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Article
Publication date: 17 October 2016

Jieun Kim, Sungjoo Lee and Yongtae Park

The purpose of this paper is to propose the use of a user-centric service map to facilitate the visual exploration and monitoring of user context information for proactive…

Abstract

Purpose

The purpose of this paper is to propose the use of a user-centric service map to facilitate the visual exploration and monitoring of user context information for proactive market analysis.

Design/methodology/approach

The paper supports a context-based market analysis by developing a user-centric service map which comprehensively visualizes a variety of contexts, users, and services. Empirical data were gathered from service descriptions and reviews of 100 mobile application services in the Apple App Store’s lifestyle and healthcare and fitness categories.

Findings

The user-centric service map supports the analysis of the context information from using various mobile app services, and can therefore be effectively applied for market-segment analysis and user-value analysis.

Practical implications

The user-centric service map involves implications in terms of multi-disciplinary proactive market orientation and data-driven strategy development, allowing firms to respond to changing market conditions in the mobile business promptly and even preemptively.

Originality/value

The initiative uncovering of latent needs through examining context of use have been an important focus of prior work, but little attempt has been presented in the way of frameworks for converting abundant context data into strategic information. The paper provides new methods and procedures to establish and interpret service maps using flexible visual features.

Details

Management Decision, vol. 54 no. 9
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 30 August 2011

B. Elango

International strategy literature has shown that market context varies in terms of importance to international operations and competition. The purpose of this paper is to…

Abstract

Purpose

International strategy literature has shown that market context varies in terms of importance to international operations and competition. The purpose of this paper is to examine the role of market context in influencing the relationship between internationalization and performance.

Design/methodology/approach

Using cluster analysis, this study categorizes market context into two distinct groups: global and multidomestic. Later, it investigates the internationalization‐performance relationship for 263 firms distributed across two market contexts.

Findings

Support for an inverted U‐shaped relationship was found in the case of market contexts which have global characteristics, while a U‐shaped relationship was found in the market contexts which have multidomestic characteristics. Additionally, findings indicate that the moderating influence of diversification on the internationalization‐performance relationship varies by the market context of the firm.

Originality/value

The paper seeks to contribute to one of the most critical issues in the international strategy literature, namely, the linkage between internationalization and firm performance. While many studies have been conducted on the topic of internationalization and performance, specific research linking market context and the internationalization‐performance relationship has been lacking. The paper's findings offer strong support to the notion that the nature of the relationship between internationalization and performance varies by market context. Implications for managerial and researchers are presented.

Details

European Business Review, vol. 23 no. 5
Type: Research Article
ISSN: 0955-534X

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Book part
Publication date: 8 April 2005

Ricardo Madureira

This paper illuminates the distinction between individual and organizational actors in business-to-business markets as well as the coexistence of formal and informal…

Abstract

This paper illuminates the distinction between individual and organizational actors in business-to-business markets as well as the coexistence of formal and informal mechanisms of coordination in multinational corporations. The main questions addressed include the following. (1) What factors influence the occurrence of personal contacts of foreign subsidiary managers in industrial multinational corporations? (2) How such personal contacts enable coordination in industrial markets and within multinational firms? The theoretical context of the paper is based on: (1) the interaction approach to industrial markets, (2) the network approach to industrial markets, and (3) the process approach to multinational management. The unit of analysis is the foreign subsidiary manager as the focal actor of a contact network. The paper is empirically focused on Portuguese sales subsidiaries of Finnish multinational corporations, which are managed by either a parent country national (Finnish), a host country national (Portuguese) or a third country national. The paper suggests eight scenarios of individual dependence and uncertainty, which are determined by individual, organizational, and/or market factors. Such scenarios are, in turn, thought to require personal contacts with specific functions. The paper suggests eight interpersonal roles of foreign subsidiary managers, by which the functions of their personal contacts enable inter-firm coordination in industrial markets. In addition, the paper suggests eight propositions on how the functions of their personal contacts enable centralization, formalization, socialization and horizontal communication in multinational corporations.

Details

Managing Product Innovation
Type: Book
ISBN: 978-1-84950-311-2

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Book part
Publication date: 1 January 2008

Ron Sanchez

Part I of this chapter applies the principles of the philosophy of science and the derived scientific method to analyze the foundational concepts and core proposition of…

