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The purpose of this study is to examine well-being messaging on Instagram to understand what constitutes transformative social media advertising with potential to enhance consumer lives and create change at a community and societal level.

A novel-phased approach using transformative advertising research and positive psychology is adopted for an in-depth examination of Lululemon, a well-being brand advocate. The study combines secondary case data, analysis of brand messaging on Instagram, interviews with brand followers, and six months of Instagram posts consumer responses.

Four themes – inspiring personal journeys and potential, encouraging mindfulness and gratitude, supporting connection and community and advancing diversity and equity – are used to develop a typology of well-being advertising message elements on Instagram.

This study contributes to the call for research on transformative advertising by establishing that Instagram is a powerful platform for well-being messages, particularly from brands committed to social issues. Practical implications for brands and avenues for future research are provided.

The purpose of this study is to develop a model for investigating the sharing of harmful messages by employees using social media using the conspiracy theory from a socio-legal perspective. This study also examines the moderating role of different demographic parameters such as age, gender and education toward sharing harmful messages using social media.

Using the conspiracy theory and social impact theory as the foundation of this study, the authors developed theoretical model and validated it using the structural equation modeling technique with 342 participants from various organizations across Europe and Asia. The study also used different statistical measures to understand the demographic impacts toward sharing harmful messages.

It was found that epistemic, existential and social motives significantly and positively influence employees’ inappropriate message-sharing and seeking behavior, which in turn influences them to share harmful messages on social media. The study also indicates that there are some moderating impacts of employee demography toward sharing harmful messages using social media platforms.

This study investigates the antecedents of sharing harmful messages using social media by employees. The present study could be useful for the organizations leaders as well as policymakers and legal fraternity. The study uses a limited number of feedback to validate the model. Also, this is a cross-sectional study which is another limitation of this study.

This study has proposed and validated a theoretical model by using the conspiracy theory as well as the social impact theory which is unique. Moreover, this study adds value to the existing literature on the harmful impacts of social media and its societal impacts. Besides, the validated model of this study has a high explanatory power which is another uniqueness of this study.

A group of n (> 1) peers are required to cooperate with each other in distributed applications on P2P overlay networks. A P2P group is distributed without a centralized controller and is scalable and heterogeneous. The purpose of this paper is to discuss how to realize a scalable group in P2P overlay networks.

In a group, messages have to be causally delivered to every peer. In order to realize a scalable group, messages are ordered by taking advantage of linear time (LT) and physical time (PT) since message length is O(1). Here, each peer has to hold information on the accuracy of physical clock of each peer and minimum delay time among every pair of peers. Since the size of the information is O(n²), it is difficult for each peer to hold the information and so the authors discuss a multi‐layered model to reduce the size of group information.

Through the evaluation studies, it is shown how the size of the group information can be reduced in a multi‐layered group compared with a traditional flat group.

In this paper, the authors discuss a multi‐layered group model for a scalable group, to reduce the size of group information; and also order messages by using both the linear time and physical time.

This paper’s objective is to provide a systematic literature review of the contextual factors affecting downward communication from supervisors to subordinates in the audit environment. In addition, this review identifies emerging research themes and directions for future research.

I accomplish this review’s objectives by leveraging communication literature to establish a framework to identify and synthesize contextual factors affecting downward communication in the audit environment. The review identifies 50 published articles in the last 20 years from leading accounting and auditing journals.

This study consolidates research findings on downward communication under two primary contextual factors: (1) message and (2) channel. Findings indicate that empirical research examining communication in audit is fragmented and limited. Studies examining the message focus heavily on its content and treatment in the areas of feedback, nonverbal cues, and fraud brainstorming, and a handful of additional studies examine the effectiveness of the channel in these areas. Additional research is needed to understand a broader set of supervisor–subordinate communication practices, including those that are computer-mediated, and their effect on subordinate auditors’ judgments and behaviors in the contemporary audit environment.

Much of the audit literature examining communication to date is topic-versus construct-based, making it difficult to see how the research findings relate to one another. This review is the first to synthesize the literature to provide academics recommendations for a way forward, and inform practitioners of communication practices whereby supervisors can be trained to improve audit quality.

The purpose of this paper is to investigate how Turkish consumers’ attitudes toward grammatical styles of the same nutrition message affect persuasiveness; to determine the consumers’ ability to comply with the nutrition messages and to know possible health benefits of them; and to examine nutrient claims on food packages with information that will help consumers to make healthy diet choices.

