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Article
Publication date: 5 June 2017

Anil Gupta and Neelika Arora

The purpose of this paper is to examine the relative influence of “reasons for” and “reasons against” adoption of mobile banking (m-banking) among Indian consumers.

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Abstract

Purpose

The purpose of this paper is to examine the relative influence of “reasons for” and “reasons against” adoption of mobile banking (m-banking) among Indian consumers.

Design/methodology/approach

Using the framework of behavioral reasoning theory (BRT), hypothesized relationships between values, reasoning constructs, attitude and intentions were developed. The hypotheses were tested using a representative sample of data obtained from Indian banking consumers (n=379). Confirmatory factor analysis and structural equation modeling were used to analyze the data.

Findings

The findings indicate that both “reasons for” and “reasons against” have an influence on m-banking adoption. Among the “reasons for” m-banking adoption, ubiquitous is the major determinant, and among the “reasons against” m-banking adoption, tradition barrier is the major determinant. The findings also confirm that value of “openness to change” significantly influences reasons for adoption and has no impact on reasons against and attitude toward m-banking.

Research limitations/implications

This study examines customers in only one context (i.e. India). Future research can examine samples in other countries so that the results can be generalized. Also the mediating role of demographic factors can be studied in future studies to predict m-banking adoption.

Practical implications

The findings of this study emphasize the importance of examining both the pro-adoption and anti-adoption factors while developing marketing strategy. This study confirms that m-banking adoption can be increased if managers attempt to minimize the effect of barriers of m-banking adoption.

Originality/value

This is the first study to examine m-banking adoption using BRT, which investigates the reasons for and reasons against m-banking adoption in a single framework.

Details

International Journal of Bank Marketing, vol. 35 no. 4
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 30 April 2024

Honeyka Mahajan, Aseesdeep Kour and Neelika Arora

Peer-to-peer accommodation (P2PA) has witnessed remarkable growth across the globe recently. However, acceptance of P2PA among residents in developing economies is still fraught…

Abstract

Purpose

Peer-to-peer accommodation (P2PA) has witnessed remarkable growth across the globe recently. However, acceptance of P2PA among residents in developing economies is still fraught with several challenges. The paper aims to extend the constraint–negotiation framework to examine the motivations, perceived constraints, negotiation strategies and the role of learned helplessness of local residents to host tourists.

Design/methodology/approach

The data was collected through a self-administered questionnaire by using cluster random sampling technique. In total, 454 usable questionnaires were collected through on-site research. The structural model was tested by using survey data by applying PLS-SEM 4.0.

Findings

The results suggest that while perceived constraints can inhibit residents from hosting, negotiation strategies can reduce helplessness and encourage residents to host tourists.

Practical implications

Theoretically, this study advances P2PA literature by integrating learned helplessness in the constraint–negotiation framework and it offers insights for the P2PA providers as well as policymakers.

Originality/value

This is a pioneering study to examine the role of learned helplessness using constraint–negotiation framework in the context of P2PA, thus paving the way to advance P2PA-related research from the residents’ perspective.

Article
Publication date: 10 December 2019

Neeraj Dhiman, Neelika Arora, Nikita Dogra and Anil Gupta

The purpose of this paper is to examine the determinants of user adoption of smartphone fitness apps in context of an emerging economy.

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Abstract

Purpose

The purpose of this paper is to examine the determinants of user adoption of smartphone fitness apps in context of an emerging economy.

Design/methodology/approach

The present study uses the extended unified theory of acceptance and use of technology (UTAUT2) as the base model along with two additional constructs, i.e. self-efficacy and personal innovativeness. The data collection was done through an online survey, wherein a total of 324 valid responses were obtained for the statistical analysis. All the hypothesized relationships were tested through partial least square structural equation modelling (PLS-SEM) using an open source programming language and software environment, i.e. R Software along with plspm-package.

Findings

Significant predictors of smartphone fitness app adoption intention include effort expectancy, social influence, perceived value, habit and personal innovativeness. Further, this study confirms significant relationship between personal innovativeness and habit, self-efficacy and effort expectancy and effort expectancy and performance expectation. This study reveals that personal innovativeness is the strongest predictor of behavioural intention. Contrary to the expectations, factors like performance expectancy, facilitating conditions and hedonic motivation did not influence behavioural intention.

Practical implications

This study gives significant clues to app developers that can drastically influence the adoption of fitness apps. The findings suggest that marketers should focus on users with high personal innovativeness that can further act as role models and significantly influence their social circle. Interestingly, the findings suggest that fitness apps, as compared to other apps, should not emphasize much on the hedonic value of their offerings.

