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The purpose of this paper is to examine the dynamic effects of users’ initial experience and user attachment on downloading information-seeking (e.g. news, map, education) and -sharing (e.g. messenger, chatting, social networks) applications.

From one of the largest application stores in South Korea, 225 applications were examined through analysis of 1.5 years of download records. Logistic regression and Bayesian models including time-varying coefficients were used.

Over time, the download patterns of users of the app market become dynamic. In the initial stage, users have a tendency to download apps of similar types. For example, users who initially download information-seeking applications continue to download these types of applications more frequently than information-sharing applications. In the later stage, however, users tend to download applications that accord with their attachment intensity. Users who want to share information with others are more likely to download information-sharing applications as compared to information-seeking ones. Finally, this tendency persists with the accumulation of more experience.

This study applies existing models and theories from previous research to the app market, such as state dependence, intrinsic motivation, and time-varying coefficient models. However, this study focuses on information-seeking and -sharing applications. Therefore, further study is needed in order to extend the findings to other types of applications, including games, paid applications, and so on.

This study provides valuable information for marketing managers running application stores and app developers who want to maximize performance. In the initial stages when users download apps, app market managers must recommend apps with consideration of both the users’ attachment and their initial experience, but after app users have accumulated some experience, only user attachment should be considered as a criterion for recommendations.

This is a unique study in which users’ download behavior regarding information-seeking and -sharing applications is analyzed using long-term actual data.

Mobile applications, or apps, are an increasingly important part of omnichannel retailing. While the adoption and usage of apps for marketing purposes has grown exponentially over the past few years, there is little academic research in this area. The purpose of this paper is to examine how the mobile phone platform (Android vs Apple iOS), interest in the app and recency of store visit affect consumers’ likelihood to use the apps for purchasing and information-sharing activities.

The paper tests a model by analysing survey data collected from customers of a major US retailer using partial least squares regression.

The analysis finds that the level of interest in a retail app is positively related to the consumer's intention to engage in both purchasing and information-sharing activities. In addition, the recency of the consumer's last visit to the retail store has a moderating effect on both types of activities; the more recent the last visit, the larger the effect-size of interest in the app on intention to share information and make a purchase.

While marketing and advertising managers may have suspected that Apple iOS users are more receptive to retail mobile apps, this study provides empirical support for the proposition. In addition, the moderating effect of recency of visit suggests that in-store promotions may be effective in increasing usage of the retailer's mobile apps.

This study is among the first in the academic literature to examine predictors of mobile app usage for purchasing and information sharing. It fills a gap in the literature, while at the same time providing actionable information for practitioners.

The purpose of this paper is to investigate the effectiveness of mobile messaging for the purposes of information sharing and social networking based on the types of social ties involved. The authors identify two psychological traits in the model: perceived time shortages (TSs) and anxiety trait. These traits can influence individuals’ mobile-messaging usage by facilitating users’ connections to different social ties in modern urban life.

The authors distributed questionnaires at random on the streets of certain densely populated areas in Hong Kong to young urbanites, who are the dominant users of technological social media. The authors collected 492 valid responses, which the authors analysed via multivariate regression analysis.

Mobile messages are more effectively used to share information within strongly tied groups rather than weakly tied groups. However, there is little difference between weakly and strongly connected groups in terms of the perceived effectiveness of mobile messages used for social networking. Anxious people are more inclined to send mobile messages to individuals with whom they have weak ties, and people who perceived TSs send more mobile messages to individuals with whom they have strong ties.

The rapid nature of information and communication technology has enabled new “richer” forms of mobile media. For instance, WhatsApp allows people to attach images and other multimedia files to their messages, and WeChat provides a location-sharing service that enables users to meet new people based on their friendship preferences. Future studies should examine this trend.

This study contributes to the literature by elaborating the mobile-messaging behaviour of urban citizens who are anxious and perceive TSs within strongly and weakly connected social groups.

This study aims to investigate the effect of social influence and value-driven mobile marketing activities on consumers’ acceptance of mobile marketing offers.

The method used is survey questionnaire. A proposed model was tested by using structural model analysis and data gathered from 356 Mexico consumers and 346 US consumers.

