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Customers happy to buy apps: Link between store visit and phone purchasing

Strategic Direction

ISSN: 0258-0543

Article publication date: 7 October 2014




This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


The analysis finds that the level of interest in a retail app is positively related to the consumer’s intention to engage in both purchasing and information-sharing activities. In addition, the time since the consumer’s last visit to the retail store has a moderating effect on both types of activities; the more recent the last visit, the larger the effect-size of interest in the app on intention to share information and make a purchase.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.



Retraction notice

The Publisher wishes to retract the precis article “Customers happy to buy apps: Link between store visit and phone purchasing”, published in Strategic Direction, Vol. 30 No. 11, 2014. It has come to the attention of Emerald Publishing that this precis article contains large sections of unattributed text taken from the original research article “Predicting mobile app usage for purchasing and information sharing”, by David G. Taylor, Michael Levin, published in International Journal of Retail & Distribution Management, Vol. 42 No. 8, 2014.

Precis articles are intended to summarise original academic research articles for a different audience, and should not include verbatim passages from the original articles. This error occurred due to a miscommunication in the commissioning process.

To avoid any repeated incidents of this nature, Emerald has fully revised its guidelines and briefed its Commissioning Editors. Strategic Direction sincerely apologises to the original authors and its readers for this error. The original article can be viewed here:


(2014), "Customers happy to buy apps: Link between store visit and phone purchasing", Strategic Direction, Vol. 30 No. 11, pp. 16-18.



Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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