Search results

To advance marketing research and practice, this study aims to examine the application of the innovative, mobile-applicable neuroimaging method – mobile functional near-infrared spectroscopy (mfNIRS) – in the field of marketing research, providing comprehensive guidelines and practical recommendations.

A general review and investigation of when and how to use mfNIRS in business-to-consumer and business-to-business marketing settings is used to illustrate the utility of mfNIRS.

The research findings help prospective marketing and consumer neuroscience researchers to structure mfNIRS experiments, perform the analysis and interpret the obtained mfNIRS data.

The application of mfNIRS offers opportunities for marketing research that allow the exploration of neural processes and associated behaviour of customers in naturalistic settings.

The application of mfNIRS as a neuroimaging method enables the investigation of unconscious neural processes that control customer behaviour and can act as process variables for companies.

This is one of the first studies to provide comprehensive guidelines and applied practical recommendations concerning when and how to apply mfNIRS in marketing research.

While there is increasing interest in implementing drug checking within overdose prevention, we must also consider how to scale-up these responses so that they have significant reach and impact for people navigating the unpredictable and increasingly complex drug supplies linked to overdose. The purpose of this paper is to present a distributed model of community drug checking that addresses multiple barriers to increasing the reach of drug checking as a response to the illicit drug overdose crisis.

A detailed description of the key components of a distributed model of community drug checking is provided. This includes an integrated software platform that links a multi-instrument, multi-site service design with online service options, a foundational database that provides storage and reporting functions and a community of practice to facilitate engagement and capacity building.

The distributed model diminishes the need for technicians at multiple sites while still providing point-of-care results with local harm reduction engagement and access to confirmatory testing online and in localized reporting. It also reduces the need for training in the technical components of drug checking (e.g. interpreting spectra) for harm reduction workers. Moreover, its real-time reporting capability keeps communities informed about the crisis. Sites are additionally supported by a community of practice.

This paper presents innovations in drug checking technologies and service design that attempt to overcome current financial and technical barriers towards scaling-up services to a more equitable and impactful level and effectively linking multiple urban and rural communities to report concentration levels for substances most linked to overdose.

This paper aims to analyze the application of remotely piloted aircraft (RPA) for remote oil spill sensing.

This paper is an analysis of RPA strong points.

To increase the accuracy and eliminate potentially false contamination detection, which can be caused by external factors, an oil thickness measurement algorithm is used with the help of the multispectral imaging that provides high accuracy and is versatile for any areas of water and various meteorological and atmospheric conditions.

SWOT analysis of implementation of RPA for remote sensing of oil spills.

The use of RPA will improve the remote sensing of oil spills.

The concept of oil spills monitoring needs to be developed for quality data collection, oil pollution control and emergency response.

The research covers the development of a method and design of a device intended for taking samples and determining the presence of oil contamination in an aquatorium area; the procedure includes taking a sample from the water surface, preparing it for transportation and delivering the sample to a designated location by using the RPA. The objective is to carry out the analysis of remote oil spill sensing using RPA. The RPA provides a reliable sensing of oil pollution with significant advantages over other existing methods. The objective is to analyze the use of RPA employing all of their strong points. In this paper, technical aspects of sensors are analyzed, as well as their advantages and limitations.

This study aims to illuminate the contribution of neurophysiological techniques in the field of marketing and consumer decision-making and to highlight avenues and research questions that marketing researchers can take advantage of from neuroscience and psychology to inform marketing phenomena.

The authors first reviewed the roots and definition of consumer neuroscience. Then, the authors outlined the main characteristics of the most commonly used neurophysiological tools (namely, skin conductance, facial electromyography, electrocardiogram, eye-tracking, electroencephalography, functional magnetic resonance imaging, functional near-infrared spectroscopy, magnetoencephalography and transcranial magnetic stimulation) with a special emphasis on their advantages and weaknesses. Finally, the authors propose the development of research lines that could be implemented by marketing researchers with an appropriate application and understanding of tools and theories of neuroscience and psychology.

The authors propose research questions to be addressed within four thematic areas: opportunities in product decisions (predicting product purchasing decisions, consumer responses to branding efforts and packaging), pricing, communication and retailing scenarios. The authors also incorporate insights into the complementarity of neurophysiological tools to traditional ones and situations in which these tools are useful for enhancing marketing theory. The authors finally shed light on the moral–ethical criticisms of this new branch of marketing.

To the best of the authors’ knowledge, this research constitutes the first study in identifying the research opportunities that marketing researchers could take advantage from neuroimaging and physiological tools to inform marketing theory and practice.

Esta investigación tiene como objetivo esclarecer la contribución de las técnicas neurofisiológicas en el campo del marketing y la toma de decisiones de los consumidores y destacar las vías y preguntas de investigación que los investigadores de marketing pueden aprovechar de la neurociencia y la psicología para informar sobre los fenómenos del marketing.

