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Increasing incidents of privacy invasion on social networking sites (SNS) are intensifying the concerns among stakeholders about the misuse of personal data. However, there seems to be limited research on exploring the impact of specific privacy concerns on users’ intention to engage in various privacy protection behaviors. This study aims to examine the role of social privacy concerns, institutional privacy concerns and privacy self-efficacy as antecedents of privacy protection–related control activities intention among young adults active on SNS.

Data collected from 284 young adults active on SNS was analyzed through partial least squares structural equation modeling using Smart PLS.

The results indicate that institutional privacy concerns, social privacy concerns and privacy self-efficacy positively influence the control activities intention of SNS users. The extent of privacy self-efficacy and privacy protection-related control activities intention differs among users based on gender.

This study is limited to a population of young adults in the age group of 18–25 years.

The findings of this study form the basis for specific recommendations addressing the different types of privacy concerns experienced by social media users, promoting responsible privacy control behaviors on online platforms and discouraging the possible misuse of information by third parties.

This study validates a theoretical framework that can contribute to future investigations concerning the use of SNS. The study findings form the basis for a set of practical recommendations for policymakers, SNS platforms and users.

Although there are many benefits that technological progress offers, there is also a dark side to several innovations. This study aims to examine smartphone usage amongst young Indian adults and identify likely antecedents and consequences of addictive smartphone usage behaviour.

Primary data, through an online structured questionnaire, was collected from 240 smartphone users. The survey was conducted among college students between 18-25 years of age. Structural equation modelling was used to test the proposed research framework.

The results show that almost 25 per cent of respondents had high scores on the smartphone addiction scale. The respondents spend most of their time on applications such as WhatsApp and other social networking sites. The findings indicate fear of missing out to be a predictor of problematic smartphone usage behaviour. Further, the study points to poorer quality of sleep as a consequence of high smartphone usage.

Based on the findings of the study, the importance of digital detoxification has been highlighted. Further, recommendations have been made to discourage excessive smartphone usage and avoid the resulting negative consequences.

With the increasing usage of smartphones, there is a need to study addictive behaviour amongst sections of the population, specially those which tend to be more vulnerable. The study examines the extent of smartphone addictive behaviour amongst young Indian adults and identifies antecedents and consequences of such behaviour.

The internet has provided a gamut of benefits to consumers. The digital world, however, also provides space for various illegal or unethical consumer activities. Consumers may not always be fully aware of the unethical or illegal nature of some of the online activities that they engage in. This study aims to examine the questionable side of online consumer behaviour in an emerging market where internet penetration and smart phone accessibility is rapidly expanding. Using a third-person technique, this study attempts to empirically capture the perceptions of Indian adults regarding the prevalence of various questionable online activities such as unauthorized downloading of digital content, spreading fake news/misinformation and fraudulent returns and to understand the extent to which these respondents believe that such actions are acceptable or illegal and unethical.

An online questionnaire was used to collect primary data from 212 consumers. Non-probability convenience and snowball sampling was used for the purpose.

Unauthorized watching or downloading of online content is reported to be the most prevalent among the various types of questionable behaviours examined. However, it is behaviours such as fraudulent returns and spreading misinformation through online channels which are considered to be the most unethical or illegal. Certain behaviours which may be deemed to be unethical and illegal nevertheless are seen as acceptable. Significant differences between demographics in the case of several of the unethical activities are reported.

This study examines the grey and dark side of online behaviours among consumers in an emerging market and points to the need for action on several fronts to increase consumer awareness and sensitivity about the unethical or illegal nature of some of their online activities and the implications for multiple stakeholders. Based on the findings of this study, recommendations directed at consumers, marketers and policymakers are discussed.

Although the benefits of online communication channels have been extensively studied, their ability to facilitate certain unethical and even illegal activities is an under-researched area. The inclination to engage in these types of questionable behaviours may have been exacerbated by the restrictions imposed by the COVID-19 pandemic. This study highlights the importance of research on various grey consumer activities in the digital space and paves the way for further investigations by identifying online actions which are considered as most prevalent and/or unethical and illegal.

With the rising concern for the planet and people dimensions of the triple-bottom-line, an increasing number of firms are using cause-related marketing (CRM) to create a win-win situation for all stakeholders. With growing internet and social media access the Indian consumer is being invited to participate in such campaigns through digital platforms. The purpose of the present study is to examine consumer perceptions about select digital CRM campaigns in terms of perceived fit between the brand and the cause being promoted and the extent of participation effort required by the campaign and further to investigate the relationship between these two variables and consumers’ intentions to participate in the campaign, engage in positive word-of-mouth about it and their brand purchase intentions.

Six online CRM campaigns in the consumer products space were taken up for study. Primary data was collected through a structured questionnaire in an online mode, which provided an advertisement snapshot and a brief description of each CRM campaign. Items to measure variables under examination were adapted from the extant literature. Three versions of the questionnaire were created, with each version involving two of the six campaigns. Thus, each respondent was responding to items pertaining to two campaigns only. A total of 242 responses were collected, using non-probability sampling.

The study indicates overall positive responses to the digital CRM campaigns included in the study. It finds that for the online CRM campaigns taken up for examination, respondents perceive a high extent of brand-cause fit. A fit between the cause being promoted and the brand’s sphere of activity is a factor that needs to be considered for its impact on consumer willingness to participate in the campaign and intention to engage in positive word-of-mouth about it. The study does not indicate a significant relationship between participation effort for online campaigns and consumer behavioural intentions. Consumer participation intentions and word-of-mouth intentions are found to be positively related to intentions to purchase the brand associated with the campaign.

