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The purpose of this paper is to discuss the impossible segregation of founding myths from any actual understanding of life in common, the public good and PA theorizing. The notion of shadow as used by Robert Denhardt to designate the “other side” of rational motives in organizing fits well with the approach to PA myths here intended, in consonance with the theme of unity in apparent opposites and the “intensely meaningful acts of heroes and heroines” (Denhardt, 1981, p. xii). Finally, the questionable opposition between logos and myth will be reviewed along the discussion of the sacred and the secret in PA tradition.

The author examines PA myths and discusses conjectures and explanations.

PA founding myths are not false believes or illusionary entities but genuine precursors and effective backstage arrangers of theory and praxis. The processes of languaging, musicking and organizing, basic human traits and fundamental events for human life to occur and get structured as it does, cannot prescind from them. Myths are intertwined with reasons and desires, inseparable, coexisting in the unified and pluriversal forms of doing, knowing and valuing that configure human life. Nothing different corresponds to PA and its myths as key components of the processes of thought, action and judgment that constitute the public domain.

PA myths persist not only through the ages of the administrative state but through the transformations of thoughts also occurred in each theorist’s own life experience. At different times, situations and conditions all of us – the author guess – have addressed this or that PA myth for motives worth deserving the reiterated discussion. It was never the same discussion; it could not have been, it is not, and it will not ever be.

This study leads the reader on a learning journey with the heroic metaphors derived from heroic myths of today’s pop culture to the views shared by aspiring administrators. Viewing the students’ leadership vision of self as hero provided insight to guiding students in their personal leadership journey. By naming and describing self as hero, future administrators examined and then revised their own mental models for leadership by translating pop culture characters from Spiderman to McGyver to their own heroic metaphor and vision of school leaders.

The purpose of this paper is to examine the branding of the Cynical Realist and Political Pop contemporary art movements in China. The trajectory this brand has taken over the past 25 years reveals some of the power discourses that operate within the international visual arts market and how these are constructed, distributed and consumed.

A review of avant-garde art in China and its dissemination is undertaken through analysis of historical data and ethnographic data collected in Beijing, Shanghai and Hong Kong.

The analysis exposes the ideological framework within which the art market operates and how this affects the art that is produced within it. In the case of Cynical Realism and Political Pop, the art was framed and packaged by the art world to reflect Western liberal political thinking in terms of personal expression thereby implicitly justifying Western democratic, capitalist values.

As an exploratory study, findings contribute to macro-marketing research by demonstrating how certain sociopolitical ideas develop and become naturalised through branding discourses in a market system.

A socio-cultural branding approach to the art market provides a macro-perspective in terms of the limitations and barriers for artists in taking their work to market.

While there have been various studies of branding in the art market, this study reveals the power discourses at work in the contemporary visual arts market in terms of the work that is promoted as “hot” by the art world. Branding here is shown to reflect politics by circulating and promoting certain sociocultural and political ideas.

This article examines, elementary leveled graphic history, a genre of literature relatively untouched by research. Due to graphic nonfiction’s growing popularity in the realm of children’s literature and its potential benefits for young readers, teachers may want to incorporate this genre of literature into their social studies curriculum. Despite the genre’s appeal, educators should be careful when introducing graphic histories to their students, as nonfiction texts of any kind can possibly contain inaccuracies and biases that might foster misconceptions. In this study, we used a critical content analysis approach to investigate both images and text in four graphic histories on the Battle of the Alamo. We found these books contain several instances of factual errors and biased perspectives. After our analyses, we discussed implications for using these types of books in the classroom to help students enhance critical literacy skills. We connected recommended critical literacy activities to Common Core State Standards for informational texts and writing.

This study aims to understand how retailscape of pop-up stores could influence young Chinese tourists’ emotional response and their subsequent shopping intention in the context of luxury retailing.

A quantitative approach was chosen. Building on the theoretical framework of the stimulus–organism–response (S–O–R) theory, a pop-up store retailscape behavior model was developed to explore the effect of retailscape on young Chinese tourists’ emotional response and patronage intention in a luxury retail setting. In total, 226 structured questionnaires were collected onsite.

The multiple regression analysis reveals that a luxury pop-up store’s retailscape has a positive influence on young Chinese tourists’ emotional response, but it only has a partial influence on their patronage intention. In addition, the result suggests that young Chinese tourists’ emotional response positively influences their patronage intention in luxury pop-up stores.

The study reveals how retailscape influences behavior among the younger generation, and the results provide important references for the luxury retailers in future design and management of pop-up stores so as to attract and retain the interest of the younger generation.

