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Article
Publication date: 8 December 2020

Dina El-Bassiouny and Noha El-Bassiouny

E-learning has become a predominant platform for education as a result of the COVID-19 pandemic. Yet, privacy issues have emerged from online learning that posed…

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Abstract

Purpose

E-learning has become a predominant platform for education as a result of the COVID-19 pandemic. Yet, privacy issues have emerged from online learning that posed challenges on the users of e-learning systems. Privacy preservation in Muslim-majority countries with conservative cultures was a concern based on socio-cultural norms. This paper aims to analyze this situation through the lens of social identity theory.

Design/methodology/approach

This practice paper represents a conceptual viewpoint.

Findings

In this paper, the authors offer recommended solutions as best practices for Muslim-majority countries and similar contexts. Such proposed solutions consider social and cultural influences in e-learning systems to have an effective education process.

Originality/value

This practice paper is unique in its approach, as it documents the privacy concerns in Muslim-majority countries during the COVID-19 pandemic.

Details

Journal of Islamic Marketing, vol. 12 no. 3
Type: Research Article
ISSN: 1759-0833

Keywords

Content available
Article
Publication date: 5 April 2022

Yasmin Anwar Abdou, Noha El-Bassiouny and Florian Becker-Ritterspach

This research aims to provide an empirical assessment of consumer sentiment towards corporate sustainability practices in the context of developing countries, specifically Egypt.

Abstract

Purpose

This research aims to provide an empirical assessment of consumer sentiment towards corporate sustainability practices in the context of developing countries, specifically Egypt.

Design/methodology/approach

A survey was deployed to measure the importance of corporate sustainability activities to consumers.

Findings

The results demonstrate that consumers are concerned with all the measured dimensions of corporate sustainability practices, yet some of the dimensions are more critical to them than others.

Originality/value

By providing an overview of how consumers' purchase behavior is affected by corporate sustainability practices, this research contributes to knowledge on understanding more about sustainable consumer behavior in developing countries, which is scarce. Moreover, this research goes further by segmenting sustainable consumers into groups based on their sustainability concerns.

Details

Management & Sustainability: An Arab Review, vol. 1 no. 1
Type: Research Article
ISSN: 2752-9819

Keywords

Article
Publication date: 12 June 2017

Noha M. El-Bassiouny, Jonathan A.J. Wilson and Suzan Esmat

The purpose of this paper is to present a new conceptualization of sustainability. The authors adopt a macromarketing perspective based on Islamic traditions while delving…

Abstract

Purpose

The purpose of this paper is to present a new conceptualization of sustainability. The authors adopt a macromarketing perspective based on Islamic traditions while delving into divine attributes (AsmaaAllah-ul-Husna) as an extension to the foundational principle of God-consciousness that lies at the heart of Islamic theology and jurisprudence.

Design/methodology/approach

This approach relies on identifying and extending the conceptual overlaps between the literature domains of sustainability, Islamic macromarketing and Islamic theology.

Findings

Through adopting an Islamic lens, the authors identify that relating to divinity empowers the Muslim faithful to mediate between the transient and transcendent, and to make judgments according to the attributes of their creator Allah (the Abrahamic monotheistic God).

Research limitations/implications

The paper adopts a conceptual approach that expands the concept of sustainability from an Islamic perspective to take on a holistic systems approach.

Practical implications

By making these links, the implications are fivefold: the imperative to strive for sustainable activities has greater resonance; the remit of sustainability is wider; the time horizon for accountability is extended; greater risk-tasking is encouraged; and, finally, sustainability is embedded and diffused throughout business activities – as opposed to being an upstream strategic objective.

Social implications

The merge in conceptualization between sustainability and Islamic macromarketing can prove relevant to scholars delving into the new realm of Islamic macromarketing, as well as to both Muslim and non-Muslim communities in their quest for sustainable development.

Originality/value

The paper is original in identifying an unprecedented perspective on sustainability, namely, “Islamic-macromarketing sustainability”, which warrants further future research related to the different stakeholders involved in the Islamic macromarketing system.

