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Article
Publication date: 4 December 2017

Hafeez Idowu Agbabiaka, Abiodun Adebola Omoike and Emmanuel Olufemi Omisore

Festivals in many regions of the world are sources of attraction to tourists. Festivals have become of great significance to many people especially in areas where tradition, norms…

Abstract

Purpose

Festivals in many regions of the world are sources of attraction to tourists. Festivals have become of great significance to many people especially in areas where tradition, norms and values of the society are still being upheld of which Yoruba land in Nigeria is not an exception. Therefore, the purpose of this paper is to examine the patronage and factors influencing patronage of Olojo and Ojude Oba festival, in Southwestern Nigeria.

Design/methodology/approach

Purposive sampling technique was used to select Ojude Oba and Olojo festivals based on popularity among other identified festivals in the study areas. Convenience sampling technique was employed to select 210 and 114 Patrons from Ojude Oba and Olojo festivals, respectively. Preliminary survey showed that there were 4,294 and 3,124 buildings around the venues of the festivals in Ijebu-Ode and Ile-Ife, respectively. Therefore, systematic sampling technique was employed to select one out of every 40th buildings (2.5 per cent) where a household head will be sampled for questionnaire administration. Consequently, 107 and 78 household heads were sampled, respectively, from Ijebu-ode and Ile-Ife. This gave a total of 324 patrons and 185 residents for the study.

Findings

Findings established that the factors influencing patronage of cultural festival comprises festival anxiety, promotion of community cultural heritage, socio-cultural development, infrastructural development, improved town liveability, ethno-cultural unity, entertainment, income generation and public enlightenment factors accounting for 14.78, 13.20, 10.44, 6.20, 5.68, 5.59, 5.00, 4.93 and 4.88 per cent variations of the total factors that influenced patronage of Olojo and Ojude Oba festival.

Originality/value

The implication of the findings is that patrons attended the festival and events for leisure purpose, whereas the aspiration, promotion of community cultural heritage, socio-cultural development, infrastructural development, improved town liveability, ethno-cultural unity, entertainment, income generation and public enlightenment are the underlining factors of motivation to purchase and repurchase the festival.

Details

International Journal of Tourism Cities, vol. 3 no. 4
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 7 July 2023

Hafeez Idowu Agbabiaka, Olufemi Emmanuel Omisore and Omotayo Ben Olugbamila

Every community with the potential to organize a festival aims to actualize increased participation to transform the community image and socio-cultural cohesion. Hence, this study…

Abstract

Purpose

Every community with the potential to organize a festival aims to actualize increased participation to transform the community image and socio-cultural cohesion. Hence, this study aims to investigate the motivational factors influencing festival participation of Eyo and Ojude Oba in southwestern Nigeria, using the push and pull and activity theories as theoretical footing.

Design/methodology/approach

Primary data was collected through questionnaire administration on members of the host communities. Geospatial data was collected on the number of buildings through high-resolution satellite imagery and maps sourced from the Cooperative Information Network (COPINE) of the National Space Research and Development Agency (NASRDA). Systematic sampling procedure was adopted to select 3% of the estimated 5231 and 4,934 buildings within the designated zones in Lagos Island and Ijebu Ode, respectively. In this case, 314 and 148 respondents were sampled in Lagos Island and Ijebu-Ode, respectively. Data collected were analyzed using mean index and factor analysis (principal component analysis).

Findings

This study revealed that the factors influencing participation of Eyo and Ojude Oba festivals comprise six and three factors, respectively, with varying contributions. Eyo festival explained 75.34% variance with varying factors extracted which are psychosocial (22.9%), proximity/mobility (9.93%), facility (13.41%), environmental/cultural (12.2%), demographic (10.65%) and health/safety factors (6.25%). While factors influencing Ojude-Oba festival comprises of sociocultural/psychological (35.44%), facilities/mobility (28.00%) and demographic factor (8.51%), thereby explaining 71.95% variation of factors influencing its participation. The study therefore, prove policy response in enhancing the destination receptors based on the influencing factors to promote positive words of mouth and encourage visitors’ intention to revisit.

Originality/value

This study focused on two distinguished festivals with internal homogenous and external heterogeneous features (Eyo and Ojude-Oba festivals). Ojude-Oba is an annual festival of class, whereas Eyo is non-annual traditional festival. Both festivals are mega, with similarities in the activities engaged in by the visitors and members of the communities, inform of colorful display of costumes, dances, chanting of songs and group parades among other activities.

Details

International Journal of Tourism Cities, vol. 9 no. 3
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 18 October 2021

Terngu Sylvanus Nomishan, Paul-Kolade Tubi and Dimas Solomon Gubam

The aim of this research is to discuss the effect of corruption on conventional management of cultural heritage (CH) resources in Nigeria. It identifies the means by which the…

229

Abstract

Purpose

The aim of this research is to discuss the effect of corruption on conventional management of cultural heritage (CH) resources in Nigeria. It identifies the means by which the effect can be curtailed to bring about proper management system in the CH sector and pave the way for economic/sustainable development through cultural tourism in the country.

