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This paper aims to present a research framework examining how hotel ratings can be affected by travel purposes (business vs leisure). It explores theoretical foundations, introduces hypotheses and outlines the methodology used in six studies to investigate connections between trip types, work-related factors, hotel ratings and other variables. The goal is to enhance understanding of factors influencing consumer hotel evaluations, with implications for hospitality industry service design and marketing strategies.

The study uses a multi-method approach to investigate the impact of trip type (business vs leisure) on hotel ratings. The theoretical framework is rooted in perceptual frameworks that shape the evaluation of travel experiences. The research proposes and tests several hypotheses through six studies, using diverse data sources and methods for enhanced reliability.

This study shows that business travelers consistently give lower hotel ratings than leisure travelers, with work-related concerns playing a crucial role. Consumers’ perceived lack of hospitality during a business trip diminishes work-related concerns and hotel ratings. Similarly, low empathy from hotel workers leads to reduced work concerns and lower ratings. The research provides actionable insights for hotel management to enhance services for business and leisure travelers, emphasizing the importance of addressing work-related considerations to improve overall satisfaction.

This study uniquely explores the contrasting influences of business and leisure travel on hotel evaluations, focusing on how work-related concerns mediate these relationships. By employing a comprehensive approach that includes secondary data, experiments, and sentiment analysis, it uncovers how business travelers' stressors lead to lower hotel ratings compared to leisure travelers who prioritize relaxation. The research introduces novel insights into how factors like extended stays and staff empathy can mitigate these negative effects, offering actionable recommendations for hotel management. This work enriches the hospitality literature by providing a deeper understanding of how trip types impact guest satisfaction and proposes targeted strategies to enhance service quality for different traveler segments.

本文提出了一个研究框架, 探讨酒店评分如何受旅行目的（商务与休闲）的影响。研究探讨了理论基础, 提出了假设, 并概述了六项研究中使用的方法, 以调查旅行类型、与工作相关的因素、酒店评分及其他变量之间的联系。本研究目标是加深对影响消费者酒店评价因素的理解, 对酒店行业的服务设计和营销策略具有重要意义。

研究采用多方法的路径, 探讨旅行类型（商务与休闲）对酒店评分的影响。理论框架基于感知框架, 以塑造了对旅行体验的评价。研究通过六项研究提出并测试了多个假设, 利用多种数据来源和方法以增强可靠性。

本研究表明, 商务旅客给出的酒店评分一贯低于休闲旅客, 工作相关的忧虑起着关键作用。消费者在商务旅行期间感受到的缺乏热情的款待会加重工作相关的忧虑, 降低酒店评分。同样, 酒店员工的低同理心会加剧工作忧虑, 导致评分降低。研究为酒店管理提供了可操作的见解, 以提升针对商务和休闲旅客的服务, 强调了解决工作相关考虑因素以提高整体满意度的重要性。

研究的优势在于方法多样性和样本量庞大, 增强了研究结果的可靠性和普遍性。多项研究的方法全面探讨了研究问题, 为学术界和酒店行业提供了宝贵的见解。

Objetivo-Este documento presenta un marco de investigación en el que se examina cómo las valoraciones de los hoteles pueden verse afectadas por el tipo de viaje (negocios vs. ocio). Explora los fundamentos teóricos, introduce hipótesis y esboza la metodología utilizada en seis estudios para investigar las conexiones entre los tipos de viaje, los factores relacionados con el trabajo, las valoraciones de los hoteles y otras variables. El objetivo es mejorar la comprensión de los factores que influyen en las evaluaciones hoteleras de los consumidores, con implicaciones para el diseño de servicios y las estrategias de marketing de la hostelería.

El estudio emplea un enfoque multimétodo para investigar el impacto del tipo de viaje (negocios vs. ocio) en las valoraciones de los hoteles. El marco teórico se fundamenta en los marcos de referencia sobre la percepción que conforman la evaluación de las experiencias de viaje. La investigación propone y prueba varias hipótesis a través de seis estudios, utilizando diversas fuentes de datos y métodos para mejorar la fiabilidad.