Details

Journal of Islamic Marketing, vol. 8 no. 2
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 4 February 2022

Noha El-Bassiouny, Yasmin Anwar Abdou, Dina El-Bassiouny, Ahmad Jamal and Jonathan Wilson

This paper aims to examine practical wisdom from the Islamic religion elaborating on how it pertains to the sustainability mind-set. The purpose is to assess whether the…

Abstract

Purpose

This paper aims to examine practical wisdom from the Islamic religion elaborating on how it pertains to the sustainability mind-set. The purpose is to assess whether the Islamic and sustainability mind-sets coincide and if so, how they do.

Design/methodology/approach

The first two chapters of the Holy Qur’an were divided into parts based on the divisions in the exegesis by Abu Bakr Al-Jaza’eri. Next, a qualitative content analysis of the main sustainability themes in these chapters was conducted. The first stage of the content analysis involved the collection of Qur’anic verses related to the sustainability concepts. Following that, inductive interpretive analysis was conducted in the second stage of the content analysis, where key sustainability lessons within the agreed upon Qur’anic verses were extracted.

Findings

The empirical study reported in this paper reveals 10 lessons from the examined Qur’anic text that pertain to the sustainability mind-set. Each of these lessons appears to foretell the wisdom behind the sustainability mind-set.

Originality/value

This study contributes to the literature on sustainability and Islam in two ways. First, the analysis results in key lessons relating to sustainability, the majority of which were not covered in existing literature. Second, the research takes a holistic approach to finding commonalities between the sustainability mind-set and the Islamic mind-set, instead of focusing on a specific aspect of sustainability such as the environment.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 6 June 2016

Sara Hamed, Noha El-Bassiouny and Anabel Ternès

The purpose of this study is to combine the two fields of transformative service research (TSR) and evidence-based design (EBD) to improve the healthcare service provided…

Abstract

Purpose

The purpose of this study is to combine the two fields of transformative service research (TSR) and evidence-based design (EBD) to improve the healthcare service provided in hospitals. TSR and EBD are two separate research fields that aim to improve the well-being of consumers within the service sector. Research propositions for making changes in the hospital physical environment to improve the patient well-being are developed to link the two fields.

Design/methodology/approach

This work takes a theoretical approach to develop research propositions based on the literature. The research propositions guide the development of the framework developed for future studies under TSR and EBD.

Findings

The research propositions should be tested empirically in future studies to develop a methodology for transforming a hospital physical environment. The implementation of these propositions would allow hospitals to reach a new and more sustainable competitive advantage.

Originality/value

The relationship between the domains of TSR and EBD has not been explored before in the literature. This study presents an unprecedented work that is needed to improve patient well-being. It contributes to TSR and EBD by providing a research agenda for healthcare practitioners and researchers to pave the way for achieving improved healthcare services focusing on patient well-being and sustainability.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 10 no. 2
Type: Research Article
ISSN: 1750-6123

Keywords

Article
Publication date: 13 November 2017

Noha M. El-Bassiouny

The purpose of this paper is to take the case of the United Arab Emirates (UAE) as a starting point for the analysis of the blend between the notions of halal and luxury…

Abstract

Purpose

The purpose of this paper is to take the case of the United Arab Emirates (UAE) as a starting point for the analysis of the blend between the notions of halal and luxury in the Arab region because the UAE presents an interesting multicultural yet Islamic blend, which has yet not been investigated. Scholarly calls for the assessment of the relationship between consumption and wellbeing have raised interest in conspicuous consumption research. The global phenomenon of luxury consumption has drawn researcher interest at recent times. Despite consumer affluence in the oil-rich Arabian Gulf, research into this phenomenon at this emerging region to-date is still lacking. As the Arabian Gulf is also particularly Islamic, a significant body of literature has addressed halal purchasing yet had failed to examine the intersections between luxury and halal consumption.

Design/methodology/approach

The research takes a qualitative methodological approach utilizing unstructured observation and content analysis of 138 visuals collected from prominent shopping malls in Dubai and Abu-Dhabi during the occasion of the minor Islamic Eid following Ramadan.

Findings

The results show that the UAE consumer culture combines authenticity with modernity portraying highly savvy cosmopolitan consumers sharing the global values of urbanization within the halal parameters.

Research limitations/implications

The limitations relate to the utilization of the qualitative methodological approach; hence, the research findings need to be generalized with caution to relevant contexts. This research should be regarded as a critical starting point in analyzing the syllogisms between the notions of halal and affluence.

