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1 – 10 of over 38000This paper aims at exploring and describing the tools used by small‐ and medium‐sized enterprises (SMEs) to collect customer feedback online, their components and the criteria…
Abstract
Purpose
This paper aims at exploring and describing the tools used by small‐ and medium‐sized enterprises (SMEs) to collect customer feedback online, their components and the criteria used in selecting these internet‐based tools.
Design/methodology/approach
Multiple in‐depth case studies were conducted on five SMEs all of which are engaged in customer feedback collection online. The data collected by personal interviews was analysed in a cross‐case analysis. Findings: We conclude that e‐mail is the most dominant tool though supported other offline means. Components of Internet‐based customer feedback system and the criteria for assessing Internet‐based customer feedback collection tool by SMEs were also identified.
Research limitation/implications
Five cases were investigated out of 60 and the study was restricted to the northern part of Sweden. Adding other methods could also have cross‐fertilised the study.
Practical implications
The study reinforces the need for SMEs managers to use the Internet to gather feedback from customers online, learn much about the nature and habits of their customers and the best medium to reach out to them – be it Internet‐based, offline or the combination of the two.
Originality/value
Application of the concept of customer feedback collection and theories on the components and the criteria used in selecting Internet‐based tools in a relatively new context.
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Tingting Zhang, William Yu Chung Wang and Angsana A. Techatassanasoontorn
The purpose of this study is to investigate the motivational process underlying users’ intention to provide feedback on user-contributed knowledge in professional online…
Abstract
Purpose
The purpose of this study is to investigate the motivational process underlying users’ intention to provide feedback on user-contributed knowledge in professional online communities. User feedback can serve as a means of indicating the credibility of the online content, which can help community members in their knowledge-seeking process. Adopting such a user feedback mechanism is beneficial for users to identify relevant and credible content efficiently and for an online community to sustain itself.
Design/methodology/approach
Drawing on self-determination theory, an integrated model is proposed. In this model, behavioural intention is defined as the consequence of motivational orientations whose antecedences include various social factors. The model is empirically tested using survey data collected online and the structural equation modelling techniques.
Findings
The results show that users’ intention to provide feedback is primarily influenced by autonomous motivation. Autonomous motivation is in turn affected by social factors, including reciprocity, online reputation, trust in the user involvement mechanisms and affective and normative community commitments.
Originality/value
This study adds value to prior studies by stressing the significance and feasibility of user feedback in helping members of professional online communities with their knowledge-seeking process. It also contributes to the literature on user participation in these communities by showing the efficacy of a motivational process perspective and the role of motivational orientations, in particular, in explaining users’ behavioural intention.
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Xiaowen Huang and Byron J. Finch
The purpose of this paper is to empirically test the validity of a two‐factor theory for seller service quality in the online auction context.
Abstract
Purpose
The purpose of this paper is to empirically test the validity of a two‐factor theory for seller service quality in the online auction context.
Design/methodology/approach
A sample of 2,000 buyer feedbacks about seller performance (1,000 positive and 1,000 negative) was collected from eBay. Content analysis of positive and negative feedback was conducted and the frequencies of mention of specific service quality attributes were compared.
Findings
Analysis of total mentions and exclusive mentions of service quality attributes showed significantly different content for positive and negative feedback, supporting the validity of two‐factor theory in this context and adding to the understanding of customer expectations in this environment.
Practical implications
The paper's findings can guide sellers' allocation of efforts in service design, so they can establish and maintain the reputation necessary to attract bidders and successfully compete in high‐risk online environments like eBay.
Originality/value
The paper extends the understanding of quality determinants in a service environment substantially different to traditional environments because of the risks to which buyers are exposed, information asymmetry, and the lack of previous experience with buyers. In addition, the finding of support for two‐factor theory is in a direct contrast with the conventional, one‐factor model subscribed by most quality researchers in the operations management field, and highlights the importance of investigating customer satisfaction and dissatisfaction separately in the online auction environment.
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Qian Chen, Mats Magnusson and Jennie Björk
New opportunities to nurture good ideas for innovation arise as firms use web-based ideation platforms for collective idea generation and development. What influences creative…
Abstract
Purpose
New opportunities to nurture good ideas for innovation arise as firms use web-based ideation platforms for collective idea generation and development. What influences creative performance in firm-internal collective idea development is however not as well researched as idea generation and thus an important area of research is the feedback and commenting on ideas. More specifically, the purpose of this paper is to explore the role of feedback timeliness and knowledge overlap between feedback providers and ideas in collective firm-internal online idea development.
Design/methodology/approach
An empirical study has been performed, drawing on data collected from a Swedish multi-national company using a web-based system for collective firm-internal ideation. The investigation explicitly captures the effects on ideation performance played by idea development contributions, in terms of feedback timeliness and knowledge overlap between feedback providers and ideas.
Findings
The empirical results show that idea development is significantly influenced by feedback timeliness as well as by the knowledge overlap between feedback providers and ideas. Specifically, it is found that longer time to feedback and an increased knowledge overlap result in an increased likelihood of idea acceptance. However, beyond a certain point, the positive effects of a longer time to feedback and increased knowledge overlap decrease, resulting in curvilinear relationships with idea acceptance.
