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In today’s globalized world, countries are becoming increasingly multiethnic. This raises questions about the different dimensions of consumers’ territorial identities, and how these dimensions are differentiated, interrelated and interlinked. The paper aims to discuss these issues.

Using qualitative interviews, this paper investigates how (40) respondents from two different ethnic minorities in a country that is not necessarily considered multiethnic perceive these dimensions of territorial identity (ethnic, regional and national) as a constituent element of their own person and of their behavior.

The authors highlight that these three dimensions of territorial identity co-exist as independent entities; they are distinct but interrelated and interconnected. Furthermore, idiosyncrasies in the ethnic sub-samples are investigated and described. These are related to the connection to the country of residence (being born there vs having immigrated there). Finally, avenues for future research, such as expanding the concept of territorial identities and its connection to consumer behavior, are suggested.

The authors extend the bipolarity commonly used in territorial identities (global vs local or ethnic vs national) to three conceptually independent dimensions. The authors explore the relationships between these dimensions of territorial identity and show that they may not conflict but, instead, co-exist.

This article examines the continued salience of ethnic identity and ethnic conflicts in world politics; this is especially important given the central role that ethnicity plays in world politics, especially many developing world countries. The author argues that teachers and teacher educators must understand the pivotal role that ethnicity continues to play in world politics, especially in post-colonial African and Asian societies. Teaching about global issues, such as the current war in Iraq, population patterns in the former Soviet Union, and the genocide in Sudan, requires a deep understanding of ethnicity and its major perspectives. Moreover, by adopting a non-linear perspective, students can understand that traditional societies will reassert their ethnic identities as they confront the powerful and dynamic forces of globalization. Finally, the article will establish the links between ethnicity and multicultural and global education, especially the National Council for the Social Studies major curriculum standards.

This paper aims to test assumptions made in previous research about the consequences of an identity threat in the construction of national identity among minority populations in Latvia and to discover how their approach(es) to constructing national identity is (are) reflected in their attitudes and in organisations.

The study applies a survey method and uses the original scale for measuring collectivistic attitudes according to various target groups and the original scale for measuring organisational culture along its task and relationship orientation. It also draws on social identity theory, self‐categorization theory and segmented assimilation theories.

While the assumptions were not confirmed, it was found that the construction of national identity among minorities in Latvia does not follow the same path and that people with a mixed national identity have significantly lower collectivistic attitudes towards society. Yet, these attitudes are positively related to relationship orientation in organisations in all samples. We propose that while threats to identity have apparently diminished in Latvia in the last four years, the individual's approach to the formation of national identity still moderates his/her attachment to an organisation and support for organisational tasks.

The reliability of one of the scales – collectivistic attitudes towards peers – was low in all samples. Future studies should categorize more specific target groups and look for differences in the corresponding collectivistic attitudes across various cultural and national identity groups.

Supporting good interpersonal relationships in organisations sustains patriotic feelings among all its members, including those with distinct approaches to constructing a national identity, and can strengthen the individual's orientation towards organisational tasks.

Research on the outcomes of demographic diversity in organisations approaches the issue of nationality as a uni‐dimensional construct. The present paper discloses the formation of national identity by uncovering other possible composites of national identity besides nationality. This paper provides insight for managers, academics and students into the role of the construction of national identity in revealing employee attachment to their organisation.

This qualitative multiple-case study research attempts to examine controversies associated with national education and national identity by exploring the perceptions of national identity of Hong Kong secondary school teachers. Since the resumption of Hong Kong's sovereignty by China in 1997, national identification with Chinese has been a policy priority. Hong Kong has seen an increase of national education, which aims at cultivating a Chinese national identity.

The study was conducted with case study method with a convenient sampling method on ten purposively chosen sample of Hong Kong secondary school teachers, who are responsible for citizenship education in their schools. It is a qualitative research design with each teacher interviewed twice to obtain in-depth interview data.

The findings reveal that teachers perceive their national identity with different emphases, which include both elements of civic and ethnic nationalism. Also, Hong Kong teachers showed a diversified perception of their national identity both before and after 1997, and it was found that political, social and personal events exerted influences upon their national identification. These have implication for understanding identity issue and teaching citizenship education in Hong Kong.

This paper attempts to make a contribution towards understanding teachers’ perceptions of national identity by revealing that Hong Kong teachers perceive their national identity with both elements of civic and ethnic nationalism, and their perceptions are mediated by political, social and personal events. Furthermore, multiple levels of identities, namely, local, national, and global levels, should be observed.

The purpose of this paper is to explore the relationships between collectivistic attitudes and organisational culture (OC) perception among Russian‐speaking employees in Estonia, Latvia and Lithuania, and to explain the findings from the national identity perspective.

The study applies a survey method and uses the original scales developed at the University of Tartu. Collectivistic attitudes of individuals are grouped according to three levels of relationships, namely, relationships with family, peers (including co‐workers), or society. Collectivistic attitudes are measured on five‐point Likert‐type scale. Perceptions of OC are measured alongside the task and relationship orientations on ten‐point Likert‐type scale.