Este estudio demuestra que los viajeros de negocios dan sistemáticamente valoraciones más bajas a los hoteles que los viajeros de ocio, y que las preocupaciones relacionadas con el trabajo desempeñan un papel crucial. La falta de hospitalidad percibida por los consumidores durante un viaje de negocios disminuye las preocupaciones relacionadas con el trabajo y las valoraciones de los hoteles. Del mismo modo, la escasa empatía de los trabajadores de los hoteles hace que disminuyan las preocupaciones laborales y las valoraciones. La investigación ofrece ideas prácticas para que la dirección de los hoteles mejore los servicios a los viajeros de negocios y de ocio, haciendo hincapié en la importancia de abordar las consideraciones relacionadas con el trabajo para mejorar la satisfacción general.

La importancia de esta investigación reside en la diversidad metodológica y el amplio tamaño de la muestra, que aumentan la fiabilidad y generalizabilidad de los Resultados. El enfoque multiestudio explora de forma exhaustiva las preguntas de la investigación, proporcionando valiosas perspectivas para el mundo académico y la industria de la hostelería.

This paper aims to explore the impact of brand authenticity on forming self-reinforcing assets (enticing-the-self, enriching-the-self and enabling-the-self), which subsequently influence the brand-self connectedness and consumers’ behavioral intentions.

The authors surveyed 347 consumers in the USA and Brazil and used structural equation modeling to test the relationship among brand authenticity, self-reinforcing assets, brand-self connectedness and behavioral intentions.

Brand authenticity was found to influence the self-reinforcing assets. In turn, the self-reinforcing assets promoted closeness toward the brand, thereby increasing the behavioral intentions of consumers to buy a product, visit a store/website in the future and recommend the brand to other people.

Marketing practitioners can use these results to promote better brand positioning by considering brand authenticity as a key factor in how consumers cognitively assess brands.

This paper shows that brand authenticity is a key antecedent of consumer–brand self-reinforcing assets.

The study aimsto analyze the main elements associated with the evolution of Brazilian agtechs from the initial conception of the business model to becoming companies in the scale-up stage.

The exploratory research was conducted based on data collected through in-depth interviews. The answers were analyzed quantitatively using descending hierarchical classification (DHC) and correspondence factor analysis (CFA) and qualitatively using content analysis.

Five main elements were identified as responsible for the evolution of the companies up to their entering the scale-up phase: (1) governance, (2) decisions inherent to resource allocation, (3) monitoring of strategic, tactical and operational activities, (4) fostering human capital development and (5) business model validation. Each element presents a set of performance indicators that show the scalability of these companies.

The model developed can help companies that have not yet advanced from the conception of the business model to the scalability of different sectors, in addition to agribusiness.

Proposal of a model that presents the main elements that impact on scalability and respective indicators that contributed to the scalability process of Brazilian agtechs.

This study contributed to advancing the knowledge on the organizational life cycle (OLC) of agricultural startups, particularly regarding the factors responsible for their scalability.

This paper aims to identify and analyze the agtech classification and categorization systems in the Brazilian context.

The systematic literature review (SLR) was carried out according to the protocol of Kitchenham and Charters (2007). The classification systems found in literature were evaluated using the thinking aloud protocol, as proposed by Ericsson and Simon (1993). The responses obtained were evaluated through lexicographic analysis, described by Bécue-Bertaut (2019) and content analysis, described by Bardin (2011).

SLR identified four agtech classification systems. The model proposed by Dias, Jardim, and Sakuda (2019) was the one with the highest adherence to classify Brazilian agtechs. From the analysis of the systems found in literature, the authors proposed a new categorization model of agricultural startups (agtechs).

The study has limitations in relation to the theoretical and empirical validation of the model proposed by the authors. This limitation can be the subject of subsequent research.

The SLR study considers the evolution of the classification systems of a new agribusiness reality, the agtechs. In addition, there is a practical contribution in proposing a new classification system that attempts to address some of the limitations found in previous studies.

Agtechs are startups focused on developing solutions for agriculture and have shown a significant increase in recent years. However, there are few studies focused on this type of company. Even rarer are the studies that seek to classify and categorize them. The present work opens the horizon for future studies focused on this new reality.

The purpose of this study is to understand how business-to-business organizations use social media during the sales process.

The meta-synthesis steps methodology (Hoon, 2013) was applied.

This study presents a theoretical framework and contributes to improved understanding of how business can use social media in the sales process stages. The results allow identifying stages, discussing the integration between marketing and sales and generating benefits for the organization.

The proposed framework helps in understanding the previously performed fragmented studies. This study shows that social media use not only influences the sales process stages and increases the benefits to the business but also works as a mediator in the relation between sales process stages and identified benefits.