Research limitations/implications
The results do not only shed new light on theory about collective idea development, but also provides management implications for collective firm-internal ideation. As the data used in the study has been collected in one single firm, care should be taken in generalizing the results to other domains.
Practical implications
The results inform managers that it is not always better to involve more individuals in these emergent and distributed ideation systems, but that it might be beneficial to take measures to exercise some control in terms of when distributed and diverse employees can freely join in and out, especially considering the diversity of ideas, comments and creators.
Originality/value
The results from the empirical study reveal the effects of feedback timeliness and knowledge overlap on idea development. This provides us with new insights on the complex dynamics at place in collective firm-internal idea development and offers implications for how we can fruitfully manage this process.
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Xiaodong Li, Xinshuai Guo, Chuang Wang and Shengliang Zhang
The purpose of this paper is to empirically test a research model that incorporated antecedents of praise feedback behaviour (fear of confrontation and incentive for reducing…
Abstract
Purpose
The purpose of this paper is to empirically test a research model that incorporated antecedents of praise feedback behaviour (fear of confrontation and incentive for reducing nuisance costs), praise feedback behaviour (deliberatively praise feedback, casual praise feedback, and true compliment feedback) and consequences (trust and repurchase intention).
Design/methodology/approach
A structural equation model was employed to test the relationships of the research model using survey data collected from 398 Taobao consumers.
Findings
The results showed that fear of confrontation and incentive for reducing nuisance costs had a significant positive influence on deliberatively praise feedback and true compliment feedback, respectively, and both antecedents had a significant positive influence on casual praise feedback of consumers. It also showed that trust was influenced negatively by deliberatively praise feedback, and positively by casual praise feedback and true compliment feedback. Meanwhile, deliberatively praise feedback and true compliment feedback were found to have negative and positive influences on repurchase intention, respectively.
Originality/value
This research was a pilot study to identify a three-dimension conceptualization of praise feedback behaviour from the perspective of customer satisfaction, and to understand positive review bias from the perspective of input processes.
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Ying Yang, Xinyu Sun and Jiayin Wang
The purpose of this study is to examine the role of customer experience moderating the relationship between reputation (online consumer reviews) and price premium.
Abstract
Purpose
The purpose of this study is to examine the role of customer experience moderating the relationship between reputation (online consumer reviews) and price premium.
Design/methodology/approach
This paper collected half-year period transaction of Nokia 5230XM and Kingston SD card from Taobao.com, the largest e-commerce platform in China. This paper combined theoretical analysis and empirical analysis together. Two-stage regression and logistic regression analysis was applied in this empirical analysis. The sensitivity analyses (robustness check) were also conducted in this paper.
Findings
Customer experience negatively moderates reputation price premium; thus, the positive effect of the reputation system is weaker for the experienced customer than for the naïve customer. Customers with more experience are less likely to pay the price premium and rely on a reputation system.
Practical implications
The results help sellers to strategize in the online marketplace. Sellers that wish to compete in the e-market must understand the type of customers they are addressing and differentiate the way they treat customers based on the level of customer experience.
Originality/value
This research contributes to the reputation management and customer behavior literature by identifying the effects of customer experience on the relationship between the reputation system and price premium. The results address the conflicts found in previous studies by extending the explanation of the negative reputation price premium.
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Alireza Ardalan, Roya K. Ardalan, Shailaja Rao and Kay B. Alexander
There has been a lack of an information systems architecture which explicitly illustrates processes that make and maintain the anonymity of student responses in an online system…
Abstract
Purpose
There has been a lack of an information systems architecture which explicitly illustrates processes that make and maintain the anonymity of student responses in an online system for student opinion survey of faculty teaching. The purpose of this paper is to present an information systems architecture which explicitly shows the process of disassociation of student credentials and their responses. It also shows that the process guarantees a complete anonymity of student responses.
Design/methodology/approach
The system was developed to satisfy the needs of students, faculty and administrators of a higher education institution with several objectives, one of which is the complete anonymity of student responses.
Findings
The system developers were successful in designing and developing a student opinion survey system that keeps student responses completely anonymous.
Research limitations/implications
The anonymity of student responses improves students’ trust in the survey system and may increase student response rate. Other factors that affect student response rate should be analyzed to determine their effect on student response rate and adjust those factors to improve student response rate.
Practical implications
This paper shares the success of developing an information system that makes student responses anonymous. The goal is to increase the discussion of this topic among researchers and practitioners to further improve the system to increase student response rate.
Originality/value
The proposed information system architecture is novel because it keeps student responses completely anonymous.