This study puts retailscape effect under scrutiny in the context of luxury pop-up stores which attract young Chinese tourists, who are regarded as one of the major patrons supporting exclusive retail brands in the world. The stimuli element in the S–O–R model is, thus, reexamined in the context of luxury pop-up stores.

The purpose of this paper is to examine the desired benefits affecting consumer’s attitude and attitude’s consequent influence on behavioral intentions toward pop-up retail, an experiential marketing practice emerging in Taiwan, and to explore the effect of individual differences (consumer innovativeness and materialism) on desired benefits and the moderating effect of cultural values (independent self/interdependent self-construal).

A survey containing modified scales, distributed to college students from various majors in ten Taiwanese universities, produced 902 useable responses. Structural equation modeling was employed to investigate the hypothesized relationships.

Hedonic benefits and a new utilitarian benefits variable (self-enhancement (SE)) influenced Taiwanese consumers’ attitude toward pop-up retail, and attitude affected patronage intentions. Consumer innovativeness and materialism affected desired benefits. Interdependent self-construal moderated the relationship between materialism and the perceived utilitarian benefit of SE.

Respondents from one narrow, but appropriate, demographic group in one non-western society were examined. Comparison across demographic groups and non-western and western societies would reveal the prevalence of SE associated with pop-up retail acceptance.

Pop-up shop design that emphasizes hedonic experience and social status of consumers could lead to successful experiential marketing in Taiwan and perhaps other Chinese societies.

This appears to be the first empirical study in English examining consumer acceptance of pop-up retail in a non-western society. It verifies the importance of the perceived utilitarian benefit (self-enhancement), absent in previous pop-up retail studies, and the impact of individual differences and cultural values on Taiwanese consumer behavior.

The purpose of this paper is to explore the influence of brand interaction in pop-up shops on consumers’ perceptions of luxury fashion retailers.

Adopting an exploratory, inductive research design, semi-structured interviews were undertaken with female respondents, consistent with the profile of both typical pop-up and “new luxury” customers, who had recently visited a luxury fashion pop-up shop.

Factors influencing consumers’ perceptions of the luxury brands whose pop-up shops were visited are identified relating to three key characteristics of pop-up retailing identified from a review of relevant literature, termed the temporal dimension, the promotional emphasis, and the experiential emphasis.

This study explores the perceptions of pop-up shops qualitatively from a consumer’s perspective, providing new insights into the personal and complex motivations and attitudes of new luxury consumers.

The “pop-up” epithet has become a synonym for virtually any temporary event in a range of commercial, non-commercial and cultural contexts within the urban spatial arena. This paper aims to discuss the role of the pop-up concept within urban space, to address the question articulated in the Call for Papers for this special issue, of whether “everywhere needs to become a marketplace”.

The authors review a range of sources – both academic, popular press and practitioner publications and reports – to inform our critique of the use of the pop-up activities in urban space.

The authors identify four ways in which the pop-up concept can be valorised – pop-up stores and experiences, pop-up agglomerations, pop-up service facilities and pop-up space brokerage services.

Adopting a critical perspective, the authors address pop-up’s implications, especially the impact on urban places and the people within them. This study concludes by discussing the potential for an increased use of pop-up within urban spaces impacted by the COVID-19 pandemic, which could be focused as much on social as economic value.

The purpose of this paper is to further theorize the concept of the “sustainable temporary store” and explore benefits and challenges for slow fashion retailers using temporary stores to promote a new value proposition and develop a business model.

The theoretical part combines the findings from marketing and human geography literature to theorize pop-up retailing from the slow fashion SME perspective. The empirical part uses a critical case study and a qualitative method approach (primary sources, half standardized interviews, ethnographic observation).

The study provides theoretical insights into five success criteria for the “sustainable temporary store” across geographies. Empirical findings allow for further conclusions about challenges in regards to spatial requirements and business modeling for slow fashion retail entrepreneurs in the Netherlands.

Limitations of the study are the geographical scope of exiting literature on the global north and the restricted sample size. However, by selecting a critical case, careful geographically restricted generalizations can be made.

The study provides useful information for slow fashion entrepreneurs who want to use cheap temporary space to develop their retail business model.

The results show that there is placemaking value (social value creation) in temporary slow fashion retailing.

The study provides a relevant contribution to the theory of pop-up retailing and more precisely to the concept of the “sustainable temporary store.” It also delivers a replicable empirical research design for other geographies.