Design/methodology/approach

The research draws from both exploratory and comparative approaches. It took a study of selected locations and museums in the six geopolitical zones of the country, with a review of literatures on cultural heritage management (CHM). It also gives summarized information on the present overall effect of corruption in the CH sector of Nigeria.

Findings

The research reveals that there are some levels of mismanagement and destruction of CH resources in the country. This is manifested in acts of museum theft, illicit trafficking, unlawful possession and general mishandling of CH, as well as the deterioration of facilities in the sector. The research gathered that the problem came as a result of wrongful appointment of none heritage experts as heads of heritage-related institutions and agencies. It also results from lack of required attention by the government and other relevant stakeholders (such as community leaders/members, academics and law enforcement agencies, inter alia) toward CH preservation, protection, management and promotion for sustainable development. The research recommends that the government and other CH stakeholders (mentioned above) should make efforts to address the issues discussed, so as to improve the management of CH in the country for sustainable development.

Originality/value

Prior to this research, there has been no publication addressing the effect of corruption on CHM in this context and location. The article makes recommendations that call for action and also set grounds for future discourse.

Details

Journal of Cultural Heritage Management and Sustainable Development, vol. 13 no. 4
Type: Research Article
ISSN: 2044-1266

Keywords

Article
Publication date: 8 April 2022

Theophilus Francis Gyepi-Garbrah and Alexander Preko

Paragliding festivals have become significant events in the global tourism space, attracting tourists to local and international destinations. The purpose of this study was to…

Abstract

Purpose

Paragliding festivals have become significant events in the global tourism space, attracting tourists to local and international destinations. The purpose of this study was to assess environmental attitudes and rate the performance of the paragliding festival of the Kwahu traditional area in Ghana, from the perspectives of four stakeholder groups.

Design/methodology/approach

This study was grounded on the salient stakeholder theory. A quantitative cross-sectional study, with a convenience sampling approach, collected 372 useable questionnaires from four major stakeholders/participants (i.e. Kwahu residents, Kwahu returnees, non-Kwahu Ghanaian tourists and foreigners). Analysis of variance (ANOVA) was used to analyse the data.

Findings

The findings of the Games-Howell post-hoc test show no significant differences among the four stakeholder groups in the festival performance assessment. However, there is a significant statistical difference between the Kwahu residents and foreign tourists regarding environmental attitudes towards the paragliding festival.

Practical implications

Visitors' perceptions and experiences of the environmental performance could inform the planning and execution of festive events that have a direct impact on the natural environment. Policymakers at the community levels must enact environmental protocols that uphold the value propositions of the stakeholders and that of the community at large.

Originality/value

The study expands the application of the salience stakeholder model within festival tourism by highlighting under-represented stakeholder voices in a single study on paragliding festivals in a developing country context.

Details

International Journal of Event and Festival Management, vol. 13 no. 3
Type: Research Article
ISSN: 1758-2954

Keywords

Book part
Publication date: 14 September 2018

Nojeem Amodu

An efficient corporate social responsibility (CSR) framework in many economies has been linked with human capital development, social and financial inclusion, environmental…

Abstract

An efficient corporate social responsibility (CSR) framework in many economies has been linked with human capital development, social and financial inclusion, environmental protection and better stakeholder management. This article examines the level of efficiency of the CSR framework in Nigeria; it underscores the developmental potentials of CSR practices within the Nigerian business community. However, a prevailing trend of haphazard and sometimes dodgy CSR practices by free riding rogue companies mars such potentials. Underpinning these dodgy practices has been a CSR ‘business case’ argument coupled with dysfunctional business (corporate) law assumptions among other causative factors. The article appraises the implications of these causative factors and towards minimising the haphazard practices, proposes corporate law reforms through which the Nigerian CSR framework may become more effective.

Details

Stakeholders, Governance and Responsibility
Type: Book
ISBN: 978-1-78756-380-3

Keywords

Book part
Publication date: 3 September 2018

Lukman Raimi

Diverse understanding of corporate social responsibility (CSR) abounds among scholars and practitioners in Nigeria. The purpose of this chapter is to reinvent CSR in Nigeria…

Abstract

Diverse understanding of corporate social responsibility (CSR) abounds among scholars and practitioners in Nigeria. The purpose of this chapter is to reinvent CSR in Nigeria through a deeper understanding of the meaning and theories of this nebulous concept for better application in the industry. The qualitative research approach is adopted, relying on critical review of scholarly articles on CSR, website information of selected companies and institutional documents. It was found that there are diverse meanings of CSR in the reviewed literature, but the philanthropic initiatives and corporate donations for social issues are the common CSR practices in Nigeria. Besides, the eight dominant theories of CSR that find relevance for applications in the industry are shareholder/agency, stakeholder, legitimacy, instrumental, social contract, conflict, green and communication theories. The implication of the discourse is that better understanding and application of CSR theories would strengthen conceptual, theoretical and empirical research in the field of CSR. Besides, CSR theories are useful sources of information for practitioners for designing social responsibility policies and practices as well as for providing scholars with sound theoretical framework for academic research.

Details

Redefining Corporate Social Responsibility
Type: Book
ISBN: 978-1-78756-162-5

Keywords

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