs.

Originality/value

There are very limited studies investigating factors impacting the purchase of pirated software and CDs in the developing countries specifically Indonesia, the fourth most populous nation in the world and one of the biggest markets for counterfeit products. This is one of first few studies exploring this issue in Indonesia.

Details

Marketing Intelligence & Planning, vol. 33 no. 3
Type: Research Article
ISSN: 0263-4503

Keywords

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Article
Publication date: 12 October 2012

Sigi Goode

Digital piracy continues to be a problem for firms, industry lobby groups and regulators. The purpose of this paper is to report initial findings of a review of the digital

Abstract

Purpose

Digital piracy continues to be a problem for firms, industry lobby groups and regulators. The purpose of this paper is to report initial findings of a review of the digital piracy literature. To reduce conceptual overlap and duplicated effort, the author aims to identify gaps in understanding for future research.

Design/methodology/approach

The paper reviews prior literature on digital piracy across disciplinary areas.

Findings

Six gaps are identified, being the supply of pirate digital materials, piracy for non‐desktop environments, alternative distribution methods, the quality of pirate materials, the behaviour of piracy groups, and the benefits of digital piracy. These gaps constitute important undiscovered areas of knowledge.

Research limitations/implications

The paper excludes working papers and practitioner articles, which may contain different insight. The paper reports initial findings only, and the ongoing analysis may shed new light on these findings.

Originality/value

The paper contributes by providing a multidisciplinary view of gaps in the literature. No prior study has yet reviewed prior literature with a view to identifying these opportunities for future work.

Details

Journal of Research in Interactive Marketing, vol. 6 no. 4
Type: Research Article
ISSN: 2040-7122

Keywords

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Article
Publication date: 2 September 2014

Mahalia Jackman and Troy Lorde

Digital piracy is one of the most popular forms of intellectual property theft and is currently recognized as a crime in several countries. This begs the question, if…

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2324

Abstract

Purpose

Digital piracy is one of the most popular forms of intellectual property theft and is currently recognized as a crime in several countries. This begs the question, if persons are fully informed that digital file sharing is a crime and, if caught, can be legally prosecuted, why do individuals opt to engage in such criminal behaviour? The purpose of the paper is to determine the psychological, social and economic factors influencing digital piracy. Understanding the social and psychological features of digital pirates is necessary if effected strategies are to be developed to deter the practice of digital piracy.

Design/methodology/approach

In this paper, a representative sample drawn from the population of Barbados was surveyed. The conceptual models were estimated using ordinary least squares multiple regression, Tobit estimation and quantile regression.

Findings

The results suggest that intentions and willingness to pay (WTP) both have a significant impact on digital piracy. Intentions are in turn influenced by the pirate's attitude, perceived consequences, ethics, education level and environment. Finally, a facilitating environment and perceived importance of the piracy issue help to predict’ WTP for digital products.

Originality/value

To the best of the knowledge, no other study has combined notions from attitude/values/behaviour with that of WTP. Yet, the literature would suggest that they both have significant impacts on the quantity of digital goods that are pirated. It is possible that not modelling their joint impact could have resulted in loss of vital information.

Details

International Journal of Social Economics, vol. 41 no. 9
Type: Research Article
ISSN: 0306-8293

Keywords

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Article
Publication date: 18 April 2017

Denni Arli, Krzysztof Kubacki, Fandy Tjiptono and Sebastian Morenodiez

Online digital piracy continues to rise globally. The issue is worsening among young people especially in the context of emerging markets due to lack of laws and…

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1069

Abstract

Purpose

Online digital piracy continues to rise globally. The issue is worsening among young people especially in the context of emerging markets due to lack of laws and regulations. Interestingly, emerging markets are also home to some of the highest religious followers. The purpose of this paper is to investigate the impact of young consumer’s religiousness on their attitude and intention towards digital piracy which should negate their tendency to pirate.

Design/methodology/approach

Data were collected from Indonesia (N = 715) by means of questionnaires distributed to business students at two major (one public and one private) Indonesian universities. The sample consists of 289 (40.4 per cent) males and 426 females (59.6 per cent). The student sample contained a majority of people who were aged 18 to 24 years (94.1 per cent).

