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The purpose of this paper is to examine the relationship between athletic participation and the acceptance of rape myths in an effort to further identify cultural and social institutions that may contribute to adherence to and glorification of rape culture.

A random sample of 685 first semester, university freshmen were surveyed about their high school sports participation and levels of rape myth acceptance (RMA). Linear regression models were estimated to examine the relationships between participation in sports, the type of sport participation and the acceptance of rape myths.

Those involved in athletics, generally, and those involved in team sports are more accepting of rape myths than are their counterparts. These results hold true for the full sample and for males and females, when examined separately. Participation in contact sports was not significantly predictive of RMA.

Athletics may provide a culture that is particularly prone to a belief in rape myths, which jeopardizes the integrity of collegiate sports. Policies should focus on changing offender behavior not victim behavior to create safer and more inclusive communities. Educating youth about the nature of rape myths and providing them with skills to resist such thinking is paramount. Focused programs and training could reduce the likelihood of accepting rape myths and, in turn, may make high school and college campuses safer.

This paper contributes to prior research by examining a sample of first semester university freshmen about their high school athletic participation and RMA. This research not only minimizes the effects of college level influences but also distinguishes between different forms of athletic involvement.

Communicating the national values of artists and the role of product benefits as symbols of national values, infuse iconic national brands. This paper aims to validate a conceptual framework that offers empirical insights for cultural identity that drives brand management.

Case studies and cross-cultural focus group research establish the present study’s conceptual framework for cultural branding.

Brand awareness of a perfume named after a Cuban dancer and a spirit named for a Chilean poet, reflect authentic emblems of national identity. Informants’ behavior confirms the study’s model of icon myth transfer effect as a heuristic for cultural branding with clear, detailed and unprompted references to the myths and brands behind these heroines.

The study’s ethnography shows how artists reflect myth and folklore in iconic brands. Future research should assess whether the icon myth transfer effect as a heuristic for cultural branding occurs with cultural icons beyond the arts and transcends national boundaries.

The study challenges conventional branding, where the brand is the myth, and the myth reflects the myth market. The authors show how the myth connects to a national identity yet exists independently of the brand. The branding strategy ties the brand to the existing myth, an alternative route for cultural branding mediated by the icon myth transfer effect.

These two Latin American brands provide a much-needed connection among the branding literatures and images surrounding gender and nationalism in lesser-known markets.

Most research explores iconic myths, brands and folklore in one country. This study extends cultural branding through social history and by testing a conceptual model that establishes how myths embody nation-specific values. Iconic myths are a heuristic for understanding and describing brands, revealing an unexamined path for cultural branding.

Myths matter. They are one of the ways by which we seek to make sense of the world; understanding myths helps us understand not only the world around us but ourselves as well. Governance myths – myths that we tell about the state and our relationship to it or about the structures and figures making up our government and our relationships to them – can serve as a valuable means of gaining insight into civil society and for illuminating the goals and values of good governance. Categorizing governance myths can aid in that process. The paper aims to discuss this issue.

This paper develops a typology of governance myths, and then explores mythic types and their implications for governance.

A typology of myths facilitates systematic examination of fundamental stories told to explain and illustrate governance. Characteristics of myths at each level of governance may be used to better understand implicit expectations and assumptions about particular aspects of governance.

This typology can be used by scholars and practitioners to deconstruct stories told about governance and more effectively respond to citizens’ perceptions of the public sector.

The purpose of this paper is to analyze the process through which an International Integrated Reporting Council (IIRC) pilot company adopted “integrated reporting” (IR), a management innovation that merges financial and non-financial reporting.

A seven-year longitudinal ethnographic study based on semi-structured interviews, observations, and documentary evidence is used to analyze this multinational company’s IR adoption process from its decision to become an IIRC pilot organization to the publication of its first integrated report.

Findings demonstrate that the company envisioned IR as a “rational myth” (Hatchuel, 1998; Hatchuel and Weil, 1992). This conceptualization acted as a springboard for IR adoption, with the mythical dimension residing in the promise that IR had the potential to portray global performance in light of the company’s own foundational myth. The company challenged the vision of IR suggested by the IIRC to stay true to its conceptualization of IR and eventually chose to implement its own version of an integrated report.

The study enriches previous research on IR and management innovations by showing how important it is for organizations to acknowledge the mythical dimension of the management innovations they pursue to support their adoption processes. These findings, suggest that myths can play a productive role in transforming business (reporting) practices. Some transition conditions that make this transformation possible are identified and the implications of these results for the future of IR, sustainability, and accounting more broadly are discussed.

Explores how myths represent reality in the minds of organizational members of what the organization was, is, and can be. Applies the construct of a mythograph to trace the past transformation journey of the studied organization, which provides a context for envisioning the future journey. Illustrates how a typical modern organization can be stuck in a reductionistic model. Closes with the discussion on how evolution of organizational consciousness is fundamental to organizational transformation that is made possible by using myths as a vehicle.

