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The purpose of this paper is to examine what the top three Orlando theme parks report about their corporate social responsibility (CSR) activities.

Through content analysis, web sites, annual reports, and CSR reports of the top three theme park companies in Orlando, namely, Walt Disney World, Universal Orlando, and SeaWorld Parks and Entertainment were examined.

The top three theme parks in Orlando mainly reported their CSR activities in relation to environment, community, and customers. Their diversity policies, employee welfare programs and employee volunteerism were also widely reported. Walt Disney World seemed to provide the most detailed CSR reporting in all areas.

In addition to content analysis of web sites and CSR reports, future studies may look at a single company and try to collect data via interviews and surveys. In addition, this paper only offers a view of the theme park's CSR reporting, since, each of the companies do not have any form of verification of their CSR activities. Therefore, it should not attest to the performance of each theme park in such activities.

The research findings suggest that according to their reporting efforts the top three theme park companies in Orlando undertake and participate in various CSR activities and initiatives, which are important for the environment, local community, customers, and employees. However, their reporting and emphasis of certain CSR activities seem to vary. These companies can better publicize and promote their CSR activities. With rising awareness regarding CSR activities, it is important for the theme park industry to begin profiling their CSR efforts as part of their overall corporate and business strategies. Again creating a CSR department to oversee and coordinate all CSR activities would be helpful for theme park companies.

This is perhaps one of the first papers looking at CSR activities of theme park companies. It provides practical implications about reporting of CSR activities for theme parks. It is hoped that this paper stimulates further research into this area in the theme park industry.

The purpose of the current study is to profile Orlando and Florida culinary fans and compare them to culinary critics on several factors, including sociodemographics, psychographics, and travel behavior characteristics, and to identify potential factors that explain visitors' tendency to promote or criticize the cuisine of a destination. The study also seeks to identify the image attributes that explain the likelihood to visit for culinary fans and critics.

Online survey responses from 4,082 participants were analyzed using Qualtrics for survey design and Amazon's Mechanical Turk for data collection.

Demographic differences between culinary fans and critics were identified and significant relationships between perceptions of a destination's cuisine and various elements of the visitor experience were found.

The current study extends the literature on the characteristics of culinary tourists by showing a significant relationship between perceptions of a destination's cuisine and various elements of the visitor experience, such as destination image, satisfaction, number of past trips, and revisit intentions. Future studies should look at a greater number of distinct and geographically diverse destinations to test the generalizability of the current study's findings.

The results of this study provide implication for destination marketers in general and for those of Orlando and Florida in particular, especially in using cuisine as a potential core offering rather than a peripheral tourism product.

This study is believed to be the first to compare culinary fans and culinary critics, thereby extending the literature and demonstrating several differences between the two groups.

The purpose of this paper is to offer insights and lessons learned about how to successfully balance the interests of the many competing stakeholders who can or do influence the CVB's strategy for marketing a destination.

The study uses a qualitative case study approach utilizing an extensive interview as the method for data collection. A series of structured questions specifically designed to focus the interview on the topic of interest was used to facilitate data collection.

The paper presents insights from Mr William C. Peeper, the person largely responsible for building the Orlando Orange County Convention and Visitors Bureau from a two‐person organization into the multi million‐dollar operation it became by the time he retired 25 years later. Since the focus of the paper is on how to successfully balance the differing goals of stakeholders to achieve organizational goals, this interview offers a number of lessons learned that can be used by any organizational leader seeking to balance the interests of diverse stakeholders.

This study provides fresh ideas and new insights into how to successfully manage an organization's stakeholders in ways that make it possible to achieve an organization's mission across time. The success Mr Peeper had in gaining sustained support for the mission and goals of the Orlando CVB provides important lessons on how to manage all stakeholders especially the corporate governance structure that is pertinent to any organization that has to accommodate many diverse viewpoints and interests. There is little existing knowledge on managing stakeholders across time as their interests and needs change and the management of them must also adapt.

The aim of this research is to better inform public policy makers and the disaster management community about the use of early warning systems. The central research question of this article is how local governments should provide early warning to the citizenry of impending tornado danger.

The main objectives of the paper were achieved by reviewing the literature on early warning systems for tornadoes and by conducting a content analysis of news reports, from the Orlando Sentinel newspaper, which identified the most cost‐effective early warning system for tornadoes. The theoretical approach of the paper covered the responses, results, and recommendations themes from the disaster management early warning system literature.

The study concludes with a disaster management policy recommendation for an early warning system for tornadoes for local government. The paper's recommendation is to utilize the cost‐effective NOAA weather radios to alert the citizenry of impending tornado danger. This recommendation is also generalizable to early warning systems for hurricanes, flash flooding, terrorist attacks, and other major natural and man‐made disasters.

A research limitation is that the paper focuses on Central Florida. Future research could begin with the paper's findings and generalize these findings to other areas internationally.

The paper will better inform governmental policy makers and members of the disaster management community about the early warning system alternatives available to warn the citizenry of impending tornado danger. It will hopefully begin a dialogue among disaster management practitioners and academics about early warning systems for tornadoes.

The paper fills a gap in the tornado early warning system literature. Heretofore, there has been little writing, which this paper reviews, that compares early warning systems for tornadoes. However, the original value of the paper is that it specifically focuses on the instrument of warning the citizenry of tornadoes, the time of day of the tornado event, and the life‐saving effects of tornado warnings. The value of the paper will be to public policy makers world‐wide and to the growing disaster management community.

