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The purpose of this paper is to conduct an exploratory study that will assist supply chain firms in the development of partner satisfaction, flexibility, and supply chain performance. The authors examine how the interaction of information exchange, partner interaction, knowledge sharing and flexibility as mediated through partner satisfaction effectuates firm performance. The goal of this research is to answer the supply chain managers’ need to better understand where to invest their time and effort to get improved firm performance.

The model was tested with panel data from 105 experienced, US-based supply chain managers. Structural equation modeling using partial least squares approach was utilized to conduct the analysis.

The results provide crucial evidence that simple information exchange among supply chain partners does not result in improvements in firm performance or partner satisfaction, but, when mediated through the flexibility construct, it does. Further, the use of integration tools has a moderating effect on the relationship between flexibility and firm performance. The results suggest that working closely with supply chain partners helps ensure improved relationship satisfaction, and can reduce issues that can impact firm performance.

The empirical research presented requires additional validation though larger sample data from supply chain managers.

This study stresses on the importance of managers using information exchange, partner interaction, and knowledge sharing as a means of improving their firm’s indirect influence on firm performance through flexibility and integration tools.

This is one of the few studies in the supply chain literature that integrates flexibility as a mediator variable. Additionally, this study introduces the new construct of integration tools to the supply chain literature.

Built upon brand attitude literature, particularly the cognitive dissonance theory and contrast theory, the authors' conceptual framework aims to explain how prior consumer satisfaction with each alliance partner affects consumer attributions (i.e. credit or blame) directed toward each partner for both highly satisfying and less‐than‐highly satisfying alliance experiences.

This paper extends the cognitive dissonance theory and contrast theory to the brand alliance context. Survey responses from 1,510 consumers, each having had purchase experiences with one of 18 brand alliances, were used to test hypotheses.

The authors identify which of the two theories provides greater explanatory power under varying conditions. Further, they find an intriguing host effect. That is, consumers tend to hold host partners more responsible for both highly satisfying and less‐than‐highly satisfying alliance encounters.

The authors' findings help firms better understand how consumers respond to alliance encounters. Practical insights include distinct advice for host versus guest partners in partner selection and resource commitments to alliance platforms.

This paper is among the first to investigate consumer reactions to actual alliance encounters, especially in market rather than experimental conditions. Further, whereas the literature has focused on positive consumer experiences with brand alliances, the authors' research includes both highly satisfying and less‐than‐highly satisfying alliance experiences and thus they uniquely report on the full range of alliance encounter outcomes.

It has previously been noted that channel relationships are more richly understood when viewed over time. Moreover, there is a lack of research on how two types of satisfaction (economic and social satisfaction) have differential effects on partner trust over time. The purpose of this study is to investigate whether (and if so how) these two types of satisfaction have differential effects on partner trust from the initial stage of channel relationship to the subsequent relationship period.

Longitudinal data are used in an effort to understand the dynamic process of channel relationships over time.

It is found that over time, the strength of the relationship between economic satisfaction and partner trust decreases, while the effect of social satisfaction on partner trust increases. Interestingly, the direct effect of perceived value on partner trust dramatically decreases from time point T to T + 1, indicating that these relationships exhibit significant temporal effects.

The most relevant theoretical implication is that social satisfaction has a desirable role of bridging the relationship between perceived value and partner trust at time points T and T + 1. Thus, social satisfaction is a key factor in sustaining a channel partnership over time even after initial perceived value has been enhanced via the route of economic satisfaction. The main limitation is that data were collected in South Korea – further validation would require data from multiple cultural contexts.

Results provide important implications for channel members aiming to enhance trust with partners. In initial stages of a relationship, channel members should concentrate their marketing resources on enhancing economic satisfaction, as it plays a key role in enhancing trust. As channel relationships evolve, the role of social satisfaction between perceived value and partner trust becomes more important. Thus, in the latter stages of a relationship, it would be prudent to focus more on activities which enhance social satisfaction.

To the best of the authors’ knowledge, there is very little research focusing on temporal carryover effects. The authors thus contribute to the establishment and testing of temporal carryover effects of various business-to-business (B2B) relationship-related constructs, such as perceived value, economic and social satisfaction and partner trust.

