Search results

1 – 10 of over 132000
Article
Publication date: 1 January 2015

Dongfeng Liu

Using Shanghai F1 as an example, this research seeks to examine the impact of mega-events on host city image from the perspective of international students. Leisure facilities and…

Abstract

Using Shanghai F1 as an example, this research seeks to examine the impact of mega-events on host city image from the perspective of international students. Leisure facilities and service were the most positive image impact perceived by the respondents, followed by affective city images as well as opportunities and convenience. International students tended to disagree that F1 would result in any crime and security problems and were unsure about any negative impact on environment and daily life. Some of the image factors were significantly related to intention to work in the city or the willingness to recommend the city.

Details

International Journal of Sports Marketing and Sponsorship, vol. 16 no. 2
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 6 June 2016

Balvinder Kaur Kler

The Climbathon is an annual mountain running championship that takes place in Kinabalu Park, Sabah, Malaysian Borneo. Participants race to the peak (4,095.2 metres) and back, a…

Abstract

Purpose

The Climbathon is an annual mountain running championship that takes place in Kinabalu Park, Sabah, Malaysian Borneo. Participants race to the peak (4,095.2 metres) and back, a distance of 21 kilometres of rainforest and mountain terrain, with a steep vertical gain of 2,300 metres. The purpose of this paper is to evaluate the first 25 years of the Climbathon and to identify the key success factors behind the staging of this small-scale international sports event in Southeast Asia.

Design/methodology/approach

The research design for this study is interpretive, utilises a qualitative case study approach incorporating analysis of documents, oral history interviews, and personal observations gained through attendance and volunteering at the event which produced six insights, suggested as key success factors for the Climbathon. This study was guided by one key research question, to understand what has ensured the continuity of this small-scale international sports event known as the Climbathon.

Findings

Findings suggest the Climbathon has endured the test of time due to an innovative use of the summit trail, adherence to international sporting regulations, a pro sports tourism public policy led by the tourism ministry, membership to international sports organisations, corporate sponsorship, and a special sense of place towards Mount Kinabalu and the Climbathon for the event organisers, volunteers and officials.

Research limitations/implications

This case study presents knowledge about the Climbathon but findings are not generalisable. Any application of the success factors would have to be as guidelines adapted for a specific sport event. The use of oral history as part of a case study is subjective and open to interpretation. Future work could incorporate interviews with participants, spectators, volunteers and the local sub-committees to gain alternative perspectives.

Originality/value

This study makes an original contribution to the events and tourism field by presenting a case study on the success factors of the Mount Kinabalu International Climbathon. The study suggests a three pillar model of “Place-Plan-People” which may be used as a guiding philosophy for event development and delivery of small-scale international sports tourism events in Asia and elsewhere. The inclusion of oral history as part of a case study research design is novel and useful when knowledge is not available in any published form.

Details

International Journal of Event and Festival Management, vol. 7 no. 2
Type: Research Article
ISSN: 1758-2954

Keywords

Article
Publication date: 1 July 2011

Wonjun Chung and Chang Wan Woo

This study investigated whether the 2008 summer Olympic Games improved the country image of China among foreign consumers. It examined the extent to which the changed country…

Abstract

This study investigated whether the 2008 summer Olympic Games improved the country image of China among foreign consumers. It examined the extent to which the changed country image contributed to its product image. A quasi-experimental research design was used, with surveys taken two months before and two months after the event. The results showed that hosting the Olympics significantly improved the country image of China but did not affect the image of its products in a positive way.

Details

International Journal of Sports Marketing and Sponsorship, vol. 12 no. 4
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 1 April 2013

Yongjae Kim, Kitae Yim and Yong Jae Ko

This study develops and tests a theoretical research model delineating the relationships between consumers' patriotism and their response to patriotic advertising and the…

1199

Abstract

This study develops and tests a theoretical research model delineating the relationships between consumers' patriotism and their response to patriotic advertising and the advertised brand, and examines if the research model has the same pattern across different sporting events. Structural Equation Modeling is employed to test the model by using data collected from three different sporting event contexts. The results provide empirical evidence of the positive influence of consumers' patriotism on attitudes towards patriotic advertising and brands in sporting event contexts. A direct effect of patriotism on sports event involvement is found in international mega-sporting events but not in a domestic (or national) sporting event.