The purpose of this paper is to assess the crisis communication strategies implemented by hotel and lodging organizations via social media. Specifically, this study analyzed Twitter content by hotels in Orlando, Florida during the summer of 2016 when several crises occurred that made global media coverage, including the alligator snatching on Disney property, the mass shooting at Pulse nightclub and growing concerns of Zika virus.

To understand crisis communication in the hotel industry, this study was guided by the technology-environment-organization framework and situational crisis communication theory (SCCT). Twitter content between June 1 and August 31, 2016 from Orlando hotels was collected and content analyzed to determine: was the message related to the crisis event, the SCCT strategy used and the influence of hotel organizational factors (ownership, size, classification) on the use of social media for crisis communication.

Results indicate that most hotels are not currently using Twitter as a form of crisis communication. Only the shooting at Pulse Nightclub was communicated and the SCCT bolster strategy was used throughout each of the crisis-related message, reminding stakeholders that they too are a victim.

This study provides insight into the ways hotels are using social media for crisis communication. Each crisis explored was different, and while the hotels were not responsible for creating the crises, they are responsible for the safety of guests. These results inform hoteliers that there is a responsibility to communicate during a crisis, particularly for informative purposes.

Mass tourism in urban settings has proven to be economically significant in many parts of the world. To date, however, the academic debate on sustainable tourism has focused primarily on the ecological and socio-cultural sustainability of tourism in rural and coastal, rather than urban, settings. This paper aims to review the emerging debate on sustainable urban tourism, its complexities and challenges, and questions how urban destinations that are striving to become sustainable cities, can leverage benefit from the implementation of sustainable policies and practices to achieve tourism ‘destination’ competitiveness.

The paper uses a qualitative, exploratory research approach using in-depth interviews to seek responses from key stakeholders on their views and experiences of sustainability in the context of an urban destination. Thematic analysis is used to analyze and present the findings.

This study concludes that destinations need to be viewed in their broader regional context. Rather than be viewed solely as destinations that are ‘kind to the environment,’ sustainable urban destinations need to demonstrate a deeper commitment to all stakeholder groups, and especially local residents, to provide a fair and desirable ecosystem for achievement of the UN Sustainable Development Goals.

This paper reflects on the potential relationship between ‘urban sustainability’ and the ‘destination competitiveness’ of an urban tourism destination. This then will provide the platform for sustainability to truly contribute to future destination competitiveness.

The purpose of this paper is to analyze Brazilian entrepreneurial communities in Florida, through the capitals theory approach.

By adopting a comparative case study approach, the researchers conducted 80 in-depth interviews with Brazilian entrepreneurs in two different communities – Pompano Beach (Miami area) and Orlando, Florida. Data triangulation was performed through interviews with community stakeholders, secondary sources of data and surveys.

Authors propose a framework of 27 contexts, based on immigrant entrepreneurs’ capital provisions. Evidence points to different evolutionary paths of the two communities of Brazilian immigrants that were compared. Some of these contexts were found in other ethnicities from extant literature, which shows that it might be generalizable to other cases.

The limitations relate to the fact that the comparative study was conducted in one ethnic group. Nevertheless, the paper brings insights to support future studies on immigrant and ethnic entrepreneurship as a building block for future comparative studies on other immigrant communities.

The work presents a guideline for future entrepreneurs in Florida.

Implications of practice will arise after further studies in the contexts of economic, human and social capital. The cases of successful immigrant communities enlightened by the capitals theory might be useful to newly born ethnic enclaves.

The originality of the paper lies on the comparison of two entrepreneurial communities of the same ethnicity in Florida, showing different behaviors due to the internal and environmental factors. Moreover, the Brazilian entrepreneur’s particularities add up to the general theory of immigrant or ethnic entrepreneurship.

This chapter explores what has been and is planning to be implemented in the theme parks in the Orlando area to meet the specific needs of a rising number of Chinese tourists. The literature review examines factors affecting tourists’ decisions and provides an overview of inbound Chinese tourists to the United States and their expectations and behaviors in theme parks. An online survey instrument was developed and implemented; it focused on Orlando-based theme park professionals’ creative design and operation strategies specific to meeting Chinese needs. The study provides a descriptive account of managers’ perspectives of both current and planned efforts to meet their needs in this particular theme park.

This chapter highlights how cocreation processes have been applied for the implementation of nature-based solutions (NBS) in different organizational systems, governance, and cultural settings around the world. The cases are from Peru, the United States, and Korea. The cases show how collaborative governance arrangements for NBS have played out in different contexts. Finally, reflections on the cases are carried out considering the perspectives and limitations of cocreation for NBS delivery.

The influence of different factors including emotional states on loyalty has been previously discussed in the literature. However, the influence of post-visit emotions evoked by emotional stimuli on tourist loyalty lacks empirical attention. The purpose of this study is to investigate the effects of post-visit emotional stimuli on destination loyalty.

The study applied an online scenario-based experimental design to identify the impact of positive and negative affective pictorial stimuli on destination loyalty. A sample of 500 adult US residents who visited Orlando within the past 12 months was recruited to take part in the experiment. One-way ANOVA was used to compare the loyalty of three groups, two of which were manipulated with emotional stimuli, positive pictures and negative pictures and one control group with no pictures.

Results show that it is possible to influence visitor loyalty after visitation. Post-visit exposure to positive emotional stimuli generates higher levels of destination loyalty, while negative emotional stimuli generate lower levels of destination loyalty, in comparison with no stimuli scenario.

The study adds to the literature by providing support for the influence of post-visit emotional stimuli on destination loyalty, which lacked empirical attention, thus, far. As visitor experience lasts much longer than the visit itself, the study results are significant for increasing destination loyalty after the trip.