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Abstract

Details

Database Management Systems
Type: Book
ISBN: 978-1-78756-695-8

Book part
Publication date: 4 July 2019

Songül Bilgili Sülük and Kenan Aydin

Introduction – In recent years virtual reality and augmented reality (AR) applications, which are widely used in many sectors, have become important tools in marketing…

Abstract

Introduction – In recent years virtual reality and augmented reality (AR) applications, which are widely used in many sectors, have become important tools in marketing communication. The change and differentiation that takes place in a revolutionary digital environment also affect social change. This change has led to the use of AR applications as a communication tool to affect all decisions of consumers in the purchasing process.

Purpose – The focus of this study is on AR applications using an experimental application in the context of marketing communication with experiential marketing and new technologies.

Method – This experimentation was carried out on over 2 million downloaded mobile applications by Turkish users of an AR brand of wall paint. The experiment included 32 consumers, painters, and interior designers in Istanbul. These formed the groups of the study. The authors aimed to determine whether AR mobile applications are seen differently between these three groups in terms of attitudes and buying intentions vis-a-vis other brands. Thus, the authors will determine the importance of AR applications in marketing communication, satisfaction of experience, and the effect on purchase intention in terms of the different groups. In line with the results, strategies will be presented to marketing practitioners. The literature review of the study enabled the formation and design of the research method and scales.

Findings – The preliminary study revealed that the attitudes toward experiential marketing, brand attitudes, and purchase intention using the AR application were significantly different from the catalog application.

Article
Publication date: 5 July 2022

Yuan-Ho Huang

This study explored the different artificial intelligence (AI) applications used in academic libraries and the key factors and impediments related to their implementation.

Abstract

Purpose

This study explored the different artificial intelligence (AI) applications used in academic libraries and the key factors and impediments related to their implementation.

Design/methodology/approach

The author applied quantitative research methods in the form of a questionnaire, using both open and closed questions. A total of 472 valid questionnaires were received from academic librarians.

Findings

The author sought responses from librarians who had implemented AI applications and those who had not, identifying the types of AI applications implemented, key factors relating to their implementation, and impediments to promoting AI. Gaps were identified between the level of support for AI applications and the negative effect of the impediments. Furthermore, the more extensive the individual and organizational knowledge activities performed by the librarians and libraries held, the more positive the attitude was librarians' attitude toward AI applications in their libraries. However, librarians recognized that AI applications are inevitable, but indicated that the difficulties of in execution have hampered the adoption of AI.

Research limitations/implications

The sample data were collected in Taiwan; therefore, the data may only represent the views of Taiwanese academic librarians on AI applications. The results of this study may not apply to librarians worldwide; however, they may provide a useful reference.

Practical implications

The results revealed the top four AI applications that libraries would most likely implement in the near future. Therefore, AI application developers and suppliers can prioritize the promotion of these products for to academic libraries. This study revealed that funding and costs related to AI implementation were discovered to be key factors relating to implementing AI applications. Some impediments to the implementation of AI applications relate to technological problems. Several librarians suggested that managers should invest more resources at an early stage rather than reducing cutting back on human resources initially. Although worries regarding privacy and ethics were mentioned expressed by some respondents, most academic librarians did not regard these to be major concerns.

Originality/value

This study provides the perspectives of librarians who have implemented AI applications and of those who have not. In addition, it explores the advantages and disadvantages of AI applications, and the level of support for and impact of AI applications and promotions. This study also included a gap analysis. Moreover, individual and organizational knowledge activity scales were adopted to examine AI awareness and the perceptions of academic librarians.

Details

Library Hi Tech, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0737-8831

Keywords

Article
Publication date: 24 June 2022

Aniekan Essien and Godwin Chukwukelu

This study aims to provide a systematic review of the existing literature on the applications of deep learning (DL) in hospitality, tourism and travel as well as an agenda…

Abstract

Purpose

This study aims to provide a systematic review of the existing literature on the applications of deep learning (DL) in hospitality, tourism and travel as well as an agenda for future research.