The study shows the number of peers and providing information are the main predictor variables of consumer acceptance of mobile marketing offers in both countries. These results suggest that social value factors are important variables for explaining consumers’ responses to mobile marketing offers across two countries characterized by dissimilar macro-environmental conditions.

The study’s overall implication about standardization vs adaptation is that social value messages can be standardized across countries. However, the marketing tools and touch points required to communicate any message appeal must be adapted across countries. One limitation in this study is the use of a convenience sample of undergraduate college students. This study did not control for different types of mobile phones and the screen sizes of mobile phones.

The overall implication of standardization vs adaptation from the study results is that social value messages can be standardized across countries. However, the marketing tools and touch points required to communicate any message appeal must be adapted across countries.

Unlike previous studies where the emphasis is to explicate the effect of value-oriented mobile activity, this study examines the combined effect of social influence and value-driven mobile activities on acceptance of mobile marketing.

The role of inventors' creativity is crucial for technological innovation within enterprises. The mobility of inventors among different enterprises is a primary source for companies to acquire external knowledge. The mechanism of “learning-by-hiring” is widely recognized by companies. Therefore, it is important to determine how to allocate network resources to enhance the creativity of inventors when companies hire mobile inventors.

The study suggests an analytical framework that analyzes alterations in tie strength and structural holes resulting from the network embeddedness of mobile inventors as well as the effect of the interaction between these two variables on changes in inventor’s creativity after the mobility. In addition, this paper examines the moderating impact of cognitive richness of mobile inventors and cognitive distance between mobile inventors and new employers on the correlation between network embeddedness and creativity.

This study found that: (1) The increase of tie strength has a significant boost in creativity. (2) Increasing structural holes can significantly improve the creativity of mobile inventors. (3) When both the tie strength and the structural holes increase, the creativity of the mobile inventors significantly increases. (4) It is important to note that when there is a greater cognitive distance, stronger tie strength promotes the creativity of mobile inventors. Additionally, cognitive richness plays a significant role in moderating the relationship between changes in structural holes and the creativity of mobile inventors.

These findings provide theoretical guidance for firms to effectively manage mobile inventors and optimize collaborative networks within organizations.

The aim of this paper is to provide a review of state-of-the-art literature on information sharing in the context of African perishable agri-food supply chains (AFSCs). In doing so, the authors hope to stimulate further research and advance both theory and practice on African perishable AFSCs, which is a relevant, but under-investigated context.

The authors’ systematic literature review covers a period of 21 years (2000–2021). After providing the bibliometric and methodological insights related to this sample of literature, the authors provide a detailed analysis and discussion of the key aspects of information sharing in African perishable AFSCs, based on a review framework grounded in the information sharing literature.

The authors’ review revealed that information sharing in African AFSCs is still in its nascent stage. Findings are based on four themes of (1) why share information (mainly to gain market access), (2) what information is shared (price and market information) (3) how it is shared (still traditional communication, with limited adoption of digital technologies?) and (4) antecedents, drivers and barriers (technology adoption and socio-economic background of Africans).

This paper outlines a research agenda for advancing the theory on information sharing in AFSCs. Furthermore, the review highlights the importance of context, supply chain structure, relationships, product characteristics and culture in studying AFSCs.

A review on information sharing in African perishable AFSCs does not appear to exist in operations and supply chain management (O&SCM) and agribusiness journals.

The main purpose of this paper is the identification of the conceptualization of trust as well as its factors and outcomes in interorganizational relations in mobile supply chains (MSCs) in which multiple stakeholders collaborate.

The authors first used a comprehensive literature review to extract related factors and outcomes of trust. Second, the authors conducted semi-structured interviews in chemical and pharmaceutical companies in Germany. These organizations stand out as leaders in the concept of MSCs and have developed collaborations with various stakeholders.

Based on the results, a conceptual model has been developed that elaborates on the nature of trust and its factors and outcomes for cultivating trustful stakeholder collaboration. The study identifies six factors or approaches for building trust and two outcomes resulting from mutual trust.