Myths in organisations are often portrayed as evolving gradually, and perhaps decaying even more slowly, whether the myth seeks to establish internal standards or to provide cause and effect in a turbulent environment. A detailed case study of the start‐up phase in a graduate management school is analysed, together with a dynamic model of organisation operation and adjustment recently developed in the field of corporate strategy.

In terms of the role of myth in decision making, this paper focuses on the way myth obfuscates critical issues related to shared governance in higher education. The result of that obfuscation is a minimization of the realities that work against shared governance by favoring an untenable view based on an idealistic and unattainable vision of shared governance. First, however, a critique of myth is in order to demonstrate not only that myth is no more than ordinary interpretation but also that it is insufficiently based on rationality and can become a dangerous instrument in the hands of policy makers.

Between 1927 and 1941 Pan American Airways (PAA) operated international flights from the USA with virtually no competition from US carriers. How PAA established and maintained its monopolistic position – by instrumentally creating a myth of “German threat” – and the implications for organizational theorizing and historiography is the proposed focus of this paper.

Drawing on a cultural theory approach to “doing history” and Barthes' 1972 notion of myth, this paper uses a critical hermeneutical exploration of the extensive PAA archive collection (at the Otto Richter Library of the University of Miami) and numerous secondary sources (e.g. various written histories). Following Barthes, the paper views myths as monolithic and authoritative historical constructions which conceal their ideological roots and instrumental conditions of creation. Through critical hermeneutics, the paper deciphers the myth of “German threat” by (re)contextualizing it and thus pluralizing history by showing how a threatening image of “foreign” and specifically “German” aviation operation in South America was instrumentally created to privilege PAA's operations and its close relationship with the US State Department.

Implications for the management theorist and historian as they pertain to a more fragile tone for “doing history” include the acknowledgement of history as multiple socially constructed interpretations of the past, an appreciation for histories that make their conditions of production transparent and the need for (re)writing histories that parade as authoritative monoliths.

The paper offers an empirical example of how an organization's instrumental use of myth facilitates manipulations of history in order to situate and secure the positioning and image of that organization.

While awareness of sexual assaults on college campuses has increased, the majority of efforts to address it are focused on female victims. The relative neglect of male victims may be due in part to problematic rape myths that suggest men cannot be sexually assaulted, especially by women. The purpose of this paper is to compare rates of different types of sexual assault between male and female undergraduates, and explore the relationship between acceptance of traditional rape myths focused on female victims, and rape myths surrounding male victims.

Students at a mid-sized university in Pennsylvania (n=526) answered an online questionnaire about their own experiences of sexual assault since coming to college, as well as their endorsement of male and female rape myths.

While women experienced more sexual assault overall, men were just as likely to have experienced rape (i.e. forced penetration) or attempted rape. Acceptance of male and female rape myths was significantly correlated and men were more likely than women to endorse both. Participants were also more likely to endorse female than male rape myths.

By analyzing sexual assaults in terms of distinct behaviors instead of one composite score, the authors can get a more nuanced picture of how men and women experience assault.

Campus-based efforts to address sexual assault need to be aware that male students also experience assault and that myths surrounding men as victims may impede their ability to access services.

This paper contributes to our knowledge of a relatively understudied topic: undergraduate male victims of sexual assault.

The purpose of this paper is to discuss the impossible segregation of founding myths from any actual understanding of life in common, the public good and PA theorizing. The notion of shadow as used by Robert Denhardt to designate the “other side” of rational motives in organizing fits well with the approach to PA myths here intended, in consonance with the theme of unity in apparent opposites and the “intensely meaningful acts of heroes and heroines” (Denhardt, 1981, p. xii). Finally, the questionable opposition between logos and myth will be reviewed along the discussion of the sacred and the secret in PA tradition.

The author examines PA myths and discusses conjectures and explanations.

PA founding myths are not false believes or illusionary entities but genuine precursors and effective backstage arrangers of theory and praxis. The processes of languaging, musicking and organizing, basic human traits and fundamental events for human life to occur and get structured as it does, cannot prescind from them. Myths are intertwined with reasons and desires, inseparable, coexisting in the unified and pluriversal forms of doing, knowing and valuing that configure human life. Nothing different corresponds to PA and its myths as key components of the processes of thought, action and judgment that constitute the public domain.

PA myths persist not only through the ages of the administrative state but through the transformations of thoughts also occurred in each theorist’s own life experience. At different times, situations and conditions all of us – the author guess – have addressed this or that PA myth for motives worth deserving the reiterated discussion. It was never the same discussion; it could not have been, it is not, and it will not ever be.