An empirical assessment of the sustainable development goals compass based on consumer sentiment
Management & Sustainability: An Arab Review
ISSN: 2752-9819
Article publication date: 5 April 2022
Issue publication date: 11 May 2022
Abstract
Purpose
This research aims to provide an empirical assessment of consumer sentiment towards corporate sustainability practices in the context of developing countries, specifically Egypt.
Design/methodology/approach
A survey was deployed to measure the importance of corporate sustainability activities to consumers.
Findings
The results demonstrate that consumers are concerned with all the measured dimensions of corporate sustainability practices, yet some of the dimensions are more critical to them than others.
Originality/value
By providing an overview of how consumers' purchase behavior is affected by corporate sustainability practices, this research contributes to knowledge on understanding more about sustainable consumer behavior in developing countries, which is scarce. Moreover, this research goes further by segmenting sustainable consumers into groups based on their sustainability concerns.
Keywords
Citation
Anwar Abdou, Y., El-Bassiouny, N. and Becker-Ritterspach, F. (2022), "An empirical assessment of the sustainable development goals compass based on consumer sentiment", Management & Sustainability: An Arab Review, Vol. 1 No. 1, pp. 66-83. https://doi.org/10.1108/MSAR-01-2022-0001
Publisher
:Emerald Publishing Limited
Copyright © 2022, Emerald Publishing Limited