Design/methodology/approach

Covering a five-year time span (2017–2021), this study systematically reviews journal articles archived in four academic databases: Emerald Insight, Springer, Wiley Online Library and ScienceDirect. All 159 articles reviewed were characterised using six attributes: publisher, year of publication, country studied, type of value created, application area and future suggestions (and/or limitations).

Findings

Five application areas and six challenge areas are identified, which characterise the application of DL in hospitality, tourism and travel. In addition, it is observed that DL is mainly used to develop novel models that are creating business value by forecasting (or projecting) some parameter(s) and promoting better offerings to tourists.

Research limitations/implications

Although a few prior papers have provided a literature review of artificial intelligence in tourism and hospitality, none have drilled-down to the specific area of DL applications within the context of hospitality, tourism and travel.

Originality/value

To the best of the authors’ knowledge, this paper represents the first theoretical review of academic research on DL applications in hospitality, tourism and travel. An integrated framework is proposed to expose future research trajectories wherein scholars can contribute significant value. The exploration of the DL literature has significant implications for industry and practice, given that this, as far as the authors know, is the first systematic review of existing literature in this research area.

Details

International Journal of Contemporary Hospitality Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 15 July 2022

Nurul Amirah Ishak, M. Muzamil Naqshbandi, Md. Zahidul Islam and Wardah Azimah Haji Sumardi

This study aims to examine the role of organisational commitment (affective, normative, continuance) in influencing employees’ knowledge application behaviour during the…

Abstract

Purpose

This study aims to examine the role of organisational commitment (affective, normative, continuance) in influencing employees’ knowledge application behaviour during the COVID-19 pandemic. This study also probes the moderating role of leader–member exchange (LMX) in the association between organisational commitment and knowledge application.

Design/methodology/approach

This study used a sample of 206 employees working in various private sector organisations in Brunei Darussalam. Structural equation modelling using Smart-PLS was used to test the hypothesised relationships.

Findings

The findings show that affective and normative organisational commitment spurred employees’ knowledge application behaviour significantly during the COVID-19 crisis. However, the moderating effect of LMX could not be established in this study.

Practical implications

The findings provide managers with insights into the crucial role organisational commitment can play in encouraging knowledge application in an organisation.

Originality/value

Studies exploring the enabling factors of knowledge application are scarce, especially in the context of a global crisis such as the COVID-19 pandemic. This study develops a model and empirically validates the importance of organisational commitment for knowledge application amidst the COVID-19 pandemic. This study also provides insights for managers into how LMX can affect knowledge application outcomes, particularly during uncertain times.

Details

VINE Journal of Information and Knowledge Management Systems, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2059-5891

Keywords

Article
Publication date: 2 June 2022

Nida Hanifah Nasir, Fatma Lestari and Abdul Kadir

The aim of this study is to develop and redesign the Mobile Panic Button UI (PB1) application as an emergency notification service, as well as conduct a simulation on the…

Abstract

Purpose

The aim of this study is to develop and redesign the Mobile Panic Button UI (PB1) application as an emergency notification service, as well as conduct a simulation on the use of the new version of the application.

Design/methodology/approach

This study used the operational research design with a theoretical research framework that followed input, process and output. Primary data were collected through observation, measurement and interview while the secondary data were obtained from literature review. The first step of the analysis was input analysis that included problem identification on the existing Panic Button as input, or PB 1 in this study. This was followed by the analysis of the planned second version of the Panic Button (PB2) development, starting from problem identification to trial and error testing and evaluation of the results of the simulation of seven types of emergency events that involved users, emergency response officers and experts.

Findings

The study shows that the first version of PB1, developed in and used since 2017 at Universitas Indonesia, still had several weaknesses, particularly in its inability to provide adequate information. Only 30% of the standards for a mobile emergency application were met by PB1, which affected the performance of emergency responses. This was one of the reasons why the new version of Panic Button UI (PB2) was developed. The new features in PB2 comprise the inclusion of features for collecting information on user's name and mobile phone number, emergency category options, victim information, photo/voice information, description on the nature of the emergency (text), location selection, emergency notification delivery, notification delivery popup and emergency notification delivery to the emergency response team (ERT) officer. The time needed for using the second version of the Panic Button UI mobile application is 20 s faster than the previous one. PB2 can accelerate response time and response action time; improve response accuracy; facilitate the emergency notification process; and facilitate emergency communication.