Abstract

Part I of this chapter applies the principles of the philosophy of science and the derived scientific method to analyze the foundational concepts and core proposition of the Resource-Base View (RBV) as popularized by Barney (1986, 1991, 1997). This analysis identifies seven fundamental conceptual deficiencies and logic problems in Barney's conceptualization of “strategically valuable resources” and in Barney's VRIO framework for identifying strategically valuable resources that can be sources of sustained competitive advantage. Three problems – the Value Conundrum, the Tautology Problem in the Identification of Resources, and the Absence of a Chain of Causality – relate to the RBV's and VRIO's failure to provide an adequate conceptual basis for identifying strategically valuable resources. The Uniqueness Dilemma, the Cognitive Impossibility Dilemma, and an Asymmetry in Assumptions about Resource Factor Markets result in an inability of the VRIO framework to support identification of resources that can be sources of sustained competitive advantage. More fundamentally, the core proposition of the RBV – that resources that are strategically valuable, rare, inimitable, and organizationally embedded are sources of sustainable competitive advantage – is argued to result directly in the Epistemological Impossibility Problem that precludes use of the scientific method in RBV research. This chapter argues that until these conceptual deficiencies and logic problems are recognized and remedied, the RBV – in spite of its current popularity – is and will remain theoretically sterile and incapable of contributing in any systematic way to the development of strategy theory.

Part II of this chapter then suggests how foundational concepts developed within the competence perspective on strategy provide essential remedies for the identified deficiencies and problems in the RBV – and thereby provide a more conceptually adequate basis for representing the nature of firms in the scientific study of their interactions and competitive outcomes.

Details

A Focused Issue on Fundamental Issues in Competence Theory Development
Type: Book
ISBN: 978-1-84855-210-4

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Article
Publication date: 13 June 2016

Anders Pehrsson

The purpose of this paper is to extend the understanding of relationships between entrepreneurial orientation (EO) and performance, and between market orientation (MO) and…

Abstract

Purpose

The purpose of this paper is to extend the understanding of relationships between entrepreneurial orientation (EO) and performance, and between market orientation (MO) and performance in different market contexts that set boundaries for performance.

Design/methodology/approach

The paper presents a review of studies containing empirical research incorporating EO, MO, market context and firm performance.

Findings

Patterns regarding content of previous studies of the issue are outlined, and crucial research gaps are identified. These concern a lack of focus on relationships between EO/MO and performance of foreign units.

Research limitations/implications

First, further studies on international strategy need to develop EO/MO components that are consistent with foreign units’ value-adding roles. Second, the impact of dynamism originating from competitors in foreign markets needs attention. Third, direct impacts of market dynamism on performance of foreign units, and moderating roles of EO/MO need to be studied.

Practical implications

International competitiveness of the firm as a whole would benefit from higher performance of foreign units that may be achieved through aligning EO/MO with local market contexts.

Originality/value

Meta-analyses show that it is difficult to establish universal direct relationship between EO/MO and performance and that the importance of market context is underestimated. The paper provides opportunities for further studies that may clarify underlying contingency mechanisms.

Details

European Business Review, vol. 28 no. 4
Type: Research Article
ISSN: 0955-534X

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Book part
Publication date: 30 July 2018

Abstract

Details

Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

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Article
Publication date: 15 June 2015

Yen-Ting Helena Chiu and Katharina Maria Hofer

– The purpose of this paper is to investigate market-contextual variations in consumers’ self-service technology (SST) usage intentions.

Abstract

Purpose

The purpose of this paper is to investigate market-contextual variations in consumers’ self-service technology (SST) usage intentions.

Design/methodology/approach

Applications of the unified theory of acceptance and use of technology support the exploration of antecedents of usage intention for SSTs in two market contexts, through a survey among Taiwanese and Austrian college students. The cross-cultural nature of the study suggested the need for factor analyses to evaluate measurement equivalence. A Chow-Test confirmed structural stability, followed by regression analysis and independent samples t-tests to confirm the hypotheses.

Findings

Substantial differences arise across market contexts that shape usage intentions. In a collectivistic, emerging market context (Taiwan), performance expectancy, effort expectancy, social influence, facilitating conditions, and personal innovativeness significantly influence usage intention. In an individualistic, advanced market context (Austria), only performance expectancy and social influence have significant impacts on usage intention. Personal innovativeness moderates only the relationship between performance expectancy and usage intention.

Practical implications

The findings suggest that usage intention is subject to the market environment in which the technology is introduced. Consumers are influenced by the local and institutional-cultural environment.

Originality/value

Globalization has accelerated the launch of retail services innovations. It is imperative to understand consumers’ usage intentions from a global perspective. This study advances SST research by analyzing and comparing adoption behavior in an advanced vs emerging market setting.

Details

Journal of Service Management, vol. 26 no. 3
Type: Research Article
ISSN: 1757-5818

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Article
Publication date: 25 May 2018

Thomas Anning-Dorson

The purpose of this paper is to explain how emerging market firms create competitive advantage through innovation. The study through the upper echelon theory and the power…

Abstract

Purpose

The purpose of this paper is to explain how emerging market firms create competitive advantage through innovation. The study through the upper echelon theory and the power distance cultural perspective examines the mediating role of organisational leadership in the innovation and competitive advantage relationships.

