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Book part
Publication date: 1 January 2000

Tage Koed Madsen, Erik Rasmussen and Per Servais

This paper examines the characteristics of the so called Born Globals and compares them with other types of exporting companies. Born Globals are defined as firms that were…

Abstract

This paper examines the characteristics of the so called Born Globals and compares them with other types of exporting companies. Born Globals are defined as firms that were established after 1976 and have reached a share of foreign sales of at least 25% after having started export activities within three years after their birth. A total of 272 Danish exporting, manufacturing companies are analyzed out of which 47 can be categorized as Born Globals according to these criteria. The contribution of the paper is empirical and descriptive; the literature has not yet shown a large scale study with similar comparisons. As shown below, Born Globals have a distinctive profile: they have a high share of foreign sales (almost 70%) and resemble the most internationally oriented exporters with respect to internal capabilities and competitive platform (specialized production) as well as their geographical scope. However, because of their small size and limited resources they often operate at arm's length in foreign markets, sometimes even more so than very inexperienced exporters.

Details

Globalization, the Multinational Firm, and Emerging Economies
Type: Book
ISBN: 978-1-84950-056-2

Book part
Publication date: 12 September 2001

Per Servais and Jan Moller Jensen

Throughout the last decades a growing concern for international marketing has been reflected in the leading journals. The preponderance of the articles has, however, been oriented…

Abstract

Throughout the last decades a growing concern for international marketing has been reflected in the leading journals. The preponderance of the articles has, however, been oriented towards firms' sales and export (outward) activities. Since the late 1980s a growing concern for manufacturing firms' international sourcing (inward) activities has arisen, stressing the importance of this phenomenon on firms' success. However, research in firms' internationalization of purchasing activities is still limited. This article focuses upon international purchasing. Through a literature review of mainly U.S. empirical surveys, research topics requiring further exploration are identified. Hence this article addresses four major issues, using results from a large Danish survey: (1) To what extent are Danish firms involved in international purchasing? (2) What are the reasons for choosing or not choosing a foreign supplier? (3) What is the decision process regarding the choice of supplier?, and (4) What problems are experienced in the relationship? Results from firms with foreign suppliers and firms with domestic suppliers are compared. It is revealed that international purchasing is not confined to large firms, but also small manufacturing firms are very much involved in this internationalization of their sourcing activities. It is also stressed that the main reasons for choosing a foreign supplier, apart from availability, was to obtain products of a better quality at a lower price. The firms also find international purchasing important to their competitiveness. However, in order to better understand international purchasing as an internationalization process further research is needed, especially cross-national studies clarify the process.

Details

Reassesing the Internationalization of the Firm
Type: Book
ISBN: 978-1-84950-110-1

Book part
Publication date: 27 November 2006

Per Servais, Tage Koed Madsen and Erik S. Rasmussen

E-business is an important business tool, and the increasing presence on the internet reflects this fact. For small- and medium-sized firms (SMEs) interested in…

Abstract

E-business is an important business tool, and the increasing presence on the internet reflects this fact. For small- and medium-sized firms (SMEs) interested in internationalizing, their internet offers some advantages, because, with e-business, borders between countries are becoming less relevant, and more direct interaction between business entities is made possible. In this article, we unravel the use of internet usage of different types of firms. First, we present a categorization of different local and international firms, and, second, we focus on the internet usage by born global firms compared to the other types of firms. We conclude that born global firms use the internet to convey their market presence, but only to a limited extent do they sell their products via the internet. Instead, they use the internet to support the already existing relationships by describing their products on web pages, offering services related to their products via the internet, facilitating product development via the internet, and building and maintaining relations to foreign customers. We also stress the importance of further research on how born global firms adapt to the internet in practice.