Findings

The current study shows that intrinsic religiousness is a strong predictor of attitude towards digital piracy, intention to commit digital piracy, perceived benefits of digital piracy, perceived likelihood of punishment and fear of legal consequences. Extrinsic (social) religiousness was found to have a negative impact on perceived likelihood of punishment and fear of legal consequences. The results of this study will have several important implications for managers and especially religious leaders on how to combat digital piracy.

Originality/value

This is one of the first few studies exploring the impact of religiosity among young consumers in Indonesia.

Details

Young Consumers, vol. 18 no. 1
Type: Research Article
ISSN: 1747-3616

Keywords

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Article
Publication date: 12 October 2012

Irena Vida, Mateja Kos Koklič, Monika Kukar‐Kinney and Elfriede Penz

The purpose of this paper is to investigate consumer perceptions of personal risk and benefits of digital piracy behavior as determinants of one's justification for such…

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2388

Abstract

Purpose

The purpose of this paper is to investigate consumer perceptions of personal risk and benefits of digital piracy behavior as determinants of one's justification for such behavior and the consequent future piracy intention. Temporal effects of rationalization in shaping future piracy intent are also addressed.

Design/methodology/approach

A conceptual model was developed using counterfeiting and piracy literature. Data were gathered via mail and online survey of adults in five European Union countries. The model was tested on pooled sample using confirmatory factor analysis and structural equation modeling.

Findings

Rationalization mediates the relationship between perceived benefits and piracy intention, but not between perceived risk and intention. Both perceived risk and benefits affect piracy intent, with risk reducing it and benefits increasing it. Rationalization of past behavior increases future digital piracy intent.

Research limitations/implications

Risk measure was limited to technical problems, thus future studies should examine a wider scope of risk dimensions. The cross‐sectional design of the study also creates some limitations. A longitudinal methodology could provide a better insight into sequencing of rationalization.

Social implications

Marketing communications should increase public awareness of risks and reduce perceived piracy benefits to reduce future piracy intent. Public persuasion activities should counter the arguments consumers use to rationalize their piracy behavior.

Originality/value

This research fills in a void in knowledge on how expected consequences drive rationalization techniques, particularly with respect to future piracy intent. A realistic data set drawn from adult population in five countries is used, enhancing external validity.

Details

Journal of Research in Interactive Marketing, vol. 6 no. 4
Type: Research Article
ISSN: 2040-7122

Keywords

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Article
Publication date: 23 February 2021

Kian Yeik Koay, Fandy Tjiptono and Manjit Singh Sandhu

Despite increasing anti-piracy legislation, digital piracy remains widespread and presents a huge barrier to the growth of creative industries globally. Hence, this study…

Abstract

Purpose

Despite increasing anti-piracy legislation, digital piracy remains widespread and presents a huge barrier to the growth of creative industries globally. Hence, this study aims to examine predictors of digital piracy through the lens of an extended version of the theory of planned behaviour (TPB). Furthermore, the authors also examine the moderating effects of past experience (non-experienced versus experienced) on the relationships between the common four TPB dimensions on intention to engage in digital piracy.

Design/methodology/approach

Using a survey method, the authors collected 832 student respondents in Semarang, Indonesia. Partial least squares structural equation modelling (PLS-SEM) was performed to analyse the proposed hypotheses.

Findings

The results showed that the influence of attitude, subjective norm and moral obligation on intention is significantly different between experienced and non-experienced consumers. The positive influence of attitude on intention to engage in digital piracy is stronger for non-experienced than experienced consumers. The influence of subjective norm on intention is significant and positive for non-experienced consumers but is not significant for experienced consumers. The influence of moral obligation on intention is significant and positive for non-experienced consumers but turns negative and significant for experienced consumers.

Originality/value

This research contributed to the body of knowledge by investigating the role of past experience as a moderator in the TPB model which renders the authors to have a better understanding of the differences in the thinking process between experienced and non-experienced consumers.

Details

International Journal of Emerging Markets, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-8809

Keywords

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