In their efforts to design effective CRM campaigns, marketers should use creativity in looking for a common thread, which ties their business or brand with the cause being promoted. Consumers tend to perceive this congruence between the cause and the brand and this impacts their behavioural responses. It is possible that the fact that consumers are not required to make a purchase but are being invited to support a cause by performing a non-transaction-based activity, may also underlie their positive response to this genre of CRM activities. The study provides an understanding of factors that contribute to the effectiveness of non-purchase-based online CRM campaigns in garnering consumer engagement with the campaign and the brand.

The results provide important insights regarding non-transaction based digital CRM campaigns and the relationship between brand-cause fit, perceived participation effort and targeted changes in consumers’ behavioural intentions. Online CRM campaigns involving consumer participation in forms other than brand purchase are an emerging area of effort towards customer engagement and thus warrant further investigation.

Along with their immense benefit, online channels of communication and information-sharing also present a myriad set of challenges. The unauthorized downloading and sharing of copyrighted content such as music and movies is one such issue. This study aims to examine the factors related to the unauthorized downloading of content amongst young internet users in an emerging market.

An online structured questionnaire was used to collect primary data from 219 internet users between 17 and 24 years of age. The partial least squares structural equation modelling was used to analyse the primary data.

The study findings report that monetary savings and social influence are the main drivers underlying the propensity to engage in unauthorized downloading amongst young adults. Perceptions of harm caused to artists and producers appear to be a deterrent. Though the respondents perceive the quality of content downloaded from unauthorized sites to be less than desirable, and there is also a higher perceived threat from viruses, this does not appear to deter unauthorized downloading behaviour amongst this segment of consumers.

Combating unauthorized downloading and other forms of questionable online behaviours is a challenge for multiple stakeholders. Consumption of unauthorized digital content is examined in the context of online consumers whose demographic profile is often associated with this category of questionable behaviour. The study adds to the extant understanding of the aetiology of what are often considered online unethical and illegal behaviours and makes both practical and theoretical contributions to the subject field.

The study examines an important aspect of rapidly evolving internet technologies. The internet provides a veil to individuals engaging in unethical online activities. Despite the existence of laws declaring these activities to be illegal, instances of copyright violations of music and movies abound. The insights regarding the drivers and deterrents of a form of online unauthorized activity are used to present a set of strategies aimed at addressing such behaviours.

The study aims to enhance our understanding of strategizing sustainable palm oil at company level and to bridge the gap between strategy formulation and implementation. In this case-based study, the way a food company is tackling the challenges faced during the promotion and incorporation of sustainable palm oil into core business strategy is explored. By taking a strategy-as-practice approach, this research sheds light on the microlevel activities and the role of formulated plans, implemented actions and engagement in activities.

An ethnographic case study was carried out using participant observation, semi-structured interviews, informal interviews and documentary review.

The findings demonstrate the complexity of implementing a sustainability strategy for a controversial commodity such as palm oil in supply chains. External pressure was one of the most important drivers for taking action regarding environmental and social sustainability issues. Moreover, formulating and implementing supply chain strategies for sustainable palm oil required effective communication and collaboration between different departments within the organization.

Although important insights were obtained through this six-month long ethnographic case study, additional valuable information could have been obtained if the research had been carried out for longer.

The paper includes implications for strategizing sustainability at company level from a strategy-as-practice perspective.

Through this study, a better understanding of the challenges faced from the downstream perspective in sustaining food supply chains can be obtained.

The paper seeks to illuminate the intersection between doing greater good in the world and the self-disciplining that comes along with it. The paper raises a discussion on how purpose-driven organizations with a sustainability focus should be concerned about internal social sustainability in order to maintain consistency between external purpose and internal well-being of employees.

This article investigates the interrelations between purpose-driven organizations' quest for social sustainability and internal work conditions exemplified through experiences with work intensification. A governmentality studies approach is applied to investigate how employees' perceptions of doing greater good in the world also become a productive self-disciplining strategy that potentially increases work intensification and simultaneously result in an instrumentalization of working for greater sustainability.

Working with an organizational sustainability purpose can, in some situations, create dilemmas that may decrease employee well-being as it demands continuous negotiation of boundaries between paid work and free time, meaningfulness and work devotion, self-management and work intensification.

The paper raises a discussion on how purpose-driven organizations with a sustainability focus should be concerned about internal (social) sustainability in order to maintain consistency between external purpose and internal well-being of employees.

Today, corporate sustainability is at a tipping point. With average lifespan of organizations shrinking, striving for corporate longevity and sustainability has become indispensable in this fast-paced world. Despite the growing interest in this domain, companies are struggling to define sustainability in a way that is relevant to their business. This article attempts to synthesize the extant literature and provide a conceptual perspective on corporate sustainability and sustainable business models.

Thematic literature review was done to gain an understanding of the extant literature and the ongoing debates on organizational sustainability. As the literature in context of corporate sustainability was found to be in a fluid state, a thematic review was found suitable to systematize and disclose valuable insights that open avenues for addressing sustainability concerns.

The paper attempts to throw light on the journey of organizations towards sustainability and how the context of sustainability has changed for the organizations over time. The paper discusses how companies embarked on their sustainability revolution by shifting their focus from mere compliance and philanthropy to attaining a sustainability edge and also explicates the transformation from traditional business models to sustainable business models. Finally, the research gaps are identified to pave the way for future research in the domain of corporate sustainability.

The extant literature on corporate sustainability is in a shambolic state. This creates a need to investigate what has been done and how the context of corporate sustainability is being shaped. This paper contributes to the emerging literature on sustainability by providing a conceptual perspective and highlighting the research gaps which pave the way for future research on sustainability paradigm.