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1 – 10 of over 53000Shanika Lakmali and Kanagasabai Kajendra
This study aims to explore customer personality traits as an antecedent of customer citizenship behaviour which positively facilitates service providers.
Abstract
Purpose
This study aims to explore customer personality traits as an antecedent of customer citizenship behaviour which positively facilitates service providers.
Design/methodology/approach
This study follows the positivism research paradigm. Hence, primary data were collected from 250 homestay visitors who stayed at five selected homestays located at Mirissa homestay zone, Sri Lanka.
Findings
The present study's findings reveal that “agreeableness,” “extraversion” and “conscientiousness” personality traits promote customer citizenship behaviour. Furthermore, the openness to “experience” trait identified to have a statistically insignificant relationship with CCB and neuroticism recorded a positive impact on the relationship between CCB and personality, contrary to the existing literature.
Practical implications
This study comprehensively explains how service providers should arrange their service facilities to increase customer willingness to perform citizenship behaviour, which helps develop their services.
Originality/value
Previous research has investigated that customer personality in terms of prosocial and proactive nature impacts CCBs. In contrast, the effect of Big Five personality traits on CCB is highlighted in this study.
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Brenda E. Ghitulescu, Shalini Khazanchi, Zhi Tang and Yang Yu
Mentoring relationships have been proposed as a potential intervention to alleviate gender disparities in scholarly output. Yet, previous research has not provided a systematic…
Abstract
Purpose
Mentoring relationships have been proposed as a potential intervention to alleviate gender disparities in scholarly output. Yet, previous research has not provided a systematic understanding of the relationship between mentoring and scholarly output. The authors propose that individuals with a proactive personality are especially suited to leverage mentoring relationships to enhance scholarly outcomes. Structural features of mentoring relationships – gender composition, mentor supervisory status, and mentoring relationship length – provide cues that encourage the expression of proactive personality and result in higher scholarly impact.
Design/methodology/approach
Data were collected via surveys from faculty members in a US university and were matched with objective scholarly impact data. Hierarchical multiple regression analyses were used for hypothesis testing.
Findings
The impact of proactive personality on scholarly impact was more positive for women protégés with women mentors than for all other mentor-protégé pairings. Results also showed support for two hypothesized three-way interactions with mentor status and mentoring relationship length.
Originality/value
This research provides insights into the contexts where mentorship makes the most difference in protégés' scholarly achievement. Gender composition of mentoring dyads and mentor status are important boundary conditions that impact the effect of proactive personality on scholarly output.
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Muhammad Tahir Jan and Ali Shafiq
Brand personality plays an important role in affecting customer satisfaction. The Muslim population is estimated to reach 30% of the world’s population, and it is considered as…
Abstract
Purpose
Brand personality plays an important role in affecting customer satisfaction. The Muslim population is estimated to reach 30% of the world’s population, and it is considered as the fastest-growing religion in the world. To tap into this market, it is important to explore various aspects of business, in general, and marketing, in particular, from the perspective of Muslim consumers. The present research also attempts to do the same by proposing a conceptual model related to the brand personality of Islamic Banks, named, Islamic Banks’ Brand Personality (IBBP) and its impact on customer satisfaction.
Design/methodology/approach
This paper analyses the causal relationship that exists between the variables related to Islamic brand personality and customer satisfaction. For this purpose, data was collected quantitatively from 337 customers of different Islamic banks, through a self-administered questionnaire. The data analysis was conducted using SPSS and AMOS software. Factor analysis was performed to extract and decide on the number of factors underlying the measured variables of interest. Structural equation modelling was then used to examine the variables and the fitness of the proposed model.
Findings
The result revealed that five out of the total six hypotheses were supported. In this case, trustworthiness and Shariah compliance resulted in the strongest impact on customer satisfaction followed by sincerity and justice.
Practical implications
The positive significant impact of trustworthiness and Shariah compliance on customer satisfaction attests to the importance of these variables in the development of a strong brand personality in the context of Islamic banks. Policymakers of the financial industry in general and the Islamic financial service industry, in particular, may benefit from the findings of this study.
Originality/value
There is a dearth of research conducted on investigating the impact of brand personality-related variables on the Islamic banking sector. The present research did not only develop variables of IBBP but also empirically tested their effect on customer satisfaction. This paper, therefore, offers invaluable insight into IBBP with its impact on customer satisfaction.
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This study aims to propose and test an appraisal theory-based framework that depicts the impact of negatively valenced brand personality dimensions on brand hate development and…
Abstract
Purpose
This study aims to propose and test an appraisal theory-based framework that depicts the impact of negatively valenced brand personality dimensions on brand hate development and the resultant outcomes of non-purchase intention and anti-brand actions. The study also delineates the moderation effect of Big Five consumer personality traits on brand personality-brand hate relationship.
Design/methodology/approach
An international sample of 370 brand haters was collected and analysed with partial least square-based structural equation modelling.
