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Article
Publication date: 6 March 2017

Patricia Harris and Nasim Alsadat Khatami

The purpose of this paper is to report on research on the antecedents of word of mouth (WOM) behaviour among Iranian women in the context of grocery shopping.

Abstract

Purpose

The purpose of this paper is to report on research on the antecedents of word of mouth (WOM) behaviour among Iranian women in the context of grocery shopping.

Design/methodology/approach

Using a survey instrument, the authors empirically test the conceptual model of De Matos and Rossi.

Findings

This paper finds support for the model and finds satisfaction, commitment, loyalty, trust, perceived value and quality to be significant antecedents of WOM. Commitment is found to be the most significant predictor of WOM.

Research limitations/implications

This paper examines only factors affecting the initiation of positive WOM; future research should examine also drivers of negative WOM. The study sample consists of female shoppers at Tehran branches of one grocery retailer. There is scope to extend the research to shoppers of other grocery retailers and to other parts of Iran.

Practical implications

The findings provide useful insight for practitioners in identifying the relative importance of drivers of WOM. This research suggests that satisfaction is the weakest predictor of WOM, and therefore, it is dangerous for grocery retail managers to rely on customer satisfaction metrics as indicators of WOM initiation.

Originality/value

This research appears to be the first study of WOM in the context of Iranian grocery retailing, a sector which is both fast growing and undergoing structural change.

Details

Journal of Islamic Marketing, vol. 8 no. 1
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 12 June 2017

Patricia Harris

The purpose of this research is to investigate whether and how shopping well-being emerges from multichannel shopping. The multichannel shopper has more choice of where, when and…

1322

Abstract

Purpose

The purpose of this research is to investigate whether and how shopping well-being emerges from multichannel shopping. The multichannel shopper has more choice of where, when and how to shop, and could potentially experience greater shopping well-being than the single-channel equivalent. On the other hand, it is possible that multichannel shopping creates levels of complexity for consumers in terms of their channel decision processes, and therefore, the potential increase in shopping well-being may not actually occur.

Design/methodology/approach

An interpretive approach is adopted and narratives are used to provide a focus on the multichannel shopper’s lived experiences. Narrative generation was conducted with 12 participant shoppers from across the UK in March and April 2016.

Findings

Multichannel retailing does not deliver universally enhanced shopping well-being. Findings suggest that while well-being is enhanced by some aspects of multichannel shopping, diminished well-being is a more frequent outcome. Six themes emerged from the narratives delineating aspects of multichannel shopping which diminish well-being: finding what you want; ease and flexibility; staying in control; getting a fair deal; pleasure and fulfilment; guilt, regret and annoyance.

Originality/value

This research makes three contributions to our understanding of shopping well-being: by providing more in-depth insight than previous studies, by examining all shopping activity rather than recreational/discretionary shopping and by examining shopping well-being from a multichannel rather than single-channel perspective.

Details

Qualitative Market Research: An International Journal, vol. 20 no. 3
Type: Research Article
ISSN: 1352-2752

Keywords

Article
Publication date: 10 April 2017

Patricia Harris, Francesca Dall’Olmo Riley, Debra Riley and Chris Hand

Grounded on approach/avoidance behaviour theory, the purpose of this paper is to develop a typology of grocery shoppers based on the concomitant perceived advantages and…

7374

Abstract

Purpose

Grounded on approach/avoidance behaviour theory, the purpose of this paper is to develop a typology of grocery shoppers based on the concomitant perceived advantages and disadvantages of shopping online and in store for a single cohort of consumers who buy groceries in both channels.

Design/methodology/approach

A survey design was employed using a sample of 871 UK shoppers who had purchased groceries online and offline. The survey instrument contained items that measured the perceived advantages and disadvantages of grocery shopping online, and items relating to the perceived advantages and disadvantages of grocery shopping in traditional supermarkets. Items were selected from the extant literature and subjected to content and face validity checks. Cluster analysis was used to develop typologies of online and offline grocery shoppers. The inter-relation between the two typology sets was then examined.