A questionnaire, comprising eight different grammatical styles of a nutrition message for each kind of food or food products, is applied to randomly to 207 subjects. Another questionnaire is designed including nutritional messages. Subjects (n = 200) are asked about their frequency of compliance and how this behavior is beneficial to health. In total, 5,200 food products are scanned for nutrition labels on packages in four hypermarkets. All the nutrient claims found are recorded as well as the wording.

There are significant effects of grammatical style on persuasiveness, except for meat products. Subjects report that rhetorical question using “how about” in the third message provokes them most. High proportions of subjects have heard of the written nutrition recommendations before. However subjects’ frequencies of compliance with recommendations are low. The relation between compliance and knowledge scores for message 1, 2, 3 and 4 are significant (p < 0.01 and p < 0.05). Of 5,200 foods scanned, 266 foods are recorded for nutrient claims. Fat claims are the most frequent type of nutrient claims; 71 foods have numerical claims; 179 foods have adjectival claims and 16 have both claims.

There have not been any studies on frequency of application of nutrition labeling, consumer attitudes and knowledge of nutrition messages regarding Turkey.

The purpose of this paper is to provide an intelligent spam filtering method to meet the real‐time processing requirement of the massive short message stream and reduce manual operation of the system.

An integrated framework based on a series of algorithms is proposed. The framework consists of message filtering module, log analysis module and rules handling module, and dynamically filters the short message spam, while generating the filtering rules. Experiments using Java are used to execute the proposed work.

The experiments are carried out both on the simulation model (off‐line) and on the actual plant (on‐line). All experiment data are considered in both normal and spam real short messages. The results show that use of the integrated framework leads to a comparable accuracy and meet the real‐time filtration requirement.

The approach in the design of the filtering system is novel. In addition, implementation of the proposed integrated framework allows the method not only to reduce the computational cost which leads to a high processing speed but also to filter spam messages with a high accuracy.

A recent thread in the DIG_REF listserv addressed the integration of text messaging into mainstream reference service. The purpose of this paper is to expand upon that discussion, pointing out the predominant software used by libraries to handle text message reference questions and the volume of reference traffic generated by text messaging queries.

The paper also addresses the ramifications on staffing of the added traffic in text messaging and how libraries might market text messaging reference services to their patrons.

The paper further discusses the unique nature of text messaging queries and how this affects the reference interview.

The paper is intended for the reference services manager looking to incorporate text messaging into a library's repertoire of reference services.

This study examines the interplay between media-induced emotional crisis framing (anger vs sadness) and message sidedness of crisis response on publics’ attribution of crisis responsibility as well as subsequent company evaluation and supportive behavioral intention.

A 2 (emotion: anger vs sadness) x 2 (crisis response: one-sided vs two-sided) online experiment was conducted among 161 participants in the USA.

Results showed that anger-inducing media framing of the crisis elicited higher levels of crisis responsibility attribution and more negative company evaluation, compared with sadness-inducing media framing. One-sided message response was more effective than two-sided message response in lowering attribution of crisis responsibility when sadness was induced, but no difference was found under the anger-induced condition. Attribution of crisis responsibility fully mediated the effects of emotional crisis framing on company evaluation and supportive behavioral intention toward the company.

This study is among the first to examine the interaction effect between emotional media framing and response message sidedness in an ambiguous crisis. Drawing on the interdisciplinary theoretical frameworks, this study integrates the situational crisis communication theory, appraisal-tendency framework and message sidedness in persuasion literature. As such, it contributes to theoretical development in crisis communication and offers communication managers guidance on how to effectively address emotionally framed crises.

This study seeks to investigate the changes in stock market behavior between the pre and post internet/message board eras.

The study examines the stock return behavior for a large subset of firms in the S&P 100 both before and after the implementation of the firms' message boards on Yahoo! Finance.

The data shows a significant increase in daily trading volume after a firm's message board was established which suggests that either new investors were drawn to the market or existing investors were induced to trade more frequently. The results also show that daily returns are significantly lower in the post‐message board era and that the market may have become riskier as the variance of these daily returns is significantly higher. These results hold after controlling for market and industry wide events and they are not unique to the stock market bubble of the late 1990s or the NBER‐dated recession of 2001.

This study builds on the work of Asthana and connects it to the message board studies conducted by Tumarkin and Whitelaw, and Antweiler and Frank by considering whether or not the internet in general, and message boards specifically, may have changed the underlying behavior of the stock market. It has important implications for those researchers studying market information efficiency and confirms the importance of studying internet information use by investors.

Presents the Message Assistant system (based on a HyperCard stack), designed by the authors to rank electronic mail messages in a priority order specified by the system user. Messages can be ranked according to the name of sender or even a key word in the message text.