Originality/value

Various notification alert systems have been developed in many countries. However, there is a lack of information in Indonesia, especially in educational setting. This study is the first study on a notification alert system application applied in the university. Emergency response is critical due to the big impact of disasters. This study will inform the stakeholders or users, particularly those in educational institution on how to implement mobile app–based emergency response notification systems.

Details

International Journal of Emergency Services, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2047-0894

Keywords

Article
Publication date: 31 May 2022

Jookyung Kwon, Hoyeol Yu and Jiseon Ahn

Despite the importance of mobile experiences in the food service industry, extant studies do not empirically examine customers' behavior. Thus, the authors examine this…

Abstract

Purpose

Despite the importance of mobile experiences in the food service industry, extant studies do not empirically examine customers' behavior. Thus, the authors examine this issue by using utility theory to understand the role of multidimensional customers' perceived value in the formation of a positive attitude.

Design/methodology/approach

Customers' perceived service, process, and relationship values are hypothesized to affect satisfaction, which in turn affects attitudinal loyalty to food delivery applications. Also, the authors explore whether attitudinal loyalty influences customers' behavioral loyalty. Hypotheses are examined using data from US customers of food delivery applications. Partial least squared structural equation modeling is used.

Findings

Results show that customers' perceived service, process, and relationship valuation of mobile experiences influence satisfaction, whereas only the process value influences satisfaction and attitudinal loyalty. Moreover, customers' behavioral loyalty is positively affected by satisfaction and attitudinal loyalty.

Research limitations/implications

Service, process, and relationship values have been shown as an important indicator of customers' positive attitude toward food delivery service providers. Thus, this study provides a better understanding of the relationship between customers' mobile service experience and their behavior will allow service providers to design better mobile services.

Originality/value

The study extends utility theory to mobile the food delivery context. Specifically, this research demonstrates why and how customers decide to use mobile food delivery application.

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 8 June 2022

Larissa Statsenko, Aparna Samaraweera, Javad Bakhshi and Nicholas Chileshe

Based on the systematic literature review, this paper aims to propose a framework of Construction 4.0 (C4.0) scenarios, identifying Industry 4.0 (I4.0) enabling…

Abstract

Purpose

Based on the systematic literature review, this paper aims to propose a framework of Construction 4.0 (C4.0) scenarios, identifying Industry 4.0 (I4.0) enabling technologies and their applications in the construction industry. The paper reviews C4.0 trends and potential areas for development.

Design/methodology/approach

In this research, a systematic literature review (SLR) methodology has been applied, including bibliographic coupling analysis (BCA), co-citation network analysis of keywords, the content analysis with the visualisation of similarities (VOSviewer) software and aggregative thematic analysis (ATA). In total, 170 articles from the top 22 top construction journals in the Scopus database between 2013 and 2021 were analysed.

Findings

Six C4.0 scenarios of applications were identified. Out of nine I4.0 technology domains, Industrial Internet of Things (IIoT), Cloud Computing, Big Data and Analytics had the most references in C4.0 research, while applications of augmented/virtual reality, vertical and horizontal integration and autonomous robotics yet provide ample avenues for the future applied research. The C4.0 application scenarios include efficient energy usage, prefabricated construction, sustainability, safety and environmental management, indoor occupant comfort and efficient asset utilisation.

Originality/value

This research contributes to the body of knowledge by offering a framework of C4.0 scenarios revealing the status quo of research published in the top construction journals into I4.0 technology applications in the sector. The framework evaluates current C4.0 research trends and gaps in relation to nine I4.0 technology domains as compared with more advanced industry sectors and informs academic community, practitioners and strategic policymakers with interest in C4.0 trends.