Findings

The results of the research provide several insights into the characteristics, perceptions and channel patronage preferences of grocery shoppers. In particular, profiling e-grocery shoppers on the basis of their concomitant perceptions of shopping online and in store suggests that the choice of whether to shop online or in store may be driven not by the perceived advantages of one channel vs the other, but by the desire to avoid the greater disadvantages of the alternative. These perceptions differ somewhat between different consumer groups.

Originality/value

This study makes a noteworthy contribution to the internet and general shopping literature by providing a profile of grocery shoppers based on their concomitant and often conflicting perceived advantages and disadvantages of shopping online and their perceived advantages and disadvantages of shopping in traditional supermarkets. The use of a single cohort of consumers overcomes the bias in previous studies that employ separate cohorts of online and offline shoppers and reveal important insights into the complex perceptions and behaviours of multichannel grocery shoppers.

Details

International Journal of Retail & Distribution Management, vol. 45 no. 4
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 1 February 1996

Patricia L. Harris

There are a variety of multi‐library automation and connectivity initiatives in Alabama. Among these are programs of the following: the Alabama Public Library Service, Harrison…

Abstract

There are a variety of multi‐library automation and connectivity initiatives in Alabama. Among these are programs of the following: the Alabama Public Library Service, Harrison Regional Library System, Jefferson County Library System, Library Management Network, Montgomery City‐County Public Library System, the Network of Alabama Academic Libraries, and the PACERS Small Schools Cooperative.

Details

Library Hi Tech, vol. 14 no. 2/3
Type: Research Article
ISSN: 0737-8831

Book part
Publication date: 18 December 2016

Sheri R. Notaro, Erin Daugherty, Mark C. Hogrebe, Pat Howard, Diana Hill Mitchell and William F. Tate

The study compares the demographics and degree attainment in Washington University’s (the University) Chancellor’s Graduate Fellowship Program (CGFP) in the pre- and post-Grutter

Abstract

The study compares the demographics and degree attainment in Washington University’s (the University) Chancellor’s Graduate Fellowship Program (CGFP) in the pre- and post-Grutter era. The fellowship program’s aims included bolstering African American graduate degree completion and preparing African American faculty members. The 2003 Grutter v. Bollinger affirmative action case serves as a break point to compare the 1991–2003 cohorts and the 2004–2008 cohorts. Interviews of key leaders give a historical perspective on the program’s mission. Institutional data organized to form two cohorts, pre- and post-Grutter comparison groups, provide insight into demographic trends and degree attainment. The CGFP realized its original mission to diversify the professoriate by supporting underrepresented graduate students. The vast majority of alumni in both cohorts earned a graduate degree and earned their intended degrees. The two cohorts achieved high doctoral degree attainment. Time-to-degree findings and placement within the academy demonstrated a positive outcome. However, the program post-Grutter has generated fewer African American participants. In the post-Grutter era, the University needs to develop new strategies to increase the racial diversity of graduate education. As a complementary resource, the CGFP, as part of a broader portfolio of programmatic and policy tools designed to diversify, merits continued investment. Only a fraction of programs focused on African American doctoral attainment publish evaluation data. The study captures the programmatic effects of the Grutter decision at an elite American university.

Details

The Crisis of Race in Higher Education: A Day of Discovery and Dialogue
Type: Book
ISBN: 978-1-78635-710-6

Book part
Publication date: 6 July 2021

Eric J. Morgan

From the 1960s onwards, students and members of the academic community on growing numbers of college and university campuses in the United States chose to confront the issue of…

Abstract

From the 1960s onwards, students and members of the academic community on growing numbers of college and university campuses in the United States chose to confront the issue of apartheid by advocating divestment from corporations or financial institutions with any sort of presence in or relationship with South Africa. Student divestment advocates faced serious opposition from university administrators as well as opponents of institutional divestiture both at home and abroad. Despite these challenges, the academic community in the United States was one of the first arenas where anti-apartheid activism coalesced. This chapter examines the campaigns of students and educators who participated in the debate over divestment – to engage with the South African government and apartheid through dialogue and communication or to disengage completely from the country through withdrawal of financial investments. The anti-apartheid efforts of the academic community at Michigan State University, one of the first large research universities in the United States to confront the issue of apartheid and divestment at the university level and beyond, serves as a window to view academic activism against apartheid. The Southern Africa Liberation Committee (SALC), a consortium of students, faculty, and community members dedicated to aiding the liberation struggle of Southern Africa, led the efforts at Michigan State and collaborated with allies across Michigan and the United States. SALC focused most of its efforts on South Africa, though the organization also confronted the issue of South Africa's controversial occupation of South West Africa and the ongoing civil war in Angola.

