The challenge of online privacy preservation in Muslim-majority countries during the COVID-19 pandemic

Abstract

Purpose

E-learning has become a predominant platform for education as a result of the COVID-19 pandemic. Yet, privacy issues have emerged from online learning that posed challenges on the users of e-learning systems. Privacy preservation in Muslim-majority countries with conservative cultures was a concern based on socio-cultural norms. This paper aims to analyze this situation through the lens of social identity theory.

Design/methodology/approach

This practice paper represents a conceptual viewpoint.

Findings

In this paper, the authors offer recommended solutions as best practices for Muslim-majority countries and similar contexts. Such proposed solutions consider social and cultural influences in e-learning systems to have an effective education process.

Originality/value

This practice paper is unique in its approach, as it documents the privacy concerns in Muslim-majority countries during the COVID-19 pandemic.

Citation

El-Bassiouny, D. and El-Bassiouny, N. (2021), "The challenge of online privacy preservation in Muslim-majority countries during the COVID-19 pandemic", Journal of Islamic Marketing, Vol. 12 No. 3, pp. 622-626. https://doi.org/10.1108/JIMA-08-2020-0227