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11 – 20 of over 2000
Article
Publication date: 5 October 2021

Philipp ‘Phil’ Klaus, JungKun Park and Annalisa Tarquini-Poli

Traditionally, international luxury marketing highlights possible disparities of cultural and value perception. The context-specific nature of traditional international luxury…

Abstract

Purpose

Traditionally, international luxury marketing highlights possible disparities of cultural and value perception. The context-specific nature of traditional international luxury marketing, which ranges from educational and cultural to financial and offering-based variations, delivers little guidance to managers in the field regarding how to cater best to their highest target segment. The study aims to exemplify the relevance of global consumer culture (GCC) theory for the ultra-high-net-worth-individual (UHNWI) context. The authors' research on UHNWIs maps the DNA, so to speak, of the UHNWI customer experience (CX) by determining what drives UHNWI purchasing behavior independent of background – in other words, what matters most to this exclusive consumer segment.

Design/methodology/approach

Interviewing 15 UHNWIs using a means-end approach and incorporating the emerging consensus technique (ECT), the authors explored the CX of UHNWIs leading to their purchasing decisions.

Findings

The authors' analysis reveals the three main constituents of the UHNWI CX: the value of time, expectation mismanagement and the utilitarian nature of luxury. The findings highlight that UHNWIs see traditional luxury as a necessity rather than a luxury and value different factors, such as time, much more highly. The findings highlight the UHNWI homogenous nature, connecting GCC to purchasing behavior.

Practical implications

The authors' study delivers empirical evidence of what matters most to the UHNWI segment and drives their purchasing behavior. The authors are questioning existing luxury segmentation strategies and lay out a clear guidance on how to design and deliver effective and efficient marketing, sales and communications strategies for the elusive UHNWI segment. The research highlights that it is the experience and the three main dimensions, namely expectation mismanagement, luxury as a utility and the value of time. Following UHNWI CX DNA framework will allow luxury companies to build their marketing and client acquisition efforts on a solid understanding of what matters most to the UHNWI target segment.

Originality/value

The study highlights the commonalities of UHNWIs in terms of what matters most to them. Based on this, the authors develop a UHNWI CX DNA. The authors propose that traditional context-specific differences upheld by international marketing researchers might not apply to the UHNWI segment. The authors deliver evidence that UHNWI are an excellent example of the applicability of GCC theory. The only difference in perception the authors noticed was between CX evaluations of self-made UHNWIs and those who inherited their wealth in an otherwise homogenous segment.

Article
Publication date: 1 March 1999

Chen Kuang‐Jung

Looks at a study into the effect of customer regulation on the performance of the import business in a developing country. Focuses on the performance of Society de Generale…

Abstract

Looks at a study into the effect of customer regulation on the performance of the import business in a developing country. Focuses on the performance of Society de Generale Surveillance (SGS) and the selection process criteria of importers relative to their foreign partner and suppliers. States that the predictive results are encouraging but much more would still depend on importers’ risk attitude to its usage.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 11 no. 1
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 14 June 2023

Shintaro Sato, Yong Jae Ko, Daehwan Kim and Joon Sung Lee

The purpose of this research is to examine how pre-scandal associations and scandal types interactively influence consumer judgment and negative electronic word-of-mouth (eWOM).

Abstract

Purpose

The purpose of this research is to examine how pre-scandal associations and scandal types interactively influence consumer judgment and negative electronic word-of-mouth (eWOM).

Design/methodology/approach

Drawing from cognitive dissonance theory and associative memory network model, the online experiments (Amazon Mechanical Turk; Nexperiment 1 = 146 and Nexperiment 2 = 189) were conducted to examine the effects of positive pre-scandal associations (performance vs pro-social) and scandal types (performance-related vs -unrelated) on consumer blame and eWOM toward scandalized athletes. Data were analyzed by employing t-test (experiment 1), Multivariate Analysis of Covariance (MANCOVA) and PROCESS Model 8 (experiment 2) to test the hypotheses.