Findings
Both negatively valenced brand personality dimensions of responsibility and activity are significant predictors of brand hate in consumers, and this brand hate leads to outcomes of anti-brand actions and non-purchase intention of consumers. Moderation analysis delineates that the consumer personality trait of neuroticism significantly moderates the relationship between both brand personality dimensions and brand hate. The study also established the importance of national culture in defining consumers’ behavioural intentions.
Originality/value
This study provides a novel appraisal theory-based integrated framework to understand the relationship between cognition of brand personality, brand hate emotional state and behavioural actions of consumers. To the best of the authors’ knowledge, this study is the first to consider the impact of these personality dimensions on brand hate development while assessing the interaction effect of consumer and brand personality dimensions on brand hate development.
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Arun Aggarwal, Vinay Kukreja and Kamrunnisha Nobi
The purpose of this study is not only to develop an integrated model of subjective well-being (SWB) by using confirmatory factor analysis (CFA) and structural equation modeling…
Abstract
Purpose
The purpose of this study is not only to develop an integrated model of subjective well-being (SWB) by using confirmatory factor analysis (CFA) and structural equation modeling (SEM) but also to prioritize the subfactors of personality and SWB that affect the contextual performance (CP) of an employee by using a fuzzy-analytical hierarchy process (FAHP), which has not been done in the past.
Design/methodology/approach
The data were collected from 15 field experts and 412 employees of information technology (IT) companies operating in India. The data analysis was performed in two stages. The first stage includes CFA and SEM. The second stage includes prioritizing the factor through FAHP.
Findings
The results of SEM analysis manifested that all the dimensions of personality have a significant impact on CP. However, in the case of SWB, only two components (satisfaction with life and positive affect) have a significant impact on CP. Results of FAHP show that SWB is more important in predicting CP than the Big Five personality dimensions.
Originality/value
This research is a novel attempt to test and prioritize the factors affecting the CP of IT employees. The findings of the research will be useful for managers in increasing the performance of their employees. Further, the findings of the research will contribute to the literature on the factors affecting CP.
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Helen Inseng Duh and Oliver Pwaka
Despite competition and supply-chain disruptions during Covid-19 pandemic (2019–2021), one grocery retailer consistently thrived and was ranked top. The sources of the sustained…
Abstract
Purpose
Despite competition and supply-chain disruptions during Covid-19 pandemic (2019–2021), one grocery retailer consistently thrived and was ranked top. The sources of the sustained performances needed examination. Guided by self-congruity theory and integrating three models, the authors examined how much the retailer's brand performances (brand loyalty, equity, preference and repurchase intentions) were emanating from brand personalities and marketing offerings. The mediating roles of brand loyalty and equity were tested.
Design/methodology/approach
Cross-sectional data was collected from 480 frequent customers using an online questionnaire posted on the researchers' social media pages. Factor analysis was conducted to identify the dimension that best describes the grocery retailer. Partial least square–structural equation modelling (PLS-SEM) was used to test a conceptual model.
Findings
Factor analysis results show that brand sincerity (28.582% variance-explained; M = 4.1) was top (factor 1), followed by excitement (20.336% variance-explained; M = 3.9) and then trustworthiness (18.854% variance-explained; M = 3.87). PLS-SEM results revealed that two brand personalities (brand excitement and trustworthiness) and marketing offerings (price, place, product, promotion) impacted loyalty found to be a strong driver of brand equity. Repurchase intention and brand preference were influenced by brand equity. Brand loyalty mediated most of the relationships between brand personality dimensions, marketing offerings and brand equity. Brand equity also significantly mediated the relationships between brand loyalty, preference and repurchase intentions. The integrated model produced high explanatory powers with brand equity (67.8%), brand preference (71.7%), brand loyalty (63.2%) and repurchase intentions (54.2%).
Originality/value
The study extends a brand personality-loyalty model through integrating two other models that provided marketing offerings and brand equity outcomes. It demonstrates that a stream of profitable customers' responses awaits a retailer who holds both brand and customer mindsets by building admired brand personalities while providing desired marketing offerings.
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Ying Zhang, Haoyu Chen, Ersi Liu, Yunwu He and Edwin Cheng
The purpose of this paper is to study the influence of cooperative and competitive personalities on tacit knowledge sharing (TKS) by exploring the mediating role of organizational…
Abstract
Purpose
The purpose of this paper is to study the influence of cooperative and competitive personalities on tacit knowledge sharing (TKS) by exploring the mediating role of organizational identification (OI) and the moderating role of perceived organizational support (POS) among Chinese employees.
Design/methodology/approach
Conducting a network survey of ordinary employees from Chinese listed companies (2019) as the research objects, the authors collect 298 valid samples for research. The authors apply confirmatory factor analysis to test the reliability and validity of the constructs, structural equation modeling to verify the direct effect and the PROCESS macro to test the mediating and moderating effects.
Findings
The results show that there is a positive relationship between cooperative personality (COP) and TKS, and there is an inverted U-shaped relationship between competitive personality (CMP) and TKS. OI plays a mediating role between COP and TKS, while POS plays a negative moderating role between COP and TKS.