Details

Construction Innovation , vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1471-4175

Keywords

Article
Publication date: 17 May 2022

Aso Hajirasouli, Saeed Banihashemi, Rob Drogemuller, Abdulwahed Fazeli and Saeed Reza Mohandes

This study aims to present a comprehensive review, critical analysis and implications of the augmented reality (AR) application and implementation in the construction…

Abstract

Purpose

This study aims to present a comprehensive review, critical analysis and implications of the augmented reality (AR) application and implementation in the construction industry arena and demonstrate the gaps along with the future research agenda.

Design/methodology/approach

The construction industry has been under pressure to improve its productivity, quality and sustainability. However, the conventional methods and technologies cannot respond to this industry's ever-growing demands while emerging and innovative technologies such as building information modelling, artificial intelligence (AI), virtual reality (VR) and AR have emerged and can be used to address this gap. AR application has been acknowledged as one of the most impactful technologies in the construction digitalization process. However, a comprehensive understanding of the AR application, its areas of effectiveness and overarching implications in a construction project life cycle remain vague. Therefore, this study uses an integration of systematic literature review and thematic analysis techniques to identify the phases of a construction project life cycle in which AR is the most effective, the current issues and problems of the conventional methods, the augmented parameters, the immediate effects of using AR on each phase and, eventually, the overall influence of AR on the entire project. Nvivo qualitative data analysis software was used to code, categorize and create themes from the collected data. The result of data analysis was used to develop four principal frameworks of the AR applications – design and constructability review session; construction operation; construction assembly; and maintenance and defect inspection and management – and the gap analysis along with the future research agenda.

Findings

The findings of this study indicated that the application of AR can be most effective in the following four stages of a project life cycle: design and constructability review session; construction operation; construction assembly; and site management and maintenance, including site management and defect inspection. The results also showed that the application of AR technology in the construction industry can align and address building industry objectives by various elements such as: reducing project costs through the application of digital technologies, saving time, meeting deadlines and reduction in project delays through integrated, live scheduling and increased safety and quality of the construction work and workers.

Research limitations/implications

One of the main limitations of this study was the lack of materials and resources on the downfalls and shortcomings of using immersive technologies, AR, in the construction project life cycle. In addition, most of the reviewed papers were focused on the experiments with simulations and in the lab environment, rather than real experiments in real construction sites and projects. This may cause limitations and inaccuracy of the collected and reported data.

Practical implications

The results of this study indicated that the application of AR technology in construction industry can align and address building industry objectives by various elements such as: reducing project costs through the application of digital technologies; saving time; meeting deadlines and reduction in project delays through integrated, live scheduling; and increased safety and quality of the construction work and workers.

Social implications

Application of AR in the various stages of a project life cycle can increase the safety and quality of the construction work and workers.

Originality/value

The reviewed literature indicated that substantial research and studies are yet to be done, to demonstrate the full capacity and impact of these emerging technologies in the field. The collected data and literature indicate that amongst the digital technologies, AR is one of the least researched topics in the field. Therefore, this study aims to examine the application of AR in construction projects’ life cycle to identify the stages and practices of a project life cycle where AR and its capabilities can be exploited and to identify the respective problems and issues of the conventional methods and the ways in which AR can address those shortcomings. Furthermore, this study focuses on identifying the overall outcome of AR applications in a construction project in terms of cost and time efficiency, process precision and safety.

Book part
Publication date: 16 September 2017

Kevin J. Boudreau

Rather than organize as traditional firms, many of today’s companies organize as platforms that sit at the nexus of multiple exchange and production relationships. This…

Abstract

Rather than organize as traditional firms, many of today’s companies organize as platforms that sit at the nexus of multiple exchange and production relationships. This chapter considers a most basic question of organization in platform contexts: the choice of boundaries. Herein, I investigate how classical economic theories of firm boundaries apply to platform-based organization and empirically study how executives made boundary choices in response to changing market and technical challenges in the early mobile computing industry (the predecessor to today’s smartphones). Rather than a strict or unavoidable tradeoff between “openness-versus-control,” most successful platform owners chose their boundaries in a way to simultaneously open-up to outside developers while maintaining coordination across the entire system.

Details

Entrepreneurship, Innovation, and Platforms
Type: Book
ISBN: 978-1-78743-080-8

Keywords

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