This study aims to explore the role customer satisfaction play in mediating the nexus between commitment, trust, relative dependence and customer loyalty from an emerging market context under a business-to-business (B2B) setting.

The study was a descriptive survey, and using convenience sampling technique, questionnaires were used to gather data from 356 businesses that were distributors of Guinness Ghana Company Limited. Partial least squares structural equation modeling was used to test the proposed hypotheses for this study, and macro-PROCESS was performed to test the mediating effect of customer satisfaction.

The findings show that relative dependence had the most considerable significant and positive impact on B2B partners satisfaction, followed by commitment and trust, respectively. A positive and significant relationship was also found between B2B firms’ satisfaction and loyalty. The result also indicates that customer satisfaction mediates the relationship between commitment, trust, relative dependence and B2B loyalty.

Practitioners can manipulate specific relative dependence, commitment and trust features to increase customer satisfaction with their firm’s services, thus ensuring longer-term customer loyalty.

Drawing on the social exchange theory, this study provides a more profound perspective focusing on an emerging market context, by examining from a B2B setting the significance of commitment, trust, relative dependence and B2B partners satisfaction on loyalty.

This paper examines home-to-career interference (HCI), i.e., the extent to which employees perceive that their private life has constrained their career decisions to date, from a couple perspective. Building on scarcity theory, the authors expect higher levels of HCI among couples that need more and have less resources and, within couples, among the partner who is most likely to take care of home demands. Therefore, the authors explore the role of children and social support as between-couple differences and gender, relative resources and work centrality as within-couple differences. Moreover, the authors examine how one partner's HCI is related to both partners' life satisfaction.

Hypotheses are tested using hierarchical linear modeling and APIM-analysis with a sample of 197 heterosexual dual-earner couples (N = 394).

As hypothesized, employees in couples with more children and less social support reported more HCI. No support was found for within-couple differences in gender, educational level or work centrality. Next, HCI was negatively related to employees' own life satisfaction but not to their partner's life satisfaction.

The authors enrich the understanding of HCI by examining this phenomenon from a couple perspective and shed light on couple influences on career experiences.

The author tests the hypothesis that the effects of evening and night employment on working parents’ work-to-family conflict and life satisfaction depend on the reasons that individuals name for their schedules. Regression models are fitted to data from an original sample of 589 employed US parents. Partnered (married and cohabiting) fathers who work partially in the evening or night experience less work-to-family conflict if they report personal motives, but schedule motivation does not affect work-to-family conflict among partnered or single mothers. Partnered mothers who work primarily in the evening or at night report higher life satisfaction if they do so for personal reasons, but this effect is not found for single mothers or partnered fathers. Specifically seeing their schedules as facilitating family care matters for partnered mothers, but not fathers. Although nonstandard employment schedules have been linked to poor well-being among working parents, this is the first quantitative study to assess the role of worker motivation to the author’s knowledge. The results are suggestive because they are based on a nonprobability sample of modest size. However, they demonstrate the need for future studies of employment scheduling to collect information on worker motivations. Most night workers in the United States do not select their shifts for personal reasons, putting them at risk for work-to-family conflict and reduced life satisfaction. They deserve extra support in exchange for laboring while others sleep or spend time with family.

The purpose of this study is to examine how two different types of heavy work investment – work engagement and workaholism – are related to family satisfaction as reported by employees and their intimate partner.

In total, 398 Japanese couples completed self-reported questionnaires including the model variables. One year later, participants reported again on their family satisfaction. Structural equation modelling analyses were used to test the hypotheses.

As hypothesized, work engagement was positively related to work-family facilitation, which, in turn, predicted own and partner's family satisfaction, also one year later. In contrast, workaholism showed a positive relationship with work-family conflict, and had an indirect negative effect on own and partner's family satisfaction. The structural relationships between the variables from husbands to wives were similar to those from wives to husbands.

The use of a non-experimental design does not allow for definitive conclusions regarding causality.

The findings contribute to the work-family interface literature by showing how experiences built up at work can have a positive or negative impact on one's partner's family satisfaction. The study highlights a growing need to promote work engagement and discourage workaholism within organizations since engagement has positive and workaholism has negative implications for employees' private life.

This study clearly shows the differences between two important work experiences – work engagement and workaholism. Using the spillover-crossover model, the study sheds a new light on the process through which employee work engagement and workaholism influence one's partner at home.