Article
Publication date: 1 January 1986

Charles R. Hildreth

Some research has indicated that interacting with a computer through a natural language is not easier, more effective, or even preferred by new users of a system, when compared…

Abstract

Some research has indicated that interacting with a computer through a natural language is not easier, more effective, or even preferred by new users of a system, when compared with menu and command interfaces. However, command‐driven searches would be facilitated, as users move from system to system, if there existed a common command language. Proposed standards for a “Common Command Language for Online, Interactive Information Retrieval” have been developed by NISO Committee G, and are now being reviewed for adoption.

Details

Library Hi Tech, vol. 4 no. 1
Type: Research Article
ISSN: 0737-8831

Content available
Article
Publication date: 11 March 2014

Johanna Hofbauer and Astrid Podsiadlowski

3541

Abstract

Details

Equality, Diversity and Inclusion: An International Journal, vol. 33 no. 3
Type: Research Article
ISSN: 2040-7149

Article
Publication date: 1 April 1994

Robert East, Wendy Lomax, Gill Willson and Patricia Harris

Reports on the results from a consumer survey of shopping trips tosupermarkets in England and Wales. Most people exhibit habits about whenthey do their main trip to the…

5170

Abstract

Reports on the results from a consumer survey of shopping trips to supermarkets in England and Wales. Most people exhibit habits about when they do their main trip to the supermarket: 61 per cent have a usual day and 67 per cent a usual time of day. Most shoppers state that they could shop at other times but give reasons for their actual times that reflect situational pressures such as the pattern of work and nearness to the weekend. Many people state that they deliberately avoid busy shopping times and the survey showed that a small number of these people do so. However, there was no significant tendency for those who dislike checkout delay to shop at quieter times than for those who are tolerant of this delay. Store operators cannot change the main situational factors that control the time of use of stores and this limits their ability to influence when people shop. Nevertheless, the survey indicated that some increase in the use of off‐peak times could be achieved by permanent in‐store changes and better promotion of the off‐peak times.

Details

European Journal of Marketing, vol. 28 no. 4
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 18 September 2009

Chris Hand, Francesca Dall'Olmo Riley, Patricia Harris, Jaywant Singh and Ruth Rettie

This paper seeks to understand the triggers which influence the adoption (and the discontinuation) of online grocery shopping. Specifically, the research aims to establish the…

25764

Abstract

Purpose

This paper seeks to understand the triggers which influence the adoption (and the discontinuation) of online grocery shopping. Specifically, the research aims to establish the role of situational factors in the process of adoption.

Design/methodology/approach

A two‐step research process is employed. First, exploratory qualitative research is carried out, with the purpose of gaining an in‐depth understanding of consumers' online grocery shopping behaviour. This is followed by a large‐scale quantitative survey extending the findings of the qualitative research and validating the role of situational factors in instigating the commencement (and discontinuation) of online grocery buying. Cluster analysis is used to segment consumers based on the importance of specific types of situations.

Findings

Both qualitative and quantitative results establish the importance of situational factors, such as having a baby or developing health problems, as triggers for starting to buy groceries online. Many shoppers are found to discontinue online grocery shopping once the initial trigger has disappeared or they have experienced a problem with the service.

Practical implications

While situational factors are beyond a marketer's control, they could be used as a basis for marketing communications content and target advertising, for instance, by using magazines directed at new parents.

Originality/value

The importance of situational factors as triggers for the adoption of online grocery shopping suggests an erratic adoption process, driven by circumstances rather than by a cognitive elaboration and decision. The adoption of online shopping seems to be contingent and may be discontinued when the initiating circumstances change.

Details

European Journal of Marketing, vol. 43 no. 9/10
Type: Research Article
ISSN: 0309-0566

Keywords

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