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This study explores the influence of cultural heritage tourism perception on China's tourism image. It analyzes the role of the spiritual bond established between overseas Chinese youth and the motherland during their visit to the cultural heritage sites in China. This study constructs a theoretical model with 350 overseas Chinese youth as samples based on the identity theory, Stimulus-Organism-Response (S-O-R) theory, and Howard-Sheth model. The results show that cultural heritage tourism perception directly and positively promotes cultural identity among overseas Chinese youth. It is also indirectly and positively associated with their cultural identity through enhancing the tourism image. Cultural intelligence plays a positive moderating role between cultural heritage tourism perception and cultural identity. The results provide significant implications for developing cultural heritage tourism and cultural communication.

The aim of this paper is to develop and present the methodology of the model which can predict the perception and assessment of cultural heritage by the point of view of the non-experts through analysing the façades of buildings for adaptive re-use and sustainable development strategy.

This paper focuses on the improvement and validation of the original cultural heritage perception potential model (CHPP) by adding new indicators which can be used as a part of the model. The method adopted includes the explanation of the older (original) model and its limitations. The assessment process follows the Integrated Cultural Heritage Management Approach to identify the new indicators which can be implemented on understanding the cultural heritage from the user/observer perspective, furthermore, for the sustainability of the environment.

The results demonstrate that the perception of the society regarding the perception of the built heritage can be affected by various indicators. When the indicators are well identified, it is possible to predict the potential of the buildings to be perceived as cultural heritage or not. The knowledge which is gained by the proposed model can assist the sustainability and continuity of both heritage objects and the environment by helping the adaptive re-use process and strategies.

No similar prior studies on the perception of cultural heritage as an approach to adaptive re-use strategies have been carried out. Furthermore, the usage of eye-tracking technology in the field of cultural heritage is rare. Therefore, it is hoped that the experiments performed in this study and the model which is created can lead and guide further research.

This study aims to investigate the relationship between the dimensions of motivation, perceived authenticity and satisfaction of tourists visiting the Mor Hananyo Monastery as a heritage site.

The quantitative research method was implemented to test the proposed structural model. Accordingly, a self-administered questionnaire was applied to 341 tourists visiting the monastery of Mor Hananyo between April and May 2019. First, confirmatory factor analysis was performed to ensure the scales’ construct validity; then, the covariance-based structural equation model was established to test the research hypothesis with the help of path analysis.

The results showed that all motivation dimensions influence the objective authenticity perception of tourists. Heritage and ancestral motivations influence the constructive authenticity perception of tourists. However, the effect of educational motivation on the same variable was insignificant. Furthermore, only heritage motivation affects the existential authenticity perception of tourists.

The results of this study demonstrate that tourist satisfaction has causal relationships with travel motivations and authenticity perceptions. Additionally, although tourist satisfaction has been accepted as an essential and extensively discussed subject in the tourism literature, this study is the first to examine the structural relationships of travel motivations (ancestral, heritage and educational motivations), authenticity perceptions (objective, constructive and existential authenticity) and tourist satisfaction in the monastery context.

The purpose of this paper is to develop a model which can measure the effect of perception on the assessment of cultural heritage by analysing the façades of buildings for adaptive re-use and sustainable development strategy.

This paper focusses on the correlation between adaptive re-use and sustainability of cultural heritage, by analysing the invisible social context which has an impact on the establishment of adaptive re-use strategies. The method adopted included literature review and applied experiments for extending the methodology of Langston on the adaptive re-use potential model in order to establish a new tool which can be applied to cultural heritage. The assessment process followed the integrated cultural heritage management approach to identify the indicators which can be implemented on cultural heritage, and, furthermore, for the sustainability of the environment.

The results demonstrate that the perception of the society can rely on different indicators which affect people to assert an artefact as cultural heritage. Furthermore, these indicators can have an impact on the adaptive re-use strategies regarding the interaction with society. Societies’ perception should not be omitted, and they need to be integrated while evaluating and developing the strategy of adaptive re-use. Therefore, a holistic approach to this process can bring continuity and sustainability to the environment.

No similar prior studies on the perception of cultural heritage as an approach to adaptive re-use strategies have been carried out. Therefore, it is hoped that this model can lead and guide, and, furthermore, be adopted in other similar situations in the assessment and decision-making process of adaptive re-use.

The integrity of heritage and landscape hinges on protection and restoration policies. Such policies are implemented through the determination of buffer zones that most of them are mainly based on the self-absorbed view, which isolates cultural sites from the community, instead of the more inclusive perception-based view. This study used perceptions as a base in identifying buffer zones in Anahita Temple, in comparison with previous study.

Accordingly, two parallel and qualitative methods were implemented. First, the site inventory approach was used to determine physical buffer zone, and then historical and temporal perceptions were used to determine a perception-based one. In addition, integrated buffer zone was defined based on two approaches. Finally, the participatory importance and performance analysis were proposed in order to conservation strategies formulation.

The results indicated that a physical buffer zone isolates the historical site from its landscape, thereby presenting challenges. By contrast, constructing a perception-based one not only maintains the integrity of the landscape but also creates correspondence between the landscape and people's mental map of the site.

Maintaining the site's integrity is expected to encourage participation from the local community and fuel more effective conservation efforts but it also introduces challenges given the need to impose new regulations.

Despite various studies on role of perception in Historical Landscape, less attention has been paid to the role of perception in definition of heritage buffer zone. Therefore, the main goal is to develop a framework to determine the buffer zone of heritage sites by providing a sample.