Details

International Journal of Sports Marketing and Sponsorship, vol. 14 no. 3
Type: Research Article
ISSN: 1464-6668

Keywords

Case study
Publication date: 16 August 2019

Vivian Peuker Steinhauser and Angela da Rocha

The case can be used to examine the resources and capabilities of small firms considering entering international markets. It can also be a vehicle for examining typical barriers…

Abstract

Theoretical basis

The case can be used to examine the resources and capabilities of small firms considering entering international markets. It can also be a vehicle for examining typical barriers that such companies may face and must overcome when expanding abroad: liabilities of smallness, liabilities of foreignness, liabilities of emergingness and liabilities of outsidership.

Research methodology

The case is based on several interviews with both entrepreneurs over a one-year period and on secondary information from reports and documents.

Case overview/synopsis

This teaching case presents the trajectory of a Brazilian services company operating in the corporate events planning industry. The case explores the potential for the company’s international expansion, and the vision and engagement of the entrepreneurs, despite several barriers the company needs to overcome.

Complexity academic level

The case can be used in Entrepreneurship and International Marketing courses, both at graduate and undergraduate levels. It can also be used in training seminars for executives of tourism and events planning companies, and for employees of export promotion agencies.

Details

The CASE Journal, vol. 15 no. 4
Type: Case Study
ISSN: 1544-9106

Keywords

Article
Publication date: 16 March 2012

Hiba Khodr

The purpose of this paper is to identify the main driving factors behind the recent increase in the event market size in Qatar from a public policy perspective. It reports on a…

2982

Abstract

Purpose

The purpose of this paper is to identify the main driving factors behind the recent increase in the event market size in Qatar from a public policy perspective. It reports on a case study of the 2006 15th Asian Games that assisted in further examining both the underlying and implicit motives behind the phenomenon as well as its expected policy implications.

Design/methodology/approach

This exploratory paper uses a case study approach in which two complementary types of data sources are employed. The qualitative data was mainly obtained from in‐depth semi‐structured interviews conducted with 26 key stakeholders ranging from middle to senior professionals, academicians, high‐ranking officials from the local tourism/sports authorities, and representatives from the private sector. The data was further enhanced by an extensive review and analysis of related documents available in the public domain. Data was analyzed using an iterative thematic content analysis whose findings served to illustrate the theoretical perspectives in the relevant prevailing literature.

Findings

Findings suggest that Qatar is using events as a way to reimage and position itself as a destination and increase its profile internationally in addition to gaining a competitive edge regionally. Other explanatory factors include: economic sustainability and diversification plans and tourism‐related policies as well as social development strategies. Another identified driver is linked to globalization and modernization trends. These driving factors are consistent with the ones acknowledged in the literature on national and urban event strategies and their purpose.

Originality/value

The analysis conducted in this paper laid the foundation for much needed future evaluation studies on the country's tourism strategies and trends as well as events' impacts. The treatment of this subject from a governmental policy angle has not received nearly enough attention among scholars of tourism policy and events management. Moreover, considering the growing event market in Qatar, this paper fills the gap in the literature in terms of analyzing the driving forces behind this growth and highlights important issues specific to a relatively unexplored region undergoing rapid development.

Details

International Journal of Event and Festival Management, vol. 3 no. 1
Type: Research Article
ISSN: 1758-2954

Keywords

Article
Publication date: 8 October 2018

Taeyeon Oh, Jihyeon Oh, Junhee Kim and Kisung Dennis Kwon

The purpose of this paper is to investigate the perception of public and private officers of stakeholder at the PyeongChang Winter Olympic Games 2018. This event was selected as…

Abstract

Purpose

The purpose of this paper is to investigate the perception of public and private officers of stakeholder at the PyeongChang Winter Olympic Games 2018. This event was selected as the subject of this research as it is the most recent mega-scale international sporting event and, given that the organizing committee (OC) is currently operating, it afforded a unique opportunity to investigate the staff of the organization. To clarify the research questions, this research identified stakeholders of Olympic Games.

Design/methodology/approach

The research questions were examined by a stakeholder analysis that measured and compared perceptions conducted according to the stakeholder theory (Freeman, 2010) and previous research (Naraine et al., 2016).

Findings

This study identifies eight stakeholders of the 2018 Winter Olympic Games: the OC, the International Olympics Committee, National Olympic Committee, central government, local government, media, sponsors and non-government organizations. The authors pointed out that public officers are more sensitive to the opinions and movements of community members than private staff. Conversely, the authors found that the private staffs regard the media and influential stakeholders as more important compared with public officers.