Collectivistic attitudes towards one's nation are found to be related to the perception of one's OC on both orientations. It was found that differences in the strength of these relationships in the Latvian sample are associated with the self‐reported nationality of the respondents and suggest similar tendencies in the Lithuanian sample. The authors propose that collectivistic attitudes of respondents basing the construction of their national identity on ethnic and linguistic grounds could have stronger positive connections with OC than those of respondents whose national identity formation was based on citizenship and assimilation.

Positive emotional connection with society and nation provides ground for supporting organisational tasks and relationships. National identity construction can further influence these relations. Limitations: the proposed relationships are hypothetical and are limited to the Latvian sample.

In organisations, human resource strategies should be formulated that support developing or retaining one's sense of national or within‐group identity, which will facilitate maintaining strong ties with the organisation.

This paper provides insight for managers, academics and students on the role of identity construction in revealing employee attachment to their organisation.

Immigrant groups often pursue entrepreneurial endeavors in their new home country. Even though both immigrant entrepreneurship and organizational identity have received scholarly attention, there has been little systematic exploration of identity strategies pursued by immigrant-owned organizations. In this article, we develop a theoretical framework that draws on the concepts of liability of foreignness and social identity theory in the context of immigrant entrepreneurship. Our framework explores how immigrant entrepreneurs may negotiate identities for their firms through the development of specific identity strategies that confirm or underplay their national/ethnic identities in order to survive in their immediate environment. We develop a model that shows how these confirmations or underplaying strategies work both for firms that have an individualistic entrepreneurial orientation, as well as those with a collective/associative entrepreneurial orientation. We also suggest two contextual moderators to this relationship: (1) the image of the founder's country of origin, and (2) the presence of immigrant networks in the host country, which may alter the effectiveness of identity strategies in terms of organizational mortality outcomes.

This study aims to investigate the influences of two facets of Vietnamese consumers' cultural identities (i.e. global and national) on their intent to consume Korean lifestyle products and services via attitudes toward Korea. The difference between generations (Generation Z vs. X) is examined.

Data are collected through an online survey firm. The participants are Vietnamese consumers residing in Vietnam, varying in age from teens to those in their 50s (n = 500). The collected data are analyzed by SPSS 21.0 for the descriptive statistics, frequency analysis, and reliability analysis. AMOS 21.0 is employed for confirmatory factor analysis and structural equation modeling (SEM) analysis.

This study reveals that global identity affects Vietnamese consumers' attitudes toward Korea and their intent to consume Korean lifestyle products and services. Results show that only global identity affects attitudes and behavioral intention toward Korea among generation Xers, while national identity has no effect. For Generation Z (Gen Z), both global and national identities have a positive effect on attitudes toward Korea, which also increases the intent to consume Korean lifestyle products and services.

Measuring individuals' global and national identities will allow brands and retailers to better understand international consumers of various generations and develop global marketing strategies.

This study bridges gaps in the literature on globalized consumption in a non-Western context by identifying how consumers in emerging markets become involved in cross-cultural consumption.

The purpose of this paper is to examine international football supporter behaviours within the context of national and socio-cultural identification, in an effort to better understand what role national identity plays in fan motivation and consumer behaviour for expatriate and non-domestic fans.

International football supporters across ten cultural and ethnic communities were surveyed throughout the 2014 Fédération Internationale de Football Association World Cup Finals, exploring the identification and new media socialisation behaviours of national team supporters in non-domestic markets.

The study’s findings provide evidence of the role identification plays in informing national and ethnic identities. Supporting one’s home or ancestral national team reflects an important element of national identification and socio-cultural place for expatriate or non-domestic supporters of international football. Importantly, new media behaviours provide supporters with a formative and productive source of national team fan engagement and ethnocultural community creation, particularly for younger target audiences.

These results bear particular significance for theory and practice: the digital socialisation behaviours supporters engage in are integral components of identity building and communication. In better understanding the awareness and interest of geographically detached sport consumers, this study offers new perspective into the opportunities present for sport organisations and marketers in reaching non-domestic fan nations.

The findings offer new perspective into the role national identification plays in fan involvement and motivation, and importantly how new media has emerged as a key platform for expatriate and non-domestic supporter socialisation amongst international football supporters.

This paper, which is part of a larger study, aims to discuss from an ethno-cultural perspective, the notion of self-identification and difference pertaining to first and second-generation South Asian male entrepreneurs. In essence, previous studies have not explored this dimension to any sufficient depth. Therefore, evidence is unclear as to how ethno-culture has informed entrepreneurial identity and difference.

Adopting a phenomenological research paradigm, 42 semi-structured interviews were conducted with first- and second-generation Sikh and Pakistani Muslim male entrepreneurs in Greater London. A typology of second-generation entrepreneurs is developed and a research agenda proposed.

First-generation respondents regard the UK as home and do not suffer from shifts in identity. These particular respondents identify themselves as Sikh or Pakistani Muslim or a Businessman. However, the second-generation identify themselves via three distinct labels. Here respondents stress their ethnicity by using Hyphenated British identities or hide their ethnicity behind the term a Normal Businessman, or appear opportunists by using ethnicity as a resource to espouse a true entrepreneurial identity.

The research environment within the Greater London area where the respondents are located may not be as generalisable when compared with other parts of the UK.

This paper offers a unique insight into self-prescribed identity and difference noted among London’s ethnic entrepreneurs.