En primer lugar, revisamos el origen y la definición de la neurociencia del consumidor. A continuación, esbozamos las principales características de las herramientas neurofisiológicas más utilizadas (a saber, la conductancia, la electromiografía facial, el electrocardiograma, el seguimiento ocular, la electroencefalografía, la resonancia magnética funcional, la espectroscopia funcional en el infrarrojo cercano, la magnetoencefalografía y la estimulación magnética transcraneal), haciendo especial hincapié en sus ventajas y debilidades. Finalmente, se propone el desarrollo de líneas de investigación que podrían ser implementadas por los investigadores de marketing con una adecuada aplicación y comprensión de las herramientas y teorías de la neurociencia y la psicología.

Proponemos preguntas de investigación para ser abordadas dentro de cuatro áreas temáticas: oportunidades en las decisiones de producto (predicción de las decisiones de compra de productos, respuestas de los consumidores a los esfuerzos de marca y envasado), precios, comunicación y distribución. También incorporamos ideas sobre la complementariedad de las herramientas neurofisiológicas con las tradicionales y las situaciones en las que estas herramientas son útiles para mejorar la teoría del marketing. Por último, arrojamos luz sobre las críticas ético-morales a esta nueva rama del marketing.

本研究旨在阐明神经生理学技术在营销和消费者决策领域的贡献, 并强调营销研究人员可以从神经科学和心理学中利用的途径和研究问题, 以告知营销现象。

我们首先回顾了消费者神经科学的根基和定义。然后, 我们概述了最常用的神经生理学工具（即皮肤电导率、面部肌电图、心电图、眼球追踪、脑电图、功能性磁共振成像、功能性近红外光谱、脑磁图和经颅磁刺激）的主要特点, 特别强调了它们的优势和劣势。最后, 我们提出了研究路线的发展, 这些路线可以由营销研究人员通过适当的应用和理解神经科学和心理学的工具和理论来实施。

我们提出了四个主题领域的研究问题：产品决策中的机会（预测产品购买决策、消费者对品牌推广工作的反应和包装）、定价、沟通和零售场景。我们还纳入了对神经生理学工具与传统工具的互补性的见解, 以及这些工具对加强营销理论有用的情况。最后, 我们对这个新的营销分支的道德伦理批评进行了说明。

纸张类型 – 研究论文

This paper aims to explore smart facilities services in the context of university campus by aiming to understand how the service development processes can be classified.

The qualitative study is based on literature review about smart facilities services and a case study about developing visualisation, data and smart service in one building in Finnish campus. The case study data were gathered by diverse methods and analysed by content analysis.

Three smart facilities service processes were identified: experience processes for users, data-based service processes and technology processes. All the processes require more than only technocratic approach.

Single case study without longitudinal data gathering is not strong in terms of generalisation.

The process classification can help different stakeholders to identify their role and tasks in smart facilities service development.

The research aims to understand how to develop smart services in addition to more investigated topic what the services include.

The purpose of this work is to optimize the monitoring of vibrations on dynamometric test rigs for railway brakes. This is a quite demanding application considering the continuous increase of performances of high-speed trains that involve higher testing specifications for brake pads and disks.

In this work, authors propose a mixed approach in which relatively simple finite element models are used to support the optimization of a diagnostic system that is used to monitor vibration levels and rotor-dynamical behavior of the machine. The model is calibrated with experimental data recorded on the same rig that must be identified and monitored. The whole process is optimized to not interfere with normal operations of the rig, using common inertial sensor and tools and are available as standard instrumentation for this kind of applications. So at the end all the calibration activities can be performed normally without interrupting the activities of the rig introducing additional costs due to system unavailability.

Proposed approach was able to identify in a very simple and fast way the vibrational behavior of the investigated rig, also giving precious information concerning the anisotropic behavior of supports and their damping. All these data are quite difficult to be found in technical literature because they are quite sensitive to assembly tolerances and to many other factors. Dynamometric test rigs are an important application widely diffused for both road and rail vehicles. Also proposed procedure can be easily extended and generalized to a wide value of machine with horizontal rotors.

Most of the studies in literature are referred to electrical motors or turbomachines operating with relatively slow transients and constant inertial properties. For investigated machines both these conditions are not verified, making the proposed application quite unusual and original with respect to current application. At the same time, there is a wide variety of special machines that are usually marginally covered by standard testing methodologies to which the proposed approach can be successfully extended.

The purpose of the study is to evaluate whether nighttime luminosity sourced from the Defense Meteorological Satellite Program-Operational Linescan System satellite sensors is a suitable proxy for measuring poverty in Africa.

Our study performs wavelet coherence analysis to investigate the time-frequency synchronization between the nightlight data and “income-to-wealth” ratio for 39 African countries between 1992 and 2012.

All-in-all, the authors find that approximately a third of African countries produce positive synchronizations between nighttime data and “income-to-wealth” ratio and hence conclude that most African countries are not at liberty to use nighttime data to proxy conventional poverty statistics.

