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This paper aims to explore the extent of open data actualization for start-up entrepreneurs based on affordance theory. The principal interest of the study revolves around the possible actions or actualization of open data for innovation and entrepreneurial benefits.

The author used a qualitative case study as the research design. The author consulted the central public agency that manages open data implementations in Malaysia regarding the research topic. By doing so, the author recognized and interviewed start-up entrepreneurs who actualize open data in businesses. From that exercise, the author conducted a snowball sampling technique to recruit more informants for the research. Start-up entrepreneurs selected for the study must be active in an entrepreneurial project and have at least one year of experience using open data for innovation and entrepreneurship. The author conducted 30 online semistructured interviews with start-up entrepreneurs, representatives from open data providers and a start-up association for triangulation purposes. The author adopted affordance theory as a lens of understanding. Qualitative analysis software was used to generate research findings.

In this study, start-up entrepreneurs actualize open data in three principal areas: product building with open data, value creation with existing products and open data for business research and strategies. The study came across distinct narratives of local start-ups that build open data products named “a property start-up,” “mechanics on the go” and “peer-to-peer digital charity movement.” Also, the study discovered three unanticipated findings about the research topic. First, the study uncovered two start-ups that used open data to enhance algorithm designs. Second, the study revealed a unique narrative of a start-up that pivoted business ideas based on open data during the Covid-19 pandemic. Third, the study learned about a start-up that initiated strategic partnerships with an agricultural association and smallholder farmers inspired by open data. These findings extend the literature on how start-up entrepreneurs actualize open data for entrepreneurial gains in a developing economy. What is also unique about this study is that there might be an open data misconception among start-up entrepreneurs. The findings advocate that some start-up entrepreneurs believed all data should be shared or opened upon request based on the generic understanding of open data. Clearly, this is a fallacy, and better awareness is required among start-up entrepreneurs regarding open data principles and implementations.

Data providers need to build a credible image of open data as a foundation to drive actualization. This can be achieved through capacity building, awareness campaigns and strategic engagements with start-up entrepreneurs. Open data institutions need to initiate flagship projects with start-up associations in highly valuable sectors to demonstrate commercial applications of open data in certain fields.

Previous research provides limited empirical studies on the commercial application of open data for start-up entrepreneurs. Hence, the novelty of this study lies in understanding how start-up entrepreneurs actualize open data to create value in their respective fields.

The purpose of this paper is to provide trilogy in the emerging market for the establishment of business, economy and environment which is the new word for the development of any nation to attain sustainable development. This research explores the prospective crowdshipper's willingness to participate in crowdshipping services through a motivational factor.

To understand the trend and future of this concept, Google Trends Analysis (GTA) has been used. The theoretical model has been validated empirically using a survey of 287 Indian (Generation Y and Z) urban participants, but focused is on Generation “Z” participants and subsequent analysis have been carried out using structural equation modelling.

A theoretical framework has been developed connecting the various factions of the crowdsourcing process thus providing an overall view of the process strategy for logistics start-ups. This conceptual framework of sharing economy in emerging market can benefit the prospective suppliers and their target receivers. Particularly trust in crowdshipper plays a significant mediating role between subject factors and next generation user willingness to participate in crowdshipping services for sustainable last-mile delivery.

The present theoretical foundations and frameworks have been studied to get an idea of the main aspects of the field. It has the potential to provide the impetus for collaboration with the various stakeholders thus achieving the sustainable development process. The practical inference of this study is the usability in terms of the plugin application for e-retailer in emerging markets.

Drones will become part of daily lives similar to smartphones becoming a staple of modern living. Nonetheless, only several past studies investigated the intention to utilise drones for parcel delivery however, the intention to use drones among online shoppers was not fully explored. The study attempts to investigate the factors influencing the intention to use drones for last-mile delivery.

A total of 292 data were gathered via an online survey among online shoppers applying a snowball sampling method. Since the study operationalised the measures as composites, a combination of reflective and formative measurement, and the study focusses on predictive purposes, partial least squares structural equation modelling with SmartPLS 4 was applied to test the model developed based on the stimulus-organism-response model.

The analysis found that all the direct hypotheses were found supported. Moreover, Green support, green desire and pro-environmental behaviour positively and sequentially mediated future orientation and intention, whereas technology anxiety and perceived safety moderated the relationship between pro-environmental behaviour and intention.

The respondents only limit to the online shoppers in Malaysia which based on purposive sampling method, thus the findings cannot be generalized to another countries.

Besides enriching the literature on drone studies, the findings provided practical insights to online platforms and drone operators to develop an effective strategy to encourage online shoppers to shift from conventional delivery to drone delivery.

The study developed a new model for drone delivery studies using the S-O-R model in introducing orientation towards the future and green support as the stimulus, green desire as an organism and pro-environmental behaviour and usage intention as a response. The study introduced multiple sequential mediators, also contributing to the S-O-R model to predict online shoppers' behaviour towards drones as a tool for last-mile delivery. Another important contribution, technology anxiety and perceived safety were confirmed to have a moderation effect for the relationship between pro-environmental behaviour and intention to use drones for last-mile delivery.