The conceptual model presented in this study can serve as a basis for developing trust in MSCs. Interorganizational collaborations in MSCs are more successful when saturated with trust. The collaboration systems must allow the innovative organizations to create value through the adaptation of advanced technologies without failure.

The study adds to the body of knowledge in building trust in multiple stakeholder collaboration, particularly in innovative organizations which are involved with disruptive technologies.

由眾多股東共同協作的移動供應鏈内存在著一定的互信。本文主要的目的在闡明這種互信的概念，並確定就組織間之關係而言，帶來互信的因素及因互信而產生的效果。

作者們首先透過全面的文獻探討，從中提取帶來互信的相關因素，和因互信而產生的效果。作者們接著在位於德國的化工及製藥公司內進行半結構式訪談。這些組織及公司就移動供應鏈的概念而言，在同業中脫穎而出，成為領導者，並與各股東建立了合作夥伴的關係。

作者們根據研究結果、建立了一個概念模型。這模型闡述了互信的性質，互信的因素，以及在股東間培育互信合作關係的效果。研究亦確定了建立互信六個相關因素/方法，和兩個因互信而產生的效果。

本研究在現時相關的領域上、加深了我們對多個股東共同協作上建立互信的瞭解，特別是涉及破壞式技術的創新型組織。

本研究所展示的概念模型可作為在移動供應鏈內建立互信的基礎和依據。若移動供應鏈內的各個組織間充滿著互信，則相互的協作定必更成功。共同協作的機製必須能為創新型組織透過無誤地改編先進技術去創造價值。

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

The analysis finds that the level of interest in a retail app is positively related to the consumer’s intention to engage in both purchasing and information-sharing activities. In addition, the time since the consumer’s last visit to the retail store has a moderating effect on both types of activities; the more recent the last visit, the larger the effect-size of interest in the app on intention to share information and make a purchase.

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

This research explores the impacts of content-generating devices (mobile phones versus personal computers) and content features (social content and achievement content) on consumer engagement with marketer-generated content (MGC) on social media. It also examines these factors' interaction effects on consumer engagement.

The study analyzed MGC that 210 companies had posted to Sina Weibo over three years, testing the study’s proposed model with negative binomial regression analysis.

The study's results show that MGC generated via mobile phones attracts more consumer engagement than MGC generated via personal computers. MGC with more social features attracts more consumer engagement, whereas MGC with more achievement features reduces consumer engagement. The authors also found that MGC with more social features generated via mobile phones and MGC with more achievement features generated via personal computers lead to more consumer engagement due to the congruency of the construal level of psychological distance.

This research enriches the literature by exploring the effects of content-generating devices and content features on consumer engagement in the MGC context, which extends the research on consumer engagement with social media from the context of user-generated content to the MGC.

The purpose of this paper is to investigate the effects of individuals’ perceived enjoyment and output quality on their intention to play human computation games (HCGs) for location-based content sharing.

This study employed a cross-sectional survey method, and recruited 205 undergraduate and graduate students from a local university. Participants played the developed mobile HCG for content sharing named Seek, PLAy, SHare (SPLASH), and thereafter completed a questionnaire that measured their perceptions of enjoyment, output quality, and intention to play.

Results indicated that individuals derived enjoyment from the affective and cognitive dimensions, which further influenced their intention to play HCGs. Moreover, perceived output relevancy was significant in predicting individuals’ intention to play HCGs such as SPLASH.

The design of HCG is complicated due to their entertainment-output generation duality. Understanding what factors contribute to HCG usage is therefore, an essential area of study. Based on the study’s findings, designers should pay attention to HCG features that engender affective and cognitive experiences, and appropriately signify the relevancy aspect of HCG outputs.

Although similar in many ways, HCGs differ from entertainment-oriented games by generating output as byproducts of gameplay. Hence, results obtained from prior research in games may not be readily applicable to the HCG context, and further investigations are necessary. Moreover, the multidimensional aspect of HCG enjoyment and output quality, and how these dimensions influence usage intention has yet to be examined. The outcomes of this study can be exploited to drive further research in the field of HCGs, and similar games that are not just for pure entertainment.