Observing visitors' behaviour in places presenting heritage and reviewing the tourism literature dealing with ‘heritage’ tourism led to this research that is aimed at clarifying the core of heritage tourism. The common approach that heritage tourism consists of tourists in heritage places, is challenged. The relationship between four groups of variables (the tourists' personal characteristics, the tourists' awareness of the history of the site, the tourists' perception of a site in relation to their own heritage and, the site attributes) and the tourists' visitation patterns (before a visit, during a visit, and after a visit) as the outcome variables was investigated. The actual study was conducted in Israel because of its attributes as a space containing a variety of heritage sites in a relatively small area, which relate to different tourists on different grounds. The research looked in detail at two sites: the Wailing Wall and Massada. The results (specifically the tourists' perception of the sites) indicate that the relationship between the tourists and the heritage site attributes is at the core of the phenomenon of heritage tourism. The understanding of this relationship has value for the study of heritage‐related behaviour including heritage tourism. The study suggests a new approach to understanding heritage tourism which could be applicable for other subgroups of tourism, and could have implications for the management of heritage and historic sites.

This paper aims to study possible differences between the Outstanding Universal Value (OUV) defined in the designation of Cuenca as a World Heritage (WH) site and its inhabitants' perceptions of heritage value. The study is based on research conducted in the historic centre of Cuenca in Ecuador, which was accorded WH status in 1999.

The research employs both quantitative and qualitative methodologies, providing a complementary approach to the research subject. Quantitative research involved a probability survey of 400 informants randomly selected from the population of the canton of Cuenca, while qualitative research included 40 semi-structured interviews with residents and traders in the historic centre and 150 further written consultations with residents of the city.

Following the introduction, methodology and description, the paper presents the data gathered from the survey and interviews. These indicate inhabitants' perceptions of the meaning, values, and uses of WH in Cuenca and reveal differences between their perceptions and those of the official OUV.

Although there are several studies on WH residents' perceptions of UNESCO OUV, few highlight the mismatch between local community views of heritage and those established by UNESCO. This study reflects critically on the concept of OUV, which is based on technical and political criteria rather than social participation. The study employs methodologies that could be applied in other case studies and used to improve heritage management. This is the only study on local perceptions of Cuenca's OUV.

Scholars have repeatedly concluded that heritage is a significant value driver for luxury brands (Riley et al., 2004; Fionda and Moore, 2009; Wuestefeld et al., 2012; DeFanti et al., 2014; Ardelet et al., 2015; Dion and Borraz, 2015; Dion and Mazzalovo, 2016). However, little is known on how consumers of different age group make sense of heritage luxury. The purpose of this paper is to investigate how consumers of different age groups make sense of heritage luxury brands (HLBs).

To achieve this, semi-structured, one-on-one, face-to-face interviews were conducted with 21 consumers of HLBs who fell into one of three age groups: Emerging adults (18 to 25 years), middle-aged adults (33 to 40 years) and older adults (67 to 74 years old).

The findings of this paper explored the different perceptions of the dimension of heritage in relation to luxury among consumers of different age groups. This paper focuses on the pioneering contributions of Urde, Greyser and Balmer (2007) in defining the dimensions of heritage brands. Although the dimensions of heritage brands defined by Urde et al. (2007) were useful as a starting point, differing perceptions among consumers of different age groups emerged which need to be considered. Findings of this study showed that consumers of all three age groups revealed three characteristics of HLBs. These are timelessness, quality craftsmanship and prestige. The durability and lasting appeal of HLBs was attributed to their high-quality craftsmanship. Quality craftsmanship, recognizability and price contributed to the perceived prestige value of HLBs. It was apparent throughout this study that HLB items helped participants feel connected to others, including their mothers or more remote forebears, their contemporaries and their descendants.

The author aims to understand the interplay between heritage and luxury, to understand how luxury brand consumers of different age groups are influenced by the heritage dimension. The relation between luxury and heritage becomes particularly intriguing when we consider how it affects the perceptions of consumers of different age groups.

This research presents a comparative perception study towards rejuvenated, community-driven shophouses in George Town, Penang.

It captures the opinions of two distinct age groups by utilizing a mixed-methods approach encompassing quantitative (main) and qualitative (supporting) research to obtain a dynamic understanding of perceptions between younger and older residents in the city and how these impact the long-term sustainability of heritage conservation efforts. The distribution of questionnaires to residents of Penang was the primary data collection method, with the structure of the questionnaires supported by recent academic literature and past perceptional research studies about built heritage.

The four main findings from the study are therefore as follows: 1. Both age groups have a similar, positive perception towards the tangible, physical elements of rejuvenated shophouses. 2. Intangible, functional factors play an equal or stronger role in influencing people and their attitude towards public participation and overall “Sense of Place”. 3. The pessimistic “Sense of Place” responses from the “Older” group reflect an equally pessimistic attitude towards intangible, functional factors surrounding rejuvenated shophouses. 4. Youth-led changes to George Town's heritage shophouses are degrading the “sense of place” connecting the older generation to the city.

The study can serve as a guide for the development of more inclusive and socially sustainable conservation and adaptive re-use policies for safeguarding the heritage identity and value of shophouses for current and future generations to experience in a post-COVID world.

The relationship between the tourists and the heritage presented has already been identified as important for the understanding of tourist behaviour at the level of a specific heritage site. This study seeks to clarify whether tourists' perception of various spaces in relation to their own heritage could give an insight into tourists' decision which heritage site to visit. The findings of the study are based on a survey that examined tourists' visitation patterns to different heritage sites in Israel located within a relatively short distance of each other. The findings support the idea that the perception of the site in relation to the tourists' own heritage lies at the heart of an understanding of tourists' visitation patterns. The contribution to the management and theoretical understanding of heritage tourism is discussed.