Design/methodology/approach

Data were collected from the service sectors of two emerging economies, i.e. India and Ghana. Robust standard error regressions were run at two levels. First, at the specific country level and later on the aggregated level for robustness check.

Findings

The results show that in both India and Ghana, innovation largely relates positively with competitive advantage. In specific terms, market innovation was found to be the most significant determinant of competitive advantage in both contexts. Additionally, organisational leadership was also found to be mediating between innovation and competitive advantage in both contexts independently and collectively to confirm the effect of power distance and leadership role in such cultures.

Research limitations/implications

The current study looks at only two emerging markets with high power distance cultures. The implication is that the impact of leadership may differ in emerging economies with low power distance.

Originality/value

The current study looks beyond the mundane relationship between financial performance measures and innovation to assess innovation and competitive advantage in emerging markets context, which has not received the needed attention. It further explains how emerging markets firms can ride on the back of power distance to create a competitive advantage with their innovation development and implementation through organisational innovation leadership. The study offers that the maximum exploitation of the beneficial effect of innovation – competitive advantage – in service firms can only be achieved when leaders spearhead the innovation process and see it through implementation.

Details

International Marketing Review, vol. 35 no. 4
Type: Research Article
ISSN: 0265-1335

Keywords

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Article
Publication date: 29 May 2019

Annalisa De Boni and Maria Bonaventura Forleo

The purpose of this paper is to investigate the trends and prospects for the development of the halal market for Italian foods, with a focus on pasta production as one of…

Abstract

Purpose

The purpose of this paper is to investigate the trends and prospects for the development of the halal market for Italian foods, with a focus on pasta production as one of the most valued products of the Made in Italy brand. The analysis takes into consideration drivers and obstacles for developing halal orientation strategies in world and internal markets and opportunities and threats for Italian food firms.

Design/methodology/approach

Market dynamics were investigated by a forecasting tool, the Delphi method, which aims to explore future market trends and give suggestions for firm strategies and policy intervention. Besides firms, other experts involved in the Italian halal food sector were interviewed. Answers were organised according to the level of importance given to the different issues and to the level of agreement between the opinions of the experts. These findings were then discussed in relation to the contexts, both external and internal to companies, that had given rise to such opinions.

Findings

The halal food market represents a good opportunity for enlarging the overseas markets for Italian products and producers. Several external and internal factors related to the demographic, the institutional, the market and the firm contexts, emerged. The challenges that non-Islamic countries, markets and firms face in the adoption of halal strategies are mainly due to the institutional context, to the scarce awareness of halal principles and practices, and to some suspicion of Islamic food and culture that does not yet seem well-known and accepted on the domestic market.

Originality/value

The Islamic food market has still to be fully explored in Italy, this is despite strongly emerging demand and a growing number of firms showing interest in implementing halal certification and entering new Islamic markets. The paper findings contribute to the scarce empirical literature about the halal market in Italy and give some recommendations both for supporting further studies, identifying preliminary implications and suggesting policy measures.

Details

Journal of Islamic Marketing, vol. 10 no. 4
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 5 October 2015

Terry Smith, Tom Williams, Sid Lowe, Michel Rod and Ki-Soon Hwang

The purpose of this paper is to explore the dynamics of marketing practice and theory in arguing that much of the dislocation between strategy and practice is due to the…

Abstract

Purpose

The purpose of this paper is to explore the dynamics of marketing practice and theory in arguing that much of the dislocation between strategy and practice is due to the inheritance and internalisation of often impractical but persistently dominant, tacit Cartesian assumptions.

Design/methodology/approach

This paper uses case methodology to examine the marketing theory into practice/marketing practice into theory conundrum and explores: their separation (marketing theory and marketing practice); their flows (context to text to context: theory into practice/practice into theory); their symbiosis (the praxis of marketing); and the dynamic and static (in situ/in aspic) nature of their duality. This work is an exploratory empirical study undertaken in what is a very under-researched area.

Findings

In this paper, marketing theory and marketing practice are recognised as occupying different epistemes. The lifeworld of marketing theorising appears as characterised by a relatively homogenous and mostly cognitive world dominated by rationality and empirical rigour. By contrast, the embodied practitioner inhabits a more highly segmented, fragmented, heterogeneous and frequently improvised landscape.

Practical implications

The authors propose that the all-consuming clamour for reliance and relevance of theory to practice dictates that the form, function and philosophy of marketing must be co-created in the practical pragmatism of praxis. Praxis is practice informed by theory and theory informed by practice, a cyclical process of experiential, contextual learning.

Originality/value

The paper appears to be the first to bring together Cartesian thought and the practice-theory divide in B2B marketing theory.

Details

Marketing Intelligence & Planning, vol. 33 no. 7
Type: Research Article
ISSN: 0263-4503

Keywords

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