Originality/value

This study is one of the few studies to examine the adoption of smartphone fitness apps in an emerging economy context by using extended version of UTAUT2 model. Further, this study shows how new endogenous and exogenous variables (i.e. self-efficacy and personal innovativeness) contribute to better explanatory power of the UTAUT2 framework.

Details

Journal of Indian Business Research, vol. 12 no. 3
Type: Research Article
ISSN: 1755-4195

Keywords

Article
Publication date: 20 March 2020

Neelika Arora and Suman Lata

With the usage of social media and Web 2. 0, YouTube channels currently play a pivotal role in supporting a traveler’s destination visit. Travelers create their YouTube channels…

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Abstract

Purpose

With the usage of social media and Web 2. 0, YouTube channels currently play a pivotal role in supporting a traveler’s destination visit. Travelers create their YouTube channels and share their past experiences in the form of videos, which helps other potential travelers to support their destination visit. The purpose of this paper is to understand how travelers adopt information through YouTube channels and how it influences the traveler’s intention to visit a destination.

Design/methodology/approach

A research model was constructed and empirically tested by using a sample of 486 respondents who watch YouTube channels before visiting a destination. Further, the hypotheses of this study were validated with the help of structural equation modeling using partial least squares. The respondents in this study were from Delhi.

Findings

This paper found comprehensiveness, relevance, timeliness, source expertise and attitude as the most significant predictors of a traveler’s destination visit intention through YouTube channel adoption. Further, source trustworthiness and accuracy were not found to be statistically significant.

Research limitations/Implications

The findings of this paper were based on data taken from the local respondents in Delhi. Further, it analyzed the influence of only seven dimensions on destination visit intention, which could have excluded some important factors that influence tourists’ destination visit intention.

Practical implications

This paper has provided implications for YouTube vloggers and tourists. The result proves that while making decisions regarding destination visit, tourists thinks critically and scrutinize the content of YouTube channels prior to deciding a destination. So, vloggers should provide relevant, comprehensive and accurate destination information through their videos to tourists.

Originality

To the best of authors’ knowledge, this paper is the first in the Indian context to examine the adoption of YouTube channels before visiting destinations through information adoption models with additional constructs.

Details

Journal of Indian Business Research, vol. 12 no. 1
Type: Research Article
ISSN: 1755-4195

Keywords

Content available
Article
Publication date: 7 April 2020

Abhishek Mishra

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Abstract

Details

Journal of Indian Business Research, vol. 12 no. 1
Type: Research Article
ISSN: 1755-4195

Article
Publication date: 22 June 2018

Brijesh Sivathanu

The purpose of this paper is to utilize the novel approach of applying the behavioral reasoning theory (BRT) to examine the adoption of internet of things (IoT) based wearables…

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Abstract

Purpose

The purpose of this paper is to utilize the novel approach of applying the behavioral reasoning theory (BRT) to examine the adoption of internet of things (IoT) based wearables for the healthcare of older adults and it aims to understand the relative effect of “reasons for” and “reasons against” adoption of IoT-based wearables for health care among older adults.

Design/methodology/approach

The hypothesized relationships were established using the BRT and empirically tested using a representative sample of 815 respondents. The data were analyzed using the PLS-SEM method.

Findings

The findings of this study demonstrate that adoption intention of IoT-based wearables for the health care of older adults is influenced by “reason for” and “reason against” adoption. The finding shows that “reasons for” adoption are ubiquitous, relative advantage, compatibility and convenience and “reasons against” adoption are usage barrier, traditional barrier and risk barrier. Value of “openness to change” significantly influences the “reasons for” and “reasons against” adoption of IoT-based wearables.

Research limitations/implications

This cross-sectional study is conducted only in the Indian context and future research can be conducted in other countries to generalize the results.

Practical implications

This research highlighted both the adoption factors—“for” and “against,” which should be considered while developing marketing strategies for IoT-based wearables for health care of older adults. Adoption of IoT-based wearables for healthcare of older adults will increase when marketers endeavor to minimize the effects of the anti-adoption factors.

Originality/value

This is a unique study that examines the adoption of IoT-based wearables for healthcare among older people using the BRT, by probing the “reasons for” and “reasons against” adoption in a single framework.