Urban air mobility (UAM) development and deployment into future cities is gaining increasing and relevant interest in the past years. This study, a conceptual paper, aims to report the high-level description of the most relevant UAM application use cases (UCs) emerging from the research activities carried out in the ASSURED UAM project.

The UAM application UCs have been obtained from the ASSURED UAM project dedicated activities that have been carried out to, first, develop suitable operational concepts for UAM deployment in the next decades and, then, to further refine and design the most relevant UCs for UAM deployment in the next decades, leading to the public issue of dedicated overall document.

The ASSURED UAM UCs for UAM deployment in the next decades encompass both public (point-to-point, point-to-everywhere, direct medical transport of people) and private (direct last-mile delivery, advanced last-mile delivery, automatic personal aerial transportation) services applications, evolving in incremental way over time according to three considered time horizons (2025, 2030 and 2035), toward progressive integration into metropolitan transport system.

This paper provides final outline of the ASSURED UAM UCs, starting from the analysis of overall identified possible UAM applications, focusing on the description of the six main UCs considered as relevant for the application under the wider societal benefits point of view. The UCs are described in terms of expected operational environment, needed technological enablers and envisaged regulatory implications.

The objective is to contribute to the development of strategies through the identification of sustainability practices. Thus, the research has a twofold objective: to unveil sustainability practices integrated into last-mile logistics activities by e-commerce retailers, analyze the interrelations among these practices and categorize them based on their significance for small Brazilian e-commerce retailers.

A literature mapping was conducted to identify sustainability practices in last-mile activities adopted by e-retailers, leading to the proposal of a meta-model. A total of 67 articles are part of the final sample. Subsequently, the study applied the Decision-Making Trial and Evaluation Laboratory (DEMATEL) multicriteria decision-making technique to structure the research problem through cause-and-effect analysis among practices, aiming to prioritize critical practices.

The results indicate a strong dependence on economic practices to enable sustainability in last-mile logistics. In the economic dimension of sustainability, operating costs and quality of services are effect variables and achieved the highest relation concerning the other practices.

The article provides theoretical contributions by addressing two complementary areas of knowledge: Stakeholder Theory and Sustainability, also aligning with Global Reporting Initiative (GRI) guidelines. In practical terms, it stands out for offering valuable insights into the implementation of sustainable strategies by identifying economic, environmental and social practices in last-mile logistics, particularly within the context of small businesses in the e-retail segment.

The results help e-retailers re-evaluate last-mile logistics processes from a sustainability perspective. This study aims to fill the knowledge gap in the current literature on adopting sustainable practices in small e-commerce retail firms.

Considering that one of the pillars of sustainability is a commitment to social development, this study contributes to understanding the view of small e-retailers on the independent goods delivery workers responsible for the delivery of goods.

The originality of this research lies in identifying economic, social and environmental sustainability practices adopted by e-retailers in last-mile logistics processes. Additionally, the study focuses on the small-scale e-commerce retail segment, an area that has been little explored in the Brazilian context. Lastly, the proposed meta-model contributes to addressing practices from the perspective of Stakeholder Theory and the Sustainability approach.

El objetivo es contribuir al desarrollo de estrategias mediante la identificación de prácticas sostenibles. Por lo tanto, la investigación tiene un doble objetivo: revelar las prácticas de sostenibilidad integradas en las actividades logísticas de última milla de minoristas de comercio electrónico, analizar las interrelaciones entre estas prácticas y categorizarlas según su importancia para los pequeños minoristas de comercio electrónico en Brasil.

Se llevó a cabo un mapeo de la literatura para identificar prácticas de sostenibilidad en las actividades de última milla adoptadas por minoristas en línea, lo que llevó a la propuesta de un metamodelo. Un total de 67 artículos forman parte de la muestra final. Posteriormente, el estudio aplicó la técnica de toma de decisiones multicriterio Decision-Making Trial and Evaluation Laboratory (DEMATEL) para estructurar el problema de investigación mediante análisis de causa y efecto entre las prácticas, con el objetivo de priorizar las prácticas críticas.

El resultado indica una fuerte dependencia de prácticas económicas para implementar la sostenibilidad en la logística de última milla. En la dimensión económica de la sostenibilidad, los costes operacionales y la calidad de los servicios son variables de efecto y presentan una fuerte correlación.

La originalidad de esta investigación radica en identificar prácticas de sostenibilidad económica, social y ambiental adoptadas por minoristas en línea en los procesos logísticos de última milla. Además, el estudio se centra en el segmento minorista de comercio electrónico a pequeña escala, un área poco explorada en el contexto brasileño. Por último, el metamodelo propuesto contribuye a abordar prácticas desde la perspectiva de la Teoría de los Stakeholders y el enfoque de Sostenibilidad.

El artículo proporciona contribuciones teóricas al abordar dos áreas complementarias de conocimiento: la Teoría de los Stakeholders y la Sostenibilidad, alineándose también con las directrices de la Iniciativa de Reporte Global (GRI). En términos prácticos, destaca al ofrecer ideas valiosas sobre la implementación de estrategias sostenibles al identificar prácticas económicas, ambientales y sociales en la logística de última milla, particularmente en el contexto de las pequeñas empresas en el segmento minorista en línea.