In differing from previous studies, the authors examine the suitability of nightlight intensity as a proxy of poverty for individual African countries using much more rigorous analysis.

The future construction site will be pervasive, context aware and embedded with intelligence. The purpose of this paper is to explore and define the concept of the digital skin of the future smart construction site.

The paper provides a systematic and hierarchical classification of 114 articles from both industry and academia on the digital skin concept and evaluates them. The hierarchical classification is based on application areas relevant to construction, such as augmented reality, building information model-based visualisation, labour tracking, supply chain tracking, safety management, mobile equipment tracking and schedule and progress monitoring. Evaluations of the research papers were conducted based on three pillars: validation of technological feasibility, onsite application and user acceptance testing.

Technologies learned about in the literature review enabled the envisaging of the pervasive construction site of the future. The paper presents scenarios for the future context-aware construction site, including the construction worker, construction procurement management and future real-time safety management systems.

Based on the gaps identified by the review in the body of knowledge and on a broader analysis of technology diffusion, the paper highlights the research challenges to be overcome in the advent of digital skin. The paper recommends that researchers follow a coherent process for smart technology design, development and implementation in order to achieve this vision for the construction industry.

This study aims to analyze the impact of Artificial Intelligence (AI) and Machine Learning (ML) on heritage conservation and preservation, and to identify relevant future research trends, by applying scientometrics.

A total of 1,646 articles, published between 1985 and 2021, concerning research on the application of ML and AI in cultural heritage were collected from the Scopus database and analyzed using bibliometric methodologies.

The findings of this study have shown that although there is a very important increase in academic literature in relation to AI and ML, publications that specifically deal with these issues in relation to cultural heritage and its conservation and preservation are significantly limited.

This study enriches the academic outline by highlighting the limited literature in this context and therefore the need to advance the study of AI and ML as key elements that support heritage researchers and practitioners in conservation and preservation work.

An Autodesk Ember three-dimensional (3D) printer was used to print optical components from Clear PR48 photocurable resin. The cured PR48 was characterized by the per cent of light transmitted and the index of refraction, which was measured with a prism spectrometer. Lenses and diffraction gratings were also printed and characterized. The focal length of the printed lenses agreed with predictions based on the thin lens equation. The periodicity and effective slit width of the printed gratings were determined from both optical micrographs and fits to the Fraunhofer diffraction equation. This study aims to demonstrate the advantages offered by a layer-by-layer DLP printing process for the manufacture of optical components for use in the visible region of the electromagnetic spectrum.

A 3D printer was used to print both lenses and diffraction gratings from Standard Clear PR48 photocurable resin. The manufacturing process of the lenses and the diffraction gratings differ mainly in the printing angle with respect to the printer x-y-axes. The transmission diffraction gratings studied here were manufactured with nominal periodicities of 10, 25 and 50 µm. The aim of this study was to optically determine the effective values for the distance between slits, d, and the effective width of the slits, w, and to compare these values with the printed layer thickness.

The normalized diffraction patterns measured in this experiment for the printed gratings with layer thickness of 10, 25 and 50 µm are shown by the solid dots in Figures 8(a)-(c). Also shown as a red solid line are the fits to the experimental diffraction data. The effective values of d and w obtained from fitting the data are compared to the nominal layer thickness of the printed gratings. The effective distance between slits required to fit the diffraction patterns are well approximated by the printed layer thickness to within 14, 4 and 16 per cent for gratings with a nominal 10, 25 and 50 µm layer thickness, respectively.

Chromatic aberration is present in all polymer lenses, and the authors have not attempted to characterize it in this study. These materials could be used for achromatic lenses if paired with a crown-type material in an achromatic doublet configuration, because this would correct the chromatic aberration issues. It is worthwhile to compare the per cent transmission in cured PR48 resin (approximately 80 per cent) to the percent transmission found in common optical materials like BK7 (approximately 92 per cent) over the visible region. The authors attribute the lower transmission in PR48 to a combination of surface scattering and increased absorption. At the present time, the authors do not know what fraction of the lower transmission is related to the surface quality resulting from sample polishing.

There are inherent limitations to the 3D manufacturing process that affect the performance of lenses. Approximations to a curved surface in the design software, the printing resolution of the Autodesk Ember printer and the anisotropy due to printing in layers are believed to be the main issues. The performance of the lenses is also affected by internal imperfections in the printed material, in particular the presence of bubbles and the inclusion of debris like dust or fibers suspended in air. In addition, the absorption of wavelengths in the blue/ultraviolet produces an undesirable yellowing in any printed part.

One of the most interesting results from this study was the manufacture of diffraction gratings using 3D printing. An analysis of the diffraction pattern produced by these printed gratings yielded estimates for the slit periodicity and effective slit width. These gratings are unique because the effective slit width fills the entire volume of the printed part. This aspect makes it possible to integrate two or more optical devices in a single printed part. For example, a lens combined with a diffraction grating now becomes possible.