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Dandan Wen, Jianhua Zhang, Fredrick Ahenkora Boamah and Yilin Liu
Continuous knowledge contribution behaviors (CKCB) are critical for the healthy development of online medical communities (OMCs). However, it is unclear that if and how…
Abstract
Purpose
Continuous knowledge contribution behaviors (CKCB) are critical for the healthy development of online medical communities (OMCs). However, it is unclear that if and how contributors' prior actions and the responses they received from the community influence the nature of their future contributions. Drawing upon the Information Systems Continuance theory and Service Feedback theory, the purpose of the study is to examine the impact of knowledge contribution performance (KCP) on doctors' CKCB. Evaluation of social motivation, financial incentive and the moderating influence of expertise level (EL) provided further insight into the pathways that motivate various forms of CKCB.
Design/methodology/approach
In order to better understand the CKCB of physicians in OMCs, the authors divided it into two categories: A_CKCB (active CKCB) and P_CKCB (passive CKCB). Information Systems Continuance theory and Service Feedback theory are adapted and integrated with empirical findings from previous research on OMCs to develop a model of CKCB. This study used ordinary least squares (OLS) regression to test hypotheses in the preexisting research model based on data collected from a Chinese OMC platform.
Findings
The results show that KCP helps develop several facets of CKCB. According to the findings, doctors' CKCB improved dramatically after receiving feedback from A_CKCB and P_CKCB, but feedback from peers did not promote CKCB. This study found that financial rewards only have a significant positive effect on P_CKCB, and that the level of expertise has a negative effect on the effect. The findings also demonstrated that doctors' level of expertise moderates the relationship between fA_CKCB (a comprehensive evaluation of doctors' A_CKCB) and A_CKCB.
Research limitations/implications
Future studies should look at the role of self-efficacy as a mediator and attitudes as a moderator in the link between KCP and various forms of CKCB. This will help authors figure out how important KCP is for physicians' CKCB. And future research should use more than one way to gather data to prove the above roles.
Practical implications
This study makes a significant contribution to understanding the association between CKCB and KCP by highlighting the significance of distinguishing between the various forms of CKCB and their underlying causes.
Originality/value
This research has advanced both the theory and practice of OMCs' user management by illuminating the central role of KCP in this context.
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Yi Liu and Xinlin Tang
The purpose of this paper is to extend the current literature on trust-building mechanisms in e-commerce and provide a comprehensive view of how the perceived usefulness of three…
Abstract
Purpose
The purpose of this paper is to extend the current literature on trust-building mechanisms in e-commerce and provide a comprehensive view of how the perceived usefulness of three types of online trust-building mechanisms affects trust in the e-seller and trust in the e-marketplace, which, in turn, shape the customer repurchase intentions.
Design/methodology/approach
Survey data were collected from 193 eBay customers to test the proposed research model.
Findings
The study found that the perceived usefulness of seller-based mechanism affects both trust in the e-marketplace and trust in the e-seller. Meanwhile, the perceived usefulness of experience-based mechanism only influences trust in the e-seller and the perceived usefulness of institution-based mechanism (IBM) only affects trust in the e-marketplace. Furthermore, this study found that trust in the e-marketplace can substitute for the effect of trust in the e-seller on customer repurchase intentions.
Practical implications
In an e-marketplace like eBay that does not involve much in the transaction process, e-sellers should invest more resources in building attractive and informative websites about their products and organizations. Moreover, e-marketplace owners should provide guidelines and enforce policies to improve the perceived usefulness of an IBM to increase an e-marketplace’s credibility. While such e-marketplace credibility does not affect customer repurchase intentions directly, it reduces customer concerns about individual e-sellers, which makes it easier for e-sellers to retain customers.
Originality/value
This study delineates how the perceived usefulness of three types of online trust-building mechanisms imposes different effects on trust in the e-marketplace and trust in the e-seller. Moreover, this study reveals the intertwined relationship between trust in the e-marketplace and trust in the e-seller that is different from extant studies conducted in marketplaces like Amazon.
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Lynn Goetzinger, Jung Kun Park and Richard Widdows
To provide an initial framework for online third party complaining and complimenting behavior as a consequence of online product or customer service failure or success, using a…
Abstract
Purpose
To provide an initial framework for online third party complaining and complimenting behavior as a consequence of online product or customer service failure or success, using a third party consumer evaluation web site.
Design/methodology/approach
Based on critical incidents supplied by consumers in a third party consumer forum web site, a clear picture of the type and frequency of online service failures and successes is expected to develop using critical incident technique and scientific text analyzing methods for qualitative analysis.
Findings
The speed of shipping, shipping materials or packaging and customer service appear to be critical for the online transaction to be a success. Ease of ordering was shown to influence the likelihood of complimenting the most. The results provided support for the existence of bivalent satisfiers, monovalent satisfiers and monovalent dissatisfiers within the online retail environment.
Research limitations/implications
Text analyzer has certain software limitations that should be considered. While searching for word patterns, it is possible for the software to use one of several clustering methods, which may be open to subjective interpretation to some extent. The quantitative portion of the study was also limited by the four attribute categories that were used by the online third party web site.
Practical implications
The results provide very practical information and impartial advice for online retailers to improve their service by managing reputation in third party consumer evaluations.
Originality/value
Provides an initial step towards understanding the nature of online store third party complimenting and complaining behaviour.
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