Search results

The current chapter outlines the process through which New Religious Movement (NRM) membership is conceptualized as facilitating the development of increased reflexivity, in particular the development of an increased ability to connect to others. Based on the narratives of a subsample of 11 former members of NRMs for whom membership signified a desire for an increased ability to emotionally connect to others, a number of factors that are understood as having facilitated or inhibited this type of change were identified and are discussed. The findings extend previous theorizing of NRM as facilitating changes in the behaviors and beliefs of their members, and conceptualizes NRMs as possible avenues through which self-change at an emotional level can occur.

Several brands are striving in their endeavors to find new ways to improve their consumer engagement through social media. They are using different tools including influencer marketing through social networking sites (SNSs). Therefore, this chapter addresses a gap in the academic literature as it distinguishes between two types of online influencers. The researchers investigate the effects of celebrity endorsers’ and of micro influencers’ posts on a brand’s page on Instagram. They examine the number of followers, clicks, comments and likes that are generated following their influencer marketing. The results suggest that both influencers have generated varying levels and types of interactions. In sum, this exploratory study revealed that the chosen celebrity’s posts attracted more followers to the brand’s Instagram page, when compared to the micro influencer’s publications. However, the latter has garnered more clicks, comments and likes, thereby increasing the consumer-brand engagement through social media. In conclusion, this contribution identifies future research avenues relating to influencer marketing.

This chapter provides insight into unique experiences of and provides special considerations for working with rural African American high school and college students. The Emerging Scholars (ES) program has evolved over 17 years as the coordinators built relationships with rural and underserved communities. By examining this model, other programs will be provided with ideas, and the complexity, challenges, and opportunities of the work will be highlighted.

Building programs connecting rural and university teams and communities is neither easy nor prescriptive. By considering specific needs of students, families, schools, and universities, and geographical, political, historical, and cultural contexts, sustainable programs can be developed.

Additionally, this chapter includes a personal narrative from a graduate of the program who now works as an ES staff member. This perspective adds depth and a personal examination of the program's impact. Finally, the chapter concludes with a list of questions and considerations in building, enhancing, or maintaining campus–community partnerships in support of African American rural students.

Although there are a number of hybrid tropes and cross-over conventions that relate to contemporary action cinema, broken down to its most rudimentary components, the genre places its cinematic hero in scenes of ritualised violence or conflict, with the intent of showcasing both athletic mastery and aesthetically pleasing physiques for interested and invested audiences. In as much as it is difficult to define the contemporary genre, the role of the action hero is clear in all permutations. Indeed, there is little question or query about who or what makes for a popular and long-standing action star. After all, names such as Stallone, Schwarzenegger and Statham have become inextricably linked to the genre in question. While there is much to consider here in relation to the muscles and power of these hard-bodied heroes in sweaty vests or form fitting t-shirts, there is another iteration of masculinity, a different and more agile physique, a more refined sartorial code, that has quietly overtaken these macho figures as the site of contemporary action, and that figure is Keanu Reeves. With this in mind, this chapter will examine the ways in which popular media reviewers foreground star image, acting, movement, the body and performance in order to position Reeves as an action star removed from the physical excesses of bulkier, slower and less agile men who continue to perform in the genre around him.

We introduce the construct of loving one's job as an overlooked, but potentially informative, construct for organizational research. Following both empirical findings and theoretical developments in other domains we suggest that love of the job comprises a passion for the work itself, commitment to the employing organization, and high-quality intimate relationships with coworkers. We also suggest that love of the job is a taxonic rather than a dimensional construct – one either loves their job or does not. In addition, we propose that loving your job is on the whole beneficial to individual well-being. Within this broad context, however, we suggest that loving one's job may buffer the effect of some stressors while at the same time increase vulnerability to others. These suggestions provide some initial direction for research focused on the love of one's job.