Originality/value

Based on the findings from the Olympics committee, this study contributes to the academic literature related to sporting events and their stakeholders by providing the most up-to-date identification of stakeholders.

Details

International Journal of Sports Marketing and Sponsorship, vol. 20 no. 1
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 30 May 2018

Yan Feng, Jia Lu and Yeujun Yoon

Experiences of high quality games between top-class sports teams could influence sports fans’ decision to attend the domestic sports games. For example, soccer fans who watched…

Abstract

Purpose

Experiences of high quality games between top-class sports teams could influence sports fans’ decision to attend the domestic sports games. For example, soccer fans who watched the World Cup games between the best national teams are likely to be disappointed with the performance of their domestic league teams after the World Cup event, while more people might be attracted to watch a soccer game because of their increased interest in soccer games. The purpose of this paper is to investigate how the international sports event (i.e. the World Cup) influences the demand of the domestic sports league games in the non-hosting country.

Design/methodology/approach

To test these antithetical hypotheses, the authors collect the Chinese Super League game-level data from 2004 to 2011. For analysis, the authors propose two empirical models rigorously developed based on previous sports marketing theories.

Findings

The findings are surprising compared to previous studies for the hosting countries or countries that performed spectacularly during the World Cup tournaments. The authors find that the international event negatively influences the attendance of domestic games. Specifically, it gives salience to the competitive quality of a match and helps enhance the impact of star players. Furthermore, the authors find evidence of dynamic effects of the international event.

Originality/value

The study contributes to the previous sports literatures by expanding our understanding of the effect of international sports events. Particularly, the results shed light on international events’ impact on the domestic sports league demand in more general conditions based on its influence on people’s behavior, rather than focusing on the effect caused by facility development or dramatic performance during the international event.

Details

International Journal of Sports Marketing and Sponsorship, vol. 19 no. 3
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 7 April 2015

Joan Burkhardt and Elisabeth E. Bennett

The purpose of this paper is to understand how everyday cross-cultural interactions affected the adjustment of undergraduate international students attending a private university…

1490

Abstract

Purpose

The purpose of this paper is to understand how everyday cross-cultural interactions affected the adjustment of undergraduate international students attending a private university in the northeastern United States of America.

Design/methodology/approach

Data were collected primarily through interviews with nine international students and observations at “Eastern University”. Students were purposively selected to balance gender and world regions. Analysis used constant comparison until findings emerged, which were member-checked with study participants (Merriam, 2009).

Findings

Findings show that the impact of university diversity initiatives for promoting everyday cross-cultural interactions is described as creating an us/them divide, promoting solidarity and establishing a cultural presence. It is concluded that formal university events foster recognition of the campus diversity international students help provide, but their impact on everyday cross-cultural interactions is both positive and negative. Additionally, the mode by which undergraduate international students are introduced to their US campus affects their integration and future interaction patterns.

Research limitations/implications

Further research is needed to explore higher education institutions (HEIs)’ connection to human resource development (HRD) for shaping the future global arena. Studies that address the continuum from higher education to the workforce are needed to prepare the next generation of professionals for a global world. This study is limited due to small sample size. Findings are not generalizable in a statistical sense, but HRD professionals in HEIs may compare the details in this study with their own institutions.

Originality/value

This study contributes to the discussion of national HRD by addressing international students and their insights into how diversity programs impact adjustment in an American setting. Additionally, organizational and faculty development initiatives in academic institutions can be improved by understanding the insights found in this study.

Details

European Journal of Training and Development, vol. 39 no. 3
Type: Research Article
ISSN: 2046-9012

Keywords

Article
Publication date: 1 July 2015

Haiyan Huang, Luke Lunhua Mao, Junqi Wang and James J Zhang

The purpose of this study is to examine the relationships between image congruence, tourist satisfaction and intention to revisit in marathon tourism. The results show that both…

2024

Abstract

The purpose of this study is to examine the relationships between image congruence, tourist satisfaction and intention to revisit in marathon tourism. The results show that both affective image congruence (AIC) and cognitive image congruence (CIC) have a positive influence on tourist satisfaction and intention to revisit in the context of marathon tourism. The results also reveal that demographic and behavioural characteristics have a significant impact on revisiting intentions; and past experience of marathon tourism controls the relationship between image congruence and tourist satisfaction.

Details

International Journal of Sports Marketing and Sponsorship, vol. 16 no. 4
Type: Research Article
ISSN: 1464-6668

Keywords

1 – 10 of over 132000