Los resultados ayudan a los minoristas electrónicos a reevaluar los procesos logísticos de última milla desde una perspectiva de sostenibilidad. Este estudio pretende contribuir el avance del conocimiento de la literatura actual sobre la adopción de prácticas sostenibles en pequeñas empresas de comercio electrónico.

Teniendo en cuenta que uno de los pilares de la sostenibilidad es el compromiso con el desarrollo social, este estudio contribuye a comprender la visión de los pequeños minoristas electrónicos sobre los trabajadores independientes encargados de la entrega de mercancías.

This study investigates how organizational control systems induce emotional labor in frontline service employees (FLEs). Drawing on the stimulus–organism–response (S-O-R) theory, we hypothesized that two control systems, an outcome-based control system (OBCS) and a behavior-based control system (BBCS), trigger work engagement rather than organizational dehumanization in FLEs, leading them to choose deep acting rather than surface acting as an emotional labor strategy.

This study employed three-wave online surveys conducted 3–4 months apart to assess the time-lagged effects of S-O-R. We measured OBCS, BBCS (stimuli) and control variables at Time 1 (T1); work engagement and organizational dehumanization (organisms) at Time 2 (T2) and emotional labor strategies (responses) at Time 3 (T3). A total of 218 employees completed the T1, T2 and T3 surveys.

OBCS increased work engagement, leading to increased deep acting. BBCS enhanced organizational dehumanization, leading to increased surface acting. Post-hoc analysis confirmed that the indirect effect of OBCS on deep acting through work engagement and the mediation effect of BBCS on surface acting through organizational dehumanization were statistically significant.

This study collected three-wave data to reveal how organizational control systems affect FLEs’ emotional labor in the S-O-R framework. It illustrated how organizations induce FLEs to perform effective emotional strategies by investigating the effects of organizational control systems on their internal states.

This paper focuses on the last-mile logistics (LML) operations in fulfilling online grocery orders and the related sustainability considerations in sparsely populated areas like Australia. It aims to examine how online groceries in sparsely populated areas can benefit from online business. Specifically, this study seeks to investigate whether a centralized order fulfillment approach is better than the existing approach which fulfills online orders from local grocery stores.

A multi-method approach is employed to conduct a high level of cost and emission analysis between the existing and the proposed approaches to illustrate the ratios between the two approaches in terms of cost and carbon emissions. Mathematical models are developed with support from the literature. The model is empirically validated with a case study of grocery distribution in the city of Gold Coast, Australia.

It finds that the centralized order fulfillment approach in sparsely populated areas can achieve LML sustainability with low cost, high efficiency and less double handling. Meanwhile, the separation of in-store and online retailing processes improves the in-store shopping experience and online shopping visibility, jointly improves customer satisfaction, and consequently achieves a positive effect on long-term sustainability. Additionally, the possibility of automating order picking and dispatching at a central place can make the processes more efficient and help build more sustainable grocery retailing supply chains by using more environmentally friendly systems.

This paper offers analytical and empirical insights into the sustainability of multi-channel grocery retailing supply chains. The high-level model developed first incorporates the concept of online shopping adoption rates and can serve as a decision-making tool for practitioners to improve supply chain sustainability in LML.

This study aims to analyze the factors that drive or prevent interorganizational data sharing in the context of digital transformation (DT). Data sharing appears as a precondition for companies to capture emerging opportunities in supply chain management and for product-related servitization; however, there are ongoing concerns, and data are often perceived as the “new oil.” It is thus important to gain a better understanding of the determinants of firms’ decisions.

The authors develop an embedded case study analysis involving 16 firms within an extended supply network in the automotive industry. The authors focus on the peculiarities of the new context, as opposed to elements highlighted by research prior to the advent of the latest technologies. Abductive reasoning is applied to the theoretical foundations of the resource-based view, resource dependence theory and the complex adaptive systems perspective.

Data sharing is largely underpinned by factors identified prior to DT, such as data specificity, dependence dynamics and protection mechanisms and the dynamism of the business context. DT, however, can influence the extent of data sharing. New factors concern complementarities whenever data are pooled from different sources and digital platforms, as well as different forms of data ownership protection.

This study stresses that data sharing in the context of DT can be explained through established theoretical lenses, providing the integration of elements accounting for new technological opportunities.

In this chapter, we introduce the topic of essentiality of work, exploring its implications for workers, labour markets, and public policy. The essentiality of work often corresponds in a dialectical way with the precarity of work, raising pressing questions about how societies value and, more pertinently, devalue various types of labour, thereby influencing life chances and societal integration. What we see in the contributions to this volume and the wider evidence is that essential work is typically performed by workers who are treated as expendable, or inessential. We proceed to outline the various contributions from the studies compiled in this volume. These present diverse perspectives on ‘essentiality’ and the experiences of essential workers. Offering a range of new empirical insights, the volume underlines the vitality and lasting relevance of essentiality – both as a concept and in the experience of workers – beyond the pandemic.