Practical implications

The findings are relevant to consumer culture research which looks at the implications of modern consumption within the boundaries of halal. The research presents a critical approach and questioning of the overlaps between halal consumption, responsible consumption and luxury consumption in a unique multicultural and affluent setting which is the UAE.

Social implications

The present paper invites academics and practitioners to introspect into the dimensions of responsible consumption, luxury consumption and halal consumption. It asks the critical metaphorical question of whether halal and luxury consumption are two faces of the same coin.

Originality/value

The research concludes with raising critical questions around the boundaries of luxury consumption from an Islamic perspective, thereby combining elements of religion and cultural approaches to Islamic marketing.

Details

Journal of Islamic Marketing, vol. 8 no. 4
Type: Research Article
ISSN: 1759-0833

Keywords

Case study
Publication date: 1 March 2021

Shrouk Mahmoud Abdelnaeim, Noha M. El-Bassiouny and Pallab Paul

Understand the implementation phase of sustainable start-ups. Identifying the 4 Ps of sustainable start-ups. Understand the different types of challenges faced by Up-Fuse…

Abstract

Learning outcomes

Understand the implementation phase of sustainable start-ups. Identifying the 4 Ps of sustainable start-ups. Understand the different types of challenges faced by Up-Fuse regarding their target customers and their value proposition. Highlighting the important strategic decisions that sustainable start-ups have to consider in their business cycle. Analyzing the differences between the market conditions globally and in the Middle East and North Africa (MENA) region.

Case overview/synopsis

Sustainable entrepreneurship is the type of entrepreneurship that is market-oriented and creative while at the same time putting the environment, society and economy into consideration. Sustainable entrepreneurs offer value through their goods and services that are beneficial or at least do not harm the environment or the society. The case provides background information and facts about doing business in the MENA region and Egypt specifically. Afterward, the case study emphasizes the challenges that are faced by sustainable entrepreneurs in Egypt through analyzing the case of a sustainable Egyptian start-up. The case study is on Up-Fuse, one of the sustainable start-ups in Egypt that produce backpacks, shoulder and waist bags, laptop sleeves, cases and pouches. This case study aims at describing the different challenges and strategic decisions that sustainable start-ups go through in Egypt.

Complexity academic level

This case targets undergraduate management students, marketing students, master of business administration students, entrepreneurship students and entrepreneurs. This case can be taught in courses with marketing, entrepreneurship and sustainability focus.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS 3: Entrepreneurship.

Details

Emerald Emerging Markets Case Studies, vol. 11 no. 1
Type: Case Study
ISSN: 2045-0621

Keywords

Article
Publication date: 19 August 2019

Hadeer Hammad, Viola Muster, Noha M. El-Bassiouny and Martina Schaefer

Conspicuous consumption and sustainable consumption are commonly understood as being in contradiction with each other. Yet, scholars have recently become increasingly…

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Abstract

Purpose

Conspicuous consumption and sustainable consumption are commonly understood as being in contradiction with each other. Yet, scholars have recently become increasingly interested in examining positive relationships between these forms of consumption. The purpose of this paper is to conceptualize the synergies and contradictions between sustainable and luxury consumption and proposing whether and how conspicuous motives can foster a shift towards sustainable consumption in newly industrialized countries in general and Egypt in particular.

Design/methodology/approach

This paper is a conceptual note, intended as a starting point and acting as an eye-opener regarding the values inherent in both conspicuous and sustainable consumption and the potential influence that conspicuous motivations could have on the latter.

Findings

The paper discusses the possibilities for and limitations of conspicuous motives to foster sustainable consumption in newly industrialized countries in the Middle East. The adoption of westernized lifestyles, spreading in Middle Eastern countries, can represent a venue for motivating sustainable consumption behaviours as a means of status distinction. On the other hand, the trickle-down effect and the preconditions of visibility and exclusiveness pose risks on promoting sustainable consumption by addressing conspicuous motives.

Practical implications

The paper suggests that the synergistic interplay between conspicuous and sustainable consumption, as well as barriers and motivations underpinning both constructs, needs to be empirically researched, while factoring in the cultural specifics of the countries under study, as cultural nuances can influence the dynamics of interaction between conspicuous and sustainable behaviours.