Findings

The findings highlight that positive pre-scandal association demonstrated both protecting and backfiring effects depending on the types of scandals. Specifically, when performance-related scandals emerged, consumers made more negative blame judgment of athletes with salient performance association, relative to pro-social association. Inversely, when performance-unrelated scandals occurred, athletes with salient pro-social association were more likely to be blamed. Regarding eWOM, consumers generate more negative eWOM when athletes with pre-performance associations are involved with performance-related scandals. This pattern of the result was not observed when athletes' pro-social association and performance-unrelated scandals were prominent.

Originality/value

The current work adds consumers' negative eWOM toward scandalized athletes to the literature as a predictor of how athletes' pre-scandal association with consumers and scandal types are related. The findings indicate that consumers feel greater dissonance and generate more negative eWOM when athletes' pre-scandal associations and scandal types are closely related.

Details

International Journal of Sports Marketing and Sponsorship, vol. 24 no. 4
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 1 February 1977

Some three years ago the Moffat whole‐saling organisation started up a voluntary group for independent CTNs. Over 2,800 CTNs have now become members—on a national basis—and growth…

Abstract

Some three years ago the Moffat whole‐saling organisation started up a voluntary group for independent CTNs. Over 2,800 CTNs have now become members—on a national basis—and growth is continuing. In addition to favourable buying terms Moffat offer a range of services that include promotions, advice on shopfitting and training for managers. This article is based on an interview between Jack Thompson, Moffat executive director, and the editor of RDM.

Details

Retail and Distribution Management, vol. 5 no. 2
Type: Research Article
ISSN: 0307-2363

Article
Publication date: 18 December 2019

Andrew D. Spear

This paper aims to analyze some of the epistemically pernicious effects of the use of the internet and social media. In light of this analysis, it introduces the concept of…

Abstract

Purpose

This paper aims to analyze some of the epistemically pernicious effects of the use of the internet and social media. In light of this analysis, it introduces the concept of epistemic pornography and argues that epistemic agents both can and should avoid consuming and sharing epistemic pornography.

Design/methodology/approach

The paper draws on research on epistemic virtue, cognitive biases, social media use and its epistemic consequences, fake news, paternalistic nudging, pornography, moral philosophy, moral elevation and moral exemplar theory to analyze the epistemically pernicious effects of the internet and social media.

Findings

There is a growing consensus that the internet and social media activate and enable human cognitive biases leading to what are here called “failures of epistemic virtue.” Common formulations of this problem involve the concept of “fake news,” and strategies for responding to the problem often have much in common with paternalistic “nudging.” While fake news is a problem and the nudging approach holds out promise, the paper concludes that both place insufficient emphasis on the agency and responsibility of users on the internet and social media, and that nudging represents a necessary but not sufficient response.

Originality/value

The essay offers the concept of epistemic pornography as a concept distinct from but related to “fake news” – distinct precisely because it places greater emphasis on personal agency and responsibility, and following recent literature on moral elevation and moral exemplars, as a heuristic that agents might use to economize their efforts at resisting irrational cognitive biases and attempting to live up to their epistemic duties.

Details

Journal of Information, Communication and Ethics in Society, vol. 18 no. 1
Type: Research Article
ISSN: 1477-996X

Keywords

Article
Publication date: 29 November 2022

Phil Klaus

This paper aims to comment on the evolution of customer experience (CX) research from a CX researcher, practitioner and consumer viewpoint.

Abstract

Purpose

This paper aims to comment on the evolution of customer experience (CX) research from a CX researcher, practitioner and consumer viewpoint.

Design/methodology/approach

This commentary is a reflection based on the investigations put forward in this special issue, extant academic and managerial literature and personal perspectives.

Findings

While nascent in terms of constructs, CX has developed satisfactorily from a research perspective. That being said, CX research that guides and aids managerial practices is still lacking. Without being relevant to practice, CX research might fail to deliver on its promise to shape practice and positively impact consumers and their experiences.

Research limitations/implications

Service marketing researchers are encouraged to consider the current “status quo” of CX research and how a possible repositioning and refocusing of their efforts could advance CX research and, more importantly, CX practices.

