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In the first paper in this short series (Sen et al, 2009), we talked about the importance of having ‘recovery heroes’. There is a grave danger to the whole recovery movement if it is colonised by mental health professionals and not owned by service users themselves (O'Hagan, 2008). This danger can be seen in attempts to conduct randomised controlled trials of ‘recovery interventions’, designed by professionals, who want to bring recovery practice into evidence‐based medicine. If it means anything, recovery is fundamentally an individual process. The recent Sainsbury Centre for Mental Health report (Shepherd et al, 2008), quotes Bill Anthony:‘Recovery … is a deeply personal, unique process of changing one's attitudes … involves the development of new meaning and purpose in one's life …’ (Anthony, 1993)Patricia Deegan also emphasises the person‐centred focus of recovery, ‘… recovery is an attitude, a stance, a way of approaching the day's challenges …’ (Deegan, 1996, p96). The most important evidence, to our minds, is that of individuals who are on the journey of recovery. Recovery heroes are courageous individuals who have made considerable progress along the path that few staff ever have to travel. We would like to introduce you to another one: Peter Chadwick.

This paper aims to investigate consumers’ demand patterns for products with nutritional benefits and products with no nutritional benefits across processed healthy and unhealthy foods. This paper integrates price changes (i.e. increases and decreases) into a demand model and quantifies their relative impact on the quantity of food purchased. First, how demand patterns vary across processed healthy and unhealthy products is investigated; second, how demand patterns vary across nutrition-benefited (NB) products and non-nutrition-benefited (NNB) products is examined; and third, how consumers respond to price increases and decreases for NB across processed healthy and unhealthy foods is investigated.

Here, a demand model quantifying scenarios for price changes in consumer food choice behaviour is proposed, and controlled for heterogeneity at household, store and brand levels.

Consumers exhibit greater sensitivity to price decreases and less sensitivity to price increases across both processed healthy and unhealthy foods. Moreover, the research shows that consumers’ demand sensitivity is greater for NNB products than for NB products, supporting our prediction that NB products have higher brand equity than NNB products. Furthermore, the research shows that consumers are more responsive to price decreases than price increases for processed healthy NB foods, but more responsive to price increases than price decreases for unhealthy NB foods. The findings suggest that consumers exhibit a desirable demand pattern for products with nutritional benefits.

Although studies on the effects of nutritional benefits on demand have proliferated in recent years, researchers have only estimated their impact without considering the effect of price changes. This paper contributes by examining consumers’ price sensitivity for NB products across processed healthy and unhealthy foods based on consumer scanner data, considering both directionalities of price changes.

The theory of double jeopardy (DJ) is shown to hold across broad ranging geographies and physical product categories. However, there is very little research appertaining to the subject within an online environment. In particular, studies that investigate the presence of DJ and the contrasting view point to DJ, namely, that of negative double jeopardy (NDJ), are lacking. This study aims to contribute to this identified research gap and examines the presence of DJ and NDJ within a product category, utilising data from Twitter.

A total of 354,676 tweets are scraped from Twitter and their sentiment analysed and allocated into positive, negative and no-opinion clusters using fuzzy c-means clustering. The sentiment is then compared to the market share of brands within the beer product category to establish whether a DJ or NDJ effect is present.

Data reveal an NDJ effect with regards to original tweets (i.e. tweets which have not been retweeted). That is, when analysing tweets relating to brands within a defined beer category, the authors find that larger brands suffer by having an increased negativity amongst the larger proportion of tweets associated with them.

The clustering approach to analyse sentiment in Twitter data brings a new direction to analysis of such sentiment. Future consideration of different numbers of clusters may further the insights this form of analysis can bring to the DJ/NDJ phenomenon. Managerial implications discuss the uncovered practitioner’s paradox of NDJ and strategies for dealing with DJ and NDJ effects.

This study is the first to explore the presence of DJ and NDJ through the utilisation of sentiment analysis-derived data and fuzzy clustering. DJ and NDJ are under-explored constructs in the online environment. Typically, past research examines DJ and NDJ in separate and detached fashions. Thus, the study is of theoretical value because it outlines boundaries to the DJ and NDJ conditions. Second, this research is the first study to analyse the sentiment of consumer-authored tweets to explore DJ and NDJ effects. Finally, the current study offers valuable insight into the DJ and NDJ effects for practicing marketing managers.

This chapter opens with a brief historical account of the vision and development of the land grant college and university system. This account begins to frame the land grant model as an important American social innovation. Next, the legacy of the land grant system as a social innovation is extended through a review of the role the Cooperative Extension System in enacting the New Deal during the Great Depression era. The topic culminates in the chapter with a critical exploration of the revenue-driven university technology transfer system that is currently in place and presents an alternative model that is anchored in the principles and practices of social entrepreneurship. Land grant colleges and universities are positioned as key agents in advancing such an alternative model, which is consistent with the historical role these institutions have played in advancing the economic and social interests of the nation.

The purpose of this paper is to propose a conceptual framework that highlights transhumanism’s ideals of achieving superintelligence, super longevity and super well-being through human enhancement technologies (HET) and their relations with services marketing principles.

Framed by the transformative service research (TSR), this conceptual work articulates the 7Ps of the marketing mix with four macro-factors that create tensions at both the marketplace and consumer levels.

HET has potential for doing good but also tremendous bad; greater attention is needed from services marketing researchers especially in one proprietary research area: bioethics.

The authors contribute to the growing work on TSR investigating how the interplay between service providers and consumers affects the well-being of both. Additionally, the authors call for novel interdisciplinary work in transhuman services research.

To the best of the authors’ knowledge, this is one of the first papers in services marketing research to explore the promises and perils of transhumanism ideals and human enhancement technologies.

Shops and shopkeepers are a British tradition. More than 150 years ago, we were a nation of shopkeepers, and the picture of shops and the shopping public seemed unchanging. There were, of course, the early departmental stores, the co‐operative societies, the multiple shops, the chain‐stores, but the position was much as it had always been and the greatest proportion of retail trade was still in the hands of the traditional type of shopkeeper. The two Wars changed many things, but it was not until after the last War that retail trade really began to change and looking at it objectively and at the food trade particularly, it has become a revolution.

Morgan is not one of the larger British motor manufacturers. But it can teach the big firms a lesson or two on the industrial relations front. David Harvey reports.

Identifies that changing lifestyles, economic conditions and a more flexible approach towards granting retail licences have made alcoholic drinks distribution change significantly. Examines the change in drinking at home increasing over drinking in pubs ‐ an increase highlighted by a 65 per cent increase in off‐licence wine purchasing. States that the EEC Regulation 84/83, which released 45,000 tenant publicans from the ‘tie’ system, had also influenced the change somewhat. Posits that the major brewers are trying to bring back the consumer to pub drinking but that marketing techniques will have to be sharpened. Recommends that there are five main points on which to focus and these are itemized and discussed.

There's a conspiracy of silence about the failure rate of major managerial change initiatives. Three‐quarters of the initiatives—reputable programs to manage quality, customer focus, teamwork, mergers, downsizing, and reengineering—have failed, according to a recent Arthur D. Little survey of a large number of European and U.S. companies across many industries.