Research limitations/implications
This paper only takes Chinese employees as the research sample, and future research can make a cross-cultural comparison between the impacts of cooperative and competitive personalities on employees’ behaviors.
Practical implications
The results of this study suggest that enterprises should actively cultivate the COP of employees, and managers should refrain from intervening in the behaviors of employees with COP. At the same time, for employees with CMP, managers should guide them to control their competitive tendency at a reasonable level. The conclusions of this paper also suggest that managers should pay attention to the cultivation of employees’ OI.
Originality/value
This study plugs the gap in research on the impacts of cooperative and competitive personalities on TKS. It makes a contribution to the research development of COP and CMP and their influence mechanisms on employees’ behaviors. In addition, the negative moderating effect of POS on COP–TKS link verifies the correctness of Y theory. Studying the relationships among personality traits (cooperative and competitive personalities), cognition (OI) and behaviors (TKS), this paper makes a contribution to such a research stream.
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Aqsa Ameer, Farah Naz, Bushra Gul Taj and Iqra Ameer
The purpose of this study is to determine the effect of conscientiousness and extraversion personality traits on project success. The relationship is mediated by affective…
Abstract
Purpose
The purpose of this study is to determine the effect of conscientiousness and extraversion personality traits on project success. The relationship is mediated by affective professional commitment, whilst the relationship between personality traits and project success is moderated by organizational project management maturity.
Design/methodology/approach
The deductive approach is used to achieve the objectives of this study. Data were collected through a purposive sampling technique from 250 respondents with the help of questionnaires from information technology sectors. The structural equation modelling (SEM) in partial least squares-SEM and SPSS is used to analyse the data and to examine the hypothesis.
Findings
The outcomes demonstrate the partial mediating impact of affective professional commitment between the relationship of conscientiousness and extraversion personalities with project success. Additionally, it proves the moderating effects of project management maturity between the relationship of conscientiousness and extraversion personalities with project success.
Practical implications
This study reflects that employee personality appears to be a reliable indicator of how an employee is faithful to his profession. This faithfulness or duty decides the employee’s execution in terms of offering a successful project. Thus, achieving employee commitment needs to be done by completing the project successfully by the organizations in the presence of project management maturity systems.
Originality/value
It is the first study of its kind to provide experimental proof of the impact of a manager’s personality traits on project success in the presence of affective professional commitment (mediator) and organizational project management maturity (moderator).
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Erum Ishaq, Usman Raja, Dave Bouckenooghe and Sajid Bashir
Using signaling theory and the literature on psychological contracts, the authors investigate how leaders' personalities shape their followers' perceptions of the type of…
Abstract
Purpose
Using signaling theory and the literature on psychological contracts, the authors investigate how leaders' personalities shape their followers' perceptions of the type of psychological contract formed. They also suggest that leaders' personalities impact their followers' perceived contract breach. Furthermore, the authors propose that power distance orientation in organizations acts as an important boundary condition that enhances or exacerbates the relationships between personality and contract type and personality and perceived breach.
Design/methodology/approach
Data were collected through multiple sources in Pakistan from 456 employees employed in 102 bank branches. Multilevel moderated path analyses provided reasonably good support for our hypotheses.
Findings
The leaders' personalities impacted the relational contracts of their followers in the cases of extraversion and agreeableness, whereas neuroticism had a significant relationship with the followers' formation of transactional contracts. Similarly, agreeableness, neuroticism and conscientiousness had significant relationships with perceived breach. Finally, the power distance of the followers aggregated at a group level moderated the personality-contract type and personality-perceived breach relationships.
Research limitations/implications
This research advances understanding of psychological contracts in organizations. More specifically, it shows that the personality of leader would have profound impact on the type of contract their employees form and the likelihood that would perceive the breach of contract.
Originality/value
This research extends existing personality-psychological contract literature by examining the role of leaders' personalities in signaling to employees the type of contract that is formed and the perception of its breach. The role of power distance organizational culture as a signaling environment is also considered.
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The purpose of this paper is to explore the influences of store attributes on store personality dimensions across different consumer segments. Subsequently, the study examines…
Abstract
Purpose
The purpose of this paper is to explore the influences of store attributes on store personality dimensions across different consumer segments. Subsequently, the study examines impact of store personality dimensions on consumer store choice behaviour.
Design/methodology/approach
A mall-intercept survey was undertaken using a systematic sampling of department store shoppers of age 18 years and above in Kolkata, a metropolitan city of India. Questionnaire was used to collect data from busy shopping malls or centres located in different places of Kolkata. Multiple regression analysis is used to examine the objectives of this study.
Findings
Results revealed that different sets of store attributes positively affect the various store personality dimensions differently across the segments. The study also found the positive impacts of store personality dimensions on consumer store choice behaviour.
Originality/value
Arguably, this study is the first to explore the link between store attributes and store personality across the consumer segments, and the impacts of store personality dimensions on consumer store choice behaviour.
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