Originality/value

Given the salience of the relationship between luxury and sustainable consumption and the focus of most studies on early-industrialized countries, insights regarding the possible influences of conspicuous motives on sustainable consumption in newly industrialized countries are warranted. With the scarcity of research examining the ambiguous relationship between conspicuous and sustainable consumption in newly industrialized countries, this paper contributes by providing insights about the conditions that can help conspicuous motives promote sustainable consumption in newly industrialized countries.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 23 no. 4
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 21 May 2020

Soha Abutaleb and Noha El-Bassiouny

The paper examines three main stakeholders in the market and their roles toward achieving sustainability marketing. Those stakeholders are consumers, companies and…

Abstract

Purpose

The paper examines three main stakeholders in the market and their roles toward achieving sustainability marketing. Those stakeholders are consumers, companies and policymakers. The current study is examining consumers’ attitudes toward sustainability marketing and their purchase intentions of sustainable products through the use of theory of planned behavior. The paper is also examining the role of companies and policymakers in encouraging consumers to consider sustainability in their purchasing decisions.

Design/methodology/approach

Concurrent research study is applied, where qualitative and quantitative research methods are conducted at the same time for different purposes with equal weights. Qualitative interviews were applied with fast-moving consumer goods companies and policymakers, while quantitative surveys were applied with Egyptian consumers.

Findings

The results showed that companies are taking serious and effective steps in transforming their marketing strategies into sustainable marketing ones. The government role is still limited as there are no strict laws and regulations that force companies and factories in Egypt to develop sustainability marketing strategies. Consumers’ attitudes were highly affected by firms' sustainable practices as well as subjective norms that led to influencing their intentions toward purchasing sustainable products.

Originality/value

Although the topic of sustainability marketing is considered by a plenty of researchers in the academic discipline, there are no studies that have combined the main three stakeholders' roles in achieving sustainability marketing in one study. The study highlights the impact of government role and firms' role on consumers' attitudes and purchase intentions toward sustainable products, especially convenient products. This was done through the adoption of the theory of planned behavior.

Details

World Journal of Entrepreneurship, Management and Sustainable Development, vol. 16 no. 4
Type: Research Article
ISSN: 2042-5961

Keywords

Open Access
Article
Publication date: 11 February 2020

Noha El-Bassiouny, Ahmed Amin and Ahmad Jamal

The main research attempts guiding questions about management research agendas had been relevance questions versus rigor questions. Researchers have also attempted to set…

Abstract

Purpose

The main research attempts guiding questions about management research agendas had been relevance questions versus rigor questions. Researchers have also attempted to set management research agendas in particular sectors. To the best of the authors’ knowledge, no research, however, has addressed the infrastructural and foundational questions of what moral priorities and ethical principles should guide the future development of management research. Because the Islamic theological approach is a “transcendental values integration” approach, it presents a potentially viable source of reference particularly for scholars interested in ethical philosophical paradigmatic approaches. Islamic literature has presented guiding principles as to how to balance priorities through the Jurisprudence of Priorities (Fiqh Al-Awlawiyyat). The purpose of this exploratory conceptual paper is to synchronize the Islamic background literature on the jurisprudence of priorities with management research development and agendas. The research is exploratory in nature.

Design/methodology/approach

The paper is conceptual, merging Islamic literature with management research for the development of a framework to potentially guide management researchers in prioritizing their research agendas.

Findings

The research resulted in the conceptualization of a framework aiding researchers in the prioritization of their research agendas.

Research limitations/implications

The research has implications for management scholars who are interested to prioritize their research projects and agendas. The research presents a schematic diagram and guiding framework through which scholars can reflect on their choice of research topics.

Practical implications

The research is also relevant to funding agencies as they devise the funding priorities in the management field.

Originality/value

This paper addresses the unique and foundational question of what moral priorities and ethical principles should guide the future development of management research. The authors build on a religious-philosophical approach, drawing on the Islamic jurisprudence of priorities as a literature base. The authors, therefore, address the key principles of responsible research regarding how it can be relevant on the infrastructural level to society and how the benefit to key stakeholders should be tackled. To the authors’ knowledge, this was not done in previous literature.

Details

Journal of Humanities and Applied Social Sciences, vol. 2 no. 1
Type: Research Article
ISSN: 2632-279X

Keywords

1 – 10 of 45