Practical implications

CX practitioners can indeed learn from CX researchers if research aligns with the aim of guiding and assisting practices.

Originality/value

This special issue expands the understanding of the effect of physical context on CX. The commentary challenges the overall direction in which CX research is heading and offers valuable guidance on how to turn these challenges into opportunities.

Details

Journal of Services Marketing, vol. 37 no. 6
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 18 April 2008

Rupert Tipples

The purpose of this case study is to explore how a relatively economically insignificant business can gain and maintain access to a major supermarket chain on the other side of…

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Abstract

Purpose

The purpose of this case study is to explore how a relatively economically insignificant business can gain and maintain access to a major supermarket chain on the other side of the globe in a world oversupplied with fine wines.

Design/methodology/approach

Based on the approach to case studies recommended by Lyons (2005), this case study is built on semi‐structured interviews with key informants, previous experience, observations, documentary and web resources, combined in a process of triangulation to ensure reliability and content validity.

Findings

The nature of the problems facing a small wine producer are described, followed by an account of how access to Tesco was achieved and maintained. Personnel with previous Tesco contact were found to be vital to gaining access. Providing exactly what the supermarket wanted, when it wanted it and with reliability to continue supply over time were found to be critical as was the role of the channel coordinator. Supplier/supermarket loyalty was able to survive opposition. Maintaining good relationships in the supply chain was supported at all levels by active participation of the supplier's principals, in all stages of the chain, both personally and in developing solutions to the supermarket's problems.

Originality/value

The case study describes the first successful export of wine from New Zealand to Britain for sale in Bag‐in‐Box containers and how this is far more efficient in “food miles”.

Details

British Food Journal, vol. 110 no. 4/5
Type: Research Article
ISSN: 0007-070X

Keywords

Content available
Book part
Publication date: 21 March 2017

Abstract

Details

Grassroots Leadership and the Arts for Social Change
Type: Book
ISBN: 978-1-78635-687-1

Article
Publication date: 1 July 2004

Phil Leverick

Leverick, Head of Balance Sheet Management for the Royal Bank of Scotland and a stalwart of the Asset and Liability Management Association, takes a look at the latest situation in…

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Abstract

Leverick, Head of Balance Sheet Management for the Royal Bank of Scotland and a stalwart of the Asset and Liability Management Association, takes a look at the latest situation in the efforts to provide regulation that is intended to bring order to liquidity.

Details

Balance Sheet, vol. 12 no. 3
Type: Research Article
ISSN: 0965-7967

Keywords

Article
Publication date: 14 November 2008

Alan Lowe and Joanne Locke

The purpose of the paper is to use a case study setting involving the implementation of an enterprise resource planning (ERP) system to expose and analyze the conflicts in the…

2448

Abstract

Purpose

The purpose of the paper is to use a case study setting involving the implementation of an enterprise resource planning (ERP) system to expose and analyze the conflicts in the characterizations of the post bureaucratic organisation (PBO) in the literature. ERP implementations are often accompanied by increasing levels of stress in organizations that place pressures on organizational relationships and structures. Additionally, ERPs are regarded as introducing their own techno‐logic of centralization, standardization and formalization that provides an apparent contrast to the exhortations about employee empowerment.

Design/methodology/approach

A case study of ERP implementation in a medium‐sized entity is presented. The paper explores aspects of ERP and PBO from the context of postmodern organization theory.

Findings

Some concerns about PBO identified in the literature are reflected in the case situation. For example, there is a commitment to give up private time and work flexibly by some employees. The paper also provides evidence of the way the management team substitute their reliance on a key individual knowledge worker for that of an ERP system and external vendor support. Paradoxically, trust in that same knowledge worker and between core users of the system is essential to enable the implementation of the system.

Originality/value

This paper adds empirical insight to a predominantly theoretical literature. The case evidence indicates some conflicting implications in the concurrent adoption of PBO and ERP.

Details

Information Technology & People, vol. 21 no. 4
Type: Research Article
ISSN: 0959-3845

Keywords

11 – 20 of over 2000