The study was conducted to investigate the association between nonsexual predictors (personal, interpersonal, and dyad variables) and sexual satisfaction in the long-term marriages. The theoretical model was created according to the socio-ecological model proposed by Huston (2000), including 12 personal, 8 interpersonal, and 3 dyad variables as predictors. The model treated personal and interpersonal variables as level 1 variables, while dyad variables were defined as level 2. The research was performed in 14 counties of Croatia and in Zagreb, the capital of Croatia. The sample included 315 marital couples. Marital partners were interviewed individually and separately, at their home. The analysis was performed using the MLM statistical procedure. Four models were tested: (1) personal, (2) interpersonal without gender variable as predictor, (3) interpersonal with gender variable, and (4) final model made up of all groups of predictors together. In Model 1, Self-esteem and Physical attraction turned out to be predictive of sexual satisfaction. In Model 2, Emotional and Recreational intimacy were positive, while Marriage duration proved to be negative predictor. Model 3 generated same predictive variables as Model 2 plus the variable Gender. Model 4 yielded Gender, Physical Attraction, Emotional Intimacy, Participation in key decision-making, and Marital Quality as positive predictors, while Anxiety and Depression proved to be negative predictors. Obtained results are showing that in long-term marriages not only sexual variables are good predictors of marital sexual satisfaction but some nonsexual variables such as emotional intimacy, recreational intimacy, physical attractiveness, participation in key decision-making, and marital quality are also important. The results are discussed and study limitations are emphasized at the end.

The purpose of this paper is to propose a conceptual model for building successful franchise partnerships. The model examines the influence of communication and trust on satisfaction and performance in franchise partnerships, considering that franchises are based on franchisor-franchisee and franchisor-supplier relationships.

The unit of analysis refers to the relationships that the franchisor maintains with the franchisees and the main supplier, from the franchisor’s perspective. A mail survey of 592 franchises was conducted by means of a structured, self-administered questionnaire for data collection. A total of 98 valid questionnaires were received and analyzed using structural equation modeling.

Results indicate that communication between franchise partners is related to satisfaction through trust. In fact, communication is a major precursor of trust. Findings also show the direct influence of trust on satisfaction in both relationships. Finally, results evidence that developing satisfactory relationships between partners improves strategic and operational franchise outcomes.

The use of the questionnaire limits the approach to information gathering. In addition, the study focused on the franchisor’s perspective of the relationships and it would be interesting to include other partners’ opinions. Further, research should broaden the study scope to include other factors of franchise partnerships.

This study provides franchisors with guidelines to develop satisfactory relationships. It recommends that franchisors design adequate programs to create, maintain, and enhance franchise partnerships, and also to improve a trust-based culture.

The analysis is conducted taking into consideration the franchisor-franchisee relationship and the franchisor-supplier relationship. Measurement scales are developed and validated for both relationships.

The present study aims to examine the impact of relational communication, operationalized in terms of information sharing, quality and frequency of information, on buyer's trust and relationship satisfaction in a buyer–vendor relationship. The study also tests the mediating role of trust and the moderating role of relationship commitment in relational communication and satisfaction relationship.

The data for the study were collected through a questionnaire survey from 321 managers of the different firms who were directly or indirectly involved in making procurement or purchasing decision in the firm and were familiar with the firm's supplier relationships.

Relational communication was found to be positively related to relational satisfaction and trust partially mediated this relationship. Further, relationship commitment moderated relational communication-satisfaction relationship, such that the positive affect of relational communication on relational satisfaction was accentuated when buyer experienced higher relationship commitment towards the supplier.

Using single source, self-reported questionnaire data and cross-sectional research design are the limitations of this study. Studies in future should consider a dyadic perspective. The study outlines the need to explore investments and strategies in enhancing relational communication in buyer–vendor relationships.

Anchored in theoretical foundations of social exchange theory, the study integrates and tests behavioral aspects of buyer–vendor relationship. Testing an integrated model with direct and indirect effects of relational communication on relationship satisfaction in buyer–vendor is a significant contribution of the research. The study also contributes by examining relational exchanges in buyer-vendor relationships in India, an underrepresented context in buyer–supplier relationship (BSR) literature.