This study aims to propose and assess a model with the main elements influencing Brazilian agtech scalability with the aim of supporting the scalability process of startups that find themselves in the stage of initial conception of the business model.

The research was conducted using the design science research (DSR) method. The data for assessing the proposed model were collected through in-depth interviews. The answers were analyzed quantitatively, using descending hierarchical classification (DHC), correspondence factor analysis (CFA), and level of agreement; and qualitatively, using content analysis.

Considering the Brazilian context, the objective, environmental, structural, and evaluative dimensions presented positive characteristics for the main criteria analyzed (operational viability, generality, clarity, adaptation to the reality studied, completeness, consistency, comprehensibility, and structural simplicity). Specific improvements were proposed in all the criteria analyzed.

The artifact can be considered a strategic guide for agtechs that have yet to overcome the barrier of initial conception of the business model. The model enables the identification of the main problems that agtechs can encounter in their life cycle, as well as seeking solutions in advance.

In this work, the authors address a gap in the literature on the contribution of dynamic capabilities and internal contingencies to performance in a highly competitive environment.

The authors use data from the Premier Football (soccer) League in Portugal over ten years. This league works as a laboratorial setting and enables the authors to identify the influences of the variables in the study.

The authors find evidence that human capital is decisive to a team's performance. This study’s findings question the role of the alignment between the different levels of the organization: strategic, tactical and operational.

With this work, the authors stress the importance (1) of using alternative scenarios in management research and (2) of the way that human and social capitals and managerial cognition and internal contingencies influence the development of knowledge-based dynamic capabilities, especially in highly regulated industries such has sports clubs.

This work provides evidence on the importance of strategic coherence at different structural levels of the organization. Furthermore, it highlights the need to secure the right resources at the right time.

The authors propose a setting to run the study: a crystal market and an original measure of performance that reflect the relative achievement of market potential.

The purpose of this paper is to optimise and characterise the sensory aspects of gelatos flavoured with different types of coffee preparations (brewed, espresso and soluble), to select the most acceptable formulation and investigate the influence of hedonic claims on the consumer acceptance of this product.

First, the optimal concentration of each coffee type (brewed, soluble and espresso) to be added to the gelato was determined using the just-about-right scale. Second, the acceptance and purchase intentions towards gelatos flavoured with different concentrations of each type of coffee were determined. Finally, the most acceptable concentration for each flavour was selected based on purchase intentions and three other hedonic claims (i.e. texture, flavour and overall impression).

The estimated optimal concentrations of coffee (in relation to syrup) were found to be 111.09, 135.31 and 59.38 per cent for brewed, espresso and soluble coffee, respectively. Gelatos flavoured with soluble coffee were accepted more readily and associated with higher purchase intentions based on the evaluated sensory attributes (i.e. colour, taste, texture, softness and overall impression). The sensory perceptions towards these gelatos did not change significantly based on the evaluated hedonic claims (“coffee”, “soluble coffee” and “gourmet coffee”). This reveals that consumers may not be influenced by specific information and/or hedonic claims in the case of coffee gelatos.

Besides encouraging the availability of a variety of coffee products on the market, this work also supports future studies aimed at the optimization of coffee products from a sensory perspective.

The subject of innovation in public service has been gaining attention in Brazilian scientific practice and production. This paper aims to identify national studies on innovation in public administration and increase the level of knowledge about the subject, as well as to inspire new research and promote advances in theoretical and practical knowledge about innovation in the public sector.

The present study has a descriptive purpose, quantitative nature and was performed through a bibliometric study based on the protocol proposed by Cronin et al. (2008). Documentary data were collected from scientific articles, and quantitative techniques for descriptive statistics were used to analyze the results. Were selected Brazilian scientific journals classified with Qualis equal to or higher than B1, in the area of Public Administration and Business, Accounting and Tourism, in the quadrennium 2013-2016; a total of 164 journals searched.

The results herein indicate a research gap that should be filled by more theoretical studies. Also, they point to the need for multimethod research studies that promote the evaluation of product and process innovation, especially related to the phases of invention and implementation.

Few studies have covered public administration and, especially, innovation reviews; none of these studies focused on innovation in the Brazilian public sector, as proposed by this research; the period of analysis and coverage of journals used as search criteria also differ from other reviews in the area of innovation and public sector.