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This chapter discusses the growing use of social media during election campaigns in Ghana. It examines how social media platforms like Facebook and Twitter became preferred tools for voter engagement, mobilisation and campaign for political parties and their presidential and parliamentary candidates in the 2020 elections in Ghana. It establishes that social media are gradually surpassing traditional/legacy media as the preferred media choice for political mobilisation, civic engagement and political communication in Ghana. The chapter reviews the European Union Election Observation Mission (EOM) report through social media affordance lens. This chapter attempts to answer two critical questions: To what extent did political parties and presidential candidates in Ghana use social media in electioneering campaigns during the 2020 elections and, which social media platforms were highly preferred by political parties and presidential candidates in engaging the electorate? The EOM's data indicators show the prominence of Facebook and Twitter as significant in political party campaigns during the period under study. Preliminary analysis also points out that the ruling New Patriotic Party (NPP) and their presidential candidate, Nana Akufo Addo including the opposition National Democratic Congress and their leader, John Dramani Mahama, spent thousands of dollars on Facebook advertisements for extensive voter mobilisation.

Budget hotels are becoming an emerging industry for convenience and affordability, where consumer sentiments are of paramount importance. Tourism has become increasingly dependent on social media and online platforms to gather travel-related information, purchase travel products, food, lodging, etc., and share views and experiences. The user-generated data helps companies make informed decisions through predictive and behavioural analytics.

Design/Methodology/Approach: This study uses text mining, deep learning, and machine learning techniques for data collection and sentiment analysis based on 117,151 online reviews of the customers posted on the TripAdvisor website from May 2004 to May 2019 from 197 hotels of five prominent budget hotel groups spread across India using Feedforward Neural Network along with Keras package and Softmax activation function.

Findings: The word-of-mouth turns into electronic word-of-mouth through social networking sites, with easy access to information that enables customers to pick a budget hotel. We identified 20 widely used words that most customers use in their reviews, which can help managers optimise operational efficiency by boosting consumer acceptability, satisfaction, positive experiences, and overcoming negative consumer perceptions.

Practical Implications: The analysis of the review patterns is based on real-time data, which is helpful to understand the customer’s requirements, particularly for budget hotels.

Originality/Value: We analysed TripAdvisor reviews posted over the last 16 years, excluding the Corona period due to industry crises. The findings reverberate in consonance with the performance improvement theory, which states feed-forward a neural network enhances organisational, process, and individual-level performance in the hospitality industry based on customer reviews.

Transitioning from childhood to adulthood for young people is a process that neither happens by accident nor does it happen on its own. It is a process that requires tools to manage it (Maja, 2022) and processes to ensure its success (Appadurai, 2004). In this chapter, I shall demonstrate that inborn traits (Appadurai, 2004) are an insufficient predictor of future success for young people. I will demonstrate that tools and processes, spearheaded by parents, are more powerful predictors of young people’s future success, even though both tools and processes are not equally distributed (Bok, 2010) amongst our young. Parental guidance and involvement is central in both activating these tools and processes, and managing them. I shall be using young people’s artefacts and their narratives of own aspirations – both virtual and physical – to elucidate my proposition further.

This study delves into the factors that influence the practice of female genital mutilation in West Africa, as well as the health implications. An online cross-sectional study was conducted with the use of electronic questionnaire. The study was targeted at adult females who were between the age of 18 and 50 years old. The Uniform Resource Locator (URL) of the electronic questionnaire was administered on social media platforms (Facebook and WhatsApp) only through convenience and snowball sampling techniques. A sample size of 3,119 adult females participated in the study. Spearman rank correlation (r) was employed to test the hypotheses. Responses were gathered from adult females whom originates from nine West African countries which are Nigeria, Ghana, Mali, Liberia, Benin, Cameroon, Chad, Gambia and Guinea. The study found a strong and positive relationship between culture and the practice of female genital mutilation in West Africa, and there was a weak and positive relationship between religion and education, and the practice of female genital mutilation in West Africa. Despite the health risks, it was revealed that female genital mutilation remained uninterrupted in West Africa. The findings of this study imply that the culture of the people, religious belief system and education are critical factors in efforts to be considered when discouraging the practice of female genital mutilation. Therefore, for healthy living, the practice of female genital mutilation should be discouraged in the study area. Based on the study outcome, recommendations were suggested.

Today, collaborative fashion approaches are a popular method of reimaging and positioning in contested markets. Fashion collaborations see brands, designers, artists, and companies come together, offering consumers new, alternative products. While shopping continues to be a popular leisure and touristic activity, it is becoming comparable across cities. At present, scholars and practitioners have paid scant attention to collaborative fashion consumption (Botsman & Rogers, 2010). This chapter considers how destinations should become involved with fashion collaborations and drop culture from the offset, establishing specific events for tourists to experience. Ultimately, changing the culture and behavior of shopping tourists to one of event experience and not solely product ownership.