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The main purpose of this paper is to introduce a comprehensive model explaining the global expansion of firms and to find out viable strategies for firms to survive global competition.

Through the critical review over existing literature, this study first introduces a new framework explaining the global expansion of firms at the level of functional activities in the value chain, and then empirically tests the predictions of the new framework with data in the motor industry.

Empirical findings confirm the new model's predictions. First, each function in the value chain has a unique way of global expansion: the global strategy is suitable for the production function, while the multidomestic strategy is applicable to the marketing function. Second, each function follows a dynamic path of global expansion from domestic to transnational via either global or multidomestic, according to the innate characteristics of corresponding function. Finally, the degree of global expansion of a firm is positively correlated with its financial performance.

Focusing on developing a new framework on global expansion, this study utilizes a rather small number of data and, therefore, requires readers' discretion when interpreting the results of statistical analyses.

With the dynamic diversification‐coordination model, managers can recognize the level and characteristics of their firms' global expansion, not only at the firm level but also at the functional level. This allows managers to establish a global strategy tailored to each function, thus reconciling possible conflicts generated from different interests among different functions in the firm.

First, this article introduces a new perspective of analyzing the global expansion of firms by shifting the level of analysis from the firm level to the functional level where the new framework can reconcile the constant debates on globalization. Second, this article suggests an intuitive and theory‐based index measuring the degree of global expansion of firms.

This study compares U.S. firm international strategies between two starkly different industries. We find that firms are more inclined to adopt global strategies in the integrated global industry than in the multidomestic industry. The global strategy does not seem to be effective unless a firm possesses substantial intangible assets. R&D-based intangible assets play a more significant role than marketing-based intangible assets in both the integrated global industry and (to a lesser extent) the multidomestic industry. Additionally, internationalization pace has a positive direct impact, and a negative interaction effect with the global strategy on firm performance in the integrated global industry.

This paper relates the different motives for transferring employees internationally to the conduct of each major international strategy (multidomestic, global, and transnational), proposes seven hypotheses on these relationships, presents and discusses the results of a survey of heads of human resources or international operations in United States based companies, and concludes with theoretical and practitioner implications of the study and suggestions for future research. We found significant support for three hypotheses and directional support for two others.

This paper proposes a methodology for governing expatriate assignments in the context of corporate‐level objectives.

The approach taken is to envisage expatriate managerial assignments within the theoretical framework of agency theory and the knowledge‐based view of the firm. The paper begins with the view that knowledge acquisition and integration is a primary goal for most expatriate assignments. The relationship between expatriate managers and multinational corporation (MNC) headquarters from an agency perspective are considered and the notion of a “knowledge contract” as a means of governing that relationship is discussed. Four corporate‐level international strategies available to MNCs (global, international, transnational, and multidomestic) are then examined and the extent of agency problems under each strategy is discussed.

The paper makes specific predictions about the type of knowledge contract that is most likely to address agency problems for each corporate strategy.

This research extends agency theory by introducing the knowledge contract as a means of managing agency concerns. This offers a broader range of contract alternatives, moving researchers beyond traditional agency theoretic prescriptions. The research also contributes to the literature on expatriate management by integrating assignment success with research on corporate‐level international strategy. Few authors have recognized organizational strategy as an important unit of study in international human resource management. Doing so, however, has yielded a unique set of contingency relationships that would otherwise be obscured.

International strategy literature has shown that market context varies in terms of importance to international operations and competition. The purpose of this paper is to examine the role of market context in influencing the relationship between internationalization and performance.

Using cluster analysis, this study categorizes market context into two distinct groups: global and multidomestic. Later, it investigates the internationalization‐performance relationship for 263 firms distributed across two market contexts.

Support for an inverted U‐shaped relationship was found in the case of market contexts which have global characteristics, while a U‐shaped relationship was found in the market contexts which have multidomestic characteristics. Additionally, findings indicate that the moderating influence of diversification on the internationalization‐performance relationship varies by the market context of the firm.

The paper seeks to contribute to one of the most critical issues in the international strategy literature, namely, the linkage between internationalization and firm performance. While many studies have been conducted on the topic of internationalization and performance, specific research linking market context and the internationalization‐performance relationship has been lacking. The paper's findings offer strong support to the notion that the nature of the relationship between internationalization and performance varies by market context. Implications for managerial and researchers are presented.

Existing international human resource management research tends to omit context in investigating the HR needs of MNCs, and gives little attention to the role of IHR managers in strategic decision making. Building on prior works in “context-embedded” research, this paper incorporates an MNC’s strategic context into the analysis of its HR needs and identifies four new research directions that will help advance the academic study of IHRM and its contribution to practice, particularly for firms pursuing a global or transnational strategy. The rationale and significance of each research direction are discussed, and some preliminary propositions are offered to guide future investigation.

A study of the impact of globalisation on the structure and management of multinational enterprises, based upon research into twenty‐four manufacturing MNEs. Three research questions, developed from the literature, were used as the basis for an investigation into structure, control, knowledge transfer and culture in MNEs. The results confirm that there is a widespread move towards global integration, and that this is accompanied by changes in the relationships between managers from corporate and country units, and a tendency to encourage the development of best management practices across national boundaries.

International management researchers have examined the relationships between many components of strategy including mode of entry (e.g., Anderson and Gatignon, 1986; Hill, Huang and Kim, 1990; Kim and Huang, 1992; Kogut and Singh, 1988), international collaboration (e.g., Bresser and Harl, 1986; Buckley and Casson, 1988; Contractor and Kundu, 1988; Osborn and Baughn, 1990; Parkhe, 1993), and global integration vs. local responsiveness (e.g., Athanassiou and Nigh, 1999; Prahalad and Doz, 1987; Roth and Morrison, 1990; Taggart, 1998), among other things. Other management scholars have written about decision‐making from multiple perspectives including bounded rationality (Simon, 1955) and speed (Eisenhardt, 1989; Nordtvedt, 2000). Another subject of interest to management scientists has been that of leadership and its influence on organizational performance (e.g., Petrullo & Bass, 1961; Stodgill, 1974; Burns, 1978; and Bass, 1985). Although these three dimensions of the management discipline (i.e., international strategies, decision‐making, and strategic leadership) are individually important to organizational success, they have not yet been collectively researched or conceptually reviewed to understand how the nature of their interaction affects the internationalization of the multinational corporation.

This paper explores how key insights from highly cited and well-used frameworks that describe the strategies and structures of MNCs are reflected in the international configurations of US MNCs. After reviewing existing frameworks that highlight different MNC choices regarding the integration, responsiveness, and dispersion of firm value chain activities, I perform a cluster analysis on a comprehensive and confidential database of US MNCs. The results reveal five configurations which both support the importance of key insights from existing frameworks while at the same time highlighting underexplored configuration characteristics, like the low levels of integration in US MNCs, the global sourcing arrangements for accessing foreign inputs and distribution, different approaches to regional expansion, and the limited geographic expansion of US MNCs pursuing product diversification. I argue that these underexplored characteristics suggest directions for future research to better reflect the international configuration choices of MNCs.

Defines transnational strategy as the integration strategy formulation and implementation across all countries in which the company elects to do business, in contrast to a multidomestic (or “multilocal”) approach that provides for independent development and implementation of strategy by management units within each country. Asks how different types of service firms should move from multidomestic strategies, to the creation of a truly transnational strategy. Considers three perspectives: first, the nature of services marketing in a large federal country like the USA; second, the drivers that stimulate the internationalization of an industry and the different ways in which they apply to three broad types of services; and third, how the concept of core and supplementary services can be applied to both standardization and customization of services in a global setting.