Details

International Marketing Research
Type: Book
ISBN: 978-0-76231-369-3

Book part
Publication date: 27 November 2006

Alex Rialp and Josep Rialp

According to a recent and interesting revision of advances in international marketing theory and practice, the international marketing literature has grown exponentially in recent…

Abstract

According to a recent and interesting revision of advances in international marketing theory and practice, the international marketing literature has grown exponentially in recent years in order to offer sufficient support to corporate and public policy makers confronting today's hostile global business conditions (Katsikeas, 2003a). In fact, some of the most relevant academic journals in this field (Journal of International Business Studies, Journal of International Marketing, International Marketing Review, International Business Review, Advances in International Marketing, among others) can be considered highly stable and mature publications, with research articles covering a wide range of topics within the international marketing domain and usually authorized by leading contributors to other high-ranking marketing journals (DuBois & Reeb, 2000; Malhotra, Wu, & Whitelock, 2005).

Details

International Marketing Research
Type: Book
ISBN: 978-0-76231-369-3

Book part
Publication date: 12 September 2001

Abstract

Details

Reassesing the Internationalization of the Firm
Type: Book
ISBN: 978-1-84950-110-1

Content available
Book part
Publication date: 27 November 2006

Abstract

Details

International Marketing Research
Type: Book
ISBN: 978-0-76231-369-3

Book part
Publication date: 1 January 2000

Abstract

Details

Globalization, the Multinational Firm, and Emerging Economies
Type: Book
ISBN: 978-1-84950-056-2

Book part
Publication date: 24 November 2016

Pratik Arte and Andrew Barron

This study is a response to the paucity of research into early internationalising firms based in India. We seek to explore the internationalisation of small and new Indian firms…

Abstract

Purpose

This study is a response to the paucity of research into early internationalising firms based in India. We seek to explore the internationalisation of small and new Indian firms and the decision-making process of their entrepreneurs/managers.

Methodology/approach

The study uses original, primary data gathered from in-depth, semi-structured interviews conducted with the managers of six such firms to explore the factors that might facilitate, motivate, or impede the efforts undertaken by young Indian firms to embark upon a process of early internationalisation.

Findings

Our findings suggest that, in line with their counterparts from other countries, the early internationalisation of small firms from India is driven primarily by the search for more favourable demand conditions overseas and is facilitated by new technologies. However, we find no evidence suggesting that the emergence of early internationalising firms from India is driven by the search for more favourable production conditions or by the direct international experience and exposure of their founders. In line with prior scholarly work, our research suggests that government support is an important facilitator of early internationalisation of small firms.

Originality/value

The study provides insights into the internationalisation process of INVs from India and contributes to broadening our understanding of the behaviour of firms under a set of specific institutional conditions. Based on our findings, we develop a conceptual framework which can be useful for further empirical testing. Our study is also one of the few to be conducted on a sample of INVs from India.

Details

The Challenge of Bric Multinationals
Type: Book
ISBN: 978-1-78635-350-4

Keywords

Book part
Publication date: 31 January 2015

Gary Knight

Born global firms undertake international business at or near their founding. In general, they are a type of highly international small and medium-sized enterprise. In the past…

Abstract

Born global firms undertake international business at or near their founding. In general, they are a type of highly international small and medium-sized enterprise. In the past two decades, born globals have emerged in substantial numbers worldwide, in conjunction with evolutionary trends in globalization and advanced information and communications technologies. In this paper, I summarize extant literature on born globals. I also address their role in the emergent field of international entrepreneurship and the linkage to national competitive advantage. Finally, I suggest numerous research directions on born globals, especially in the context of emerging markets.

Details

Entrepreneurship in International Marketing
Type: Book
ISBN: 978-1-78441-448-1

Keywords

Book part
Publication date: 31 January 2015

Nishant Kumar and Ali Yakhlef

The aim of this study is to examine how knowledge-intensive born global firms operating in international markets develop and maintain long-term relationships with their customers…

Abstract

The aim of this study is to examine how knowledge-intensive born global firms operating in international markets develop and maintain long-term relationships with their customers that insure their continued growth beyond the initial stage of internationalization. The study adopts a case study approach, focusing on two Indian born global firms operating with the knowledge-based services sector. The study shows that getting to know the customer intimately helps firms to retain customers over long periods of time. Customer-relationship management strategy is in line with the entrepreneurial orientation of the firms under consideration.

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