Details

Journal of Enabling Technologies, vol. 12 no. 4
Type: Research Article
ISSN: 2398-6263

Keywords

Article
Publication date: 29 November 2023

Naveed Ahmad and Amran Harun

This study aims to explore the essential factors of the reason for (RF) and reason against (RA) and their impact on tourist attitudes and intentions to use e-bike sharing services…

Abstract

Purpose

This study aims to explore the essential factors of the reason for (RF) and reason against (RA) and their impact on tourist attitudes and intentions to use e-bike sharing services by using a novel approach based on behavioral reasoning theory (BRT).

Design/methodology/approach

A quantitative method was used to collect data from 292 tourists and analyze the data using the partial least squares structural equation modeling (PLS-SEM) technique.

Findings

The outcomes indicate that both “RF” and “RA” are crucial in affecting tourist attitudes and intentions to use e-bike-sharing services. In addition, factors such as convenience, price saving and time saving were identified as “RF” while “RA” weather conditions, safety concerns and image barriers were identified that affect tourist attitudes and intention to use e-bike sharing services. These findings also indicate that tourists’ values of openness to change significantly influence “RF” and have no impact on “RA” and attitude toward e-bike-sharing services.

Practical implications

This study provides valuable insights that complement the existing literature on electric bike sharing and BRT in the context of promoting sustainable and eco-friendly consumption.

Originality/value

This research takes a significant step forward in investigating the tourist attitudes and intentions toward using e-bike sharing services in a tourist destination growing economy by using the BRT theory and proposing a model that considers both the “RF” and “RA” using e-bikes for urban transportation.

目的

本研究旨在利用基于 BRT 的新方法, 探讨使用电动自行车共享服务的支持原因(RF)和反对原因(RA)的基本因素及其对游客使用电动自行车共享服务的态度和意图的影响。

设计/方法/方法

采用定量方法收集 292 名游客的数据, 并使用 PLS-SEM 技术分析数据。

研究结果

结果表明“RF”和“RA”对于影响游客使用电动自行车共享服务的态度和意图至关重要。此外, 方便、节省价格和节省时间等因素被确定为“RF”, 而“RA”则被确定为影响游客态度和使用电动自行车共享服务意愿的天气条件、安全问题和形象障碍。这些发现还表明, 游客对变革的开放价值观显着影响“RF”, 但对“RA”和对电动自行车共享服务的态度没有影响。

贡献

这项研究提供了宝贵的见解, 在促进可持续和环保消费的背景下补充了有关电动自行车共享和 BRT 的现有文献。

新颖性

本研究利用 BRT 理论, 在调查经济增长的旅游目的地中游客对使用电动自行车共享服务的态度和意图方面迈出了重要一步, 并提出了一个同时考虑“RF”和“RA”的模型用于城市交通的电动自行车。”

Objetivo

Este estudio pretende explorar los factores esenciales de las razones a favor (RF) y en contra (RA) y su impacto en las actitudes e intenciones de los turistas de utilizar los servicios de bicicletas eléctricas compartidas (e-bike sharing) utilizando un enfoque novedoso basado en la BRT.

Diseño/metodología/enfoque

Se utilizó un método cuantitativo para recopilar datos de 292 turistas y analizarlos mediante la técnica PLS-SEM.

Resultados

Los resultados indican que tanto la “RF” como la “RA” son cruciales para afectar a las actitudes e intenciones de los turistas de utilizar los servicios de e-bike-sharing. Además, se identificaron como “RF” factores como la comodidad, el ahorro de precio y el ahorro de tiempo, mientras que como “RA” se identificaron las condiciones meteorológicas, las preocupaciones por la seguridad y las barreras de imagen que afectan a las actitudes de los turistas y a su intención de utilizar los servicios de e-bike sharing. Estos resultados también indican que los valores de apertura al cambio de los turistas influyen significativamente en “RF” y no tienen ningún impacto en “RA” ni en la actitud hacia los servicios de e-bike sharing.

Implicaciones

Este estudio aporta valiosas ideas que complementan la bibliografía existente sobre el uso compartido de bicicletas eléctricas (e-bike sharing) y el BRT en el contexto de la promoción de un consumo sostenible y respetuoso con el medio ambiente.”

Originalidad

Esta investigación da un importante paso adelante en la investigación de las actitudes e intenciones de los turistas hacia la utilización de los servicios de e-bike sharing en un destino turístico de economía en crecimiento utilizando la teoría del BRT y proponiendo un modelo que tiene en cuenta tanto la “RF” como la “RA” que utilizan las e-bikes para el transporte urbano.”

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